Here is How SEO Audits Can Jump Start Your Lead Generation

SEO Audits

SEO Audits can be more than technical– they can seriously improve the user experience, resulting in more conversions. Here’s the inside scoop on how:

Our SEO leader, Carl Lefever knows running a well-functioning website on your own (especially if you aren’t a web designer), is difficult

…period.

Sure the topic is a tough one but having a lead generating website to give your small business a leg up is also an necessity in this day and age.

It doesn’t have to be quite so difficult. There are a TON of resources out there to help optimize your business website and market your firm.

When it comes to online marketing, you can’t dismiss the SEO auditing process and expect to be successful.

A proper SEO auditing strategy could uncover the exact adjustments your site needs to improve functionality…and focusing on enhancing the user’s experience can seriously boost much-needed traffic.

Are you ready to learn more about SEO audits and your website? You’ll end up reaping the benefits of SEO audits before you know it!

SEO Audits and the User Experience

SEO audits the UX The process of a Search Engine Optimization (SEO) audit is sorta like having a really great proofreader go over your entire website. SEO audits are performed via marketing services or through SEO audit software.

Standard SEO audits are usually broken down into three groups.

  • Technical Audit

The technical aspect of SEO audit includes SEO tactics, caching, checking databases, hosting, and mobile compatibility.

  • Content Audit

Content checks for SEO audits include proper link use, meta data, customer engagement, website usability, and conversions.

  • Link Audit

Links are important within SEO auditing. Things like link analysis, history, click patterns, and internal navigation are often included in an SEO audit.

A very, very basic analysis will begin with a technical audit and only focus on factors like missing links or 404 error messages. A more extensive SEO audit will include improving the experience for the customer.

Customers are obviously living people with emotional responses to everything, including the purchase of a product or service. Performing a well-rounded SEO audit that concentrates on technical website function as well as emotional connections with consumers will benefit you greatly.

The Benefits of SEO Audits

There are a ton of benefits to SEO audits.

  • Your website will get a serious transformation.

An audit will evaluate the content and technical performance of your website. You’ll have an opportunity to see what needs improvement and what doesn’t, and improve the structure you already have.

  • Search Engine Optimization Will Improve

SEO is key when it comes to marketing. By going through an SEO audit, you’ll have the chance to check for missed opportunities and excesses of keyword stuffing or bad links.

  • Conversions Will Start Happening

One of the best benefits of SEO audits is increased conversion. You’re finally going to be able to evaluate how well your website performs when it comes to generating leads and you’ll also be able to spot weaknesses in your landing pages.

Conduct a Basic Assessment

Before diving into a full blown SEO audit, it helps to perform a content assessment. Don’t worry, you don’t have to be super tech savvy to perform this assessment. Let’s break it down into a couple questions you should ask yourself, shall we?

  • How good is My Website Content?

As a company owner, it helps to put yourself in your customers’ position. When you view your website, pretend you are an individual visiting for the very first time.

Were you satisfied with the information provided to you? Was the content easy to read? Did all of my questions about a product, hours of operation, etc. get answered by content on the site?

Website content should be entertaining, written well, and thorough. Don’t stuff fluff into your content. Consumers want their questions answered and their need for information satisfied, and that is your website’s job.

If you’re not the greatest writer on the planet, consider hiring a freelance writer or blogger to create readable and concise content for your website.

  • Is there some SEO action happening?

Search engine optimization is really important. Check your analytics to review how well keywords are generating traffic. Check to see if you have an adequate amount of keywords within URLs and page titles.

Decide if a website audit is right for you.

If you’re satisfied with the state of your website and the traffic you’re getting, you may not need an SEO audit. However, if you are desiring a greater amount of traffic, an SEO audit will provide you with the information you need to optimize your website to increase your organic search traffic.

Are you ready to get started? Request a free SEO audit or consultation.

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

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Why Your Great Website Design is Not Paying Off

SEO packages and website design

There’s no point in having a gorgeous website design if nobody’s visiting.

Design is good, but it’s converting traffic that will bring the ROI you crave. 

Creating a website that is elegant, user-friendly, full of great content, and converts leads into customers can be very difficult and expensive.

As a result, businesses will shy away from the right sized SEO program to save some money. “I mean, we built it and they will come right?”

Um, no.

Are investments to make your website search engine optimized (on-site SEO) really necessary? Shouldn’t a great looking and functioning website be enough to draw in potential clients?

The truth is, SEO packages are just as important for a website as the design itself. Read on to discover why SEO packages are so important and worth the investment.

What are SEO Packages & How do I Pick the Right One?

SEO stands for search engine optimization. It’s the process of bringing traffic to a website by increasing the site’s visibility in search engine results. Websites can improve SEO by maintaining high quality and unique content and by indexing pages correctly.

Search engines rank websites based on various criteria, such as blog article length, site reputation, page titles, keywords, and so forth. They catalog all of these details for every website.

There are also algorithms that take some of those criteria and rank various websites that both meet the search terms, as well as their algorithm for website quality.

SEO is a way to ensure that your website receives a high ranking from a search engine’s algorithm and is one of the top search results when a potential client searches for your products and/or services that your business offers.

To further complicate things, search engine companies like Google will change their algorithms often to ensure that websites aren’t cheating the system by catering their website specifically to the algorithm. Search engines want their users to find the content they’re looking for, not just websites that are good at SEO.

If your website isn’t good at SEO and doesn’t stay on top of it, then you will not receive the traffic you need to grow. Businesses, in order to be successful in this age of algorithms, must work hard to ensure that their websites are popping up in the search results.

If your content isn’t showing up organically in search results, you may have to rely on paid ads to drive traffic. Thats not a huge problem but most business owners prefer to have a large portion of their traffic being driven by non paid advertisement for obvious reasons. 

Unless a potential client has a flyer, business card, or brochure with your web address listed on it, most people are going to find your website using a search engine.  SEO will make sure your website shows up in those search engines.

Have a website and not sure if it is optimized for search engines? Consider an SEO Audit to ensure your website is fully optimized.

Why isn’t Great Website Design Enough?

Let’s say you’re an architect. You’ve built a beautiful house that is perfectly proportioned, has lots of natural light, flows well, and is comfortable.

Now you need to find a buyer for your home to get the return on your investment. The issue, however, is that you’ve placed your entire budget into materials and construction of the house and cannot afford a real estate agent. Despite the fact that you’ve placed a “For Sale” sign in the yard, you haven’t received any phone calls expressing interest…

See where this is going? A beautiful, well-designed website is great. But if your potential target lead is unable to find your website, or is even unaware that it exists, how will you be able to win that lead and convert them into a client?

Search engines are easy and reliable. All of us use them on a daily basis for most of our internet activity. There are so many websites that we would be lost without a guide. Only after your website is found can you impress them with the great design and content.

So a vibrant SEO package customized for the amount of traffic you need to reach revenue numbers is what your marketing plan needs. 

SEO packagesSEO Packages: Transforming Your Site Content Into Growth

It is just as important to win over (convert) the client once they do visit your site.

Most SEO packages will include a full assessment of your website’s user-friendliness. If your website design is beautiful but impedes visitors from finding the content they’re seeking, then the design isn’t user-friendly.

The aim of an SEO on-site analysis is to ensure that your visitors are arriving at the content, and then being converted by your “call-to-action” to paying customers.

A great SEO company will know how to use the website design and content to your advantage.

There may be a few tweaks to the wording, page titles, or the internal and external links on your site. Ultimately, though, your company’s brand and message should stay the same.

Until organic search traffic from SEO efforts dominate the website’s search traffic, your marketing plan could also include PPC (or pay-per-click) consulting. That is, understanding your website’s potential for growth through the use of PPC advertising. Then, you could capture a dominant share of the online search traffic and transform your business rather than go for steady growth!

SEO is Just as Important as Website Design

While your website’s design may seem like the most important priority when turning your website into a lead generation monster, it’s just not the case. 

Your company will benefit hugely from the proper sized SEO package, which will allow you to capture a larger share of the online search traffic. 

About MarketCrest: We are a firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help you compete and grow and we expect to be held accountable for your improved performance. Learn more, and receive a free 1-hour consult and Get Content & SEO Help NOW! 

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How to Increase Traffic Leads And Sales Using Keyword Optimization

More inbound traffic means more leads – and this means more conversions. Here’s a step-by-step guide on why and how optimizing for keywords will increase sales.

Who wants more inbound traffic, more leads, and more sales?

If you raised your hand, then you’ll definitely want to read on and learn how to use keyword optimization to get more business.

You may have heard rumors from internet marketing circles and forums that keywords are dead. Fortunately, this isn’t the case. And even better, we’re going to tell you which type of phrases and queries to target, and how to properly optimize your website and pages for these keywords.

Don’t worry if this sounds Greek to you. All will be revealed if you keep reading.

Keywords Still Matter!

When Google released the Hummingbird update in 2013, many optimization practices were rendered obsolete (like keyword stuffing and measuring keyword density). This update changed the way Google ranks websites, shifting from away from keywords in favor of the quality and relevance of the content provided.

BUT – the update didn’t render keywords obsolete. Matter of fact, they’re still part of Google’s over 200 ranking factors.

Sure, keyword density doesn’t count for anything anymore. And keyword stuffing can get your site penalized. But, the placement of keywords is still important.

We’re going to look at how to optimize a page using proper keyword placement and best practices. But, before diving into that, a brief discussion about the different types of search queries is a must if you want to gain more business through keyword optimization.

Types Of Search Queries: What Are They? And, Why Are They Important?

Entrepreneurs and small business owners new to search engine marketing often focus too much on search volume when researching and targeting keywords.

Make no mistake: search volume is important. And, if you can find a keyword with high search volume and low competition, you’re off to a hot start! Should your website rank for it, an upswing in traffic is almost guaranteed.

But, will the traffic convert into sales?

The answer depends on the content of the ranking page and the search query. If the two don’t match, converting visitors into subscribers or customers may prove difficult.

Now, there are three types of search queries:

  • Navigational: Searches performed to find a website. Example: “Pennsylvania official website”
  • Informational: Searches performed to research info. Example: “how to research keywords”
  • Transactional: Searches performed to buy something. Example: “best smartphone $500”

If the goal is to increase qualified leads and boost sales, keywords with transactional intent should be the target.

Let’s say you are a computer and hardware reseller, and you want to get more gaming graphics cards out of the shelf.

A transactional phrase with high commercial intent like “best gaming graphics card” is a good target. Whoever is searching for the phrase is more likely to buy than a user searching for an informational phrase like “what is a GPU.”

Other potential targets include:

  • Buy gaming graphics card
  • Gaming graphics card reviews
  • Gaming graphics card deals
  • Gaming graphics card discounts
  • Gaming graphics card under $200

So, pay attention to search volume but don’t neglect the type of search query and commercial intent of a keyword.

Start With On-Page SEO

We now have a clearer idea of which type of keywords to target if you want to get more high-quality traffic and generate sales.

Let’s get to the optimization part!

On-page SEO is always the starting point when you want to rank for a keyword. And, unlike external elements like backlinks (more on this later), on-page optimization relies on elements that you can control.

Here are some keyword placement and optimization best practices to always keep in mind:

  • Page URL: Yes, having keywords in the URL is still a good thing. And not just for optimization purposes. Microsoft’s research showed that URLs are one of the elements a searcher considers when deciding which website to click.
  • Page Title: Include the target keyword or a slightly tweaked variation to maintain a natural flow. Make it compelling to catch the attention of users, and keep the title under 55 characters so Google displays it in full.
  • Page Description: The description should accurately describe the content of the page and have the target phrase and other closely related terms. About 155 characters is a good benchmark for length. And of course, you want a clear and convincing description so users are persuaded to click.
  • Content: The content should be logical (what the user expects) and comprehensive while using the main phrase and related terms in a natural way. Don’t sacrifice grammar and readability just so you can include an exact keyword. And lastly, no keyword stuffing!

Now, there’s more to on-page SEO than placing the right words at the right places. If you want to learn more about other on-page SEO strategies you can employ today, check out this infographic which shows the 16 factors that Google and users love… and read the full Keyword Optimization article from our partner Carl Lefever here.

 

 

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