10 Signs It’s Time to Hire An SEO Agency

SEO agency

Even as digital marketing has taken over the marketing world, nearly a quarter of all businesses still aren’t using social media or SEO. Without an intelligently structured marketing strategy, companies could be wasting time or valuable advertising dollars.

If you’re not actively optimizing your website for search engines (SEO = Search Engine Optimization), you may need to hire an SEO agency to help ensure you get a return on your website and marketing investment.

Search engine results are becoming the primary way consumers find out about businesses. Even a longstanding business with talented staff and good customer service can’t hope to compete with peer companies that are investing properly in SEO. 

If you’re not appearing at the top of the search engine result pages (SERP) or if you are not seeing your digital marketing dollars convert to sales, your online strategy might be trashed. 

Here are 10 signs that it’s time to call an SEO agency to solve your problems.

1. You Aren’t Consistent With Both On-Site And Off-Site SEO

Your SEO strategy is more than just installing a plugin to your website.

SEO is technical and should include optimization of your website pages (“on” your website) and your backlink profile (which is “off-site”).

To make matters worse SEO is ever-changing so you HAVE to stay on top of it. 

“The most attractive website in the world won’t provide a return on your investment if it can’t be found.”

Sadly SEO isn’t something you can learn, or perform on the weekend between yard work and the football game.

Your work must be accurate, consistent and plentiful.

It will involve knowledge of WordPress or HTML programming, SEO best practices, apps to support your work and analytics, fresh website content, social media promotion, a network of local and relative directories plus blogger outreach. If you can’t dedicate regular time each month to perform these task properly, hire someone to help before you lose too much business.

And you will miss business if your website is the industry’s best-kept secret.

2. You Got An SEO Penalty!

Search engine optimization has rules. Google will punish companies that break the rules in an attempt to fluff their rankings… even if it was unintentional.

Penalties will mean that Google will artificially lower your rankings until you fix the issue.

Learn from your mistakes and avoid incurring Google penalties for duplicate content, keyword stuffing and “black hat SEO”. Black hat is the industry term for cheating and Google will make you pay dearly if you try a tactic that you heard was the “key to great SEO”. 

Don’t worry. If you get penalized, you will get an email in your Google Search Console inbox. if you don’t know how to find your inbox, you’re already toast 😉

3. You’re Only Focused On Content

So we are on the same page… hiring an SEO agency will help you improve your content marketing strategy and results greatly. But pumping our content does not equal good SEO or increased website traffic.

Your content must be informational and helpful to your target audience. Topics must be created with great care to ensure you will be viewed as a trusted source and that your content will be consumed (read, watched, heard etc.).

SEO agencies have software that can blow your mind. They can provide you with topics people are searching for, how often the topic is searched and the details about those searching. Their software can show you the most read and most shared articles.

Want to know which of your competitors have the best online profiles and what type of audience they are targeting?

Trust us, this is only the beginning. It gets borderline creepy, but information is power. If you want your website to attract the most traffic in your space… create the best content; produce it in the form your audience likes to consume (copy, audio, video, ebook, on and on) and promote it properly. 

4. You Don’t Have Time Or Skills For SEO

Not every talented business owner has the technical skills for SEO or the time to develop them. You’ll need to know basic elements of web design, development, mobile optimization, backlinking, conversion rate optimization, copy readability, metadata and more.

You can do it…it just takes time.

While juggling the rest of your business affairs, be careful not to invest too much time and effort on something that you could outsource to a professional.

There is only one You.

If you want to improve your search engine results without having to take a basic web design class in your copious free time, it might be worthwhile to call in the pros.

5. You Can’t Prioritize SEO

A major factor in inbound and content marketing is SEO. It’s become a priority for almost every company and in order to remain competitive, you must have content creation and distribution prioritized.

Be honest. This might not be possible with your workload.

Your marketing department might already have their hands full.

If this is the case, it’s time to call an SEO professional and let them take the wheel.

6. You’re Not Getting Results

Even a business that has taken the time and effort to follow all of the so-called “experts” regarding optimizing their web presence can fail to produce results.

Sometimes it’s important to know when to stop wasting valuable resources. If your marketing investment is not providing a measurable and definitive ROI (return on your investment). Get help now.  

7. SEO is Changing Too Fast For You

Perhaps your budget only allows you to spend one week a year looking at your SEO status. Meanwhile, Google is changing their algorithm every 12 hours.

That means you could have missed out on 600 change cycles since the last time you restructured your own SEO.

If you don’t have the time to devote to this, you shouldn’t give in and let your rankings suffer. Hiring someone who is an expert in SEO can check in with you on a monthly basis or more often if you think that would help.

8. You Know That You Might Be Subject To Problems

If you run the kind of site that has had problems with spammers attacking your message boards and comments, you know you need SEO help.

Companies that allow customers to post content can be abused to improve spammers’ own results. That duplicated content or spammy posting can damage your search rankings.

Having an SEO expert to consult can help you avoid these issues. They can help to spam-proof your site and ensure that posters aren’t leaving duplicate content behind.

9. You’ve Skimped On Local SEO

Every local business has to know something about local SEO. Your SEO rankings shouldn’t be compared to huge international firms or companies located 10,000 miles away. Google knows this too.

In order to meet your customers where they are and end up in local search results, you need to be targeting locally. If you’ve been spending your time trying to market against the biggest companies in the world, you’re wasting advertising dollars.

Hiring an SEO agency can help you get think globally and act locally.

10. Your Keywords Aren’t Working

Depending on the field you’re working in, your keywords might be too general or not giving you the results you want. Banging your head against the wall won’t get you there. Calling an SEO agency will.

SEO experts know the way to help improve your keywords to get you the search results you want.

Hire An SEO Agency And Focus On Your Business

Calling an SEO expert isn’t an act of throwing in the towel.

It’s the exact opposite.

Your priority needs to be delighting your customers.

If you’re still trying to figure out what type of agency to hire, contact us for a free, no sales pitch consultation and tips for finding the right one.

 
 
Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

How to Use On Site and Off Site SEO for Lead Generation

off site seoLooking to bring in more eyes to your website?

Then you probably know about Search Engine Optimization (SEO) and how its goal is to rank your site higher in major search engines like Google and Yahoo. But do you know the difference between on site and off site SEO?

On site SEO is the process of using mechanisms on your website to try to bring in more internet users. Off site, on the other hand, is attempting to do the same through tools not found right on your site.

Using both can lead to better SEO results and lead generation than you’ve ever experienced. Avoiding one or using them together poorly can derail your SEO efforts.

Here’s how to use both for lead generation.

Content is Key On Site

When people talk about SEO, the conversation often centers on how to get people to your website. Sometimes, it’s easy to forget the importance of what’s already there.

If you have perfect SEO strategies without the content to back it up, people will leave your website as soon as they arrived. The truth is, it’s impossible to have perfect SEO without engaging and meaningful content on your website.

Think about someone coming to your website and enjoying what they see. They might come back or pass along the page that interests them–that’s potentially ten more page views from one person alone.

Plus, you need to shape your content around any SEO efforts you make. That starts with keywords.

For Keywords, Think like the Searcher

The concept of a keyword is simple: using words that are being searched for all over the internet. The internet user plugs in a term that’s heavily featured on your website, and voila! Your website pops up.

The truth is a bit stickier. Let’s say you run a fictional smoothie shop where the specialty is fresh-blueberry smoothies. You have a gut instinct that those smoothies will draw in more clients, so they should be a focus of your website.

So, you create content focused on “fresh-blueberry smoothies.” What are your prospects of drawing in a big audience of people searching that term?

Not great. It’s not that people don’t want fresh fruit smoothies. The issue is that you need to put yourself in the shoes of the searcher.

When we search term on Google, for example, we try to be as efficient as possible. “Fresh” in this example is a detail that’s great for your product, but not necessarily in the mind of someone who hasn’t yet tried your delicacy. It’s more likely someone might search “blueberry smoothie.”

Centering your SEO content around that term will likely bring better results. That’s why, when picking keywords, it’s important to meet your next customer somewhere between the most descriptive term possible and its most searched version.

Tag it Up

Tags are the goofy cousins of keywords, made famous by the hashtags of twitter. But despite how funny twitter can be, tags have an important and real impact on your on site SEO.

Tags work in a way that’s similar to the function of keywords. By tagging a post with certain terms and phrases, you can cast a net on the internet fishing for searches interest in your content.

But there are a few caveats. Like keywords, you should try to think about what internet users are really interested in. If you can match your tag with a future client’s interests, you’ll start generating more leads in no time.

Be wary, though: if you start to add a huge number of tags to any post on your website, it’ll start to dominate your headspace and seem obnoxious to a reader. So, #trytobeefficient with your tags.

Now let’s move off site.

For Off Site SEO, Social Media is Key

There are well over a billion users on Facebook. When you take Instagram, Snapchat and Twitter into consideration, it’s pretty simple to assume that your page visitors are all over social media.

That’s why it’s important for you to have a presence on some of the various platforms. People will look to your page for general information and updates. Through your social media presence, you can constantly direct people back to your website.

That doesn’t mean you need to dedicate your whole work day to scrolling through boring Facebook posts. You just need to establish a presence for yourself to gain a bit more exposure.

Enter the World of Advertisement

Organic page visits are an important part of your off site seo. You want people to naturally end up coming across your website.

But lead generation through SEO can also happen in a more controlled way through online advertising. Pay per click advertising is one route that’s often beneficial for websites like yours.

In that context, your ads go up on another website, often in the sidebar. You’re not charged until someone clicks on that ad, which directs them to your website.

In that way, it’s a cost-effective twist in your off site seo strategy. It’s another muscle you can flex to help boost the number of eyeballs on your content.

Make Human Connections

Forget the numbers and tags and keywords for a second–you need to be a person. Even in the world of SEO, it’s important you know friends and peers.

Those contacts can be organic and powerful off site leads back to your website. It’s like advertising, but better.

When respected people in your field write blog posts and link to your website, their audience will be drawn to your website. That means you are getting interested and informed people coming to your website–a more valuable client than just any other page view.

It’s the best kind of connection you can have.

It’s Time to Generate Leads

With this knowledge, you’re prepared to make a positive dent in the world of lead generation. If you dedicate real time and effort to on and off site seo, you’ll start to see the results, quickly. Plus, you’ll have time left to focus on your product or service or content.

There’s no reason to feel left out of the party now, even in a world of over a billion websites. Your website deserves a spot.

Looking for more ways to improve your rank? Reach out to our team for a free consultation.

What are you waiting for? Go for it!

SaveSave

SaveSave

SaveSave

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

Beginner’s Guide: How Does Pay per Click Work?

how does pay per click work

No matter what size your business is, you’ve got to be online. Beyond a website, beyond a blog, online advertising is essential to online success.

It’s a wild and crazy world online and you need to have skin in the game to make it. Google ad revenue for the U.S. alone is on track to reach over $26 billion.

As a smart business person, you know that it’s all about quality and not quantity. There’s no point in throwing a lot of money into online advertising without a plan.

Pay per click is the way to go. How does pay per click work? Keep reading while we go over how to take your business to the next level with this important tool.

Pay Per Click Definition

Before we answer how does pay per click work, we need to understand what it is. There’s a reason why it’s every online advertiser’s go-to tool.

There are two main types of online attention – organic and paid.

Organic reach happens when a potential customer comes across your ad or site by themselves. Paid, the type we’re focusing on, is when you bid to get your ad posted in places where potential customers will see it.

As you know, it’s not enough for a customer to just see your ad. You’ve got to get them in the door.

With pay per click, you get the ad in front of the customer but only pay when your ad is clicked. It’s efficient and effective.

But how does pay per click work? There’s a lot to it but you’re on your way to being an expert.

Bidding and Placement

The first step is to create the ad that best targets your future customer. You’re going to center it around a keyword.

A keyword is a word or phrase that research shows customers are looking for. Once you’ve lined up your ad with a keyword, you bid on placement related to the keyword.

That bid allows your ad to show up in the advertising section that most search engines have at the top. That gets you a lot of eyeballs and, with the right keyword, a lot of clicks.

Different Types of PPC

You might think Google is the only PPC game in town, but you’d be surprised at the variety of campaigns you can run.

Google is the biggest game in town – and extremely popular. It’s easy to see why – it’s extremely versatile.

Google allows you to not only run ads on their search engine, like in the previous example, but on private websites as well. That’s a huge amount of potential customers!

Another surprising PPC option? Facebook. Only the foolish count Facebook out of the PPC game.

With two billion active monthly users, you can’t ignore that potential pool of customers. The price is nice, too. Advertising on Facebook isn’t as expensive as on Google, Bing, or other search engines.

Have you ever shopped online and seen the product you looked at turn up in almost every ad afterwards? That’s called retargeting, another effective PPC campaign technique.

The Right Keywords

The beginning and end of your PPC campaign needs to focus on the right keywords. They’re the key to your success.

How does pay per click work together with keywords to increase your targeted reach? Here’s how:

Use a tool (Google AdWords is the biggest player in the game) to discover trending keywords. Find which ones match your company’s goals.

Craft your company’s landing page, website, blog, and any other material to work with your selected keywords. (Here’s where an SEO website expert can really help.)

Build your ads around your chosen keywords. This ensures your ads will rise to the top.

You’ll work hand in hand with search engines to find the best placements, get your ads in front of the right customers, and get them clicking.

How Does Pay Per Click Work With Your Budget?

To get the most bang for your buck, there are a few things to consider. First on the list is the cost of your chosen keyword.

Certain keywords cost more than others. It all depends on what your customers are searching for.

It’s a safe bet that commonly searched for words, like “mortgage” or “car insurance” will cost a lot more than obscure words, like “pickled eggs”.

PPC Ad Examples

Beyond that, you can install an automatic off switch. Using Facebook ads as an example, you can set up a Facebook PPC campaign to use only a certain amount of money.

Facebook allows you to set a daily or even a lifetime limit. If you give Facebook a daily limit of $10, once that money is spent, it turns off your ads.

You can get your first glimpse of the effectiveness of ad this way.

Let’s say you set a lifetime limit of $100 on an ad. You program the ad’s lifetime to be around a month.

If your $100 is used up in a week, that’s good news and bad. The good is that you’ve got an effective ad on your hands and lots of people are clicking! The bad is that you might have to spend more money.

If those clicks lead to conversions, though, the PPC campaign pays for itself.

Putting It All Together

Still asking how does pay per click work in the real world? Here’s a step by step breakdown to give you an idea of how it all comes together.

The Campaign: This is your first focus. Figure out what you want your ad to be about. Who’s your audience? What goal do you want to achieve?

Keywords: Choose keywords that work with your ultimate goal but are still effective.

Ads: Combine your goal with your keyword to create a compelling and effective ad

Stick the Landing: Wherever you drive your customers, make sure the page is optimized for conversion. Get them to see your ad, click on it, and convert.

Call the PPC Pros

Now that you’ve got the basics under your belt, hopefully we’ve answered most of your questions about how does pay per click work.

Need a professional to guide you through the entire process? That’s what we’re here for!

Call us at Market Crest to get a free hour of consultation today!

SaveSave

SaveSave

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

Boost Pay Per Click Conversions By Avoiding These 4 PPC Mistakes

PPC Pay Per Click MistakesIf you ‘d like to get pay per click traffic, you need to know about the most common errors businesses make– and how to avoid them. Avoid PPC mistakes here!

Anyone with an online presence knows that traffic matters. We’re living in a world with 3.5 billion internet users. That’s a lot of eyes.

Internet advertisements expose your product to more people and generally create more sales. It’s a simple concept, but one that gets mishandled all the time.

When most people think of increasing traffic, they’re looking to build their organic traffic. And, rightly so. It’s a great strategy to attract potential leads, and SEO is too important to ignore.

We’re not talking about SEO though. Most web focused businesses already have a decent SEO strategy, even if there is always room for improvements.

Pay per click ad campaigns can drive high value visitors with the greatest likelihood to convert. Make the most of your pay per click ads by avoiding these common mistakes. 

Our focus is on how bungled most pay-per-click campaigns are.

In 2014, 10 percent of surveyed companies said they planned to increase their PPC budget for the upcoming year. The rest of those businesses misread the market.

Seventy percent of surveyed businesses ended up increasing their PPC budget in 2015.

We think this increase in spending is likely related to the growing number of mediums allowing businesses to get pay per click traffic. It’s a good thing for smart advertisers and a bad thing for naive ones.

Not only did most companies not see the PPC success coming last year, but now they have to catch up with new and ever evolving platforms. It’s not going to be a smooth few years for small businesses without the large budget to adapt.

So we’re stepping in, so we can champion for the little guy. We’ve broken down the two biggest mistakes we see that prevent people from getting pay per click traffic.

You Aren’t Using Mobile to Get Pay Per Click Traffic

Mobile traffic represents 51 percent of our digital media consumption daily, yet some people still choose to ignore it.

Don’t be one of those people.

In fact, in 2015 Google disclosed that mobile searches had outpaced desktop searches on its platform.

Another study showed mobile platforms make up an estimated 58 percent of U.S. online searches.

The shift in users device preference means businesses either adapt or suffer. The number of resources you’re putting into mobile ads per year needs to increase drastically.

We’re seeing more and more studies come up with numbers supporting mobile’s ability as an advertising platform. An astonishing 93 percent of people who use a mobile device for research go on to make a purchase.

That’s an unheard of percentage. Conversions are what make pay per click campaigns worth running, and with mobile, they’re easier than ever to come by.

The results of a Flordia law firm provide substantial proof to any doubters that these studies aren’t one-off anomalies.

When the law firm increased mobile ad bids by 25 percent their conversion rate tripled, their click through rate increased, and their cost per click decreased. New customers also increased by 149 percent.

That’s an increase in business and a lowering in cost across the board. You don’t even have to question why this works so well for small business, just understand the results and climb aboard.

Confusion About Keyword Targeting

Keywords are important. So important that we’re using them right now in this article.

Pay Per Click and Keyword mistakesPeople don’t realize that your keywords and how you apply them are the fundamental basis of your marketing. Everything goes through a search engine, and your ad success is going to depend greatly on what people are searching for.

You have two basic choices when choosing keywords, short-tail, and long-tail.

The highest Google AdWords bid on a keyword is for “best mesothelioma lawyer,” at $935.71 per click. That’s a short tail keyword and an unheard of price for a small business budget.

There’s just no way to compete with companies like Progressive or Geico, but you don’t have to.

Long-tail keywords cost significantly less than short-tail, and also help target customers likely to purchase your products.

That’s the easy part, though. Once you’ve established a keyword you must know how to use it.

We feel that half the battle to using keywords correctly has to do with budgeting.

Championing what’s called a “broad match.”

It’s a feature that displays ads based on keywords that are similar to your desired text string. If your keyword is “black sweatshirt,” and someone searches for “black sweatpants,” your ad could still appear.

Bing Ads has reported companies receiving as much as 57% of their total impressions and 43% of their clicks through broad match.

That’s a great statistic for those with money to burn on failed conversions. People will be less likely to purchase sweatpants if they were searching for a sweatshirt.

Instead, try out phrase match and negative match targeting.

Phrase match only shows your ads if the search incorporates your keyword. Our example “black sweatshirts” ad would appear in a search for” buy black sweatshirts,” but not “buy black sweatpants.”

Negative matching allows you to exclude keywords altogether. For example, when people searched “red sweatshirts,” you could exclude your ads from appearing.

In theory, these keyword options will make sure you only pay for ads that target your demographic.

Not targeting better ads  – Google allows businesses to use customer email addresses 

Create lists with the Google Display Network that tell the platform what ads to serve based on specified criteria. Customers who have added an item to their shopping cart in the past thirty days can be specifically targeted with unique ads.

Health food service, Julian Bakery, saw a 35 percent increase in conversions using Google Display Network.

Avoiding cross-matched target ad groups can further this success. Try to target the most specific demographics you can without overlap to save money and increase conversions.

Small business will never be able to go shot-for-shot with massive corporations. This doesn’t mean we’ll fail, only that our pay-per-click strategies need to stay savvy and mistake free. Keep in mind these two mistakes and take steps to avoid them to watch your traffic grow.

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

Combine PPC and SEO for Your Best Results Yet

 

PPC and SEO

We’re taking a deep dive into why PPC and SEO are a match made in heaven. Read on for the search knowledge you need to jump start your marketing campaigns.

Okay. You have your website live, your products uploaded, and tons of blogs to make your website Google friendly. But nothing great has happened yet.

Sure, SEO is important and landing your site on Google’s first page results is essential if you want more sales, engagement, or any other call to action you are hoping for. But why not combine it with another, equally effective method? 

What is PPC?

Since we are sure you know what SEO is, let’s explain briefly what PPC marketing is. Long story short, PPC is an advertising model through which advertisers pay an online source to run their ads and direct traffic to their websites. The way advertisers pay for this service is actually in the name of this marketing model– yes, PPC stands for Pay Per Click.

When talking about PPC, many publishers automatically think Google Ads. However, since it’s 2016, every popular website or platform with millions of users (Facebook, Twitter, Instagram etc.) allows you to publish your online ads.

 

benefits of combining PPC and SEOThe Benefits of combining PPC and SEO:

  • PPC and SEO can exponentially boost your exposure and make your product or service popular to online users.
  • Your conversions will increase so much you will not even believe it.
  • You can lead searchers to the content that you choose and you will not just let them click on that bad Glassdoor review that shows up first on Google (everyone has them).
  • More visits lead to a more involved audience. How will someone like your Facebook Page or follow you on Twitter when they haven’t even gone to your website yet?
  • And, last but not least, investing money on advertising, makes a company feel more legitimate. sorry to say, but it does.

Yes, you’ve guessed it right. Both PPC and SEO help your website shine and gain more visitors. Additionally, it can help “webpreneurs” promote their products/services and achieve more sales. After all, it’s a material world we live in, right?

Now, that we’ve finished the theory class, let’s take a look at four different ways to combine PPC and SEO to make your life easier and your income bigger.

PPC and SEO Keywords Matter

And, maybe, they matter the absolute most. One way to monitor what people really need these days is by visiting the Google Trends website and take a look at “what is hot right now.”

However, since you are running a business there is another, quicker and more effective way to help you understand what your audience really needs from you. Your website’s search bar. Yes, if you don’t have one, you ‘d better add one right now. Right this second.

This way you will know what content would be wiser to promote the most on PPC marketing and what SEO modifications you have to make in order to ensure these products are found first on Google results.

In other words, this way you will allow your own visitors and the keywords they use to provide you with the focus keywords you’ll need to keep in mind.

Very clever, huh?

Your Website Also Matters

Having a website is not even enough when you are entering the world of digital entrepreneurship. You have to create a website that both looks amazing and is modified for PPC and SEO purposes as well.

For example, according to Google, an important factor that the most popular search engine is looking for when deciding where each page is going to show up on results, is the website’s loading speed.

Is your website fast enough? Do you need to make some small modifications to meet the standards that Google has set? In addition, and again, according to Google, PPC rates vary and among these parameters is your page’s load speed.

Why pay 5 cents per click when you can have the same results with just 2?

Extra tip: Please make sure your website looks beautiful and easy to navigate in. You’ve got your visitor’s attention. Now, all you have to do is to provide them with a reason to stick around.

Test Performance

We know, the word “performance” may sound intimidating to any Internet marketing newcomer. But, to be honest it’s much easier than it seems. Monitoring performance requires you keeping your eyes open and see what your audience is all about.

An easy way to monitor your website’s performance is by promoting via PPC marketing different products, product categories or services to different kinds of people. Targeting specific demographic profiles is one of the most important tricks a marketer has to keep in mind.

You might be promoting your products to 25-year-old women who live in Minnesota, but no matter how niche this audience might seem, it will help you get your products’ appeal on them. If it turns out to be a mistake and this audience is not that right for you, you can just keep experimenting.

Makes sense, right?

So, after promoting anything you want to promote to different kinds of consumers, you will understand what each audience needs or what audience your website speaks to the best.

This way you will have the ability to make some more modifications in order to make your page SEO friendly and reach the people who will engage the most.

Target Different Keywords

Yes, you guessed it right. You can (and you should) target different keywords for PPC campaigns and for SEO purposes.

In fact, since some keywords are more expensive than others, you can target the cheap ones via PPC and work your SEO magic on the costly ones. This will save you some money but still help you succeed.

After this primer, you’re ready to jump start your search marketing with some PPC and SEO action!

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

Why Your Great Website Design is Not Paying Off

SEO packages and website design

There’s no point in having a gorgeous website design if nobody’s visiting.

Design is good, but it’s converting traffic that will bring the ROI you crave. 

Creating a website that is elegant, user-friendly, full of great content, and converts leads into customers can be very difficult and expensive.

As a result, businesses will shy away from the right sized SEO program to save some money. “I mean, we built it and they will come right?”

Um, no.

Are investments to make your website search engine optimized (on-site SEO) really necessary? Shouldn’t a great looking and functioning website be enough to draw in potential clients?

The truth is, SEO packages are just as important for a website as the design itself. Read on to discover why SEO packages are so important and worth the investment.

What are SEO Packages & How do I Pick the Right One?

SEO stands for search engine optimization. It’s the process of bringing traffic to a website by increasing the site’s visibility in search engine results. Websites can improve SEO by maintaining high quality and unique content and by indexing pages correctly.

Search engines rank websites based on various criteria, such as blog article length, site reputation, page titles, keywords, and so forth. They catalog all of these details for every website.

There are also algorithms that take some of those criteria and rank various websites that both meet the search terms, as well as their algorithm for website quality.

SEO is a way to ensure that your website receives a high ranking from a search engine’s algorithm and is one of the top search results when a potential client searches for your products and/or services that your business offers.

To further complicate things, search engine companies like Google will change their algorithms often to ensure that websites aren’t cheating the system by catering their website specifically to the algorithm. Search engines want their users to find the content they’re looking for, not just websites that are good at SEO.

If your website isn’t good at SEO and doesn’t stay on top of it, then you will not receive the traffic you need to grow. Businesses, in order to be successful in this age of algorithms, must work hard to ensure that their websites are popping up in the search results.

If your content isn’t showing up organically in search results, you may have to rely on paid ads to drive traffic. Thats not a huge problem but most business owners prefer to have a large portion of their traffic being driven by non paid advertisement for obvious reasons. 

Unless a potential client has a flyer, business card, or brochure with your web address listed on it, most people are going to find your website using a search engine.  SEO will make sure your website shows up in those search engines.

Have a website and not sure if it is optimized for search engines? Consider an SEO Audit to ensure your website is fully optimized.

Why isn’t Great Website Design Enough?

Let’s say you’re an architect. You’ve built a beautiful house that is perfectly proportioned, has lots of natural light, flows well, and is comfortable.

Now you need to find a buyer for your home to get the return on your investment. The issue, however, is that you’ve placed your entire budget into materials and construction of the house and cannot afford a real estate agent. Despite the fact that you’ve placed a “For Sale” sign in the yard, you haven’t received any phone calls expressing interest…

See where this is going? A beautiful, well-designed website is great. But if your potential target lead is unable to find your website, or is even unaware that it exists, how will you be able to win that lead and convert them into a client?

Search engines are easy and reliable. All of us use them on a daily basis for most of our internet activity. There are so many websites that we would be lost without a guide. Only after your website is found can you impress them with the great design and content.

So a vibrant SEO package customized for the amount of traffic you need to reach revenue numbers is what your marketing plan needs. 

SEO packagesSEO Packages: Transforming Your Site Content Into Growth

It is just as important to win over (convert) the client once they do visit your site.

Most SEO packages will include a full assessment of your website’s user-friendliness. If your website design is beautiful but impedes visitors from finding the content they’re seeking, then the design isn’t user-friendly.

The aim of an SEO on-site analysis is to ensure that your visitors are arriving at the content, and then being converted by your “call-to-action” to paying customers.

A great SEO company will know how to use the website design and content to your advantage.

There may be a few tweaks to the wording, page titles, or the internal and external links on your site. Ultimately, though, your company’s brand and message should stay the same.

Until organic search traffic from SEO efforts dominate the website’s search traffic, your marketing plan could also include PPC (or pay-per-click) consulting. That is, understanding your website’s potential for growth through the use of PPC advertising. Then, you could capture a dominant share of the online search traffic and transform your business rather than go for steady growth!

SEO is Just as Important as Website Design

While your website’s design may seem like the most important priority when turning your website into a lead generation monster, it’s just not the case. 

Your company will benefit hugely from the proper sized SEO package, which will allow you to capture a larger share of the online search traffic. 

About MarketCrest: We are a firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help you compete and grow and we expect to be held accountable for your improved performance. Learn more, and receive a free 1-hour consult and Get Content & SEO Help NOW! 

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail