Online Marketing Company, MarketCrest Participates in Ribbon Cutting Event

MarketCrest Ribbon Cutting Event McKinney, TX

MarketCrest, LLC an online marketing company located in the Historic Downtown McKinney Square participated in a ribbon cutting and grand opening event on March 9, 2017 to celebrate their new offices.

The event was hosted by the McKinney Chamber of Commerce of which MarketCrest is a member.

With several dozen Chamber members in attendance, as well as MarketCrest staff, family and friends, the 105 S. Tennessee St. event was full of energy and excitement.

“I’m glad that you were able to come and celebrate with us. It’s a big deal, to be joining the historic downtown community.” said MarketCrest CEO, Scott Berry.

The company’s expansion created a need for a new office space and MarketCrest was officially relocated to the Historic Downtown McKinney, TX Square in November of 2016.

The Ribbon Cutting event, hosted by the Chamber of Commerce, was simple and elegant, yet celebrated everything that MarketCrest has accomplished in its growth and new location.

A rooftop champagne toast and lunch finished out the celebratory day, but for now, it’s back to business in the new MarketCrest office.

As an online marketing company in McKinney, MarketCrest provides marketing consulting and services such as content creation, SEO, PPC, website and social media management. The firm works primarily in the small business and legal fields.

MarketCrest also provides marketing consultation for start-ups associated with The Werx in McKinney, TX.

In addition, on April 11th, Scott Berry will be part of the panel for a Competitive Edge Business Seminar “Optimizing Your Online Brand” which is hosted by the Chamber and located at the Holiday Inn & Suites in McKinney.

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MarketCrest Hosted a SEO and Marketing Services Workshop for Texas and Oklahoma College Seniors

McKinney, Texas January 10, 2017 –  MarketCrest LLC recently hosted a Marketing Services Workshop that focuses on giving graduating college students the opportunity to expand their experience in digital marketing.

Scott Berry, the founder of MarketCrest and Rachel Thomas, the marketing coordinator, lead the workshop for select students from Oklahoma State University and Texas Tech University.

marketing internship at MarketCrest McKinney TX“We created an SEO and marketing services workshop for graduating college students to prepare them for winning top agency jobs,” Berry said. “Graduates today are incredibly talented, they just need a lift from executives already in the business. It’s exciting to see their classroom knowledge collide with real world applications and clients.”

Berry expands that a side benefit of the workshop is to give upperclassmen the opportunity to publish work for their portfolio. He finds this an important factor because many students graduate with no published work, and only have class assignments to demonstrate their skills.

The workshop’s structure varies depending on the participants’ needs, the fundamental curriculum includes designing and posting social media ads, writing press releases and using digital tools – like Trello, Buffer, Canva, etc.

The December participants were able to work individually, as well as a team. Katie Roberts, is a recent Texas Tech graduate; and Media Strategies major.

“It was very educational,” Roberts said. “I learned essential details regarding what skills and abilities SEO and online marketing agencies look for in candidates.”

The participants particularly enjoyed designing social media posts that promoted business, products and services.

Madison Schein, a junior at Oklahoma State, participated in the marketing services workshop to gain more experience related to her future career in public relations.

“My favorite part was practicing writing press releases, because it helped enhance my writing ability,” Schein said. “I learned about anchor texts, distributing factors and SEO (Search Engine Optimization).”

MarketCrest is dedicated to helping college students expand their experience by providing multiple internship opportunities.

MarketCrest has built a productive relationship with Oklahoma State, Texas Tech and University of North Texas communications students, who are excited to gain experience in their future careers. College students learn and experience marketing agency services through both marketing services workshops and internships.

About MarketCrest: We are a firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help you compete and grow and we expect to be held accountable for your improved performance. Learn more, and receive a free 1-hour consult and Get Help NOW!

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5 Signs Your Business Is Ready For Marketing Automation

5 Signs Marketing Automation

 

Many businesses find the concept of marketing automation appealing and want to jump right in with an improved strategy. However, a number of these companies don’t fully understand the financial implications — dedicating someone to the project full-time, or even just three-quarters of the time, is a big investment, not even considering the expenses for paying for software and development of content.

Although it is undeniable that marketing automation has significant advantages, it can also be a waste of money if you are not yet in the position to benefit.

1. You Have Enough Content to Automate

First of all, it is important to understand just how much content you will require for marketing automation. Ideally, you will have content for every persona at every stage of the buying cycle and in a range of formats (blog posts, videos, and podcasts, for instance).

This is a huge amount to plan, design, and create, and you should already have at least half this content to make marketing automation worthwhile.

2. You Have an Allocated Budget

You must be able to afford the costs of software, a dedicated team of staff, and content creation tasks. The exact amount you can expect to spend will depend according to the number of contacts in your database and the number of emails you intend to send per month.

It is important to note that trying to cut costs in any aspect will most likely result in lower quality content and less conversions, which can end up costing you more due to a reduced ROI.

3. You Are Unable to Reach Your Revenue Number

You should have already completed the analytics and determined the number of inbound visits, conversions, nurtured leads, and wins you need to reach your revenue. If you are currently falling short, marketing automation is the right solution, as it will allow you to deliver the right type of content to different groups of prospects at specific points in the buying cycle.

4. You Are Already Investing in SEO

SEO is essential for continually gaining qualified leads and a constant flow of traffic to your website, as marketing automation cannot work if you lack leads and prospects whom you will convert. Plus, connecting the content you create for email campaigns, newsletters, and articles to your website adds to optimization efforts, further improving search engine rankings to send you yet more visitors.

5. You Have CRM Software

CRM software is a much smaller investment and a precursor to the more complicated marketing automation. You can think of skipping CRM to dive straight into marketing automation as like trying to learn to ride a bike without training wheels. Before you even consider marketing automation, you should have set up CRM software with all the details about your customers and prospects.

Once you have fulfilled all the above criteria, you are ready to benefit from marketing automation. However, if you fall short in any point, you should first focus your attention on solving this shortcoming before employing marketing automation software.

Do Your Research

SharpSpring, a marketing automation services company, and Acend2 collaborated to conduct interviews with over 300 small-midsize businesses to benchmark their automation strategy and expectations.

MarketCrest has presented the results in a free ebook to help CEOs determine if they are ready for the investments and if so, provide benchmarks on strategy. The research results are available on our free Resources page.

MC MAS-Research Reports

 

About MarketCrest:

MarketCrest is a Marketing & Consulting Services firm focused exclusively on strategies that drive revenue growth. Simply put, we exist to help you compete and grow and we expect to be held accountable for your improved performance.

MarketCrest also provides Marketing Automation and CRM solutions, and services for clients. Learn more, and receive a free 1-hour consult with a marketing strategist.

 

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FCL Graphics Marketing Case Study

As a recognized leader in their industry, our client, FCL, specializes in developing fully automated personalized data-driven campaigns. Over the course of their 40 year history, their service offerings had outpaced the competition, but their personal brand and marketing had not. FCL leadership sought to reposition their brand with a portfolio of current, relevant communication. We worked closely with FCL to define their needs; develop a comprehensive market solution and expand their reach leveraging ROI driven solutions. Our solution included corporate branding, content creation, website development, multi-channel direct marketing, variable data print communications, public relations and social media marketing. We continue to work with them on revenue generation and other key initiatives. Read more

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