Marketing Consultant and Services Provider, MarketCrest Hires Graphic Design and Promotions Coordinator, Hayden Smith

Hayden Smith MarketCrest Graphic Design and PromotionsMarketCrest, LLC has accomplished a great deal already this year, including relocating the company to Downtown Historic McKinney and recently participating in the Chamber’s ribbon cutting and grand opening as an official McKinney, TX business.

The firm provides marketing consultation and services that include website, SEO, PPC and social media management to businesses across the U.S. The past few years have been fruitful and fun for the McKinney, TX Marketing Agency.

To support increased demand for content and web work, the firm hired a new Graphic Design and Promotions Coordinator.

Hayden Smith, the Coordinator, graduated from Texas Tech in December 2016 with a Bachelors of Arts in Advertising and has recently moved back to North Texas to start his career.

“I am excited for this opportunity and look forward to being an integral part of the MarketCrest team and delighting our clients,” said Smith.

His role includes copy and web design, email & social media marketing, advertising, graphic design and promotions.

“We’re excited to add Hayden to the team! He’s going to be an asset and our clients are going to love his work.,” said MarketCrest CEO, Scott Berry.

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

Social Media Marketing firm in McKinney, TX MarketCrest, provides leader for Online Branding Event

social media marketing online branding event

On Tuesday, April 11, 2017 the McKinney, TX Chamber of Commerce is hosting an “Optimizing Your Online Brand” workshop for local business owners.

The goal of the online branding workshop is to “learn to make the most of your Online Brand.”

MarketCrest CEO, M. Scott Berry has been invited to be one of the three featured speakers at the event.

The topics of conversation for the panel discussion will be:
• Website Optimization by Kerry Cassuto with Pro Marketing Links
Social Media Marketing with Scott Berry of MarketCrest, LLC
• Claim & Customize your McKinneyOnline.com Business Profile with Maxx Henry-Frazer

MarketCrest, is full-service digital marketing firm located in Historic Downtown McKinney Square that focuses provides online marketing solutions including Marketing Consulting, Web, SEO, Content Marketing and of course, Social Media Marketing and online branding.

Before opening MarketCrest, CEO Scott Berry had been involved in the advertising and marketing industry for 25+ years and has been a featured speaker at many local and national events throughout his career.

This opportunity is especially exciting because it is Berry’s first scheduled speaking event since relocating MarketCrest to downtown McKinney and joining the McKinney Chamber of Commerce.

For those interested in attending the April 11th online branding event, it will be held from 8:30 a.m. to 11:00 a.m. at the Holiday Inn & Suites at 3220 Craig Drive, McKinney, TX.

Tickets for chamber members are $15 while tickets for non-members are $25.

McKinney, TX Chamber of Commerce online branding eventFor more information on the online branding seminar please visit McKinneyChamber.com

 

MarketCrest, LLC is an award winning, full-service digital marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help clients compete and grow and we expect to be held accountable for their improved performance

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

MarketCrest Hosted a SEO and Marketing Services Workshop for Texas and Oklahoma College Seniors

McKinney, Texas January 10, 2017 –  MarketCrest LLC recently hosted a Marketing Services Workshop that focuses on giving graduating college students the opportunity to expand their experience in digital marketing.

Scott Berry, the founder of MarketCrest and Rachel Thomas, the marketing coordinator, lead the workshop for select students from Oklahoma State University and Texas Tech University.

marketing internship at MarketCrest McKinney TX“We created an SEO and marketing services workshop for graduating college students to prepare them for winning top agency jobs,” Berry said. “Graduates today are incredibly talented, they just need a lift from executives already in the business. It’s exciting to see their classroom knowledge collide with real world applications and clients.”

Berry expands that a side benefit of the workshop is to give upperclassmen the opportunity to publish work for their portfolio. He finds this an important factor because many students graduate with no published work, and only have class assignments to demonstrate their skills.

The workshop’s structure varies depending on the participants’ needs, the fundamental curriculum includes designing and posting social media ads, writing press releases and using digital tools – like Trello, Buffer, Canva, etc.

The December participants were able to work individually, as well as a team. Katie Roberts, is a recent Texas Tech graduate; and Media Strategies major.

“It was very educational,” Roberts said. “I learned essential details regarding what skills and abilities SEO and online marketing agencies look for in candidates.”

The participants particularly enjoyed designing social media posts that promoted business, products and services.

Madison Schein, a junior at Oklahoma State, participated in the marketing services workshop to gain more experience related to her future career in public relations.

“My favorite part was practicing writing press releases, because it helped enhance my writing ability,” Schein said. “I learned about anchor texts, distributing factors and SEO (Search Engine Optimization).”

MarketCrest is dedicated to helping college students expand their experience by providing multiple internship opportunities.

MarketCrest has built a productive relationship with Oklahoma State, Texas Tech and University of North Texas communications students, who are excited to gain experience in their future careers. College students learn and experience marketing agency services through both marketing services workshops and internships.

About MarketCrest: We are a firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help you compete and grow and we expect to be held accountable for your improved performance. Learn more, and receive a free 1-hour consult and Get Help NOW!

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

MarketCrest Hires Rachel R. Thomas as Marketing Coordinator

MarketCrest, a Plano, TX based marketing firm which focuses on online and inbound marketing, expands company by hiring a new Marketing Coordinator, Rachel R. Thomas.

PLANO, Texas (PRWEB) September 20, 2016

Rachel R. Thomas, a former University of North Texas student, has joined the MarketCrest team as the new Marketing Coordinator. Working alongside M. Scott Berry, Founder and Managing Director of MarketCrest, Thomas is helping deliver online marketing strategies, consultation, and content to existing clients, as well as helping take on new clients.

MarketCrest, a Plano, TX based marketing firm focusing on creating revenue for businesses through inbound and online marketing strategies, operates in five states. With a growing business and a need for a larger team, MarketCrest has decided to expand its marketing team in order to cater to new clients as well as fulfill their clients’ specific needs.

Thomas, with a B.A. in Strategic Communication and minors in Marketing and Social Science, brings new opportunity and insight to MarketCrest through expertise in social media management, PR content, marketing strategies and other online marketing services. Having graduated from the accredited and highly awarded Frank W. and Sue Mayborn School of Journalism, Thomas says that she is “ready to kick start her career and [is] excited to work for a company with high standards and client satisfaction.”

Founder, Scott Berry is looking forward to the future of MarketCrest as it continues to grow and succeed. With MarketCrest already offering consultation services, search engine marketing, content production, social media strategy and management, branding, website development, case studies and more, it is guaranteed that the future of the company will be profitable and promising.

“With the addition of Rachel to the team, it is going to allow MarketCrest to expand into new verticals and support our already growing SEO and Content Marketing business,” Berry said.

To learn more about the MarketCrest team or services provided get in touch with Marketing Coordinator, Rachel R. Thomas at rachel@marketcrest.com

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

14 Questions You Might Be Afraid to Ask About Social Media Advertising

Questions about Social Media by MarketCrest

Social media advertising is an essential strategy to use if you want to promote your website. Millions of people use social networking sites every day, including Facebook, Twitter, and several others. It’s one of the best ways to reach people when they are online. However, using social media advertising can be confusing.

If you have never used it before, it can be hard to get to grips with it.

You might have a lot of questions, but perhaps you’re unsure about asking them. There’s no need to be hesitant about asking what you need to know. Many people have questions when they start out with advertising on Facebook and other platforms.

Here are just a few you might want answers to.

Which Social Media Platforms Should I Use?

The first question many people have is which social media platforms they should be using. You can advertise on a range of platforms, and they all have different purposes. Facebook and Twitter are two of the most popular options. Facebook is usually the place to start if you’re just beginning to advertise on social media.

What Are Facebook Ads?

You might want to start by advertising on Facebook. Perhaps you already have a business page, and you’re collecting likes. Facebook’s advertising options allow you to reach people beyond those who like your page and their friends.

You can use them to advertise in a number of places on the site. Ads can go in a person’s timeline or in the right column of the page. You can choose to advertise on mobile timelines or on desktops.

What Is the Difference Between a Facebook Ad and Promoted Post?

Some people are confused by the difference between a Facebook advert and a promoted post. When you make a post on Facebook, you have the option to boost or promote the post to reach more people.

Boosting a post is now more targeted than it once was so you might consider using it. However, promoted posts are more limited than separate ads.

Do I Need a Facebook Page to Advertise on Facebook?

You don’t have to have a Facebook page if you want to use Facebook’s advertising options. You can run an ad that goes straight to your website instead of linking to your Facebook page.

However, even though you don’t have to have one, it is better to create a page for your brand. If you also have a page, you could see an increase in likes for your page, as well as visits to your website.

Which Facebook Ads Perform Better?

When you’ve had a look at the different types of Facebook ads, you naturally want to know which ones you should choose. Where is the best place to position your ads? Should you include photos or videos and a call to action?

The best type of ad to use depends on what you want your outcome to be. You can use Facebook’s ad guide to learn about designing an ad for different purposes, from building brand awareness to video views.

 

What Other Platforms Should I Use?

Facebook is a good place to start but doesn’t have to be your only social media channel. Consider which ones are a good fit for your brand. For example, visual platforms like Pinterest or Instagram are great for retail brands.

What Is Remarketing?

Remarketing is when you market to people who have already visited your website. You can do this using Facebook ads with their Custom Audiences feature. It’s simple to set this up or to get your advertising agency to do it for you.

How Much Does Social Media Advertising Cost?

Social media marketing can cost as much or as little as you want. However, you need to set a sensible budget to get the results you want. You can work out a good budget for your brand by testing some ads. It will help you to see how you can reach your audience.

Do I Really Need to Pay for Social Media Promotion?

You can post on social media for free, so do you really need paid advertising? If you want to reach more people, paid methods are essential. Otherwise, you rely on organic sharing, which might not get you far.

Can I Use My Credit Card to Pay?

Some people might worry about paying for their social media advertising campaigns. Fortunately, you can use your credit card to pay for the advertising by linking it to your account. You can also allow your advertising agency to hook up their card.

Can My Marketing Agency Manage My Ads?

You don’t have to manage your social media ads on your own. You can give someone else authority to manage them so you don’t have to. You can still have control and check up on import metrics if you want to.

How Do I Work Out the ROI on My Ads?

Working out the ROI of your social media advertising might seem complicated. However, it doesn’t have to be. There are ways you can measure the value of your ads both on and off the platforms. Facebook provides Page Insights and Adverts Reporting to help you track your success.

How Do I Make Sure I’m Reaching the Right People?

Platforms like Facebook have huge numbers of users. You don’t want to aimlessly show your ads to just anyone. Fortunately, you can use targeting tools to reach the right people. For example, you can use Custom Audiences on Facebook.

When Will I See Results from Social Media Marketing?

A lot of people want to know how quickly they can expect to see positive results from their social media marketing. Of course, it won’t happen straight away. But you don’t want to feel like nothing is happening for a long time either.

How long you will have to wait will depend on a few factors. For example, what you expect from your campaign and how much you spend on it will influence the speed of results.

If you have any questions about social media advertising, don’t be afraid to ask them. It’s better to understand what you’re doing and be successful than stumble about in the dark.

About MarketCrest:

MarketCrest is a Marketing & Consulting Services firm focused exclusively on strategies that drive revenue growth. Simply put, we exist to help you compete and grow and we expect to be held accountable for your improved performance. MarketCrest provides Social Media Marketing, Content Marketing, Marketing Automation and CRM solutions, and services for clients. Learn more, and receive a free 1-hour consult with a marketing strategist.

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

SEO-Social Media-Lead Nurturing: Voice of clarity from Spokal Founder

Spokal

Sharing a great article sent from Chris Mack the Spokal CEO and Founder. Enjoy SEOSocial MediaLead Nurturing.

“Are you reading blog post after blog post on online marketing? Watching webinars put out by every guru trying to figure out the ‘trick’ to online marketing?

You can stop right now. There are some shortcuts. There are some hacks. But the gurus aren’t sharing them until they’re already used up. You see, all those ‘secret tricks’ – they have a limited lifespan. And while they’re hot, they’re being used by people who spend their entire days, their livelihood, working at it. As a small business owner with more things to worry about – you’re not going to get access to the information in time, or be able to compete because unlike them – internet marketing is not your business.

Focus on the fundamentals. The building blocks.

Build a solid foundation with proven strategies that work and have lasted the test of time. Once you’re seeing results with that and understand the basics – then you can branch out into ‘new tactics’ if you want to experiment. You’ll also be in a better position to tell which ones might work from all the noise out there.

The good news is that there are only 3 fundamentals.

1. SEO

2. Social Media

3. Lead Nurturing

Today I’m going to talk about the first.

SEO

SEO is about getting found in search engines. It stands for Search Engine Optimization. Search engines are a fantastic source of traffic to your site, because people find you when they’re actively researching or buying.

Getting ranked in Google is IMPORTANT. But it’s also slow.

If you’re currently getting 20 visitors a month to your site (and 10 of those are your friends and family), then expecting to get thousands in the next 30 days is not going to happen. Well it could. But then, you could win the lottery too. The odds are about the same.

It IS possible to do that in 6-9 months. If that sounds too long, don’t worry, search engines aren’t the only source of traffic to your site. We’ll show you how to get traffic faster, WHILE still pursuing the long-term advantage of being highly ranked in Google in an upcoming email (hint: that Twitter guide we already sent you – that’s a FANTASTIC way to speed things up)

Optimizing for SEO *IS* a long-term strategy. It probably won’t make much difference to your business in the first month. Or the second. Or maybe even the third. But things will start to roll, and then it becomes an unstoppable train.

Like rolling a snowball – the longer you roll it, the bigger it gets. Eventually, it’s no longer a snowball, but the base of snowman. It compounds over time.

You can also look at it like going to the gym. If you go to the gym once and expect to have that perfect beach-ready body, well, you’re probably going to be disappointed. But if you keep going to the gym, it’s pretty much inevitable. And if, once you’ve reached a physical state of perfection you stop going to the gym, you don’t automatically gain 20 lbs. You still enjoy the benefits of all the hard work you put in. Sure, slowly it will deteriorate, but you’ll still be looking good for quite some time. SEO is exactly the same.

So what do you have to do?

WRITE! (or create videos or other content).

You have to put something out there for people to find. A 5 page website doesn’t cut it anymore. You need to create content regularly – at least one blog post a week. While this might sound like just more work on top of an already busy schedule – it’s a great opportunity to not only increase leads to your business, but build trust with them before you even speak to them.

It’s an opportunity to tell the world what you do, how you do it, and what you think. It’s how you differentiate yourself in an increasingly competitive world. It’s an opportunity to reach people you could never have otherwise reached.

It’s a small business owner’s dream come true. Never before in the history of the world has it been possible for small businesses to compete for eyeballs with larger ones. They could always out-bid, out-budget, out-spend their way in every marketing channel. But the internet isn’t like that (as much). People find you.

The second requirement is doing some analysis on what to focus on. If you focus on things that noone is searching about in Google – well, it won’t be as effective as if you focus on things with lots of searches. On the flip side, if what you write about is highly competitive on Google – then your odds of ranking highly for it are very low. You’ll pretty much be invisible. It’s important to go after the right terms.

Third is optimizing your posts for search engines and social media sharing.

Spokal has all these tools built in, but you can do this using free keyword research tools, and a free plugin on your WordPress site called Yoast.

Write what you wish you could tell everybody. What to look for when evaluating service providers in your industry, or the type of product you sell.

If you’re short of ideas – open up your inbox. Find questions your customers and leads have asked you – take the answers you gave them, and write them up in a bigger blog post. Then send that customer a link to it – they’ll love it!)”

—————————–

We have no affiliation with Spokal, just respect for Chris and his team’s knowledge. Visit the Spokal home page and their other blog articles by clicking the link below:

http://www.getspokal.com/blog/

MarketCrest is a firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help you compete and grow and we expect to be held accountable for your improved performance. Learn more, and receive a free 1-hour consult.

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail