Why Hiring an SEO Agency is the Secret to Growing your Business

SEO agencyBeing a business owner requires wearing many hates. Some you can wear well, others you will need to pass on to someone more qualified.

How your business is represented can make or break your brand. Branding is your calling card and is often equated to meeting someone in person and handing him your business card.

The difference is, instead of meeting one person, you are meeting hundreds, thousands or many more. This is why your SEO strategy is best left to an SEO agency.

If you are tired of winging it and want to have your SEO done right, continue reading for reasons why you need to hire a professional.

You’re at the Bottom of SERPs Rankings

SERP stands for search engine result pages. A business with an online presence needs to be concerned about their ranking.

In the digital age, when consumers are in search of a particular service or product, they generally do an online search. The goal is to have your business appear on page one of the search results page.

Unfortunately, many business owners do not understand the importance of having a high ranking.

Studies show that 75% of users limit their search to the first page of the search results. An SEO agency will be able to implement a plan to get your business website to page one on Google and other search engines.

You Did Not Know Your Business Needs a Google My Business Page

If you asked, “What is that?” you need an SEO agency working for you.

An SEO service that is provided to businesses is Knowledge Graph Optimization (KGO).

KGO is how the SEO industry labels Google My Business Page (GMBP). Your business contact information, social media links, images and more, appear in the right side column of Google SERPs, when someone enters your business name.

Your GMBP can also include a Google Map, reviews and more. The process of setting up the feature begins by submitting a request to Google and going through a verification process.

A trained SEO strategist can get this done for you in no time. Now, when someone searches for your business, they will have all of your pertinent information at their fingertips.

Your Business Does Not Have a Google Virtual Tour

A business that provides a service needs a Google Virtual Tour. An SEO agency will be able to get this done and connect it to your GMBP.

A Google Virtual Tour is a 360-degree tour of your business or service? It gives the potential customer a 3D view of what your business offers before they step in the door.

If you have ever visited a hotel website, chances are there was a 360 tour option to explore guest rooms, site amenities and more. Realtors are also taking advantage of this feature.

Outsourcing SEO services can take the legwork out of this and other strategies by connecting you with professional photographers and videographers.

Your video can also be used on your website, social media and at trade shows.

An SEO Agency Can Link Your Social Media Accounts to Your Website

Today, social media is a very important aspect of brand awareness and marketing. Social media platforms such as Facebook, Twitter, Instagram, and Pinterest are SEO must-haves.

Social media helps extend your marketing reach. When used correctly it extends the reach of your website content.

Another portion of your SEO strategy will be to post links from your website to your social media pages. This will place content in front of an audience that may not know about your product, services or website.

Optimization

By optimizing your blog pages and more, via social media, you increase traffic to your website when people click on the links. The more your website links are clicked, the higher the website goes in SERPs.

SEO services can direct you to which content will do best on each social media platform. Example, professional images loaded to your website can be used on Instagram and Pinterest to promote your brand.

Links on your website for sales and promotions can be promoted via Facebook and Twitter by purchasing ADs on those platforms.

Create a Link Building Strategy

Agencies offering SEO services should also provide link building strategies to help improve your rankings. They also guide you in how to place links in the content on your websites.

There is more to link building than simply linking to outside sources within your website blog and other content blocks. You will need to understand the rankings and usefulness of the sites being linked to.

Linking also includes incorporating links from your website into new content you are producing.

Although link building is only one of many SEO tactics to improve your SERPs, the use of backlinks has been tested and proven to be an important part of your SEO strategy.

You Need Regularly Scheduled Website SEO Audits

Once you have your website optimized for SEO juice, you will need to have regularly scheduled audits performed. The purpose of SEO audits is to ensure your current strategy is still netting the best results.

Some things your SEO agency will check for in the audit are your current SERPs ranking and ways to improve it.

They will also check to ensure you are not using broken links to other websites. In addition, your page links will be checked for optimization. Also, a test can be run to see what websites may be using your webpage links.

Other tools will include keyword usage and the usefulness of your social media strategy.

Are You Ready to Get the SEO Help You Need?

We have pointed out reasons why your business may need to hire an SEO agency to improve your SERPs ranking. Finding the right service provider is like finding the right accountant.

There are plenty of companies on the market, but which one is right for you.

MarketCrest is a full-service marketing and consulting firm that offers SEO services. If you are ready to take your brand to the next level, click here to schedule your free one-hour consultation today.

SaveSave

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

What to Check for When Performing Website Optimization

What to Check for When Performing Website Optimization

Website optimization is a necessity for businesses, organizations and every other entity with a web presence. Proper optimization and maintenance will guarantee your website functions as a meaningful marketing tool. Below, we delve into the basics of website optimization that will keep your website in tip-top shape. A website provides a positive impression that your business needs to make connections with visitors of all types.

Website optimization makes sure your site is current and found online. The presentation and functionality of your website really is an important competitive advantage across all industries.

Website Optimization: Where to Start

Set the stage for your website checks by taking some preliminary steps that will make the entire process that much more efficient. Start by installing Google Analytics and sign up for Google’s Webmaster Tools. Confirm your website, establish a backup service and coordinate daily database backups along with full site backups on a weekly basis. These should be stored on a distinct server. Several high-quality backup services can be found online, just search for them on Google.
Amazon S3, Google Drive and Dropbox are typical for remote servers.

Website Optimization: Regular Website Checks

The website should be checked at least once every week. Each page on the site’s front end should load without errors. Plugins and the Content Management System should be updated. It is not enough to perform daily backups. Take the next step by storing these backups at an off-site location. Go through the pages to find if there are any broken links. If you find spam comments on certain pages during website maintenance, remove them.

Take a close look at all forms to guarantee they are functioning as designed. If there are any 404 errors, resolve them by re-directing or remedying links. If there are any problems with emails transmitted from the web server, note and resolve them as quickly as possible.

In terms of marketing, ally with a content marketing team to help you create weekly blog posts to share with colleagues and followers.

Website Optimization at Extended Frequencies

Conduct Website Maintenance Checks Monthly, Quarterly & YearlyMonthly website optimization can commence with gauging the loading speed. If it is in excess of three seconds, discuss the matter with your web developer to enhance speed. From a marketing perspective, it makes sense to transmit a monthly update to those on your email list.

The monthly check is also the time to review security scans, Google Analytics website statistics and local searches.

Consider what your most and least popular content is and repurpose the best of it. Pinpoint the best source of conversion and specific pages visitors come from and consider optimizing them with frequently searched keywords and phrases. Analyze all of this information in-depth and alter your content as necessary.

The quarterly website maintenance check should be a thorough review. Consider what aspects of the site can be improved. Take a close look at the website content, graphics, photographs and so on. Is everything up-to-date? Consider if it is possible to enhance this content so it is more current. The quarterly website optimization is also the time to review and modify meta titles and meta description tags.

Check the uptime logs to boot. If uptime is below 99.9 percent, meet with the web host to find out how it can be improved. If the web host can’t help bring this figure up, consider the merits of other web hosts. This is also the time to check backup health by restoring the latest backup to a distinct web server.

Review the tasks performed on a regular basis and determine if they can be automated to save time and effort. Validate the site for use on mobile devices, accessibility and CSS/HTML. If you run online advertising campaigns, review and adjust them each quarter to meet goals.

The quarterly check is also an opportunity to perform some testing. Test the automated messages, forms and the website itself. Make sure the site looks good on all different types of computers, laptops and mobile devices. Alter the forms and automated messages in an effort to boost your conversions. It should automatically integrate with the CRM as well as the email marketing system.

Conduct Annual Website Checks

The annual website check is a time to consider improving the website’s user experience design as well as its aesthetic design. Implement changes as necessary to keep visitors stimulated and intrigued by the site’s presentation. Update the website footer copyright date. Renew the website domain name if necessary. Review all of the site’s pages to ensure the content is accurate and still relevant. This is also the time to review the website strategy to ensure it is fully aligned with your idiosyncratic business goals.

 

About MarketCrest, LLC:

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

MarketCrest, LLC
105 S. Tennessee St. Suite 103
McKinney, TX 75069

Home

SaveSave

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

10 Signs It’s Time to Hire An SEO Agency

SEO agency

Even as digital marketing has taken over the marketing world, nearly a quarter of all businesses still aren’t using social media or SEO. Without an intelligently structured marketing strategy, companies could be wasting time or valuable advertising dollars.

If you’re not actively optimizing your website for search engines (SEO = Search Engine Optimization), you may need to hire an SEO agency to help ensure you get a return on your website and marketing investment.

Search engine results are becoming the primary way consumers find out about businesses. Even a longstanding business with talented staff and good customer service can’t hope to compete with peer companies that are investing properly in SEO. 

If you’re not appearing at the top of the search engine result pages (SERP) or if you are not seeing your digital marketing dollars convert to sales, your online strategy might be trashed. 

Here are 10 signs that it’s time to call an SEO agency to solve your problems.

1. You Aren’t Consistent With Both On-Site And Off-Site SEO

Your SEO strategy is more than just installing a plugin to your website.

SEO is technical and should include optimization of your website pages (“on” your website) and your backlink profile (which is “off-site”).

To make matters worse SEO is ever-changing so you HAVE to stay on top of it. 

“The most attractive website in the world won’t provide a return on your investment if it can’t be found.”

Sadly SEO isn’t something you can learn, or perform on the weekend between yard work and the football game.

Your work must be accurate, consistent and plentiful.

It will involve knowledge of WordPress or HTML programming, SEO best practices, apps to support your work and analytics, fresh website content, social media promotion, a network of local and relative directories plus blogger outreach. If you can’t dedicate regular time each month to perform these task properly, hire someone to help before you lose too much business.

And you will miss business if your website is the industry’s best-kept secret.

2. You Got An SEO Penalty!

Search engine optimization has rules. Google will punish companies that break the rules in an attempt to fluff their rankings… even if it was unintentional.

Penalties will mean that Google will artificially lower your rankings until you fix the issue.

Learn from your mistakes and avoid incurring Google penalties for duplicate content, keyword stuffing and “black hat SEO”. Black hat is the industry term for cheating and Google will make you pay dearly if you try a tactic that you heard was the “key to great SEO”. 

Don’t worry. If you get penalized, you will get an email in your Google Search Console inbox. if you don’t know how to find your inbox, you’re already toast 😉

3. You’re Only Focused On Content

So we are on the same page… hiring an SEO agency will help you improve your content marketing strategy and results greatly. But pumping our content does not equal good SEO or increased website traffic.

Your content must be informational and helpful to your target audience. Topics must be created with great care to ensure you will be viewed as a trusted source and that your content will be consumed (read, watched, heard etc.).

SEO agencies have software that can blow your mind. They can provide you with topics people are searching for, how often the topic is searched and the details about those searching. Their software can show you the most read and most shared articles.

Want to know which of your competitors have the best online profiles and what type of audience they are targeting?

Trust us, this is only the beginning. It gets borderline creepy, but information is power. If you want your website to attract the most traffic in your space… create the best content; produce it in the form your audience likes to consume (copy, audio, video, ebook, on and on) and promote it properly. 

4. You Don’t Have Time Or Skills For SEO

Not every talented business owner has the technical skills for SEO or the time to develop them. You’ll need to know basic elements of web design, development, mobile optimization, backlinking, conversion rate optimization, copy readability, metadata and more.

You can do it…it just takes time.

While juggling the rest of your business affairs, be careful not to invest too much time and effort on something that you could outsource to a professional.

There is only one You.

If you want to improve your search engine results without having to take a basic web design class in your copious free time, it might be worthwhile to call in the pros.

5. You Can’t Prioritize SEO

A major factor in inbound and content marketing is SEO. It’s become a priority for almost every company and in order to remain competitive, you must have content creation and distribution prioritized.

Be honest. This might not be possible with your workload.

Your marketing department might already have their hands full.

If this is the case, it’s time to call an SEO professional and let them take the wheel.

6. You’re Not Getting Results

Even a business that has taken the time and effort to follow all of the so-called “experts” regarding optimizing their web presence can fail to produce results.

Sometimes it’s important to know when to stop wasting valuable resources. If your marketing investment is not providing a measurable and definitive ROI (return on your investment). Get help now.  

7. SEO is Changing Too Fast For You

Perhaps your budget only allows you to spend one week a year looking at your SEO status. Meanwhile, Google is changing their algorithm every 12 hours.

That means you could have missed out on 600 change cycles since the last time you restructured your own SEO.

If you don’t have the time to devote to this, you shouldn’t give in and let your rankings suffer. Hiring someone who is an expert in SEO can check in with you on a monthly basis or more often if you think that would help.

8. You Know That You Might Be Subject To Problems

If you run the kind of site that has had problems with spammers attacking your message boards and comments, you know you need SEO help.

Companies that allow customers to post content can be abused to improve spammers’ own results. That duplicated content or spammy posting can damage your search rankings.

Having an SEO expert to consult can help you avoid these issues. They can help to spam-proof your site and ensure that posters aren’t leaving duplicate content behind.

9. You’ve Skimped On Local SEO

Every local business has to know something about local SEO. Your SEO rankings shouldn’t be compared to huge international firms or companies located 10,000 miles away. Google knows this too.

In order to meet your customers where they are and end up in local search results, you need to be targeting locally. If you’ve been spending your time trying to market against the biggest companies in the world, you’re wasting advertising dollars.

Hiring an SEO agency can help you get think globally and act locally.

10. Your Keywords Aren’t Working

Depending on the field you’re working in, your keywords might be too general or not giving you the results you want. Banging your head against the wall won’t get you there. Calling an SEO agency will.

SEO experts know the way to help improve your keywords to get you the search results you want.

Hire An SEO Agency And Focus On Your Business

Calling an SEO expert isn’t an act of throwing in the towel.

It’s the exact opposite.

Your priority needs to be delighting your customers.

If you’re still trying to figure out what type of agency to hire, contact us for a free, no sales pitch consultation and tips for finding the right one.

 
 

SaveSave

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

10 Reasons Your Business Needs a Content Marketing Strategist

content marketing strategist

 

Here are ten reasons to use a content strategist to take the reins of your online presence.

1. Tell Your Story

You may have the best coffee shop in town or the best-tasting protein shake in the fitness industry. But without a content marketing strategist, who’s going to know about it?

You can’t depend on word of mouth and billboard ads anymore. You have to meet consumers where they are, and most of them are online.

Creating strong web content means you can express more parts of your brand. Through optimized landing pages and engaging email chains, you can tell your whole story.

This builds brand awareness and loyalty because users will feel more connected to who you are.

2. Find Hidden Opportunities

Hiring a content marketing strategist to tell your story opens doors to opportunities you may not even know are out there.

This person is equal parts creative, innovative, and analytical. He or she starts with data and uses it to guide all your digital strategies.

They research competitors and take a close look at your target market. They also look for potential new markets (or new ways) to reach current consumers.

This person knows the ins and outs of successful digital marketing. No matter how much you know about URLs, keywords, and coding, you need them on your side.

3. Reach More Audience Members

After deep-diving into data and research, it’s time to get to work.

One of the main focuses for a content marketing strategist is to expand your audience reach.

The goal is to get in front of as many users as possible and to do so in a way that makes them want more. This is about more than online impression counts — it’s about building a community.

4. Generate Leads

The most effective way to know if your digital community is truly growing is by getting more leads.

Lead strategies are all about short-term tactics for long-term success. They don’t expect to create a sale right away. Instead, they focus on building interest through opt-ins rather than immediate purchases.

A lead generation strategy looks like an email newsletter on an eCommerce website. The product isn’t the information, but the information gets consumers one step closer to buying the product.

It walks users through the buying cycle and creates more opportunities to establish a strong brand presence.

5. Take Advantage of Social Media

Want a simple way to track your online community? Work on building your social media following.

Social media is one of the biggest focus areas for a content marketing strategist.

Beyond displaying your products, you can build partnerships and establish a positive reputation. You can also provide an inside look at what your brand is all about.

This is where users feel like more than just another consumer. Interactive Instagram stories and fun Facebook posts make people feel like they’re a valued friend in your network.

Plus, the more people that follow you, the more your exposure grows.

Committed followers will share your page with their friends. They’ll comment on your pictures and be first in line to participate in social media contests.

This creates organic excitement around your brand, which in turn leads to sales.

6. Better Utilize Your Keywords

The importance of keywords is common knowledge in the digital world. However, not every company is using them effectively.

Stop making key mistakes and start taking advantage of industry terms. Your content marketing strategist can be a big help in this process.

A strategist knows how to balance simple terms and specific long-tail keywords. They know the right density to aim for in blog posts and landing pages.

They can also optimize for local search as well as a wider audience.

7. Create Strong Relationships

You know your digital efforts are paying off when your competition wants in on the action.

Be open to engaging in things like link building and guest blogging.

Link Building

Link building is when you have a mix of internal and external links on your landing pages.

Some business owners worry an external link will steer a potential consumer away from their products. On the contrary, it shows you know what you’re talking about and you’re involved in your industry.

Your content marketing strategist can help you identify which external links have the most value and which might lead to a competitor.

Guest Blogging

Guest blogging is like the express lane of link building.

It’s when you purposely drop a link to another company on your blog, or when someone does this for you. This is a pre-agreed strategy between two parties that benefit both businesses.

One gets more exposure to build their digital strategy. The other has new content to work with in order to keep producing fresh, interesting information.

8. Establish Authority

As your industry relationships get stronger, so does your credibility.

Establishing authority is a valuable step to take to stand out. You can do this through blogging, vlogging, and ebooks.

Some people think this is too much free content to give away, but the payoff is priceless. Establishing yourself as an industry leader means more people will look to you as trends come and go.

It takes your brand presence one step further by building awareness and recognition.

9. Boost SEO Performance

A content marketing strategist works hard to implement strategies that have more than one positive outcome.

As great as getting more social followers or email leads is, it’s just one piece of the big picture. A major part of what the end-goal comes down to is SEO ranking.

Search engine optimization is not just about keywords and meta descriptions. It’s an overall look at the content on your landing pages and online interactions.

Google bots take anything from relevant hashtags and strong backlinks into consideration. Over time, everything comes together to move you further up the search engine results page.

10. Convert, Convert, Convert

Once a user finds you, what are you doing to make sure they choose you over the competition?

Conversion is another huge focus for a content marketing strategist. Without the sales to back up your presence, something is wrong.

Close the gaps between impression and conversion with the strongest digital marketing strategies possible. The more you trust in a trained professional to do this, the better your chances of improving sales performance.

Find Your Content Marketing Strategist

Ready to start your search for your content’s new best friend?

The right strategist might be closer than you think.

Contact us today to get your free one-hour consultation and discuss your content opportunities.

SaveSave

SaveSave

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

How to Use On Site and Off Site SEO for Lead Generation

off site seoLooking to bring in more visitors to your website?

Then you probably know about Search Engine Optimization (SEO) and how its goal is to rank your site higher in major search engines like Google and Yahoo.

But do you know the difference between on-site and off-site SEO?

On-site SEO is the process of using mechanisms on your website to try to bring in more internet users. Off-site, on the other hand, is attempting to do the same through tools not found right on your site.

Using both can lead to better SEO results and lead generation than you’ve ever experienced. Avoiding one or using them together poorly can derail your SEO efforts.

Here’s how to use both for lead generation.

Content is Key On-Site

When people talk about SEO, the conversation often centers on how to get people to your website. Sometimes, it’s easy to forget the importance of what’s already there.

If you have perfect SEO strategies without the content to back it up, people will leave your website as soon as they arrived. The truth is, it’s impossible to have perfect SEO without engaging and meaningful content on your website.

Think about someone coming to your website and enjoying what they see. They might come back or pass along the page that interests them–that’s potentially ten more page views from one person alone.

Plus, you need to shape your content around any SEO efforts you make. That starts with keywords.

For Keywords, Think like the Searcher

The concept of a keyword is simple: using words that are being searched for all over the internet. The internet user plugs in a term that’s heavily featured on your website, and voila! Your website pops up.

The truth is a bit stickier. Let’s say you run a fictional smoothie shop where the specialty is fresh-blueberry smoothies. You have a gut instinct that those smoothies will draw in more clients, so they should be a focus of your website.

So, you create content focused on “fresh-blueberry smoothies.” What are your prospects of drawing in a big audience of people searching that term?

Not great. It’s not that people don’t want fresh fruit smoothies. The issue is that you need to put yourself in the shoes of the searcher.

When we search term on Google, for example, we try to be as efficient as possible. “Fresh” in this example is a detail that’s great for your product, but not necessarily in the mind of someone who hasn’t yet tried your delicacy. It’s more likely someone might search “blueberry smoothie.”

Centering your SEO content around that term will likely bring better results. That’s why, when picking keywords, it’s important to meet your next customer somewhere between the most descriptive term possible and its most searched version.

Tag it Up

Tags are the goofy cousins of keywords, made famous by the hashtags of twitter. But despite how funny twitter can be, tags have an important and real impact on your on-site SEO.

Tags work in a way that’s similar to the function of keywords. By tagging a post with certain terms and phrases, you can cast a net on the internet fishing for searches interest in your content.

But there are a few caveats. Like keywords, you should try to think about what internet users are really interested in. If you can match your tag with a future client’s interests, you’ll start generating more leads in no time.

Be wary, though: if you start to add a huge number of tags to any post on your website, it’ll start to dominate your headspace and seem obnoxious to a reader. So, #trytobeefficient with your tags.

Now let’s move off-site.

For Off-Site SEO, Social Media is Key

There are well over a billion users on Facebook. When you take Instagram, Snapchat and Twitter into consideration, it’s pretty simple to assume that your page visitors are all over social media.

That’s why it’s important for you to have a presence on some of the various platforms. People will look to your page for general information and updates. Through your social media presence, you can constantly direct people back to your website.

That doesn’t mean you need to dedicate your whole work day to scrolling through boring Facebook posts. You just need to establish a presence for yourself to gain a bit more exposure.

Enter the World of Advertisement

Organic page visits are an important part of your off-site SEO. You want people to naturally end up coming across your website.

But lead generation through SEO can also happen in a more controlled way through online advertising. Pay per click advertising is one route that’s often beneficial for websites like yours.

In that context, your ads go up on another website, often in the sidebar. You’re not charged until someone clicks on that ad, which directs them to your website.

In that way, it’s a cost-effective twist in your off-site SEO strategy. It’s another muscle you can flex to help boost the number of eyeballs on your content.

Make Human Connections

Forget the numbers and tags and keywords for a second–you need to be a person. Even in the world of SEO, it’s important you know friends and peers.

Those contacts can be organic and powerful off-site leads back to your website. It’s like advertising, but better.

When respected people in your field write blog posts and link to your website, their audience will be drawn to your website. That means you are getting interested and informed people coming to your website–a more valuable client than just any other page view.

It’s the best kind of connection you can have.

It’s Time to Generate Leads

With this knowledge, you’re prepared to make a positive dent in the world of lead generation. If you dedicate real time and effort to on and off-site SEO, you’ll start to see the results, quickly. Plus, you’ll have time left to focus on your product or service or content.

There’s no reason to feel left out of the party now, even in a world of over a billion websites. Your website deserves a spot.

Looking for more ways to improve your rank? Reach out to our team for a free consultation.

What are you waiting for? Go for it!

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

Beginner’s Guide: How Does Pay Per Click Work?

how does pay per click work

No matter what size your business is, you’ve got to be online. Beyond a website, beyond a blog, online advertising is essential to online success.

It’s a wild and crazy world online and you need to have skin in the game to make it. Google ad revenue for the U.S. alone is on track to reach over $26 billion.

As a smart business person, you know that it’s all about quality and not quantity. There’s no point in throwing a lot of money into online advertising without a plan.

Pay per click is the way to go. How does pay per click work? Keep reading while we go over how to take your business to the next level with this important tool.

Pay Per Click Definition

Before we answer how does pay per click work, we need to understand what it is. There’s a reason why it’s every online advertiser’s go-to tool.

There are two main types of online attention – organic and paid.

Organic reach happens when a potential customer comes across your ad or site by themselves. Paid, the type we’re focusing on is when you bid to get your ad posted in places where potential customers will see it.

As you know, it’s not enough for a customer to just see your ad. You’ve got to get them in the door.

With pay per click, you get the ad in front of the customer but only pay when your ad is clicked. It’s efficient and effective.

But how does pay per click work? There’s a lot to it but you’re on your way to being an expert.

Bidding and Placement

The first step is to create the ad that best targets your future customer. You’re going to center it around a keyword.

A keyword is a word or phrase that research shows customers are looking for. Once you’ve lined up your ad with a keyword, you bid on placement related to the keyword.

That bid allows your ad to show up in the advertising section that most search engines have at the top. That gets you a lot of eyeballs and, with the right keyword, a lot of clicks.

Different Types of PPC

You might think Google is the only PPC game in town, but you’d be surprised at the variety of campaigns you can run.

Google is the biggest game in town – and extremely popular. It’s easy to see why – it’s extremely versatile.

Google allows you to not only run ads on their search engine, like in the previous example but on private websites as well. That’s a huge amount of potential customers!

Another surprising PPC option? Facebook. Only the foolish count Facebook out of the PPC game.

With two billion active monthly users, you can’t ignore that potential pool of customers. The price is nice, too. Advertising on Facebook isn’t as expensive as on Google, Bing, or other search engines.

Have you ever shopped online and seen the product you looked at turn up in almost every ad afterward? That’s called retargeting, another effective PPC campaign technique.

The Right Keywords

The beginning and end of your PPC campaign need to focus on the right keywords. They’re the key to your success.

How does pay per click work together with keywords to increase your targeted reach? Here’s how:

Use a tool (Google AdWords is the biggest player in the game) to discover trending keywords. Find which ones match your company’s goals.

Craft your company’s landing page, website, blog, and any other material to work with your selected keywords. (Here’s where an SEO website expert can really help.)

Build your ads around your chosen keywords. This ensures your ads will rise to the top.

You’ll work hand in hand with search engines to find the best placements, get your ads in front of the right customers, and get them clicking.

How Does Pay Per Click Work With Your Budget?

To get the most bang for your buck, there are a few things to consider. First on the list is the cost of your chosen keyword.

Certain keywords cost more than others. It all depends on what your customers are searching for.

It’s a safe bet that commonly searched for words, like “mortgage” or “car insurance” will cost a lot more than obscure words, like “pickled eggs”.

PPC Ad Examples

Beyond that, you can install an automatic off switch. Using Facebook ads as an example, you can set up a Facebook PPC campaign to use only a certain amount of money.

Facebook allows you to set a daily or even a lifetime limit. If you give Facebook a daily limit of $10, once that money is spent, it turns off your ads.

You can get your first glimpse of the effectiveness of ad this way.

Let’s say you set a lifetime limit of $100 on an ad. You program the ad’s lifetime to be around a month.

If your $100 is used up in a week, that’s good news and bad. The good is that you’ve got an effective ad on your hands and lots of people are clicking! The bad is that you might have to spend more money.

If those clicks lead to conversions, though, the PPC campaign pays for itself.

Putting It All Together

Still asking how does pay per click work in the real world? Here’s a step by step breakdown to give you an idea of how it all comes together.

The Campaign: This is your first focus. Figure out what you want your ad to be about. Who’s your audience? What goal do you want to achieve?

Keywords: Choose keywords that work with your ultimate goal but are still effective.

Ads: Combine your goal with your keyword to create a compelling and effective ad

Stick the Landing: Wherever you drive your customers, make sure the page is optimized for conversion. Get them to see your ad, click on it, and convert.

Call the PPC Pros

Now that you’ve got the basics under your belt, hopefully, we’ve answered most of your questions about how does pay per click work.

Need a professional to guide you through the entire process? That’s what we’re here for!

Call us at Market Crest to get a free hour of consultation today!

SaveSave

SaveSave

SaveSave

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

What Are The Best SEO Services for Small Business Success?

SEO Services

Virtually every effective marketing strategy in 2017 includes having a proper internet presence. It’s just the way the world works. The problem is, there aren’t enough quality SEO services for small business proprietors out there.

There is a common misconception that SEO only serves large clients, at the expense of the small businesses that really need the help.

The marketplace is intensely competitive. In order to stand out and make waves, a small business needs to employ an expert SEO company. This way, they can use distinct marketing techniques to get ahead in ways that their competition may not be aware of.

Here is a comprehensive list of the most effective SEO services for small business owners:

Competitive Website Analysis

As stated before, the business world in the internet marketing age is extremely cutthroat and competitive. Small businesses without the necessary skillset can get lost in the fray.

There is no harm in assessing the SEO strength of your competitor’s website. They may be employing strategies that would be useful for your business.

You can also take advantage of weaknesses in your competitor’s SEO strategy. If they haven’t done adequate research, seize the opportunity to build a well-rounded strategy.

For example, a common weakness among businesses, especially small and locally owned businesses, is lackluster content. Many business owners assume that as long as their website adheres to commonly accepted SEO parameters, they will stand out.

But the reality is that good content trumps all. Creative, relevant content allows your website to soar high and above the competition. If your competitors do not have the strongest content, you can fill the void in your industry and become a resource for your consumers.

The more people that trust your website, the more that will visit, and the more concrete leads you will be able to generate. For small businesses, word-of-mouth marketing is a crucial asset, and it can sometimes be even more valuable than internet marketing.

But you have to build your marketing presence to get there. That’s where competitive analysis can be invaluable.

Keyword Research

Proper keyword research is the heart and soul of any SEO strategy. It’s probably the most important of the SEO services for small business owners. You should generate keywords based on your business and the services you provide.

For example, if you are a moving business, you want to be able to rank for a keyword like “moving company in (your city)”.

It’s important to rank for a diverse type and amount of keywords so that you aren’t following the exact same guidelines as your competition. Otherwise, it will be hard to stand out. You should try to rank for short keywords and long-tail keywords.

Longer keywords and phrases give you a better chance of ranking for the exact words that a potential customer would type into a search engine.

There are companies that can do keyword research for you. They will most likely use Google’s SEO analytics to determine what keyword list would suit your company.

It’s crucial that your keyword list covers those words that are common in your industry while also diving into a niche that may not be as widely utilized.

If you are marketing a product, you can use keywords to target a demographic that your competitors may not have tried to target. It’s all about doing your research and staying ahead of the curve.

Link Building

Having a number of high-quality links to other websites on your website can be a very quick and effective way to rise up the search engine ranks.

Within your content, link to credible sources or related websites that may be able to supplement information for your customers.

Do not link to competitors, rather, link to people, websites, and companies in charge of leading the conversation in your industry. The key is to build links to websites that will make your website look better.

You want to enhance your content with links, not steer your audience away from your product or service. You will be rewarded by Google’s search engine algorithm if you have employed high-quality links.

If you have a website that ranks highly while also providing your audience with good content, others in your industry may want to link to your websites.

The more of these relationships you have, the more visibility you will have and the better off you will be.

Optimization

Once you have the knowledge to build a great website in accordance with SEO standards, you have to be able to implement them.

For example, you cannot make the mistake of over-saturating your website with keywords. Not only will the quality of your website suffer, but you will likely not rank as high as you might think.

An optimized website features all the image tags, meta descriptions, and metadata that will take your website to the next level. There are set rules to optimization that can reap high rewards when followed.

But the important thing to remember is that if you have a good website with good content that follows SEO rules, you will have a leg up over many others in your field.

Optimization is key for long-term success in online marketing. But without good content, it doesn’t really matter how high you are ranked. If your website is poor, you will lose credibility. But an excellent website is only the first step.

SEO Services for Small Business Success Mean Little Without Accurate Reporting

For a small business, an effective website works like a sales pitch. It’s a chance to showcase your product or service in a tasteful way.

Because of this, you want to make sure that as many people can see your website as possible. Utilizing these SEO services for small business success listed above are key.

But once you have implemented them, you should have a system in place to track your progress. It’s important to periodically conduct an SEO audit, just to make sure that your website is performing correctly and steadily generating leads.

Click on our social sharing buttons to share this post and continue the conversation or get started! Request a free SEO audit or consultation.

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

Here is How SEO Audits Can Jump Start Your Lead Generation

SEO Audits

SEO Audits can be more than technical– they can seriously improve the user experience, resulting in more conversions. Here’s the inside scoop on how:

Our SEO leader, Carl Lefever knows running a well-functioning website on your own (especially if you aren’t a web designer), is difficult

…period.

Sure the topic is a tough one but having a lead generating website to give your small business a leg up is also an necessity in this day and age.

It doesn’t have to be quite so difficult. There are a TON of resources out there to help optimize your business website and market your firm.

When it comes to online marketing, you can’t dismiss the SEO auditing process and expect to be successful.

A proper SEO auditing strategy could uncover the exact adjustments your site needs to improve functionality…and focusing on enhancing the user’s experience can seriously boost much-needed traffic.

Are you ready to learn more about SEO audits and your website? You’ll end up reaping the benefits of SEO audits before you know it!

SEO Audits and the User Experience

SEO audits the UX The process of a Search Engine Optimization (SEO) audit is sorta like having a really great proofreader go over your entire website. SEO audits are performed via marketing services or through SEO audit software.

Standard SEO audits are usually broken down into three groups.

  • Technical Audit

The technical aspect of SEO audit includes SEO tactics, caching, checking databases, hosting, and mobile compatibility.

  • Content Audit

Content checks for SEO audits include proper link use, meta data, customer engagement, website usability, and conversions.

  • Link Audit

Links are important within SEO auditing. Things like link analysis, history, click patterns, and internal navigation are often included in an SEO audit.

A very, very basic analysis will begin with a technical audit and only focus on factors like missing links or 404 error messages. A more extensive SEO audit will include improving the experience for the customer.

Customers are obviously living people with emotional responses to everything, including the purchase of a product or service. Performing a well-rounded SEO audit that concentrates on technical website function as well as emotional connections with consumers will benefit you greatly.

The Benefits of SEO Audits

There are a ton of benefits to SEO audits.

  • Your website will get a serious transformation.

An audit will evaluate the content and technical performance of your website. You’ll have an opportunity to see what needs improvement and what doesn’t, and improve the structure you already have.

  • Search Engine Optimization Will Improve

SEO is key when it comes to marketing. By going through an SEO audit, you’ll have the chance to check for missed opportunities and excesses of keyword stuffing or bad links.

  • Conversions Will Start Happening

One of the best benefits of SEO audits is increased conversion. You’re finally going to be able to evaluate how well your website performs when it comes to generating leads and you’ll also be able to spot weaknesses in your landing pages.

Conduct a Basic Assessment

Before diving into a full blown SEO audit, it helps to perform a content assessment. Don’t worry, you don’t have to be super tech savvy to perform this assessment. Let’s break it down into a couple questions you should ask yourself, shall we?

  • How good is My Website Content?

As a company owner, it helps to put yourself in your customers’ position. When you view your website, pretend you are an individual visiting for the very first time.

Were you satisfied with the information provided to you? Was the content easy to read? Did all of my questions about a product, hours of operation, etc. get answered by content on the site?

Website content should be entertaining, written well, and thorough. Don’t stuff fluff into your content. Consumers want their questions answered and their need for information satisfied, and that is your website’s job.

If you’re not the greatest writer on the planet, consider hiring a freelance writer or blogger to create readable and concise content for your website.

  • Is there some SEO action happening?

Search engine optimization is really important. Check your analytics to review how well keywords are generating traffic. Check to see if you have an adequate amount of keywords within URLs and page titles.

Decide if a website audit is right for you.

If you’re satisfied with the state of your website and the traffic you’re getting, you may not need an SEO audit. However, if you are desiring a greater amount of traffic, an SEO audit will provide you with the information you need to optimize your website to increase your organic search traffic.

Are you ready to get started? Request a free SEO audit or consultation.

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

Boost Pay Per Click Conversions By Avoiding These 4 PPC Mistakes

PPC Pay Per Click MistakesIf you ‘d like to get pay per click traffic, you need to know about the most common errors businesses make– and how to avoid them. Avoid PPC mistakes here!

Anyone with an online presence knows that traffic matters. We’re living in a world with 3.5 billion internet users. That’s a lot of eyes.

Internet advertisements expose your product to more people and generally create more sales. It’s a simple concept, but one that gets mishandled all the time.

When most people think of increasing traffic, they’re looking to build their organic traffic. And, rightly so. It’s a great strategy to attract potential leads, and SEO is too important to ignore.

We’re not talking about SEO though. Most web focused businesses already have a decent SEO strategy, even if there is always room for improvements.

Pay per click ad campaigns can drive high value visitors with the greatest likelihood to convert. Make the most of your pay per click ads by avoiding these common mistakes. 

Our focus is on how bungled most pay-per-click campaigns are.

In 2014, 10 percent of surveyed companies said they planned to increase their PPC budget for the upcoming year. The rest of those businesses misread the market.

Seventy percent of surveyed businesses ended up increasing their PPC budget in 2015.

We think this increase in spending is likely related to the growing number of mediums allowing businesses to get pay per click traffic. It’s a good thing for smart advertisers and a bad thing for naive ones.

Not only did most companies not see the PPC success coming last year, but now they have to catch up with new and ever evolving platforms. It’s not going to be a smooth few years for small businesses without the large budget to adapt.

So we’re stepping in, so we can champion for the little guy. We’ve broken down the two biggest mistakes we see that prevent people from getting pay per click traffic.

You Aren’t Using Mobile to Get Pay Per Click Traffic

Mobile traffic represents 51 percent of our digital media consumption daily, yet some people still choose to ignore it.

Don’t be one of those people.

In fact, in 2015 Google disclosed that mobile searches had outpaced desktop searches on its platform.

Another study showed mobile platforms make up an estimated 58 percent of U.S. online searches.

The shift in users device preference means businesses either adapt or suffer. The number of resources you’re putting into mobile ads per year needs to increase drastically.

We’re seeing more and more studies come up with numbers supporting mobile’s ability as an advertising platform. An astonishing 93 percent of people who use a mobile device for research go on to make a purchase.

That’s an unheard of percentage. Conversions are what make pay per click campaigns worth running, and with mobile, they’re easier than ever to come by.

The results of a Flordia law firm provide substantial proof to any doubters that these studies aren’t one-off anomalies.

When the law firm increased mobile ad bids by 25 percent their conversion rate tripled, their click through rate increased, and their cost per click decreased. New customers also increased by 149 percent.

That’s an increase in business and a lowering in cost across the board. You don’t even have to question why this works so well for small business, just understand the results and climb aboard.

Confusion About Keyword Targeting

Keywords are important. So important that we’re using them right now in this article.

Pay Per Click and Keyword mistakesPeople don’t realize that your keywords and how you apply them are the fundamental basis of your marketing. Everything goes through a search engine, and your ad success is going to depend greatly on what people are searching for.

You have two basic choices when choosing keywords, short-tail, and long-tail.

The highest Google AdWords bid on a keyword is for “best mesothelioma lawyer,” at $935.71 per click. That’s a short tail keyword and an unheard of price for a small business budget.

There’s just no way to compete with companies like Progressive or Geico, but you don’t have to.

Long-tail keywords cost significantly less than short-tail, and also help target customers likely to purchase your products.

That’s the easy part, though. Once you’ve established a keyword you must know how to use it.

We feel that half the battle to using keywords correctly has to do with budgeting.

Championing what’s called a “broad match.”

It’s a feature that displays ads based on keywords that are similar to your desired text string. If your keyword is “black sweatshirt,” and someone searches for “black sweatpants,” your ad could still appear.

Bing Ads has reported companies receiving as much as 57% of their total impressions and 43% of their clicks through broad match.

That’s a great statistic for those with money to burn on failed conversions. People will be less likely to purchase sweatpants if they were searching for a sweatshirt.

Instead, try out phrase match and negative match targeting.

Phrase match only shows your ads if the search incorporates your keyword. Our example “black sweatshirts” ad would appear in a search for” buy black sweatshirts,” but not “buy black sweatpants.”

Negative matching allows you to exclude keywords altogether. For example, when people searched “red sweatshirts,” you could exclude your ads from appearing.

In theory, these keyword options will make sure you only pay for ads that target your demographic.

Not targeting better ads  – Google allows businesses to use customer email addresses 

Create lists with the Google Display Network that tell the platform what ads to serve based on specified criteria. Customers who have added an item to their shopping cart in the past thirty days can be specifically targeted with unique ads.

Health food service, Julian Bakery, saw a 35 percent increase in conversions using Google Display Network.

Avoiding cross-matched target ad groups can further this success. Try to target the most specific demographics you can without overlap to save money and increase conversions.

Small business will never be able to go shot-for-shot with massive corporations. This doesn’t mean we’ll fail, only that our pay-per-click strategies need to stay savvy and mistake free. Keep in mind these two mistakes and take steps to avoid them to watch your traffic grow.

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

Combine PPC and SEO for Your Best Results Yet

 

PPC and SEO

We’re taking a deep dive into why PPC and SEO are a match made in heaven. Read on for the search knowledge you need to jump start your marketing campaigns.

Okay. You have your website live, your products uploaded, and tons of blogs to make your website Google friendly. But nothing great has happened yet.

Sure, SEO is important and landing your site on Google’s first page results is essential if you want more sales, engagement, or any other call to action you are hoping for. But why not combine it with another, equally effective method? 

What is PPC?

Since we are sure you know what SEO is, let’s explain briefly what PPC marketing is. Long story short, PPC is an advertising model through which advertisers pay an online source to run their ads and direct traffic to their websites. The way advertisers pay for this service is actually in the name of this marketing model– yes, PPC stands for Pay Per Click.

When talking about PPC, many publishers automatically think Google Ads. However, since it’s 2016, every popular website or platform with millions of users (Facebook, Twitter, Instagram etc.) allows you to publish your online ads.

 

benefits of combining PPC and SEOThe Benefits of combining PPC and SEO:

  • PPC and SEO can exponentially boost your exposure and make your product or service popular to online users.
  • Your conversions will increase so much you will not even believe it.
  • You can lead searchers to the content that you choose and you will not just let them click on that bad Glassdoor review that shows up first on Google (everyone has them).
  • More visits lead to a more involved audience. How will someone like your Facebook Page or follow you on Twitter when they haven’t even gone to your website yet?
  • And, last but not least, investing money on advertising, makes a company feel more legitimate. sorry to say, but it does.

Yes, you’ve guessed it right. Both PPC and SEO help your website shine and gain more visitors. Additionally, it can help “webpreneurs” promote their products/services and achieve more sales. After all, it’s a material world we live in, right?

Now, that we’ve finished the theory class, let’s take a look at four different ways to combine PPC and SEO to make your life easier and your income bigger.

PPC and SEO Keywords Matter

And, maybe, they matter the absolute most. One way to monitor what people really need these days is by visiting the Google Trends website and take a look at “what is hot right now.”

However, since you are running a business there is another, quicker and more effective way to help you understand what your audience really needs from you. Your website’s search bar. Yes, if you don’t have one, you ‘d better add one right now. Right this second.

This way you will know what content would be wiser to promote the most on PPC marketing and what SEO modifications you have to make in order to ensure these products are found first on Google results.

In other words, this way you will allow your own visitors and the keywords they use to provide you with the focus keywords you’ll need to keep in mind.

Very clever, huh?

Your Website Also Matters

Having a website is not even enough when you are entering the world of digital entrepreneurship. You have to create a website that both looks amazing and is modified for PPC and SEO purposes as well.

For example, according to Google, an important factor that the most popular search engine is looking for when deciding where each page is going to show up on results, is the website’s loading speed.

Is your website fast enough? Do you need to make some small modifications to meet the standards that Google has set? In addition, and again, according to Google, PPC rates vary and among these parameters is your page’s load speed.

Why pay 5 cents per click when you can have the same results with just 2?

Extra tip: Please make sure your website looks beautiful and easy to navigate in. You’ve got your visitor’s attention. Now, all you have to do is to provide them with a reason to stick around.

Test Performance

We know, the word “performance” may sound intimidating to any Internet marketing newcomer. But, to be honest it’s much easier than it seems. Monitoring performance requires you keeping your eyes open and see what your audience is all about.

An easy way to monitor your website’s performance is by promoting via PPC marketing different products, product categories or services to different kinds of people. Targeting specific demographic profiles is one of the most important tricks a marketer has to keep in mind.

You might be promoting your products to 25-year-old women who live in Minnesota, but no matter how niche this audience might seem, it will help you get your products’ appeal on them. If it turns out to be a mistake and this audience is not that right for you, you can just keep experimenting.

Makes sense, right?

So, after promoting anything you want to promote to different kinds of consumers, you will understand what each audience needs or what audience your website speaks to the best.

This way you will have the ability to make some more modifications in order to make your page SEO friendly and reach the people who will engage the most.

Target Different Keywords

Yes, you guessed it right. You can (and you should) target different keywords for PPC campaigns and for SEO purposes.

In fact, since some keywords are more expensive than others, you can target the cheap ones via PPC and work your SEO magic on the costly ones. This will save you some money but still help you succeed.

After this primer, you’re ready to jump start your search marketing with some PPC and SEO action!

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail