10 Ways a Digital Marketing Company Benefits Your Business

digital marketing companyThe online market is saturated, and online advertising channels are overflowing with competition. This is why hiring a digital marketing company is in your best interest.

Better marketing helps you get more attention and more traffic, convert that traffic into leads and sales, and establish relations to keep people coming back for more of your service and products.

Specifically targeting and enticing your potential customers based on their preferences and readiness to do business with you is an amazingly effective tool for business growth, but hard to do without professional help.

Let’s take a closer look at the benefits.

1. Digital Marketing Lets You Tackle the Giants

Marketing is no longer only for the huge corporations with massive marketing funds. In fact, digital marketing helps level the playing field, letting smaller businesses more easily compete against bigger enterprises for their share of traffic.

You can acquire the marketing firepower and ability to make big sales which were until recently only available to big corporations.

You no longer need a call center or local branches and physical stores across the world to target different areas and niches.

2. Digital Marketing Company Cost Efficiency

Cost efficiency is the name of the game when you’re marketing a small business or startup. A digital marketing company provides better results at an affordable cost.

With so many channels and direct traffic driving, your cost-per-lead rate will stay low while sales increase.

3. Higher Conversion Rates

Online marketing success is typically measured by the percentage of incoming traffic that leads to sales, subscriptions, or service leads. Traffic that doesn’t convert to closed deals is worthless and a waste of marketing efforts.

This is why you must prioritize optimizing and streamlining your marketing campaigns to generate more conversions.

Establishing good traffic and communication via Search Engine Optimization, email marketing, and social media advertising for higher conversion rates can be very complicated without hiring a digital marketing company.

4. Increased Revenues

The increased traffic and conversion rate a digital marketing company can provide will grant you plenty of profitable benefits and growth potential, due to higher revenues.

According to this Google study, revenue growth predictions for companies with solid online marketing strategies is 2.8 times that of companies that don’t.

Google confirms this in a study with IPSOS Hong Kong, claiming 2.8 times better revenue growth expectancy for companies using digital marketing strategies to those which do not.

With a stronger profit growth potential from digital marketing, the chances of a smaller enterprise’s business expansion are 3.3 times better. This unlocks more opportunities for hiring and investing.

5. Reach Your Targeted Audience

Unlike traditional advertisement channels, internet marketing lets you target and reach out to specific audiences continually, and handle direct engagement to boost chances of success.

This channel of interaction also lets you know what your customers want, what they like about your business and what they don’t. You can develop a better relationship with your customers and gain their loyalty to your growing enterprise.

6. Digital Marketing is a Vast Platform

Not only is mobile web usage overtaking traditional web usage now that almost everyone has a smartphone, but the “Internet of Things” is also becoming a reality.

The Internet of things is a global network of integrated devices such as tablets, household appliances, gadgets, and much more – all interacting via the Internet. Not only is it high time to adapt to a primarily mobile web, but plan to ensure the future of your business by preparing the integration into this network and its potential to reach people everywhere.

A task like this is best left to a digital marketing company.

7. Solid Marketing Strategies Build Your Reputation

The generation of targeted traffic is the biggest source of digital marketing power because it lets you reach people who are already interested in your product or service and ready to look closer or even close a sale.

Maintaining a good relationship with them by delivering as promised and thus building trust will boost the conversion into regular paying customers who keep coming back for more.

Satisfied customers refer others to your business and increase your brand reputation if you do well you can even go viral and expand your reach at amazing speed.

8. Earning and Maintaining Trust

In today’s marketing world, focus has shifted toward social profiling and personalized interaction between business and customer.

People are more likely to trust information they get from someone they know. Organic testimonials from genuinely satisfied customers spread awareness and a good reputation for your brand.

By building trust with customers, the wider audience will grow to trust you more and draw more attention to your business.

9. Great CTA Design Means Higher Conversion Rates

A good digital marketing company will know the most efficient strategies to entice people and inspire desirable action to do business with you.

A good sales funnel, together with the trust you’ve built, will increase conversion rates.

The website visitor is still in control of conversion to sales or leads, not in any way compelled to initiate a transaction, but smart calls-to-action designed by digital marketing companies will make them more inclined to proceed.

A great call-to-action must deliver and entice visually and psychologically, and be efficient from a software perspective. This is what gets people excited to buy, like, download, or sign up to your business.

The innovative design of buttons and forms provided by a digital marketing company are optimized for this.

10. Let Your Business Continue to Thrive

The market is always growing and transforming, and marketing is required to be able to compete for survival.

If you don’t catch people’s eyes, you don’t get traffic, and your business will fail.

If your traffic doesn’t convert to profit, your business will fail.

If sales don’t convert to referrals and regular customers, your business can’t grow.

What you need is highly targeted traffic and a clever sales funnel that leads them to a purchase. This is what ensures survival for your business.

Do You Want a Digital Marketing Company?

If you’re looking for a digital marketing company to help grow your business, we offer a free consultation.

If you have further questions, contact us here.

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MarketCrest, LLC Wins a Vega Digital Award and MarCom Award

MarketCrest, LLC Wins Vega Digital Award and MarCom Award

Recently, MarketCrest, LLC received results from both the Vega Digital Awards and MarCom Awards and is proud to announce that the McKinney,TX based marketing agency scored wins on both submissions.

 

MarketCrest is a boutique digital marketing agency in the Dallas area that manages marketing strategy and delivers campaigns for companies across 5 states and internationally.

 

Previously this year, MarketCrest won two Hermes Awards and two dotCOMM Awards for work completed for and with valued clients. With the addition of the new MarCom Award and Vega Digital Award, MarketCrest now has six 2017 awards that validate their commitment to delivering excellent work.

 

The MarCom Awards is a competition “seeking the brightest, most radical and revolutionary creatives who are rocking the marketing and communication industry,” honoring only those who “communicate boldly and brilliantly through planning, design and writing.”

 

MarketCrest submitted an eBook titled The Autodesk Industry Report to the MarCom Awards which was planned, designed and written for their client, HingePoint, a Dallas based consulting and development services firm.

 

MarketCrest won a Gold Award for the submission, in the category of Digital Communication and subcategory of eBook, and was named a winner alongside companies like: Adobe, Hilton, Nationwide Insurance, Honda, Johnson & Johnson, and IBM.

 

The Vega Digital Awards is a competition providing “international recognition for established professionals” and is “a launch pad for showcasing talent,” with 200+ categories and three winning levels:  Canopus, Centauri, and Arcturus.

 

A case study on the MarketCrest website was submitted to the Vega Digital Awards. The case study highlights the objectives, goals and results of developing and designing a website for their client GreenLeaf Industries, a custom plastic injection molding company.

 

The case study was awarded an Arcturus Award in the category Website Development and Results and subcategory of Manufacturing. The case study stood against submissions by other marketing and creative agencies for brands such as: TEDx, eBay, LG, Nike, Jaguar, Dell, Frito Lay, Game of Thrones, and Star Wars: The Force Awakes.

 

About MarketCrest:

 

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

 

MarketCrest, LLC

105 S. Tennessee St. Suite 103

McKinney, TX 75069

http://www.marketcrest.com

 

 

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MarketCrest Collaborates With Local University For Online Marketing Studies

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McKinney, Texas based,  MarketCrest has joined up with The School of Media & Strategic Communications at Oklahoma State University to provide students with the chance to receive college credit by getting internships in online marketing.

The university states that college students have a hunger and strive to learn and use those skills in real life experiences. Internships are a great way for students to use their skills and learn more from their superiors in the workforce. College students want to be molded into what the company needs or wants for internship positions. Those in Stillwater that are interested, can learn more about the program at http://media.okstate.edu/about/our-mission.

Scott Berry of MarketCrest says, “This is the second consecutive semester that MarketCrest has collaborated with Oklahoma State and their intern program. We have been extremely impressed with the work ethic and talent of the OSU students. Our program at MarketCrest is a bit unique in that we insist on paying our interns for their work. We think it sets the tone that creativity and hard work is rewarded. We also ensure that a large portion of their work ends up customer facing.

Micah and Alexandra’s work, from this semester, is present in press releases, blog articles, infographics and slide decks for clients in 3 different states across the U.S.! Both made outstanding contributions during their engagement and will make fine team members when they join the workforce after college. It should be noted that OSU does a good job preparing and coaching their students to be successful in their assignments.” More about the company services can be found at http://marketcrest.com/marketing-services/

Interns receive college credit, samples to add to their resume and portfolio’s, exposure to what they might be looking for in a future job. With Strategic Communications being such a broad major, SMSC classes have been able to give students a number of skills in a little bit of everything in the communications field.

Those skills include Adobe PhotoShop, Illustrator, InDesign, AP Style, Garageband, Final Cut Pro X, iMovie, Microsoft Office, public speaking, WordPress, Social Networking, Customer Service, Event Planning, leadership, editing, and others.

Micah Moore, a past intern, states, “I enjoyed a lot about the internship. One of the things I enjoyed the most was the people. My supervisor was always really helpful. He taught me a lot about many different aspects of a Marketing/PR company. He always asked me what I wanted to work on and learn more about. This showed me how important it is to enjoy the people you work with. The employees make the company what it is. I got very blessed to have a great supervisor. I also enjoyed the freedom and flexibility of the job. Being able to schedule my own work hours was amazing. I know this is rare especially for a first job, but it was a good experience.” Other testimonials about the team can be found at http://marketcrest.com/testimonials/.

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Contact MarketCrest:
info@marketcrest.com

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