MarketCrest, LLC Helps Sponsor OSU’s Up ‘Til Dawn Event Benefiting St. Jude’s

MarketCrest Donation to St Jude's Up All Night Event

MarketCrest, LLC, a consulting, search engine optimization (SEO) and content marketing agency located in McKinney, Texas, was privileged to help sponsor the Oklahoma State Univesity Up ‘Till Dawn event to benefit St. Jude’s.

 

The event is a philanthropic student-lead and student-run fundraiser and competition, held at college campuses across the nation. The events raise money for St. Jude Children’s Research Hospital, ultimately benefiting children battling cancer.

 

MarketCrest has a long-standing relationship with Oklahoma State University in Stillwater, OK, and has hosted several workshops and offered paid internship positions to communications and marketing students.

 

St. Jude Children’s Research Hospital leads the conversation and lays down a course of action regarding how children with cancer and other life-threatening diseases should be approached and treated, medically.

 

The event at OSU raised in excess of $17,110 for the worthy cause.

 

“We agree with the sentiment that no family should have to worry about finances while helping their child battle cancer. For this reason, we were proud to participate” said MarketCrest President, Scott Berry. 

 

Thanks to committed donors, treatments have pushed “the overall childhood cancer survival rate from 20% to more than 80%,” without families in need ever receiving a bill from St. Jude for treatment, travel, housing or food.

 

About MarketCrest, LLC

MarketCrest, LLC is an award-winning, full-service digital marketing agency focused exclusively on Marketing, Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow, and we expect to be held accountable for their improved performance.

 

MarketCrest, LLC

105 S. Tennessee St. Suite 103

McKinney, TX 75069

 

 
 
Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

How to Use Email Marketing Metrics to Maximize Your Campaign ROI

email metrics

Email marketing campaigns are a handy way of reaching out to potential clients. 

Actually, even saying that is a bit of an understatement. Using email, businesses around the world reach out to hundreds of thousands of clients every year. 

That’s a lot of potential for marketing.

Still, a boxer’s punch is only as good as the length of their arm. Great marketing is less effective when it doesn’t reach enough people.

Today, we’ll be discussing how to use email metrics to measure whether your email is helping you hit your goals. With this information, you’ll be able to hone your digital marketing, with a focus on email.

Why Do Email Marketing Metrics Matter?

Marketing emails are unique, by their very nature.

From one company to the next, the content, goals, and duration of your campaign all depend on what you want to get out of it.

The one thing they all have in common, though, is that they’re an investment in your business’ marketing structure.

Nobody invests time or money into something that gives nothing back, especially when that thing is advertising. Success isn’t just important – it’s the only reason to keep your email marketing going.

But how do we measure success?

As it turns out, through the use of accurate and comprehensive metric measurements. 

Whether you’re growing your email database or marketing a new service, access to the numbers allows you room to adjust and perfect your plan.

Specific metrics can provide meaningful insights into the efficacy of your email campaign. Each individual metric can help to drive engagement in your program, by tailoring the way you approach it over time.

Remember: before you begin your campaign, you have to evaluate your objectives. What are you trying to do? What would you consider a success? Decide on the metrics associated with these goals, and work to refine your emails, accordingly.

Decide on the metrics associated with these goals, and work to refine your emails, accordingly.

Six Email Metrics To Focus On

Though not all email metrics are created equal, there are some areas you should be focusing on in order to truly streamline your marketing.

Clickthrough

This is the most basic metric to measure and adjust for the success of your email campaign.

Measure the percentage of email recipients clicking on links within your email. With this information, you can track and measure the changes associated with your A/B split testing. Moreover, you’ll be able to measure the effect of your content on the people you’re emailing.

Moreover, you’ll be able to measure the effect of your content on the people you’re emailing. The higher the percentage of people clicking through, the more effective the content.

Conversions

If clickthrough is the foundation of your email marketing, conversions are its walls, roof, windows and light fixtures. Without them, you’re out of luck.

Always be converting.

The idea is simple: if someone clicks through to your website, you want them to click, next, on something that benefits your business. Any click “with meaning” is considered a conversion, and this is an easy metric to follow.

Integrate your email and website metrics to showcase your conversions, for maximum ROI on your email marketing campaign.

Bounce Rate

Bounceback, for ROI purposes, has the opposite effect of a clickthrough or a conversion.

This is the total number of emails which did not successfully reach their recipients’ inboxes.

“Soft” bounces result from temporary problems with the address, while “hard” bounces are from broken addresses. While one is clearly worse than the other, it’s important to get this number as low as possible.

List Growth

A secondary metric that can really make a big difference in the way you conduct your email marketing is the rate at which your email list is growing.

The benefits of this metric are clear: the more people on your list, the wider your reach is. Similarly, if your list is shrinking, you’re clearly either doing something wrong or not giving people enough reason to stay with you. 

Sharing and Forwarding

In digital marketing, as well as anywhere else, you’re only as good as your reach.

The more people who get hold of your marketing content, the better the chances are that someone will click through or convert.

But how do you get your email into more hands than just those on your standard mailing list?

Through sharing.

Integrated links for sharing and forwarding your email content, give users the ability to “spread the word” about your brand, all on their own. And that brings with it the potential to reach hundreds or even thousands of readers you don’t even know.

With sharing email metrics, you’ll be able to see the spread of your content to addresses other than the ones on your list. Those new readers, in turn, will add to other metrics, which can also be measured.

It’s no stretch, from there, to examine your content and identify how it is being and clicked. From there, shifting your focus to improving and reproducing those areas is simple.

Total ROI

Every marketing campaign comes down to a simple question:

“Am I getting enough of a return for the money I’ve invested in this marketing?”

Luckily, when it comes to email marketing, it’s possible to measure Return on Investment (ROI) and get this exact information. 

Measure the performance of various emails, links, leads, and content, and compare these numbers to goals you’ve set up, beforehand. How many email leads, from the total number you’ve sent out, end up converting? How much did you spend in man-hours, putting this campaign together? Are you making your investment back, or could you, give time and a steady improvement?

How much did you spend in man-hours, putting this campaign together? Are you making your investment back, or could you, give time and a steady improvement?

Depending on your focus, it’s easy to see the return on investment in your marketing campaign using metrics to measure performance.

Use Your Email Metrics The Smart Way

Email campaigns are a great way of getting your business name in the email inboxes of any number of potential clients. 

The efficacy of a campaign like this relies on your ability to check the numbers, though. Depending on how you approach it, this information can be used to tweak, repeat, or scrap your email marketing.

Remember to plan which metrics you’ll use, and don’t waste your time on information that doesn’t benefit you.

Interested in the benefits of this and other awesome content marketing strategies? Visit us, today, and transform your marketing with our comprehensive services.

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

14 Questions You Might Be Afraid to Ask About Social Media Advertising

Questions about Social Media by MarketCrest

Social media advertising is an essential strategy to use if you want to promote your website. Millions of people use social networking sites every day, including Facebook, Twitter, and several others. It’s one of the best ways to reach people when they are online. However, using social media advertising can be confusing.

If you have never used it before, it can be hard to get to grips with it.

You might have a lot of questions, but perhaps you’re unsure about asking them. There’s no need to be hesitant about asking what you need to know. Many people have questions when they start out with advertising on Facebook and other platforms.

Here are just a few you might want answers to.

Which Social Media Platforms Should I Use?

The first question many people have is which social media platforms they should be using. You can advertise on a range of platforms, and they all have different purposes. Facebook and Twitter are two of the most popular options. Facebook is usually the place to start if you’re just beginning to advertise on social media.

What Are Facebook Ads?

You might want to start by advertising on Facebook. Perhaps you already have a business page, and you’re collecting likes. Facebook’s advertising options allow you to reach people beyond those who like your page and their friends.

You can use them to advertise in a number of places on the site. Ads can go in a person’s timeline or in the right column of the page. You can choose to advertise on mobile timelines or on desktops.

What Is the Difference Between a Facebook Ad and Promoted Post?

Some people are confused by the difference between a Facebook advert and a promoted post. When you make a post on Facebook, you have the option to boost or promote the post to reach more people.

Boosting a post is now more targeted than it once was so you might consider using it. However, promoted posts are more limited than separate ads.

Do I Need a Facebook Page to Advertise on Facebook?

You don’t have to have a Facebook page if you want to use Facebook’s advertising options. You can run an ad that goes straight to your website instead of linking to your Facebook page.

However, even though you don’t have to have one, it is better to create a page for your brand. If you also have a page, you could see an increase in likes for your page, as well as visits to your website.

Which Facebook Ads Perform Better?

When you’ve had a look at the different types of Facebook ads, you naturally want to know which ones you should choose. Where is the best place to position your ads? Should you include photos or videos and a call to action?

The best type of ad to use depends on what you want your outcome to be. You can use Facebook’s ad guide to learn about designing an ad for different purposes, from building brand awareness to video views.

 

What Other Platforms Should I Use?

Facebook is a good place to start but doesn’t have to be your only social media channel. Consider which ones are a good fit for your brand. For example, visual platforms like Pinterest or Instagram are great for retail brands.

What Is Remarketing?

Remarketing is when you market to people who have already visited your website. You can do this using Facebook ads with their Custom Audiences feature. It’s simple to set this up or to get your advertising agency to do it for you.

How Much Does Social Media Advertising Cost?

Social media marketing can cost as much or as little as you want. However, you need to set a sensible budget to get the results you want. You can work out a good budget for your brand by testing some ads. It will help you to see how you can reach your audience.

Do I Really Need to Pay for Social Media Promotion?

You can post on social media for free, so do you really need paid advertising? If you want to reach more people, paid methods are essential. Otherwise, you rely on organic sharing, which might not get you far.

Can I Use My Credit Card to Pay?

Some people might worry about paying for their social media advertising campaigns. Fortunately, you can use your credit card to pay for the advertising by linking it to your account. You can also allow your advertising agency to hook up their card.

Can My Marketing Agency Manage My Ads?

You don’t have to manage your social media ads on your own. You can give someone else authority to manage them so you don’t have to. You can still have control and check up on import metrics if you want to.

How Do I Work Out the ROI on My Ads?

Working out the ROI of your social media advertising might seem complicated. However, it doesn’t have to be. There are ways you can measure the value of your ads both on and off the platforms. Facebook provides Page Insights and Adverts Reporting to help you track your success.

How Do I Make Sure I’m Reaching the Right People?

Platforms like Facebook have huge numbers of users. You don’t want to aimlessly show your ads to just anyone. Fortunately, you can use targeting tools to reach the right people. For example, you can use Custom Audiences on Facebook.

When Will I See Results from Social Media Marketing?

A lot of people want to know how quickly they can expect to see positive results from their social media marketing. Of course, it won’t happen straight away. But you don’t want to feel like nothing is happening for a long time either.

How long you will have to wait will depend on a few factors. For example, what you expect from your campaign and how much you spend on it will influence the speed of results.

If you have any questions about social media advertising, don’t be afraid to ask them. It’s better to understand what you’re doing and be successful than stumble about in the dark.

About MarketCrest:

MarketCrest is a Marketing & Consulting Services firm focused exclusively on strategies that drive revenue growth. Simply put, we exist to help you compete and grow and we expect to be held accountable for your improved performance. MarketCrest provides Social Media Marketing, Content Marketing, Marketing Automation and CRM solutions, and services for clients. Learn more, and receive a free 1-hour consult with a marketing strategist.

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

3 Keys To A Big, Fat Sales Funnel

3 Keys To A Big Sales Funnel Marketcrest

 

Demand gen, lead gen and lead nurturing…how do these 3 work together to provide my sales team with enough leads to hit our number? This post will provide clarity to each term, and a vision for how your organization should be leveraging these marketing disciplines to win more now.

Key- A Formal Demand Generation Program

The purpose of demand generation marketing is to drive awareness and interest and get people excited about your products and services.

The demand generation function in most businesses resides as part of the marketing organization and is primarily a top of the funnel (TOFU) strategic marketing tactic. Sophisticated marketers will use demand generation tactics throughout the sales and customer life cycle to nurture key prospects and customers and maintain relationships.

Demand generation programs tend to be designed for prospects that are aware of a need or problem, and are attempting to solve it. The goal is to make sure the prospects find you when searching for a solution.

Marketers utilize a wide variety of tactics to generate awareness and interest such as webinars, demonstrations, books/ebooks, blogs, podcasts, newsletters or free trials. These content driven marketing assets, allow prospective buyers to discover and understand a company’s solutions.

Demand generation programs can also help companies reach new markets, promote new product features, build buzz, generate PR, and re-engage existing customers and establish your company as a thought leader and source of key information in your industry. Effective demand generation programs keep the top of your sales funnel full.

Key- A Formal Lead Generation Program

The process of creating individual contacts that might lead to a sale. Businesses constantly strive to generate “quality” leads with a high probability of being converted. Research has found that inbound leads are 5-6x more likely to become customers than outbound leads.

The inbound leads may come from a variety of sources such as a company website, referral network, telephone calls or a list purchase. To efficiently handle a large volume of leads, lead generation is often paired with the practice of lead management.

Key- A Formal Lead Nurturing Program

Lead nurturing programs are about maintaining an ongoing conversation with your prospects. It is recommended that while nurturing your leads, you make them experts in solving their own problems. This is where you really wow them with your helpfulness and expertise. We are often asked where social media best fits in the B2B marketing process. Social media (LinkedIn, Twitter etc.) can be a powerful communication channel for maintaining awareness, interest and nurturing leads. In the B2B world, LinkedIn and Twitter can produce the largest share of referrals to your corporate website.

At some point, a lead is qualified and hot enough to pass to the sales team. Effective marketers provide a lead management processes to provide scoring, ranking and routing elements to improve the odds of conversion.

  • Lead scoring – Lead scoring helps determine which leads should be passed to sales. It usually involves scoring how qualified and how interested the lead is in becoming a buyer.
  • Lead ranking – Based on the scoring results, leads can be ranked on predetermined values and business rules.
  • Lead routing –A lead routing process determines which lead should be connected with which salesperson, based on any number of factors such as rep tenure, territory or industry expertise. Often the routing process includes management notification and the tracking of time to follow up.

Summary of terms:

Demand Generation – The function of a marketing department that creates awareness and interest for your product or service. Content Marketing is used a great deal in demand generation. It is the creation and sharing of content for the purpose of promoting a product or service. A piece of marketing content might be a whitepaper, image, blog article, newsletter, ebook etc.

Lead Generation- The process of making/identifying individual contacts that may lead to a sale.

Lead Nurturing – The process of building relationships with qualified prospects with the goal of earning their business when they are ready. Lead Management is the creation and use of an ordered structure for managing volumes of leads.

Don’t start your year off behind the 8 ball because your sales pipeline is anemic. Invest in an inbound marketing strategy that has been proven to scale and provide a measurable financial ROI. To learn more, request a free assessment of your digital marketing strategy.

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail