2017 Hermes Creative Awards – MarketCrest Team Wins

MARKETCREST, LLC IS ANNOUNCED AS A 2017 HERMES CREATIVE AWARDS GOLD WINNER IN THE BLOG (OVERALL) CATEGORY AND HONORABLE MENTION IN THE DIGITAL MARKETING CAMPAIGN CATEGORY

McKinney, TX, UNITED STATES, May 2,
2017 /EINPresswire.com/ Hermes Creative Awards recently
 announced winners in the 2017 
international awards competition for 
creative professionals involved in the 
concept, writing and design of traditional
 emerging media.

Hermes Creative
 Awards recognizes outstanding work in
the industry while promoting the 
philanthropic nature of marketing and communication professionals.

Hermes Creative Award MarketCrest

There are over 6,000 entries from throughout the United States, Canada and numerous other countries in the Hermes Creative Awards 2017 competition.

Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

“We see the results every day but its important to realize that you really aren’t ‘best in class’ until your clients or independent third parties say you are.”

MarketCrest President, Scott Berry

MarketCrest, LLC, a McKinney, TX marketing consulting and marketing services firm with clients across five states, and one in the UK, were eager to showcase some of the recent creative work being delivered to clients. The team, led by President Scott Berry, decided to submit one of their case studies as an entry in the 2017 competition.

“We’re proud of the creative content we produce for clients. We see the results every day but its important to realize that you really aren’t ‘best in class’ until your clients or independent third parties say you are. Congrats to our Marketing Coordinators Rachel Thomas and Hayden Smith along with our copywriting team. Our client is excited and reaping the rewards as well. Its an honor to be on the 2017 Winners List.” said Mr. Berry.

Hermes Gold Winner MarketCrest

MarketCrest’s award winning submission highlights the impact of a Re-Shoring campaign designed and managed for plastic injection molder, GreenLeaf Industries.

The case study can be found on the MarketCrest website at http://www.marketcrest.com/greenleaf-industries-case-study-award-winning- campaign/

Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals.

AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the profession.

As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations.

Hermes entrants are not charged entry fees to enter work they produced pro bono. In addition, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition.

AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

Winners are selected from 195 categories grouped under advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media and pro bono.

A list of winners can be found on the Hermes Creative Awards website.

Hermes Gold Statuette MarketCrest

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

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MarketCrest Hires Rachel R. Thomas as Marketing Coordinator

MarketCrest, a Plano, TX based marketing firm which focuses on online and inbound marketing, expands company by hiring a new Marketing Coordinator, Rachel R. Thomas.

PLANO, Texas (PRWEB) September 20, 2016

Rachel R. Thomas, a former University of North Texas student, has joined the MarketCrest team as the new Marketing Coordinator. Working alongside M. Scott Berry, Founder and Managing Director of MarketCrest, Thomas is helping deliver online marketing strategies, consultation, and content to existing clients, as well as helping take on new clients.

MarketCrest, a Plano, TX based marketing firm focusing on creating revenue for businesses through inbound and online marketing strategies, operates in five states. With a growing business and a need for a larger team, MarketCrest has decided to expand its marketing team in order to cater to new clients as well as fulfill their clients’ specific needs.

Thomas, with a B.A. in Strategic Communication and minors in Marketing and Social Science, brings new opportunity and insight to MarketCrest through expertise in social media management, PR content, marketing strategies and other online marketing services. Having graduated from the accredited and highly awarded Frank W. and Sue Mayborn School of Journalism, Thomas says that she is “ready to kick start her career and [is] excited to work for a company with high standards and client satisfaction.”

Founder, Scott Berry is looking forward to the future of MarketCrest as it continues to grow and succeed. With MarketCrest already offering consultation services, search engine marketing, content production, social media strategy and management, branding, website development, case studies and more, it is guaranteed that the future of the company will be profitable and promising.

“With the addition of Rachel to the team, it is going to allow MarketCrest to expand into new verticals and support our already growing SEO and Content Marketing business,” Berry said.

To learn more about the MarketCrest team or services provided get in touch with Marketing Coordinator, Rachel R. Thomas at rachel@marketcrest.com

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Why You’re Failing at Content Marketing

failing at content marketing

Content marketing is vital for any brand that wants to promote itself online. You need a content marketing strategy if you want your efforts to be fruitful. However, even with a strategy in place, you might find that your content marketing isn’t seeing the success you want it to. Are you failing at content marketing?

If you think you MIGHT BE failing at content marketing, there could be multiple reasons for it.

People often approach their content strategy in a disorganized manner. They don’t think about it in-depth.

There are many techniques you should think about. They will ensure your content strategy involves high-quality content on a consistent basis.

Here’s why you’re failing at content marketing and how to fix it.

You Aren’t Publishing Consistently

If you want to create a successful content marketing campaign, you have to be consistent. This applies to the frequency of your publishing and the quality of your content. Are you currently publishing only sporadically, when you can find the time?

This isn’t the best approach to take if you want your content to take off. You need to have new content available on a regular basis if you want to attract attention. You’ll have more to share and more information that’s helpful to your customers.

By publishing regularly, you can keep your website up to date and search-engine friendly. Plus, your social media posts will be more diverse. You also need to maintain consistent high quality in all of your content.

Your Content Is Too Short

How long is long enough for the articles that you publish? Many people choose a short 500 words per post. Some even decide on even shorter posts and publish them frequently.

However, longer content is often the best choice for a winning content marketing strategy.

There are several reasons to publish long-form content instead of sticking to shorter pieces. To begin with, people like reading longer articles. You can get more in-depth on the topic you’re covering and provide more information.

Search engines also like longer content and view it favorably over shorter pieces. Articles of at least 1000 words are a better choice than those of 500 words or fewer.

Your Content Needs to Be More Unique

How do you come up with ideas for your content? If you search for the topics you cover, can you find hundreds of similar articles? Perhaps you even rewrite content to make it suitable for your brand.

If you want people to share your content, it needs to be unique. It’s boring if it’s just like all the other content on similar topics. You don’t have to avoid writing about anything in particular. There are many subjects people have written about before that you can give your own twist.

But your content shouldn’t look almost identical to other pieces. It’s better for search engines and for people if it’s fresh and presents a new angle.

Don’t pump out boring content if you don’t have anything to say.

You Are Not Repurposing Your Content

Do you repurpose your content? If you don’t, you should be.

You might begin by publishing your content on your own website. But you can use it in a number of ways to spread it far and wide. For example, you should consider publishing your content on LinkedIn. This will allow you to reach a professional audience of people from your industry.

You can also repurpose content by turning it into different forms. Some people prefer visual content. Your blog posts could contain information that would make a great infographic. You could also make your content downloadable by turning it into a PDF guide or even a course.

Repurposing your content helps you make the most of it across a range of channels.

You’re Not Using High-quality Copywriters

Writing your own content can be a good idea if you have the time and the skills. But there’s a lot more to writing quality content than many people think. You might have some good ideas, but it takes a lot of work to turn an idea into a great piece of content. Perhaps you can bang something out in half an hour, but will it really be as good as you need it to be?

If you run a business or a website, you have a lot of other things to do. Not everybody is able to produce the high-quality content they need on a regular basis.

If you want to ensure you can publish consistently, you should access quality copywriters. You can pass on the responsibility of writing your content to someone else. They have the skills and knowledge to help you.

 

promote the best content marketingYou Aren’t Using Paid Social Media Promotion

You’ve published your content, and not you just have to sit back and wait for the clicks and shares, right?

If you’re wondering why not one is coming to look at your content, you need to get sharing it yourself.

Don’t rely on people discovering it on their own.

You should be using social media promotion especially. Make sure you’re using appropriate channels for your brand. It could be Facebook, Twitter, Instagram or Snapchat.

Sharing using free methods will help you reach your followers and their followers.

However, if you want to expand your reach you need to use paid promotion. You can do this on a range of platforms to reach out to people in the right demographic.

You Don’t Pay Attention to SEO

Remember that SEO is important for your content, even if you’re sharing via social media channels. You still want your content to be discoverable on search engines and for your website to have a good reputation.

If you’re not thinking about SEO when you choose topics and create your content, you’re missing out. It’s important to be up to date with the latest SEO content writing tactics. To make sure you’re following the rules, using copywriters to do all the hard work will help.

Don’t let your content marketing strategy be a failure. Publish high-quality content and promote it in the right places to make the most of your campaign.

About MarketCrest:

MarketCrest is a Marketing & Consulting Services firm focused exclusively on strategies that drive revenue growth. Simply put, we exist to help you compete and grow and we expect to be held accountable for your improved performance. MarketCrest provides Content Marketing, Marketing Automation and CRM solutions, and services for clients. Learn more, and receive a free 1-hour consult with a marketing strategist.

 

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