MarketCrest, LLC Helps Sponsor OSU’s Up ‘Til Dawn Event Benefiting St. Jude’s

MarketCrest Donation to St Jude's Up All Night Event

MarketCrest, LLC, a consulting, search engine optimization (SEO) and content marketing agency located in McKinney, Texas, was privileged to help sponsor the Oklahoma State Univesity Up ‘Till Dawn event to benefit St. Jude’s.

 

The event is a philanthropic student-lead and student-run fundraiser and competition, held at college campuses across the nation. The events raise money for St. Jude Children’s Research Hospital, ultimately benefiting children battling cancer.

 

MarketCrest has a long-standing relationship with Oklahoma State University in Stillwater, OK, and has hosted several workshops and offered paid internship positions to communications and marketing students.

 

St. Jude Children’s Research Hospital leads the conversation and lays down a course of action regarding how children with cancer and other life-threatening diseases should be approached and treated, medically.

 

The event at OSU raised in excess of $17,110 for the worthy cause.

 

“We agree with the sentiment that no family should have to worry about finances while helping their child battle cancer. For this reason, we were proud to participate” said MarketCrest President, Scott Berry. 

 

Thanks to committed donors, treatments have pushed “the overall childhood cancer survival rate from 20% to more than 80%,” without families in need ever receiving a bill from St. Jude for treatment, travel, housing or food.

 

About MarketCrest, LLC

MarketCrest, LLC is an award-winning, full-service digital marketing agency focused exclusively on Marketing, Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow, and we expect to be held accountable for their improved performance.

 

MarketCrest, LLC

105 S. Tennessee St. Suite 103

McKinney, TX 75069

 

 
 
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10 Reasons Your Business Needs a Content Marketing Strategist

content marketing strategist

 

Here are ten reasons to use a content strategist to take the reins of your online presence.

1. Tell Your Story

You may have the best coffee shop in town or the best-tasting protein shake in the fitness industry. But without a content marketing strategist, who’s going to know about it?

You can’t depend on word of mouth and billboard ads anymore. You have to meet consumers where they are, and most of them are online.

Creating strong web content means you can express more parts of your brand. Through optimized landing pages and engaging email chains, you can tell your whole story.

This builds brand awareness and loyalty because users will feel more connected to who you are.

2. Find Hidden Opportunities

Hiring a content marketing strategist to tell your story opens doors to opportunities you may not even know are out there.

This person is equal parts creative, innovative, and analytical. He or she starts with data and uses it to guide all your digital strategies.

They research competitors and take a close look at your target market. They also look for potential new markets (or new ways) to reach current consumers.

This person knows the ins and outs of successful digital marketing. No matter how much you know about URLs, keywords, and coding, you need them on your side.

3. Reach More Audience Members

After deep-diving into data and research, it’s time to get to work.

One of the main focuses for a content marketing strategist is to expand your audience reach.

The goal is to get in front of as many users as possible and to do so in a way that makes them want more. This is about more than online impression counts — it’s about building a community.

4. Generate Leads

The most effective way to know if your digital community is truly growing is by getting more leads.

Lead strategies are all about short-term tactics for long-term success. They don’t expect to create a sale right away. Instead, they focus on building interest through opt-ins rather than immediate purchases.

A lead generation strategy looks like an email newsletter on an eCommerce website. The product isn’t the information, but the information gets consumers one step closer to buying the product.

It walks users through the buying cycle and creates more opportunities to establish a strong brand presence.

5. Take Advantage of Social Media

Want a simple way to track your online community? Work on building your social media following.

Social media is one of the biggest focus areas for a content marketing strategist.

Beyond displaying your products, you can build partnerships and establish a positive reputation. You can also provide an inside look at what your brand is all about.

This is where users feel like more than just another consumer. Interactive Instagram stories and fun Facebook posts make people feel like they’re a valued friend in your network.

Plus, the more people that follow you, the more your exposure grows.

Committed followers will share your page with their friends. They’ll comment on your pictures and be first in line to participate in social media contests.

This creates organic excitement around your brand, which in turn leads to sales.

6. Better Utilize Your Keywords

The importance of keywords is common knowledge in the digital world. However, not every company is using them effectively.

Stop making key mistakes and start taking advantage of industry terms. Your content marketing strategist can be a big help in this process.

A strategist knows how to balance simple terms and specific long-tail keywords. They know the right density to aim for in blog posts and landing pages.

They can also optimize for local search as well as a wider audience.

7. Create Strong Relationships

You know your digital efforts are paying off when your competition wants in on the action.

Be open to engaging in things like link building and guest blogging.

Link Building

Link building is when you have a mix of internal and external links on your landing pages.

Some business owners worry an external link will steer a potential consumer away from their products. On the contrary, it shows you know what you’re talking about and you’re involved in your industry.

Your content marketing strategist can help you identify which external links have the most value and which might lead to a competitor.

Guest Blogging

Guest blogging is like the express lane of link building.

It’s when you purposely drop a link to another company on your blog, or when someone does this for you. This is a pre-agreed strategy between two parties that benefit both businesses.

One gets more exposure to build their digital strategy. The other has new content to work with in order to keep producing fresh, interesting information.

8. Establish Authority

As your industry relationships get stronger, so does your credibility.

Establishing authority is a valuable step to take to stand out. You can do this through blogging, vlogging, and ebooks.

Some people think this is too much free content to give away, but the payoff is priceless. Establishing yourself as an industry leader means more people will look to you as trends come and go.

It takes your brand presence one step further by building awareness and recognition.

9. Boost SEO Performance

A content marketing strategist works hard to implement strategies that have more than one positive outcome.

As great as getting more social followers or email leads is, it’s just one piece of the big picture. A major part of what the end-goal comes down to is SEO ranking.

Search engine optimization is not just about keywords and meta descriptions. It’s an overall look at the content on your landing pages and online interactions.

Google bots take anything from relevant hashtags and strong backlinks into consideration. Over time, everything comes together to move you further up the search engine results page.

10. Convert, Convert, Convert

Once a user finds you, what are you doing to make sure they choose you over the competition?

Conversion is another huge focus for a content marketing strategist. Without the sales to back up your presence, something is wrong.

Close the gaps between impression and conversion with the strongest digital marketing strategies possible. The more you trust in a trained professional to do this, the better your chances of improving sales performance.

Find Your Content Marketing Strategist

Ready to start your search for your content’s new best friend?

The right strategist might be closer than you think.

Contact us today to get your free one-hour consultation and discuss your content opportunities.

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MarketCrest, LLC Wins a Vega Digital Award and MarCom Award

MarketCrest, LLC Wins Vega Digital Award and MarCom Award

Recently, MarketCrest, LLC received results from both the Vega Digital Awards and MarCom Awards, and is proud to announce that both submissions were returned with a certificate of award and trophy.

 

MarketCrest is a boutique SEO and marketing firm located in McKinney, Texas that manages marketing strategy and delivers campaigns for companies across 5 states and internationally.

 

Previously this year, MarketCrest won two Hermes Awards and two dotCOMM Awards for work completed for and with valued clients. With the addition of the new MarCom Award and Vega Digital Award, MarketCrest now has six 2017 awards that validate their commitment to delivering excellent work.

 

The MarCom Awards is a competition “seeking the brightest, most radical and revolutionary creatives who are rocking the marketing and communication industry,” honoring only those who “communicate boldly and brilliantly through planning, design and writing.”

 

MarketCrest submitted an eBook titled The Autodesk Industry Report to the MarCom Awards which was planned, designed and written for their client, HingePoint, a Dallas based consulting and development services firm.

 

MarketCrest won a Gold Award for the submission, in the category of Digital Communication and subcategory of eBook, and was named a winner alongside companies like: Adobe, Hilton, Nationwide Insurance, Honda, Johnson & Johnson, and IBM.

 

The Vega Digital Awards is a competition providing “international recognition for established professionals” and is “a launch pad for showcasing talent,” with 200+ categories and three winning levels:  Canopus, Centauri, and Arcturus.

 

A case study on the MarketCrest website was submitted to the Vega Digital Awards. The case study highlights the objectives, goals and results of developing and designing a website for their client GreenLeaf Industries, a custom plastic injection molding company.

 

The case study was awarded an Arcturus Award in the category Website Development and Results and subcategory of Manufacturing. The case study stood against submissions by other marketing and creative agencies for brands such as: TEDx, eBay, LG, Nike, Jaguar, Dell, Frito Lay, Game of Thrones, and Star Wars: The Force Awakes.

 

About MarketCrest:

 

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

 

MarketCrest, LLC

105 S. Tennessee St. Suite 103

McKinney, TX 75069

http://www.marketcrest.com

 

 

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Why You’re Failing at Content Marketing

failing at content marketing

Content marketing is vital for any brand that wants to promote itself online. You need a content marketing strategy if you want your efforts to be fruitful. However, even with a strategy in place, you might find that your content marketing isn’t seeing the success you want it to. Are you failing at content marketing?

If you think you MIGHT BE failing at content marketing, there could be multiple reasons for it.

People often approach their content strategy in a disorganized manner. They don’t think about it in-depth.

There are many techniques you should think about. They will ensure your content strategy involves high-quality content on a consistent basis.

Here’s why you’re failing at content marketing and how to fix it.

You Aren’t Publishing Consistently

If you want to create a successful content marketing campaign, you have to be consistent. This applies to the frequency of your publishing and the quality of your content. Are you currently publishing only sporadically, when you can find the time?

This isn’t the best approach to take if you want your content to take off. You need to have new content available on a regular basis if you want to attract attention. You’ll have more to share and more information that’s helpful to your customers.

By publishing regularly, you can keep your website up to date and search-engine friendly. Plus, your social media posts will be more diverse. You also need to maintain consistent high quality in all of your content.

Your Content Is Too Short

How long is long enough for the articles that you publish? Many people choose a short 500 words per post. Some even decide on even shorter posts and publish them frequently.

However, longer content is often the best choice for a winning content marketing strategy.

There are several reasons to publish long-form content instead of sticking to shorter pieces. To begin with, people like reading longer articles. You can get more in-depth on the topic you’re covering and provide more information.

Search engines also like longer content and view it favorably over shorter pieces. Articles of at least 1000 words are a better choice than those of 500 words or fewer.

Your Content Needs to Be More Unique

How do you come up with ideas for your content? If you search for the topics you cover, can you find hundreds of similar articles? Perhaps you even rewrite content to make it suitable for your brand.

If you want people to share your content, it needs to be unique. It’s boring if it’s just like all the other content on similar topics. You don’t have to avoid writing about anything in particular. There are many subjects people have written about before that you can give your own twist.

But your content shouldn’t look almost identical to other pieces. It’s better for search engines and for people if it’s fresh and presents a new angle.

Don’t pump out boring content if you don’t have anything to say.

You Are Not Repurposing Your Content

Do you repurpose your content? If you don’t, you should be.

You might begin by publishing your content on your own website. But you can use it in a number of ways to spread it far and wide. For example, you should consider publishing your content on LinkedIn. This will allow you to reach a professional audience of people from your industry.

You can also repurpose content by turning it into different forms. Some people prefer visual content. Your blog posts could contain information that would make a great infographic. You could also make your content downloadable by turning it into a PDF guide or even a course.

Repurposing your content helps you make the most of it across a range of channels.

You’re Not Using High-quality Copywriters

Writing your own content can be a good idea if you have the time and the skills. But there’s a lot more to writing quality content than many people think. You might have some good ideas, but it takes a lot of work to turn an idea into a great piece of content. Perhaps you can bang something out in half an hour, but will it really be as good as you need it to be?

If you run a business or a website, you have a lot of other things to do. Not everybody is able to produce the high-quality content they need on a regular basis.

If you want to ensure you can publish consistently, you should access quality copywriters. You can pass on the responsibility of writing your content to someone else. They have the skills and knowledge to help you.

 

promote the best content marketingYou Aren’t Using Paid Social Media Promotion

You’ve published your content, and not you just have to sit back and wait for the clicks and shares, right?

If you’re wondering why not one is coming to look at your content, you need to get sharing it yourself.

Don’t rely on people discovering it on their own.

You should be using social media promotion especially. Make sure you’re using appropriate channels for your brand. It could be Facebook, Twitter, Instagram or Snapchat.

Sharing using free methods will help you reach your followers and their followers.

However, if you want to expand your reach you need to use paid promotion. You can do this on a range of platforms to reach out to people in the right demographic.

You Don’t Pay Attention to SEO

Remember that SEO is important for your content, even if you’re sharing via social media channels. You still want your content to be discoverable on search engines and for your website to have a good reputation.

If you’re not thinking about SEO when you choose topics and create your content, you’re missing out. It’s important to be up to date with the latest SEO content writing tactics. To make sure you’re following the rules, using copywriters to do all the hard work will help.

Don’t let your content marketing strategy be a failure. Publish high-quality content and promote it in the right places to make the most of your campaign.

About MarketCrest:

MarketCrest is a Marketing & Consulting Services firm focused exclusively on strategies that drive revenue growth. Simply put, we exist to help you compete and grow and we expect to be held accountable for your improved performance. MarketCrest provides Content Marketing, Marketing Automation and CRM solutions, and services for clients. Learn more, and receive a free 1-hour consult with a marketing strategist.

 

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What’s The Buzz About Content Marketing?

Content Marketing Buzz MarketCrest

Content marketing is a hot buzzword these days – and perhaps it should be. It has become one of the most effective ways for brands to connect and build credibility with prospects and customers. There’s no debating the fact that content is becoming an essential online marketing strategies… and there’s no end in sight to that trend.

Research is clear that:

Nine in 10 organizations report that they are currently marketing with content

 Source: Content Marketing Institute

B2B buyers say that 70% of the content they read and study before making a purchase decision… is found on their own.

Source: Forrester

So 90% of organizations surveyed, are marketing with content and the vast majority of customers making purchasing decisions are using that content to make informed buying decisions! These statistics should be are a bit of a wake up call for business owners who don’t have Content Marketing at the top of their Online Marketing and Sales priorities.

What is Content Marketing and it’s purpose?

So, What Exactly Is Content Marketing?

The Content Marketing Institute defines it as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience…and ultimately, to drive profitable customers.

In other words… communicating with potential customers to have an influence on their buying behavior.  Sounds easy, but proper execution can be harder than companies think… and it does take time.

The concept behind content marketing is fairly simple — consistently create helpful, interesting and relevant content and make it available to your target audience. Digital content can come in the form of:

  • webpages
  • articles
  • ebooks,
  • check lists
  • case studies
  • infographics
  • podcasts
  • webinars
  • slideshows
  • videos
  • images

On a similar note, offline content tends to come in the form of printed books, brochures, samples, sell sheets, proposals, presentations, papers, manuals or “how to” guides. With digital content being less expensive to create and easier to distribute and update, the use of offline content is still important… but less so than ever before.

Currently, when it comes to sharing content, in most cases online marketers share it for free. Other times they “gate” content, which is to share it in exchange for something of non monetary value, such as contact information. This allows the marketer to play the long game of capturing a lead that can be nurtured.

The nurturing of the relationship continues via email marketing and often marketing automation, until the lead becomes an opportunity that can be closed during the customer’s buying cycle. Understanding the buyer’s cycle is another article entirely, but it suffice to say it is perhaps the most critical time for content and digital marketers.

42% of B2B content marketers report that they segment content by stage in the buying cycle

Source: Top Rank Blog

Content marketing is often used to:                

Achieve website traffic goals

60% of B2B marketers use content marketing to achieve website traffic goals.

Source: Marketing Profs

Generate additional sales

 43% of B2B marketers use content marketing to achieve sales goals.

 Source: Content Marketing Institute

Get a greater return on marketing dollars spent (ROI)

Per dollar spent, content marketing generates 3 times as many leads as traditional marketing.

 Source: Leaders West

The ultimate goal for a content marketer is to become better than their competition at solving people’s problems. Once a company is considered a source for valuable information, and a thought leader… brand trust and sales are next to arrive.

“Content builds relationships. Relationships are built on trust.

Trust drives revenue.” – Andrew Davis

Content marketers remember to treat their communication with customers like they would any relationship… they nurture the relationship. The relationship was built on sharing quality content, which is why they take the content their business is putting out there, very seriously.

Statistics tell us that even small companies have turned to content marketing.

Companies with fewer than 10 employees typically allocate

42% of their marketing budget to content.

 Source: Marketing Profs

Remember that content marketing is used to build significance and impact over time. Marketers are building relationships and trust by becoming someone that people turn to for quality information and assistance.

What fueled the rise in content marketing?

The Decline in Traditional Content Marketing

Robert Rose explains content marketing this way:

“If traditional marketing and advertising is telling the world you’re a rock star.

Content marketing is showing the world that you are one.”

It is no secret that traditional advertising effectiveness is on the decline. It is a trend fueled by a myriad of factors ranging from consumers having more control than ever before (and a subsequent unwillingness to be interrupted) and consumers having TIVO, email spam folders, caller ID, national do not call lists, ad blocking software, satellite radio and other technology to lesson the likelihood they will be bombarded with advertising and interrupted.

They are canceling print newspapers and magazine subscriptions. Traditional advertising, and outbound selling, is working less and less… so marketers have been forced to identify new ways to connect with customers.

70% of consumers say they prefer getting to know a company via articles rather than ads

 Source: News Cred

Content marketing is becoming a great equalizer. It evens the playing field against a myriad of claims and interruptions. It’s no longer enough for business to say they’re the best… they have to show it through the quality of the content they’re sharing.

As it is, content marketing is still advertising, just… modernized to convert casual readers, into paying customers, create fans, followers and loyalty. In this way, content marketing is demonstrating the ability to be more powerful than traditional advertising, and provide a greater return on marketing dollars invested.

Is Content Marketing right for you and your business?

If you are a company that relies on the arrival of new leads to maintain and grow your business, Content Marketing may be for you.

Content must be relevant, valuable and of high quality if you want to impact buyer’s behavior in your favor. Buyers have access to the widest range of information and services ever collected thanks to the internet. Google and search has changed how buyers shop and how companies market.

The entire Search Engine Marketing (think SEO and PPC) industry exists because buyers relentlessly search for quality content on the internet. Buyers will complete a great portion of the buying cycle long before actually contacting a company. As a result, having your content and company “found” on the internet, has quickly become a necessity to many businesses.

So you know what the buzz is all about and that content has quickly become one of the most effective ways for brands to connect and build credibility with prospects and customers. Content and online search go hand in hand.

You see that statistics of the large number of brands using content marketing to drive website traffic, leads and new sales. …and there’s no end in sight.

If you want to explore how content marketing would do the same for your company…contact us for a free, 1 hour strategy session to outline your plan.

About MarketCrest:

MarketCrest is a Marketing & Consulting Services firm focused exclusively on strategies that drive revenue growth. Simply put, we exist to help you compete and grow and we expect to be held accountable for your improved performance.

MarketCrest also provides Marketing Automation and CRM solutions, and services for clients. Learn more, and receive a free 1-hour consult with a marketing strategist.

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Why Inbound Marketing? What exactly is it, and what is the ROI?

Inbound Marketing With MarketCrest

It’s Time To Talk Inbound Marketing

We think it is time to dedicate a few posts to Inbound and Marketing Automation as MarketCrest is involved in an increasingly large amount of conversations about the purpose and value of modern marketing. For many companies, Inbound/Content Marketing and tools like HubSpot, Pardot, Marketo and SharpSpring are becoming the Go To Marketing strategy for B2B marketers.

In this post, we peek in on a article by Mike Volpe, of Hubspot, where he interviews his own CFO about the relationship between Inbound and a typical CFO.

Be a fly on the wall, and then contact us at sales@marketcrest.com for a Free Consult to see if Inbound Marketing might be right for your firm. Enjoy!

From Mike Volpe of HubSpot

“If you’ve ever wanted to get inside the head of a CFO, now’s your chance. I, (Mike Volpe of HubSpot), sat down with John to talk about the CFO perspective on marketing — from the approval process for an inbound marketing program to how the marketing budget is decided. Below are some excerpts from our conversation, which you can use as guidance for building a better working relationship with your own CFO.

An Interview with HubSpot CFO John Kinzer
Q: How effective do you think inbound marketing is, from your own experience?
From my own experience, I do think it’s effective. I’ve seen it’s success firsthand. For one, I personally don’t respond to cold calls or anything like that. And I always try to research things before I buy anything.

Here’s a great example. Last year, I bought a zipline for my three daughters. Literally, I searched the internet for “zipline” and I found this company called Zipline Gear. They had a great blog and YouTube videos that I learned a lot from. I’m not sure they were the least expensive, but they sounded like they knew what they were doing — so I ended up buying a zipline from them. That’s just a small example of how inbound marketing has worked on me.

Q: Do you think most CFOs think that marketing drives value?
To some extent, I’m sure we all do — but we also tend to view marketing as a black hole of expenses. We’re more apt to quote the classic line, “50% of my marketing is working, I just don’t know which 50%.” As a CFO, you’re always trying to get better metrics around marketing.

Fortunately, inbound marketing can give us those metrics. When I came to HubSpot, I saw that the marketing team does an amazing job of tracking what works. They track MQLs, SQLs, and marketing CAC across all markets. Knowing these metrics makes investing in marketing far more palatable for a CFO. I can see how marketing drives leads and produces customers. I can connect the dots and see that the marketing team really is driving value. So from that standpoint, marketing doesn’t seem like a black hole.

Q: CMOs often say their CFOs love PPC (Pay-Per-Click) advertising because it’s predictable and measurable. But they also say it’s hard to get their CFO’s buy-in to reallocate dollars from PPC to inbound marketing. What are your thoughts on PPC?
At previous companies, we didn’t use PPC that much because we had a clearly defined market. And, personally, I’ve never really clicked on PPC ads.

The way I think of PPC (and hope other CFOs would as well) is that PPC is like renting space on somebody else’s site. Blogs and other content you create, on the other hand, are assets you own that have a long shelf life. I know because at HubSpot, we get leads from blog posts written four to five years ago!

I think that the concept of renting versus owning really resonates with CFOs. If you’re doing inbound and building assets your company owns, you know that if you stopped doing any more blog posts, you’d still be generating leads for the foreseeable future. Whereas, once you stop funding PPC advertising, leads stop. Inbound marketing is also sort of like creating an annuity. It returns interest or leads ongoing without putting in more investment.

Q: Is it fair to say that inbound marketing has a compound interest effect?
Yes, especially because it brings in other people from social media. When that happens, new leads and markets can be discovered that we would never have encountered otherwise. A blog can be spread out all across the web and bring in referral links from all kinds of blogs, publications, and social media sites. That’s an amazing potential impact and a cost-effective way to attract qualified leads.

Q: In what ways do CFOs participate in marketing planning?
From a planning process, we do both bottom-up and top-down analysis. From the top-down perspective, we look at what comparable companies are spending on sales and marketing.

From a bottom-up perspective, we look at metrics such as CAC (Customer Acquisition Cost), which we separate between sales and marketing. We then compare that to the LTV (Lifetime Value of a customer). The higher the LTV to CAC ratio, the better return we’re getting on our investment.

When we start planning, as long as we can keep marketing CAC in a range that leads to these returns, then we’re comfortable. We’re especially lucky to have a financially savvy CMO like you, who’s very bottom-line driven. So, as long as you stay in that range, we know you’re making good one-off decisions and we don’t need to micromanage how you’re spending that money.

We also look at MQLs and SQLs. As long as our Senior VP of Global Sales, Hunter Madeley, is getting enough leads for his team to hit their sales targets, we know the process is working and the company is doing well. In summary, I look at high-level metrics and then let you (the CMO) manage how you spend the budget.

Q: How do you decide what budget to approve for marketing?
First of all, we come up with sales goals and customers necessary to hit our growth goals. We then back into the marketing budget necessary to drive those customers using the historical CAC. It’s then up to you as the CMO to put together a budget that fits into that framework and we iterate from there.”

We will revisit Inbound again on our next post. Until then, read the remainder here at HubSpot:  or reach us here: Contact MarketCrest

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Is It SEO verses Content Marketing ?

SEO & Content Marketing

Photo Credit: Josue Avila

This is another one of our all-time favorite posts. Neil is a beast and we had to share it with you:

Why SEO Is Actually All About Content Marketing

There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?

In a previous post, I explained why SEO and content marketing are like PB&J. They go together. They just fit. They work well together.

Now, I want to share exactly why that is — why SEO is actually all about content marketing, and vice versa.

Before I share the why of this article, let me be clear about the what — the problem I’m addressing.

The Problem: SEO and content marketing are not integrated.
The crux of the problem is that SEO and content marketing are separated, as if they were two very different things. The truth is, however, that they go together, overlap, cohere, blend.

Some people think that content marketing eliminates the need for SEO.

How can “content marketing overtake SEO completely” when the only way to successful content marketing is to have SEO? How can you tear the two apart like that?

Thankfully, there are voices of reason in the cacophony of confusion (e.g., the smallbusiness.yahoo article above). Careful marketers have observed the disconnect, and are trying to point out that SEO and content marketing go together.

Yet the mistake persists. One of the popular articles that makes this mistake comes from an article in The Guardian, which states: “It looks like Google has tired of its old friend SEO and is instead cosying-up to the new kid on the block, content marketing” [sic].

It’s a cute analogy, but it’s simply not accurate. It’s not as if SEO and content marketing are two different people. To borrow the same metaphor, SEO and content marketing are actually two personalities of the same person.

The problem, then, lies in the disconnect between SEO and content marketing.

It’s time to bring the two back together. This is the only way you’ll be successful in both your SEO and your content marketing.”

KISSmetrics and blogs at Quick Sprout.

About Us: MarketCrest is a firm focused exclusively on Marketing & Sales Services that drive revenue growth. Simply, we exist to help you compete and grow and we expect to be held accountable for your improved performance. Learn more, and receive a free 1-hour consult.

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12 Trends Search Marketers Can’t Ignore With Their Content Marketing

Chalkboard Search Marketers And Content

What You Can’t Ignore This Year

These days having an online presence is a necessity for businesses. Ninety-three percent 93% of online research begins with search engines, and 68 percent of potential customers research businesses using social media before making a purchasing decision.

Content marketing is a critical part of this online presence, as 93 percent of B2B companies use it to build their brand and create demand. In fact, B2B companies that blog regularly generate 67 percent more leads.

Pratik Dholakiya has 12 trends search marketers can’t ignore with their content marketing:

http://bit.ly/1tARqJX

 

MarketCrest is a firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help you compete and grow and we expect to be held accountable for your improved performance. Learn more, and receive a free 1-hour consult 

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FCL Graphics Marketing Case Study

As a recognized leader in their industry, our client, FCL, specializes in developing fully automated personalized data driven campaigns. Over the course of their 40 year history, their service offerings had outpaced the competition, but their personal brand and marketing had not. FCL leadership sought to reposition their brand with a portfolio of current, relevant communication. We worked closely with FCL to define their needs; develop a comprehensive market solution and expand their reach leveraging ROI driven solutions. Our solution included corporate branding, content creation, website development, multi channel direct marketing, variable data print communications, public relations and social media marketing. We continue to work with them on revenue generation, marketing and other key initiatives. Read more

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