MarketCrest, LLC Helps Sponsor OSU’s Up ‘Til Dawn Event Benefiting St. Jude’s

MarketCrest Donation to St Jude's Up All Night Event

MarketCrest, LLC, a consulting, search engine optimization (SEO) and content marketing agency located in McKinney, Texas, was privileged to help sponsor the Oklahoma State Univesity Up ‘Till Dawn event to benefit St. Jude’s.

 

The event is a philanthropic student-lead and student-run fundraiser and competition, held at college campuses across the nation. The events raise money for St. Jude Children’s Research Hospital, ultimately benefiting children battling cancer.

 

MarketCrest has a long-standing relationship with Oklahoma State University in Stillwater, OK, and has hosted several workshops and offered paid internship positions to communications and marketing students.

 

St. Jude Children’s Research Hospital leads the conversation and lays down a course of action regarding how children with cancer and other life-threatening diseases should be approached and treated, medically.

 

The event at OSU raised in excess of $17,110 for the worthy cause.

 

“We agree with the sentiment that no family should have to worry about finances while helping their child battle cancer. For this reason, we were proud to participate” said MarketCrest President, Scott Berry. 

 

Thanks to committed donors, treatments have pushed “the overall childhood cancer survival rate from 20% to more than 80%,” without families in need ever receiving a bill from St. Jude for treatment, travel, housing or food.

 

About MarketCrest, LLC

MarketCrest, LLC is an award-winning, full-service digital marketing agency focused exclusively on Marketing, Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow, and we expect to be held accountable for their improved performance.

 

MarketCrest, LLC

105 S. Tennessee St. Suite 103

McKinney, TX 75069

 

 
 
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MarketCrest, LLC Wins a Vega Digital Award and MarCom Award

MarketCrest, LLC Wins Vega Digital Award and MarCom Award

Recently, MarketCrest, LLC received results from both the Vega Digital Awards and MarCom Awards, and is proud to announce that both submissions were returned with a certificate of award and trophy.

 

MarketCrest is a boutique SEO and marketing firm located in McKinney, Texas that manages marketing strategy and delivers campaigns for companies across 5 states and internationally.

 

Previously this year, MarketCrest won two Hermes Awards and two dotCOMM Awards for work completed for and with valued clients. With the addition of the new MarCom Award and Vega Digital Award, MarketCrest now has six 2017 awards that validate their commitment to delivering excellent work.

 

The MarCom Awards is a competition “seeking the brightest, most radical and revolutionary creatives who are rocking the marketing and communication industry,” honoring only those who “communicate boldly and brilliantly through planning, design and writing.”

 

MarketCrest submitted an eBook titled The Autodesk Industry Report to the MarCom Awards which was planned, designed and written for their client, HingePoint, a Dallas based consulting and development services firm.

 

MarketCrest won a Gold Award for the submission, in the category of Digital Communication and subcategory of eBook, and was named a winner alongside companies like: Adobe, Hilton, Nationwide Insurance, Honda, Johnson & Johnson, and IBM.

 

The Vega Digital Awards is a competition providing “international recognition for established professionals” and is “a launch pad for showcasing talent,” with 200+ categories and three winning levels:  Canopus, Centauri, and Arcturus.

 

A case study on the MarketCrest website was submitted to the Vega Digital Awards. The case study highlights the objectives, goals and results of developing and designing a website for their client GreenLeaf Industries, a custom plastic injection molding company.

 

The case study was awarded an Arcturus Award in the category Website Development and Results and subcategory of Manufacturing. The case study stood against submissions by other marketing and creative agencies for brands such as: TEDx, eBay, LG, Nike, Jaguar, Dell, Frito Lay, Game of Thrones, and Star Wars: The Force Awakes.

 

About MarketCrest:

 

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

 

MarketCrest, LLC

105 S. Tennessee St. Suite 103

McKinney, TX 75069

http://www.marketcrest.com

 

 

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Marketing Coordinator at MarketCrest, LLC Reaches One Year of Full-time Employment

 

Marketing Coordinator, Rachel Thomas, Reaches One Year of Employment at MarketCrest, LLC

The First Full-Time Employee at MarketCrest, LLC Reaches One Year of Employment

MarketCrest, LLC has some exciting news to celebrate! This week, Rachel Thomas, reached her one-year milestone as Marketing Coordinator.

 

MarketCrest, LLC is a boutique marketing firm that specializes in digital marketing, including: consulting, marketing strategy & research, search engine optimization, social media marketing, paid and unpaid promotions, content creation (blogs, videos, web-copy, press releases, case studies, ebooks, etc.), web design, lead generation and more.

 

The role of Marketing Coordinator duties includes management of the agencies team of copy-writers and oversight of all content marketing strategy and creation.

 

Thomas, a University of North Texas graduate, has a bachelor’s degree in Strategic Communications and minors in Marketing and Social Science.

 

Her educational background, sharp and creative mind, and ability to flourish customer relationships makes her excel in the position.  

 

“My time at MarketCrest has been invaluable to me because I have been able to experience extreme personal and professional growth, while simultaneously playing a huge part in the growth of the company, said Thomas.

 

Since hiring Thomas, MarketCrest, LLC has more than doubled in size.

 

The company growth has included acquiring office space, hiring more full-time marketing staff, gaining incredible clients, and winning multiple marketing awards.  

 

About MarketCrest, LLC:

 

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

 

For more information please call (469) 661-1040 or visit the website at MarketCrest.com

 

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MarketCrest, LLC Wins Platinum and Gold Awards from dotCOMM

Texas Full-Service Marketing Firm Wins Two Awards

MarketCrest, LLC, a full-service marketing firm located in Historic Downtown McKinney, TX was recently awarded with two dotComm Awards for its marketing efforts in 2017.

The first, a platinum award in the category of “Legal Web Video” was awarded to MarketCrest for animated marketing videos circulated via social media by their client Davis & Associates, an immigration law firm.

The second, a gold award in the category of “Manufacturing Website” was awarded to MarketCrest for the extensive planning and work done to the website of client GreenLeaf Industries, a custom plastic injection molding company.

The dotComm Awards is a recognized and respected international competition that rewards creativity and innovation within the complex and ever-changing online atmosphere.

MarketCrest services fifteen clients across five states and internationally, each in a different vertical ranging from roofing companies, to retreat centers, to immigration law offices.

MarketCrest specializes in digital marketing (digital content, social media, paid and unpaid promotions), search engine optimization services (website optimization and management, and off-site optimization), and consulting.

Previously in 2017, MarketCrest was awarded with a gold Hermes award in the category of “Overall Blog” and honorable mention for “Digital Marketing Campaign.”

With the growth experienced by MarketCrest in 2017, as well as the ability to consistently produce award winning work for several clients, it can be expected that MarketCrest will continue to expand and prosper.

If your small or large B2B or B2C company needs consulting, marketing, or SEO services near McKinney, TX contact MarketCrest today by filling out a contact form on the website or calling (469) 661-1040.

About MarketCrest:

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

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Here is How SEO Audits Can Jump Start Your Lead Generation

SEO Audits

SEO Audits can be more than technical– they can seriously improve the user experience, resulting in more conversions. Here’s the inside scoop on how:

Our SEO leader, Carl Lefever knows running a well-functioning website on your own (especially if you aren’t a web designer), is difficult

…period.

Sure the topic is a tough one but having a lead generating website to give your small business a leg up is also an necessity in this day and age.

It doesn’t have to be quite so difficult. There are a TON of resources out there to help optimize your business website and market your firm.

When it comes to online marketing, you can’t dismiss the SEO auditing process and expect to be successful.

A proper SEO auditing strategy could uncover the exact adjustments your site needs to improve functionality…and focusing on enhancing the user’s experience can seriously boost much-needed traffic.

Are you ready to learn more about SEO audits and your website? You’ll end up reaping the benefits of SEO audits before you know it!

SEO Audits and the User Experience

SEO audits the UX The process of a Search Engine Optimization (SEO) audit is sorta like having a really great proofreader go over your entire website. SEO audits are performed via marketing services or through SEO audit software.

Standard SEO audits are usually broken down into three groups.

  • Technical Audit

The technical aspect of SEO audit includes SEO tactics, caching, checking databases, hosting, and mobile compatibility.

  • Content Audit

Content checks for SEO audits include proper link use, meta data, customer engagement, website usability, and conversions.

  • Link Audit

Links are important within SEO auditing. Things like link analysis, history, click patterns, and internal navigation are often included in an SEO audit.

A very, very basic analysis will begin with a technical audit and only focus on factors like missing links or 404 error messages. A more extensive SEO audit will include improving the experience for the customer.

Customers are obviously living people with emotional responses to everything, including the purchase of a product or service. Performing a well-rounded SEO audit that concentrates on technical website function as well as emotional connections with consumers will benefit you greatly.

The Benefits of SEO Audits

There are a ton of benefits to SEO audits.

  • Your website will get a serious transformation.

An audit will evaluate the content and technical performance of your website. You’ll have an opportunity to see what needs improvement and what doesn’t, and improve the structure you already have.

  • Search Engine Optimization Will Improve

SEO is key when it comes to marketing. By going through an SEO audit, you’ll have the chance to check for missed opportunities and excesses of keyword stuffing or bad links.

  • Conversions Will Start Happening

One of the best benefits of SEO audits is increased conversion. You’re finally going to be able to evaluate how well your website performs when it comes to generating leads and you’ll also be able to spot weaknesses in your landing pages.

Conduct a Basic Assessment

Before diving into a full blown SEO audit, it helps to perform a content assessment. Don’t worry, you don’t have to be super tech savvy to perform this assessment. Let’s break it down into a couple questions you should ask yourself, shall we?

  • How good is My Website Content?

As a company owner, it helps to put yourself in your customers’ position. When you view your website, pretend you are an individual visiting for the very first time.

Were you satisfied with the information provided to you? Was the content easy to read? Did all of my questions about a product, hours of operation, etc. get answered by content on the site?

Website content should be entertaining, written well, and thorough. Don’t stuff fluff into your content. Consumers want their questions answered and their need for information satisfied, and that is your website’s job.

If you’re not the greatest writer on the planet, consider hiring a freelance writer or blogger to create readable and concise content for your website.

  • Is there some SEO action happening?

Search engine optimization is really important. Check your analytics to review how well keywords are generating traffic. Check to see if you have an adequate amount of keywords within URLs and page titles.

Decide if a website audit is right for you.

If you’re satisfied with the state of your website and the traffic you’re getting, you may not need an SEO audit. However, if you are desiring a greater amount of traffic, an SEO audit will provide you with the information you need to optimize your website to increase your organic search traffic.

Are you ready to get started? Request a free SEO audit or consultation.

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

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2017 Hermes Creative Awards – MarketCrest Team Wins

MARKETCREST, LLC IS ANNOUNCED AS A 2017 HERMES CREATIVE AWARDS GOLD WINNER IN THE BLOG (OVERALL) CATEGORY AND HONORABLE MENTION IN THE DIGITAL MARKETING CAMPAIGN CATEGORY

McKinney, TX, UNITED STATES, May 2,
2017 /EINPresswire.com/ Hermes Creative Awards recently
 announced winners in the 2017 
international awards competition for 
creative professionals involved in the 
concept, writing and design of traditional
 emerging media.

Hermes Creative
 Awards recognizes outstanding work in
the industry while promoting the 
philanthropic nature of marketing and communication professionals.

Hermes Creative Award MarketCrest

There are over 6,000 entries from throughout the United States, Canada and numerous other countries in the Hermes Creative Awards 2017 competition.

Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

“We see the results every day but its important to realize that you really aren’t ‘best in class’ until your clients or independent third parties say you are.”

MarketCrest President, Scott Berry

MarketCrest, LLC, a McKinney, TX marketing consulting and marketing services firm with clients across five states, and one in the UK, were eager to showcase some of the recent creative work being delivered to clients. The team, led by President Scott Berry, decided to submit one of their case studies as an entry in the 2017 competition.

“We’re proud of the creative content we produce for clients. We see the results every day but its important to realize that you really aren’t ‘best in class’ until your clients or independent third parties say you are. Congrats to our Marketing Coordinators Rachel Thomas and Hayden Smith along with our copywriting team. Our client is excited and reaping the rewards as well. Its an honor to be on the 2017 Winners List.” said Mr. Berry.

Hermes Gold Winner MarketCrest

MarketCrest’s award winning submission highlights the impact of a Re-Shoring campaign designed and managed for plastic injection molder, GreenLeaf Industries.

The case study can be found on the MarketCrest website at http://www.marketcrest.com/greenleaf-industries-case-study-award-winning- campaign/

Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals.

AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the profession.

As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations.

Hermes entrants are not charged entry fees to enter work they produced pro bono. In addition, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition.

AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

Winners are selected from 195 categories grouped under advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media and pro bono.

A list of winners can be found on the Hermes Creative Awards website.

Hermes Gold Statuette MarketCrest

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

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Marketing Consultant and Services Provider, MarketCrest Hires Graphic Design and Promotions Coordinator, Hayden Smith

Hayden Smith MarketCrest Graphic Design and PromotionsMarketCrest, LLC has accomplished a great deal already this year, including relocating the company to Downtown Historic McKinney and recently participating in the Chamber’s ribbon cutting and grand opening as an official McKinney, TX business.

The firm provides marketing consultation and services that include website, SEO, PPC and social media management to businesses across the U.S. The past few years have been fruitful and fun for the McKinney, TX Marketing Agency.

To support increased demand for content and web work, the firm hired a new Graphic Design and Promotions Coordinator.

Hayden Smith, the Coordinator, graduated from Texas Tech in December 2016 with a Bachelors of Arts in Advertising and has recently moved back to North Texas to start his career.

“I am excited for this opportunity and look forward to being an integral part of the MarketCrest team and delighting our clients,” said Smith.

His role includes copy and web design, email & social media marketing, advertising, graphic design and promotions.

“We’re excited to add Hayden to the team! He’s going to be an asset and our clients are going to love his work.,” said MarketCrest CEO, Scott Berry.

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

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Social Media Marketing firm in McKinney, TX MarketCrest, provides leader for Online Branding Event

social media marketing online branding event

On Tuesday, April 11, 2017 the McKinney, TX Chamber of Commerce is hosting an “Optimizing Your Online Brand” workshop for local business owners.

The goal of the online branding workshop is to “learn to make the most of your Online Brand.”

MarketCrest CEO, M. Scott Berry has been invited to be one of the three featured speakers at the event.

The topics of conversation for the panel discussion will be:
• Website Optimization by Kerry Cassuto with Pro Marketing Links
Social Media Marketing with Scott Berry of MarketCrest, LLC
• Claim & Customize your McKinneyOnline.com Business Profile with Maxx Henry-Frazer

MarketCrest, is full-service digital marketing firm located in Historic Downtown McKinney Square that focuses provides online marketing solutions including Marketing Consulting, Web, SEO, Content Marketing and of course, Social Media Marketing and online branding.

Before opening MarketCrest, CEO Scott Berry had been involved in the advertising and marketing industry for 25+ years and has been a featured speaker at many local and national events throughout his career.

This opportunity is especially exciting because it is Berry’s first scheduled speaking event since relocating MarketCrest to downtown McKinney and joining the McKinney Chamber of Commerce.

For those interested in attending the April 11th online branding event, it will be held from 8:30 a.m. to 11:00 a.m. at the Holiday Inn & Suites at 3220 Craig Drive, McKinney, TX.

Tickets for chamber members are $15 while tickets for non-members are $25.

McKinney, TX Chamber of Commerce online branding eventFor more information on the online branding seminar please visit McKinneyChamber.com

 

MarketCrest, LLC is an award winning, full-service digital marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help clients compete and grow and we expect to be held accountable for their improved performance

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Online Marketing Firm, MarketCrest, Participates in Ribbon Cutting Event

MarketCrest Ribbon Cutting Event McKinney, TX

MarketCrest, LLC an online marketing firm located in the Historic Downtown McKinney Square participated in a ribbon cutting and grand opening event on March 9, 2017 to celebrate their new offices.

The event was hosted by the McKinney Chamber of Commerce of which MarketCrest is a member.

With several dozen Chamber members in attendance, as well as MarketCrest staff, family and friends, the 105 S. Tennessee St. event was full of energy and excitement.

“I’m glad that you were able to come and celebrate with us. It’s a big deal, to be joining the historic downtown community.” said MarketCrest CEO, Scott Berry.

The company’s expansion created a need for a new office space and MarketCrest was officially relocated to the Historic Downtown McKinney, TX Square in November of 2016.

The Ribbon Cutting event, hosted by the Chamber of Commerce, was simple and elegant, yet celebrated everything that MarketCrest has accomplished in its growth and new location.

A rooftop champagne toast and lunch finished out the celebratory day, but for now it’s back to business in the new MarketCrest office.

As an online marketing firm in McKinney, MarketCrest provides marketing consulting and services such as content creation, SEO, PPC, website and social media management. The firm works primarily in the small business and legal fields.

MarketCrest also provides marketing consultation for start-ups associated with The Werx in McKinney, TX.

In addition, on April 11th, Scott Berry will be part of the panel for a Competitive Edge Business Seminar “Optimizing Your Online Brand” which is hosted by the Chamber and located at the Holiday Inn & Suites in McKinney.

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Boost Pay Per Click Conversions By Avoiding These 4 PPC Mistakes

PPC Pay Per Click MistakesIf you ‘d like to get pay per click traffic, you need to know about the most common errors businesses make– and how to avoid them. Avoid PPC mistakes here!

Anyone with an online presence knows that traffic matters. We’re living in a world with 3.5 billion internet users. That’s a lot of eyes.

Internet advertisements expose your product to more people and generally create more sales. It’s a simple concept, but one that gets mishandled all the time.

When most people think of increasing traffic, they’re looking to build their organic traffic. And, rightly so. It’s a great strategy to attract potential leads, and SEO is too important to ignore.

We’re not talking about SEO though. Most web focused businesses already have a decent SEO strategy, even if there is always room for improvements.

Pay per click ad campaigns can drive high value visitors with the greatest likelihood to convert. Make the most of your pay per click ads by avoiding these common mistakes. 

Our focus is on how bungled most pay-per-click campaigns are.

In 2014, 10 percent of surveyed companies said they planned to increase their PPC budget for the upcoming year. The rest of those businesses misread the market.

Seventy percent of surveyed businesses ended up increasing their PPC budget in 2015.

We think this increase in spending is likely related to the growing number of mediums allowing businesses to get pay per click traffic. It’s a good thing for smart advertisers and a bad thing for naive ones.

Not only did most companies not see the PPC success coming last year, but now they have to catch up with new and ever evolving platforms. It’s not going to be a smooth few years for small businesses without the large budget to adapt.

So we’re stepping in, so we can champion for the little guy. We’ve broken down the two biggest mistakes we see that prevent people from getting pay per click traffic.

You Aren’t Using Mobile to Get Pay Per Click Traffic

Mobile traffic represents 51 percent of our digital media consumption daily, yet some people still choose to ignore it.

Don’t be one of those people.

In fact, in 2015 Google disclosed that mobile searches had outpaced desktop searches on its platform.

Another study showed mobile platforms make up an estimated 58 percent of U.S. online searches.

The shift in users device preference means businesses either adapt or suffer. The number of resources you’re putting into mobile ads per year needs to increase drastically.

We’re seeing more and more studies come up with numbers supporting mobile’s ability as an advertising platform. An astonishing 93 percent of people who use a mobile device for research go on to make a purchase.

That’s an unheard of percentage. Conversions are what make pay per click campaigns worth running, and with mobile, they’re easier than ever to come by.

The results of a Flordia law firm provide substantial proof to any doubters that these studies aren’t one-off anomalies.

When the law firm increased mobile ad bids by 25 percent their conversion rate tripled, their click through rate increased, and their cost per click decreased. New customers also increased by 149 percent.

That’s an increase in business and a lowering in cost across the board. You don’t even have to question why this works so well for small business, just understand the results and climb aboard.

Confusion About Keyword Targeting

Keywords are important. So important that we’re using them right now in this article.

Pay Per Click and Keyword mistakesPeople don’t realize that your keywords and how you apply them are the fundamental basis of your marketing. Everything goes through a search engine, and your ad success is going to depend greatly on what people are searching for.

You have two basic choices when choosing keywords, short-tail, and long-tail.

The highest Google AdWords bid on a keyword is for “best mesothelioma lawyer,” at $935.71 per click. That’s a short tail keyword and an unheard of price for a small business budget.

There’s just no way to compete with companies like Progressive or Geico, but you don’t have to.

Long-tail keywords cost significantly less than short-tail, and also help target customers likely to purchase your products.

That’s the easy part, though. Once you’ve established a keyword you must know how to use it.

We feel that half the battle to using keywords correctly has to do with budgeting.

Championing what’s called a “broad match.”

It’s a feature that displays ads based on keywords that are similar to your desired text string. If your keyword is “black sweatshirt,” and someone searches for “black sweatpants,” your ad could still appear.

Bing Ads has reported companies receiving as much as 57% of their total impressions and 43% of their clicks through broad match.

That’s a great statistic for those with money to burn on failed conversions. People will be less likely to purchase sweatpants if they were searching for a sweatshirt.

Instead, try out phrase match and negative match targeting.

Phrase match only shows your ads if the search incorporates your keyword. Our example “black sweatshirts” ad would appear in a search for” buy black sweatshirts,” but not “buy black sweatpants.”

Negative matching allows you to exclude keywords altogether. For example, when people searched “red sweatshirts,” you could exclude your ads from appearing.

In theory, these keyword options will make sure you only pay for ads that target your demographic.

Not targeting better ads  – Google allows businesses to use customer email addresses 

Create lists with the Google Display Network that tell the platform what ads to serve based on specified criteria. Customers who have added an item to their shopping cart in the past thirty days can be specifically targeted with unique ads.

Health food service, Julian Bakery, saw a 35 percent increase in conversions using Google Display Network.

Avoiding cross-matched target ad groups can further this success. Try to target the most specific demographics you can without overlap to save money and increase conversions.

Small business will never be able to go shot-for-shot with massive corporations. This doesn’t mean we’ll fail, only that our pay-per-click strategies need to stay savvy and mistake free. Keep in mind these two mistakes and take steps to avoid them to watch your traffic grow.

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