2017 Hermes Creative Awards – MarketCrest Team Wins

MARKETCREST, LLC IS ANNOUNCED AS A 2017 HERMES CREATIVE AWARDS GOLD WINNER IN THE BLOG (OVERALL) CATEGORY AND HONORABLE MENTION IN THE DIGITAL MARKETING CAMPAIGN CATEGORY

McKinney, TX, UNITED STATES, May 2,
2017 /EINPresswire.com/ Hermes Creative Awards recently
 announced winners in the 2017 
international awards competition for 
creative professionals involved in the 
concept, writing and design of traditional
 emerging media.

Hermes Creative
 Awards recognizes outstanding work in
the industry while promoting the 
philanthropic nature of marketing and communication professionals.

Hermes Creative Award MarketCrest

There are over 6,000 entries from throughout the United States, Canada and numerous other countries in the Hermes Creative Awards 2017 competition.

Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

“We see the results every day but its important to realize that you really aren’t ‘best in class’ until your clients or independent third parties say you are.”

MarketCrest President, Scott Berry

MarketCrest, LLC, a McKinney, TX marketing consulting and marketing services firm with clients across five states, and one in the UK, were eager to showcase some of the recent creative work being delivered to clients. The team, led by President Scott Berry, decided to submit one of their case studies as an entry in the 2017 competition.

“We’re proud of the creative content we produce for clients. We see the results every day but its important to realize that you really aren’t ‘best in class’ until your clients or independent third parties say you are. Congrats to our Marketing Coordinators Rachel Thomas and Hayden Smith along with our copywriting team. Our client is excited and reaping the rewards as well. Its an honor to be on the 2017 Winners List.” said Mr. Berry.

Hermes Gold Winner MarketCrest

MarketCrest’s award winning submission highlights the impact of a Re-Shoring campaign designed and managed for plastic injection molder, GreenLeaf Industries.

The case study can be found on the MarketCrest website at http://www.marketcrest.com/greenleaf-industries-case-study-award-winning- campaign/

Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals.

AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the profession.

As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations.

Hermes entrants are not charged entry fees to enter work they produced pro bono. In addition, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition.

AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

Winners are selected from 195 categories grouped under advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media and pro bono.

A list of winners can be found on the Hermes Creative Awards website.

Hermes Gold Statuette MarketCrest

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

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Marketing Consultant and Services Provider, MarketCrest Hires Graphic Design and Promotions Coordinator, Hayden Smith

Hayden Smith MarketCrest Graphic Design and PromotionsMarketCrest, LLC has accomplished a great deal already this year, including relocating the company to Downtown Historic McKinney and recently participating in the Chamber’s ribbon cutting and grand opening as an official McKinney, TX business.

The firm provides marketing consultation and services that include website, SEO, PPC and social media management to businesses across the U.S. The past few years have been fruitful and fun for the McKinney, TX Marketing Agency.

To support increased demand for content and web work, the firm hired a new Graphic Design and Promotions Coordinator.

Hayden Smith, the Coordinator, graduated from Texas Tech in December 2016 with a Bachelors of Arts in Advertising and has recently moved back to North Texas to start his career.

“I am excited for this opportunity and look forward to being an integral part of the MarketCrest team and delighting our clients,” said Smith.

His role includes copy and web design, email & social media marketing, advertising, graphic design and promotions.

“We’re excited to add Hayden to the team! He’s going to be an asset and our clients are going to love his work.,” said MarketCrest CEO, Scott Berry.

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

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Social Media Marketing firm in McKinney, TX MarketCrest, provides leader for Online Branding Event

social media marketing online branding event

On Tuesday, April 11, 2017 the McKinney, TX Chamber of Commerce is hosting an “Optimizing Your Online Brand” workshop for local business owners.

The goal of the online branding workshop is to “learn to make the most of your Online Brand.”

MarketCrest CEO, M. Scott Berry has been invited to be one of the three featured speakers at the event.

The topics of conversation for the panel discussion will be:
• Website Optimization by Kerry Cassuto with Pro Marketing Links
Social Media Marketing with Scott Berry of MarketCrest, LLC
• Claim & Customize your McKinneyOnline.com Business Profile with Maxx Henry-Frazer

MarketCrest, is full-service digital marketing firm located in Historic Downtown McKinney Square that focuses provides online marketing solutions including Marketing Consulting, Web, SEO, Content Marketing and of course, Social Media Marketing and online branding.

Before opening MarketCrest, CEO Scott Berry had been involved in the advertising and marketing industry for 25+ years and has been a featured speaker at many local and national events throughout his career.

This opportunity is especially exciting because it is Berry’s first scheduled speaking event since relocating MarketCrest to downtown McKinney and joining the McKinney Chamber of Commerce.

For those interested in attending the April 11th online branding event, it will be held from 8:30 a.m. to 11:00 a.m. at the Holiday Inn & Suites at 3220 Craig Drive, McKinney, TX.

Tickets for chamber members are $15 while tickets for non-members are $25.

McKinney, TX Chamber of Commerce online branding eventFor more information on the online branding seminar please visit McKinneyChamber.com

 

MarketCrest, LLC is an award winning, full-service digital marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help clients compete and grow and we expect to be held accountable for their improved performance

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MarketCrest Hosted a SEO and Marketing Services Workshop for Texas and Oklahoma College Seniors

McKinney, Texas January 10, 2017 –  MarketCrest LLC recently hosted a Marketing Services Workshop that focuses on giving graduating college students the opportunity to expand their experience in digital marketing.

Scott Berry, the founder of MarketCrest and Rachel Thomas, the marketing coordinator, lead the workshop for select students from Oklahoma State University and Texas Tech University.

marketing internship at MarketCrest McKinney TX“We created an SEO and marketing services workshop for graduating college students to prepare them for winning top agency jobs,” Berry said. “Graduates today are incredibly talented, they just need a lift from executives already in the business. It’s exciting to see their classroom knowledge collide with real world applications and clients.”

Berry expands that a side benefit of the workshop is to give upperclassmen the opportunity to publish work for their portfolio. He finds this an important factor because many students graduate with no published work, and only have class assignments to demonstrate their skills.

The workshop’s structure varies depending on the participants’ needs, the fundamental curriculum includes designing and posting social media ads, writing press releases and using digital tools – like Trello, Buffer, Canva, etc.

The December participants were able to work individually, as well as a team. Katie Roberts, is a recent Texas Tech graduate; and Media Strategies major.

“It was very educational,” Roberts said. “I learned essential details regarding what skills and abilities SEO and online marketing agencies look for in candidates.”

The participants particularly enjoyed designing social media posts that promoted business, products and services.

Madison Schein, a junior at Oklahoma State, participated in the marketing services workshop to gain more experience related to her future career in public relations.

“My favorite part was practicing writing press releases, because it helped enhance my writing ability,” Schein said. “I learned about anchor texts, distributing factors and SEO (Search Engine Optimization).”

MarketCrest is dedicated to helping college students expand their experience by providing multiple internship opportunities.

MarketCrest has built a productive relationship with Oklahoma State, Texas Tech and University of North Texas communications students, who are excited to gain experience in their future careers. College students learn and experience marketing agency services through both marketing services workshops and internships.

About MarketCrest: We are a firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help you compete and grow and we expect to be held accountable for your improved performance. Learn more, and receive a free 1-hour consult and Get Help NOW!

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10 Marketing Mistakes Your Business Can’t Afford to Make

Marketing Mistakes to avoid by MarketCrest

 

Some business mistakes are more costly than others. In the digital marketing world, there are at least 10 marketing mistakes that you simply cannot afford to make and still expect to achieve your revenue targets. Here are 10 huge mistakes to avoid.

1. You Don’t Have A Written Sales Strategy

Make sure Marketing and Sales know the revenue target required to reach your annual goal. Factor in the length of the sales cycle, close ratio, repeat business, capacity, onboarding and time to pay. Also collect information on existing customer revenue, anticipated growth, churn and carry over (sold fresh the previous year and in the coming year will bill a full 12 months).

When you know what you need to sell… and when you need to get it sold and billed, you are ready to build your marketing plan. 

2. You Don’t Have A Written Marketing Strategy

What is your one-page plan for supporting the revenue goal the way it needs to be sold this year (products/services)? What is your marketing expense required to execute on your marketing plan and how will the cost be allocated across the calendar year? Not sure if you are investing enough on your marketing? Check it against your industry and small business benchmarks (often 3-10% of sales depending on your industry and how mature your market is).

Analyze the previous year’s category spend and determine what to cut or expand. Create a SWOT analysis if needed.  How many personas (target audiences) will you be marketing to and can you segment the existing contact information to match. Do you need to secure additional contacts? Do you need to secure resources to help you attain your marketing goals? Have you considered all the marketing tools and technology available to support marketers in this app heavy environment?

43% of companies have an executive in their organization who is directly responsible for an overall content marketing strategy. (Curata, 2014)

48% of B2B marketers have a content marketing strategy, and 35% percent have gone so far as to document their strategy. (Content Marketing Institute, 2015)

3. Your Website Pages and Content Weren’t Designed For A Specific Purpose

Personas and Keyword analysis will determine your web page content and content plan for the year. Understanding your target audience is key to designing content for a specific purpose. Do you have content designed to help your target market get through their entire buying cycle? What if they are “kicking tires” and what do you have for them if they are deciding between your firm and one other?

52% of marketers support two to four roles and buyer personas with dedicated content. (LinkedIn Technology Marketing Community, 2014)

48% of marketers use dedicated content to support three to five buying stages. (LinkedIn Technology Marketing Community, 2014)

84% of B2B marketers and 85% of B2C marketers are actively looking to gain a better understanding of their audience or planning to do so in the coming year. (Content Marketing Institute, 2015)

4. Your Website Is A Static “Billboard”

Google rewards websites with lots of high quality, fresh pages. Quality content increases the likelihood of increased traffic, lengthy stays and high page rankings. Create content that engages an audience, keeps them on your page, or makes them return.

90% of consumers find custom content useful. (Demand Metric, 2014)

5. Your Website Is Not Built for Conversion

It is important that your website has the ability to reel in consumers and offer them an option to become engaged with the company. This allows you to create engagement, nurture them during the buying cycle, monitor and score their activity and nudge them to convert.

61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content. (Custom Content Council, 2011)

Website conversion rate is nearly six times higher for content marketing adopters than non-adopters (2.9% vs. 0.5%). (Aberdeen Group, 2014)

Examples: Do you have strong Calls To Action (CTA) on your web or landing pages? Many companies rely on CTAs such as Speak to a Specialist, Request a Quote/Sample, Get Help Now! Request a Free Consult,  Sign Up Here, Download Here, and Follow or Share our Social Media Links.

6. You Don’t Publish Content

Consumers want a service or company that they can trust. Trust comes from being a credible source. One way to achieve credibility is to become an industry expert online by publishing original content that customers or other industry leaders may reference when looking up relevant information.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action. It might be a blog article, web page, landing page, ebook, slide deck, video, webinar, photo, social media post, podcast, infographic, case study, white paper, check list, research paper, or a press release.

 75% of B2B buyers rely more on content to research and make B2B purchasing decisions than they did a year ago. (Demand Gen Report, 2014)

86% of B2B marketers report that their organizations are using content marketing, and 70% of them are creating more content than they did one year ago.

80% of business decision-makers prefer to get company information in a series of articles versus an advertisement. (Roper Public Affairs, 2012)

marketcrest repurposing content

 

7. You Don’t Repurpose Existing Content

Consumers like to consume content in various ways. Some like to listen, some watch and some read. If you understand this, you can create content that is helpful to your visitors and customers and maximize its reach by repurposing content. Example: One, high-quality blog post or article can be turned into a slide deck, video, email, tweet, facebook post, brochure etc. Invest in quality content and remember to repurpose it relentlessly.

 

8. You Aren’t Building A List Of Relevant Contacts

Having a list of contacts is crucial. Keep track of all consumers, industry leaders, people who have visited your website or requested information, referrals, etc.

Also know even a good contact list will decay by about 20+% each year because people are constantly unsubscribing, switching jobs, moving or getting new email addresses. As a result, you must be building your database of contacts 12 months a year. Having a long list of contacts creates a bit of a “tribe” that can support your business in good time and in bad. Share industry and company news; new articles, ebooks and research…then when you are ready to introduce a new product and service they will be there to provide advice and spread the word.

With a list constantly in a state of decay, pay close attention to the formula for List Growth Rate:

 What It Is: The rate at which your email list is growing.

  • How to Calculate It: ([(Number of new subscribers) minus (Number of unsubscribes + email/spam complaints)] ÷ Total number of email addresses on your list]) * 100

 Example: (500 new subscribers – 100 unsubscribes and email/spam complaints) ÷ 10,000 email addresses on the list * 100 = 4% list growth rate

As we suggested, there is natural decay on your email list. It expires by about 22.5% every year. Always be growing your list…

9. You Don’t Email Your List At Least Once Per Month

Look, you can’t kill email! It’s the cockroach of the Internet, and that’s a compliment. Resilience is a good thing.

These days all emails are not created equally. A savvy marketer with the right technology, can set up workflows for email nurturing, include images, personalize with customer names, segment, and provide CTAs optimized for mobile. You have people willing to listen. Doesn’t your business have something important to say?

91% of consumers check their email daily (ExactTarget) and 48% of emails are opened on mobile devices (Litmus).

74% of consumers prefer to receive commercial communications via email (Merkle).

66% of consumers have made a purchase online as a result of an email marketing message (Direct Marketing Association) Email marketing has an ROI of 4,300% (Direct Marketing Association). 

Your company will want to measure your email program’s effectiveness. The most common email metrics are: sent, delivered, bounced, open (open rate), click (click rate or click to open), unsubscribe rate and marked as spam. Find the right key performance indicators for your business so you can test, tweak and improve.

10. Your Business Can’t Be Found Online

Here is how you got in this situation…

1) you are not actively performing on-page and off-page SEO

2) you are not helping people find your firm by using paid search or Pay Per Click ads (PPC)…

Just because people can’t find your company online, maybe it’s not the end of the world. Some companies don’t require online leads to increase sales. If you are one of those firms congrats…you are blessed almost beyond belief. For most of us, our potential clients use the internet to research and jump start their buying process. If we can’t be found…then it’s like we don’t exist….

By 2016, more than half of the dollars spent in US retail will be influenced by the web. (Source: Forrester Research )

Content creation ranks as the single most effective SEO technique. (Marketing Sherpa, 2013)

In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.

In search engine optimization, off-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are off-site in that they are not controlled by you or the coding on your page.

Examples of off-page optimization include things such as link popularity and page rank.

If your company is not helping people find you by using paid search or PPC (a quick hit)…get started the right way.

Tip #1: Identify which organic keywords drive traffic and convert on your website.

Tip #2: Determine how much you’re willing to pay for a lead or conversion.

Tip #3: Don’t Go It Alone

Paid Ads are a great way to “test” new landing pages (copy and CTA).

PPC can be a good quick hit but it doesn’t compare to proper SEO and content marketing per dollar spent, content marketing generates more than three times the number of leads than paid search does. (Kapost/Eloqua, 2012)

Content marketing costs between 31 and 41% less than paid search, depending on the organization’s size. (Kapost/Eloqua, 2012)

Summary:

Make sure to have a written sales AND marketing strategy. Create a website that has SEO optimized copy; fresh unique content; is constantly evolving and more than a static “billboard”… and has landing pages that produce conversions. You will want to have a list of relevant contacts (the making of a “tribe”) and make sure to be contacting them at least once per month.

If you are operating without a formal sales and marketing plan designed exclusively for the current year and your annual revenue target…you are operating on a wish and a prayer. You can repair the damage quickly though…contact the team at MarketCrest a request a free consultation. Tell us about your current business challenges and imperatives and we will share how similar companies are solving those issues using online or digital marketing.

 

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MarketCrest Hires Rachel R. Thomas as Marketing Coordinator

MarketCrest, a Plano, TX based marketing firm which focuses on online and inbound marketing, expands company by hiring a new Marketing Coordinator, Rachel R. Thomas.

PLANO, Texas (PRWEB) September 20, 2016

Rachel R. Thomas, a former University of North Texas student, has joined the MarketCrest team as the new Marketing Coordinator. Working alongside M. Scott Berry, Founder and Managing Director of MarketCrest, Thomas is helping deliver online marketing strategies, consultation, and content to existing clients, as well as helping take on new clients.

MarketCrest, a Plano, TX based marketing firm focusing on creating revenue for businesses through inbound and online marketing strategies, operates in five states. With a growing business and a need for a larger team, MarketCrest has decided to expand its marketing team in order to cater to new clients as well as fulfill their clients’ specific needs.

Thomas, with a B.A. in Strategic Communication and minors in Marketing and Social Science, brings new opportunity and insight to MarketCrest through expertise in social media management, PR content, marketing strategies and other online marketing services. Having graduated from the accredited and highly awarded Frank W. and Sue Mayborn School of Journalism, Thomas says that she is “ready to kick start her career and [is] excited to work for a company with high standards and client satisfaction.”

Founder, Scott Berry is looking forward to the future of MarketCrest as it continues to grow and succeed. With MarketCrest already offering consultation services, search engine marketing, content production, social media strategy and management, branding, website development, case studies and more, it is guaranteed that the future of the company will be profitable and promising.

“With the addition of Rachel to the team, it is going to allow MarketCrest to expand into new verticals and support our already growing SEO and Content Marketing business,” Berry said.

To learn more about the MarketCrest team or services provided get in touch with Marketing Coordinator, Rachel R. Thomas at rachel@marketcrest.com

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14 Questions You Might Be Afraid to Ask About Social Media Advertising

Questions about Social Media by MarketCrest

Social media advertising is an essential strategy to use if you want to promote your website. Millions of people use social networking sites every day, including Facebook, Twitter, and several others. It’s one of the best ways to reach people when they are online. However, using social media advertising can be confusing.

If you have never used it before, it can be hard to get to grips with it.

You might have a lot of questions, but perhaps you’re unsure about asking them. There’s no need to be hesitant about asking what you need to know. Many people have questions when they start out with advertising on Facebook and other platforms.

Here are just a few you might want answers to.

Which Social Media Platforms Should I Use?

The first question many people have is which social media platforms they should be using. You can advertise on a range of platforms, and they all have different purposes. Facebook and Twitter are two of the most popular options. Facebook is usually the place to start if you’re just beginning to advertise on social media.

What Are Facebook Ads?

You might want to start by advertising on Facebook. Perhaps you already have a business page, and you’re collecting likes. Facebook’s advertising options allow you to reach people beyond those who like your page and their friends.

You can use them to advertise in a number of places on the site. Ads can go in a person’s timeline or in the right column of the page. You can choose to advertise on mobile timelines or on desktops.

What Is the Difference Between a Facebook Ad and Promoted Post?

Some people are confused by the difference between a Facebook advert and a promoted post. When you make a post on Facebook, you have the option to boost or promote the post to reach more people.

Boosting a post is now more targeted than it once was so you might consider using it. However, promoted posts are more limited than separate ads.

Do I Need a Facebook Page to Advertise on Facebook?

You don’t have to have a Facebook page if you want to use Facebook’s advertising options. You can run an ad that goes straight to your website instead of linking to your Facebook page.

However, even though you don’t have to have one, it is better to create a page for your brand. If you also have a page, you could see an increase in likes for your page, as well as visits to your website.

Which Facebook Ads Perform Better?

When you’ve had a look at the different types of Facebook ads, you naturally want to know which ones you should choose. Where is the best place to position your ads? Should you include photos or videos and a call to action?

The best type of ad to use depends on what you want your outcome to be. You can use Facebook’s ad guide to learn about designing an ad for different purposes, from building brand awareness to video views.

 

What Other Platforms Should I Use?

Facebook is a good place to start but doesn’t have to be your only social media channel. Consider which ones are a good fit for your brand. For example, visual platforms like Pinterest or Instagram are great for retail brands.

What Is Remarketing?

Remarketing is when you market to people who have already visited your website. You can do this using Facebook ads with their Custom Audiences feature. It’s simple to set this up or to get your advertising agency to do it for you.

How Much Does Social Media Advertising Cost?

Social media marketing can cost as much or as little as you want. However, you need to set a sensible budget to get the results you want. You can work out a good budget for your brand by testing some ads. It will help you to see how you can reach your audience.

Do I Really Need to Pay for Social Media Promotion?

You can post on social media for free, so do you really need paid advertising? If you want to reach more people, paid methods are essential. Otherwise, you rely on organic sharing, which might not get you far.

Can I Use My Credit Card to Pay?

Some people might worry about paying for their social media advertising campaigns. Fortunately, you can use your credit card to pay for the advertising by linking it to your account. You can also allow your advertising agency to hook up their card.

Can My Marketing Agency Manage My Ads?

You don’t have to manage your social media ads on your own. You can give someone else authority to manage them so you don’t have to. You can still have control and check up on import metrics if you want to.

How Do I Work Out the ROI on My Ads?

Working out the ROI of your social media advertising might seem complicated. However, it doesn’t have to be. There are ways you can measure the value of your ads both on and off the platforms. Facebook provides Page Insights and Adverts Reporting to help you track your success.

How Do I Make Sure I’m Reaching the Right People?

Platforms like Facebook have huge numbers of users. You don’t want to aimlessly show your ads to just anyone. Fortunately, you can use targeting tools to reach the right people. For example, you can use Custom Audiences on Facebook.

When Will I See Results from Social Media Marketing?

A lot of people want to know how quickly they can expect to see positive results from their social media marketing. Of course, it won’t happen straight away. But you don’t want to feel like nothing is happening for a long time either.

How long you will have to wait will depend on a few factors. For example, what you expect from your campaign and how much you spend on it will influence the speed of results.

If you have any questions about social media advertising, don’t be afraid to ask them. It’s better to understand what you’re doing and be successful than stumble about in the dark.

About MarketCrest:

MarketCrest is a Marketing & Consulting Services firm focused exclusively on strategies that drive revenue growth. Simply put, we exist to help you compete and grow and we expect to be held accountable for your improved performance. MarketCrest provides Social Media Marketing, Content Marketing, Marketing Automation and CRM solutions, and services for clients. Learn more, and receive a free 1-hour consult with a marketing strategist.

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Why You’re Failing at Content Marketing

failing at content marketing

Content marketing is vital for any brand that wants to promote itself online. You need a content marketing strategy if you want your efforts to be fruitful. However, even with a strategy in place, you might find that your content marketing isn’t seeing the success you want it to. Are you failing at content marketing?

If you think you MIGHT BE failing at content marketing, there could be multiple reasons for it.

People often approach their content strategy in a disorganized manner. They don’t think about it in-depth.

There are many techniques you should think about. They will ensure your content strategy involves high-quality content on a consistent basis.

Here’s why you’re failing at content marketing and how to fix it.

You Aren’t Publishing Consistently

If you want to create a successful content marketing campaign, you have to be consistent. This applies to the frequency of your publishing and the quality of your content. Are you currently publishing only sporadically, when you can find the time?

This isn’t the best approach to take if you want your content to take off. You need to have new content available on a regular basis if you want to attract attention. You’ll have more to share and more information that’s helpful to your customers.

By publishing regularly, you can keep your website up to date and search-engine friendly. Plus, your social media posts will be more diverse. You also need to maintain consistent high quality in all of your content.

Your Content Is Too Short

How long is long enough for the articles that you publish? Many people choose a short 500 words per post. Some even decide on even shorter posts and publish them frequently.

However, longer content is often the best choice for a winning content marketing strategy.

There are several reasons to publish long-form content instead of sticking to shorter pieces. To begin with, people like reading longer articles. You can get more in-depth on the topic you’re covering and provide more information.

Search engines also like longer content and view it favorably over shorter pieces. Articles of at least 1000 words are a better choice than those of 500 words or fewer.

Your Content Needs to Be More Unique

How do you come up with ideas for your content? If you search for the topics you cover, can you find hundreds of similar articles? Perhaps you even rewrite content to make it suitable for your brand.

If you want people to share your content, it needs to be unique. It’s boring if it’s just like all the other content on similar topics. You don’t have to avoid writing about anything in particular. There are many subjects people have written about before that you can give your own twist.

But your content shouldn’t look almost identical to other pieces. It’s better for search engines and for people if it’s fresh and presents a new angle.

Don’t pump out boring content if you don’t have anything to say.

You Are Not Repurposing Your Content

Do you repurpose your content? If you don’t, you should be.

You might begin by publishing your content on your own website. But you can use it in a number of ways to spread it far and wide. For example, you should consider publishing your content on LinkedIn. This will allow you to reach a professional audience of people from your industry.

You can also repurpose content by turning it into different forms. Some people prefer visual content. Your blog posts could contain information that would make a great infographic. You could also make your content downloadable by turning it into a PDF guide or even a course.

Repurposing your content helps you make the most of it across a range of channels.

You’re Not Using High-quality Copywriters

Writing your own content can be a good idea if you have the time and the skills. But there’s a lot more to writing quality content than many people think. You might have some good ideas, but it takes a lot of work to turn an idea into a great piece of content. Perhaps you can bang something out in half an hour, but will it really be as good as you need it to be?

If you run a business or a website, you have a lot of other things to do. Not everybody is able to produce the high-quality content they need on a regular basis.

If you want to ensure you can publish consistently, you should access quality copywriters. You can pass on the responsibility of writing your content to someone else. They have the skills and knowledge to help you.

 

promote the best content marketingYou Aren’t Using Paid Social Media Promotion

You’ve published your content, and not you just have to sit back and wait for the clicks and shares, right?

If you’re wondering why not one is coming to look at your content, you need to get sharing it yourself.

Don’t rely on people discovering it on their own.

You should be using social media promotion especially. Make sure you’re using appropriate channels for your brand. It could be Facebook, Twitter, Instagram or Snapchat.

Sharing using free methods will help you reach your followers and their followers.

However, if you want to expand your reach you need to use paid promotion. You can do this on a range of platforms to reach out to people in the right demographic.

You Don’t Pay Attention to SEO

Remember that SEO is important for your content, even if you’re sharing via social media channels. You still want your content to be discoverable on search engines and for your website to have a good reputation.

If you’re not thinking about SEO when you choose topics and create your content, you’re missing out. It’s important to be up to date with the latest SEO content writing tactics. To make sure you’re following the rules, using copywriters to do all the hard work will help.

Don’t let your content marketing strategy be a failure. Publish high-quality content and promote it in the right places to make the most of your campaign.

About MarketCrest:

MarketCrest is a Marketing & Consulting Services firm focused exclusively on strategies that drive revenue growth. Simply put, we exist to help you compete and grow and we expect to be held accountable for your improved performance. MarketCrest provides Content Marketing, Marketing Automation and CRM solutions, and services for clients. Learn more, and receive a free 1-hour consult with a marketing strategist.

 

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What’s The Buzz About Content Marketing?

Content Marketing Buzz MarketCrest

Content marketing is a hot buzzword these days – and perhaps it should be. It has become one of the most effective ways for brands to connect and build credibility with prospects and customers. There’s no debating the fact that content is becoming an essential online marketing strategies… and there’s no end in sight to that trend.

Research is clear that:

Nine in 10 organizations report that they are currently marketing with content

 Source: Content Marketing Institute

B2B buyers say that 70% of the content they read and study before making a purchase decision… is found on their own.

Source: Forrester

So 90% of organizations surveyed, are marketing with content and the vast majority of customers making purchasing decisions are using that content to make informed buying decisions! These statistics should be are a bit of a wake up call for business owners who don’t have Content Marketing at the top of their Online Marketing and Sales priorities.

What is Content Marketing and it’s purpose?

So, What Exactly Is Content Marketing?

The Content Marketing Institute defines it as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience…and ultimately, to drive profitable customers.

In other words… communicating with potential customers to have an influence on their buying behavior.  Sounds easy, but proper execution can be harder than companies think… and it does take time.

The concept behind content marketing is fairly simple — consistently create helpful, interesting and relevant content and make it available to your target audience. Digital content can come in the form of:

  • webpages
  • articles
  • ebooks,
  • check lists
  • case studies
  • infographics
  • podcasts
  • webinars
  • slideshows
  • videos
  • images

On a similar note, offline content tends to come in the form of printed books, brochures, samples, sell sheets, proposals, presentations, papers, manuals or “how to” guides. With digital content being less expensive to create and easier to distribute and update, the use of offline content is still important… but less so than ever before.

Currently, when it comes to sharing content, in most cases online marketers share it for free. Other times they “gate” content, which is to share it in exchange for something of non monetary value, such as contact information. This allows the marketer to play the long game of capturing a lead that can be nurtured.

The nurturing of the relationship continues via email marketing and often marketing automation, until the lead becomes an opportunity that can be closed during the customer’s buying cycle. Understanding the buyer’s cycle is another article entirely, but it suffice to say it is perhaps the most critical time for content and digital marketers.

42% of B2B content marketers report that they segment content by stage in the buying cycle

Source: Top Rank Blog

Content marketing is often used to:                

Achieve website traffic goals

60% of B2B marketers use content marketing to achieve website traffic goals.

Source: Marketing Profs

Generate additional sales

 43% of B2B marketers use content marketing to achieve sales goals.

 Source: Content Marketing Institute

Get a greater return on marketing dollars spent (ROI)

Per dollar spent, content marketing generates 3 times as many leads as traditional marketing.

 Source: Leaders West

The ultimate goal for a content marketer is to become better than their competition at solving people’s problems. Once a company is considered a source for valuable information, and a thought leader… brand trust and sales are next to arrive.

“Content builds relationships. Relationships are built on trust.

Trust drives revenue.” – Andrew Davis

Content marketers remember to treat their communication with customers like they would any relationship… they nurture the relationship. The relationship was built on sharing quality content, which is why they take the content their business is putting out there, very seriously.

Statistics tell us that even small companies have turned to content marketing.

Companies with fewer than 10 employees typically allocate

42% of their marketing budget to content.

 Source: Marketing Profs

Remember that content marketing is used to build significance and impact over time. Marketers are building relationships and trust by becoming someone that people turn to for quality information and assistance.

What fueled the rise in content marketing?

The Decline in Traditional Content Marketing

Robert Rose explains content marketing this way:

“If traditional marketing and advertising is telling the world you’re a rock star.

Content marketing is showing the world that you are one.”

It is no secret that traditional advertising effectiveness is on the decline. It is a trend fueled by a myriad of factors ranging from consumers having more control than ever before (and a subsequent unwillingness to be interrupted) and consumers having TIVO, email spam folders, caller ID, national do not call lists, ad blocking software, satellite radio and other technology to lesson the likelihood they will be bombarded with advertising and interrupted.

They are canceling print newspapers and magazine subscriptions. Traditional advertising, and outbound selling, is working less and less… so marketers have been forced to identify new ways to connect with customers.

70% of consumers say they prefer getting to know a company via articles rather than ads

 Source: News Cred

Content marketing is becoming a great equalizer. It evens the playing field against a myriad of claims and interruptions. It’s no longer enough for business to say they’re the best… they have to show it through the quality of the content they’re sharing.

As it is, content marketing is still advertising, just… modernized to convert casual readers, into paying customers, create fans, followers and loyalty. In this way, content marketing is demonstrating the ability to be more powerful than traditional advertising, and provide a greater return on marketing dollars invested.

Is Content Marketing right for you and your business?

If you are a company that relies on the arrival of new leads to maintain and grow your business, Content Marketing may be for you.

Content must be relevant, valuable and of high quality if you want to impact buyer’s behavior in your favor. Buyers have access to the widest range of information and services ever collected thanks to the internet. Google and search has changed how buyers shop and how companies market.

The entire Search Engine Marketing (think SEO and PPC) industry exists because buyers relentlessly search for quality content on the internet. Buyers will complete a great portion of the buying cycle long before actually contacting a company. As a result, having your content and company “found” on the internet, has quickly become a necessity to many businesses.

So you know what the buzz is all about and that content has quickly become one of the most effective ways for brands to connect and build credibility with prospects and customers. Content and online search go hand in hand.

You see that statistics of the large number of brands using content marketing to drive website traffic, leads and new sales. …and there’s no end in sight.

If you want to explore how content marketing would do the same for your company…contact us for a free, 1 hour strategy session to outline your plan.

About MarketCrest:

MarketCrest is a Marketing & Consulting Services firm focused exclusively on strategies that drive revenue growth. Simply put, we exist to help you compete and grow and we expect to be held accountable for your improved performance.

MarketCrest also provides Marketing Automation and CRM solutions, and services for clients. Learn more, and receive a free 1-hour consult with a marketing strategist.

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5 Signs Your Business Is Ready For Marketing Automation

5 Signs Marketing Automation

 

Many businesses find the concept of marketing automation appealing and want to jump right in with an improved strategy. However, a number of these companies don’t fully understand the financial implications — dedicating someone to the project full-time, or even just three-quarters of the time, is a big investment, not even considering the expenses for paying for software and development of content.

Although it is undeniable that marketing automation has significant advantages, it can also be a waste of money if you are not yet in the position to benefit.

1. You Have Enough Content to Automate

First of all, it is important to understand just how much content you will require for marketing automation. Ideally, you will have content for every persona at every stage of the buying cycle and in a range of formats (blog posts, videos, and podcasts, for instance).

This is a huge amount to plan, design, and create, and you should already have at least half this content to make marketing automation worthwhile.

2. You Have an Allocated Budget

You must be able to afford the costs of software, a dedicated team of staff, and content creation tasks. The exact amount you can expect to spend will depend according to the number of contacts in your database and the number of emails you intend to send per month.

It is important to note that trying to cut costs in any aspect will most likely result in lower quality content and less conversions, which can end up costing you more due to a reduced ROI.

3. You Are Unable to Reach Your Revenue Number

You should have already completed the analytics and determined the number of inbound visits, conversions, nurtured leads, and wins you need to reach your revenue. If you are currently falling short, marketing automation is the right solution, as it will allow you to deliver the right type of content to different groups of prospects at specific points in the buying cycle.

4. You Are Already Investing in SEO

SEO is essential for continually gaining qualified leads and a constant flow of traffic to your website, as marketing automation cannot work if you lack leads and prospects whom you will convert. Plus, connecting the content you create for email campaigns, newsletters, and articles to your website adds to optimization efforts, further improving search engine rankings to send you yet more visitors.

5. You Have CRM Software

CRM software is a much smaller investment and a precursor to the more complicated marketing automation. You can think of skipping CRM to dive straight into marketing automation as like trying to learn to ride a bike without training wheels. Before you even consider marketing automation, you should have set up CRM software with all the details about your customers and prospects.

Once you have fulfilled all the above criteria, you are ready to benefit from marketing automation. However, if you fall short in any point, you should first focus your attention on solving this shortcoming before employing marketing automation software.

Do Your Research

SharpSpring, a marketing automation services company, and Acend2 collaborated to conduct interviews with over 300 small-midsize businesses to benchmark their automation strategy and expectations.

MarketCrest has presented the results in a free ebook to help CEOs determine if they are ready for the investments and if so, provide benchmarks on strategy. The research results are available on our free Resources page.

MC MAS-Research Reports

 

About MarketCrest:

MarketCrest is a Marketing & Consulting Services firm focused exclusively on strategies that drive revenue growth. Simply put, we exist to help you compete and grow and we expect to be held accountable for your improved performance.

MarketCrest also provides Marketing Automation and CRM solutions, and services for clients. Learn more, and receive a free 1-hour consult with a marketing strategist.

 

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