2017 Hermes Creative Awards – MarketCrest Team Wins

MARKETCREST, LLC IS ANNOUNCED AS A 2017 HERMES CREATIVE AWARDS GOLD WINNER IN THE BLOG (OVERALL) CATEGORY AND HONORABLE MENTION IN THE DIGITAL MARKETING CAMPAIGN CATEGORY

McKinney, TX, UNITED STATES, May 2,
2017 /EINPresswire.com/ Hermes Creative Awards recently
 announced winners in the 2017 
international awards competition for 
creative professionals involved in the 
concept, writing and design of traditional
 emerging media.

Hermes Creative
 Awards recognizes outstanding work in
the industry while promoting the 
philanthropic nature of marketing and communication professionals.

Hermes Creative Award MarketCrest

There are over 6,000 entries from throughout the United States, Canada and numerous other countries in the Hermes Creative Awards 2017 competition.

Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

“We see the results every day but its important to realize that you really aren’t ‘best in class’ until your clients or independent third parties say you are.”

MarketCrest President, Scott Berry

MarketCrest, LLC, a McKinney, TX marketing consulting and marketing services firm with clients across five states, and one in the UK, were eager to showcase some of the recent creative work being delivered to clients. The team, led by President Scott Berry, decided to submit one of their case studies as an entry in the 2017 competition.

“We’re proud of the creative content we produce for clients. We see the results every day but its important to realize that you really aren’t ‘best in class’ until your clients or independent third parties say you are. Congrats to our Marketing Coordinators Rachel Thomas and Hayden Smith along with our copywriting team. Our client is excited and reaping the rewards as well. Its an honor to be on the 2017 Winners List.” said Mr. Berry.

Hermes Gold Winner MarketCrest

MarketCrest’s award winning submission highlights the impact of a Re-Shoring campaign designed and managed for plastic injection molder, GreenLeaf Industries.

The case study can be found on the MarketCrest website at http://www.marketcrest.com/greenleaf-industries-case-study-award-winning- campaign/

Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals.

AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the profession.

As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations.

Hermes entrants are not charged entry fees to enter work they produced pro bono. In addition, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition.

AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

Winners are selected from 195 categories grouped under advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media and pro bono.

A list of winners can be found on the Hermes Creative Awards website.

Hermes Gold Statuette MarketCrest

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

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Why Inbound Marketing? What exactly is it, and what is the ROI?

Inbound Marketing With MarketCrest

It’s Time To Talk Inbound Marketing

We think it is time to dedicate a few posts to Inbound and Marketing Automation as MarketCrest is involved in an increasingly large amount of conversations about the purpose and value of modern marketing. For many companies, Inbound/Content Marketing and tools like HubSpot, Pardot, Marketo and SharpSpring are becoming the Go To Marketing strategy for B2B marketers.

In this post, we peek in on a article by Mike Volpe, of Hubspot, where he interviews his own CFO about the relationship between Inbound and a typical CFO.

Be a fly on the wall, and then contact us at sales@marketcrest.com for a Free Consult to see if Inbound Marketing might be right for your firm. Enjoy!

From Mike Volpe of HubSpot

“If you’ve ever wanted to get inside the head of a CFO, now’s your chance. I, (Mike Volpe of HubSpot), sat down with John to talk about the CFO perspective on marketing — from the approval process for an inbound marketing program to how the marketing budget is decided. Below are some excerpts from our conversation, which you can use as guidance for building a better working relationship with your own CFO.

An Interview with HubSpot CFO John Kinzer
Q: How effective do you think inbound marketing is, from your own experience?
From my own experience, I do think it’s effective. I’ve seen it’s success firsthand. For one, I personally don’t respond to cold calls or anything like that. And I always try to research things before I buy anything.

Here’s a great example. Last year, I bought a zipline for my three daughters. Literally, I searched the internet for “zipline” and I found this company called Zipline Gear. They had a great blog and YouTube videos that I learned a lot from. I’m not sure they were the least expensive, but they sounded like they knew what they were doing — so I ended up buying a zipline from them. That’s just a small example of how inbound marketing has worked on me.

Q: Do you think most CFOs think that marketing drives value?
To some extent, I’m sure we all do — but we also tend to view marketing as a black hole of expenses. We’re more apt to quote the classic line, “50% of my marketing is working, I just don’t know which 50%.” As a CFO, you’re always trying to get better metrics around marketing.

Fortunately, inbound marketing can give us those metrics. When I came to HubSpot, I saw that the marketing team does an amazing job of tracking what works. They track MQLs, SQLs, and marketing CAC across all markets. Knowing these metrics makes investing in marketing far more palatable for a CFO. I can see how marketing drives leads and produces customers. I can connect the dots and see that the marketing team really is driving value. So from that standpoint, marketing doesn’t seem like a black hole.

Q: CMOs often say their CFOs love PPC (Pay-Per-Click) advertising because it’s predictable and measurable. But they also say it’s hard to get their CFO’s buy-in to reallocate dollars from PPC to inbound marketing. What are your thoughts on PPC?
At previous companies, we didn’t use PPC that much because we had a clearly defined market. And, personally, I’ve never really clicked on PPC ads.

The way I think of PPC (and hope other CFOs would as well) is that PPC is like renting space on somebody else’s site. Blogs and other content you create, on the other hand, are assets you own that have a long shelf life. I know because at HubSpot, we get leads from blog posts written four to five years ago!

I think that the concept of renting versus owning really resonates with CFOs. If you’re doing inbound and building assets your company owns, you know that if you stopped doing any more blog posts, you’d still be generating leads for the foreseeable future. Whereas, once you stop funding PPC advertising, leads stop. Inbound marketing is also sort of like creating an annuity. It returns interest or leads ongoing without putting in more investment.

Q: Is it fair to say that inbound marketing has a compound interest effect?
Yes, especially because it brings in other people from social media. When that happens, new leads and markets can be discovered that we would never have encountered otherwise. A blog can be spread out all across the web and bring in referral links from all kinds of blogs, publications, and social media sites. That’s an amazing potential impact and a cost-effective way to attract qualified leads.

Q: In what ways do CFOs participate in marketing planning?
From a planning process, we do both bottom-up and top-down analysis. From the top-down perspective, we look at what comparable companies are spending on sales and marketing.

From a bottom-up perspective, we look at metrics such as CAC (Customer Acquisition Cost), which we separate between sales and marketing. We then compare that to the LTV (Lifetime Value of a customer). The higher the LTV to CAC ratio, the better return we’re getting on our investment.

When we start planning, as long as we can keep marketing CAC in a range that leads to these returns, then we’re comfortable. We’re especially lucky to have a financially savvy CMO like you, who’s very bottom-line driven. So, as long as you stay in that range, we know you’re making good one-off decisions and we don’t need to micromanage how you’re spending that money.

We also look at MQLs and SQLs. As long as our Senior VP of Global Sales, Hunter Madeley, is getting enough leads for his team to hit their sales targets, we know the process is working and the company is doing well. In summary, I look at high-level metrics and then let you (the CMO) manage how you spend the budget.

Q: How do you decide what budget to approve for marketing?
First of all, we come up with sales goals and customers necessary to hit our growth goals. We then back into the marketing budget necessary to drive those customers using the historical CAC. It’s then up to you as the CMO to put together a budget that fits into that framework and we iterate from there.”

We will revisit Inbound again on our next post. Until then, read the remainder here at HubSpot:  or reach us here: Contact MarketCrest

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