Career Opportunities – Marketing Internships

Market-Crest-375

 

 

marketcrest social

 

Paid Position (Spring 2017) McKinney, TX

Public Relations and Social Marketing Intern

MarketCrest specializes in web, search, brand, digital strategy, social engagement and content marketing. We deliver digital marketing solutions to clients and draw on expertise in B2C and B2b marketing, branding, creative services, digital and social media.

With an office in historic downtown McKinney square and close business partners in Lancaster, PA MarketCrest is able to provide client specific marketing solutions to businesses in 5 states representing legal, entertainment, home service and manufacturing industries.

MarketCrest offers a competitive internship program that is designed to give students and recent graduates well-rounded experience in online marketing, PR, SEO, and creative design related fields. Our interns are held to a high standard, but are appreciated and always paid for their time and effort.

Position Overview and Responsibilities

All MarketCrest interns will work hands-on from our local office overlooking the square in downtown McKinney, TX to deliver PR and marketing content to 15-20 national clients across the United States.

The Public Relations and Social Marketing Intern focuses on social media management, content and design, conducting research and generating ideas, as well as managing the copywriting and editing of various project deliverables.

 Responsibilities May Include (but are not limited to):

  • Critical Thinking and Internal/External Communication
  • Entrepreneur Networking
  • Group Brainstorming and Marketing Strategy
  • MarketCrest Internal Marketing
  • Social Media Management and Creative Content
  • Article/Release Copywriting and Editing
  • Website Copy and Design
  • Animated and/or Whiteboard Videos
  • SEO Initiative and Link Building
  • Guest Blogging and Blogger Outreach
  • Marketing Automation
  • Email Marketing
  • Managing Project Deliverables (EBook, Infographic, Blogs, etc.)

 Qualifications

Qualified Candidates must be enrolled in their senior year of college or recently graduated with a Bachelor’s degree in Journalism, Public Relations, Marketing, Communications or English. Ideal candidates will be available to work between 20 and 35 hours a week.

Candidates are required to deliver engaging, sharable content by deadline, develop plans for community engagement, monitor and spot trends and translate information into branded content, and produce marketing deliverables including design and creative content.

Interested candidates must email a cover letter, resume and 2-3 work samples/assignments to Rachel@marketcrest.com by Dec. 10th

 

marketcrest logo

 

 

marketcrest social

Paid Position (Spring 2017) McKinney, TX

Creative Content and Online Marketing Intern

MarketCrest specializes in web, search, brand, digital strategy, social engagement and content marketing. We deliver digital marketing solutions to clients and draw on expertise in B2C and B2b marketing, branding, creative services, digital and social media.

With an office in historic downtown McKinney square and close business partners in Lancaster, PA MarketCrest is able to provide client specific marketing solutions to businesses in 5 states representing legal, entertainment, home service and manufacturing industries.

MarketCrest offers a competitive internship program that is designed to give students and recent graduates well-rounded experience in online marketing, PR, SEO, and creative design related fields. Our interns are held to a high standard, but are appreciated and always paid for their time and effort.

Position Overview and Responsibilities

All MarketCrest interns will work hands-on from our local office overlooking the square in downtown McKinney, TX to deliver PR and marketing content to 15-20 national clients across the United States.

The Creative Content and Online Marketing Intern focuses on brand stories and promotion through social channels. Team members help communicate news, convey points, engage an audience, and simplify complex or dense concepts through animated, designed or visual marketing content.

Responsibilities May Include (but are not limited to):

  • Critical Thinking and Internal/External Communication
  • Entrepreneur Networking
  • Group Brainstorming and Marketing Strategy
  • MarketCrest Internal Marketing
  • Social Media Management and Creative Content
  • Website Copy and Design
  • Animated and/or Whiteboard Videos
  • SEO Initiative and Link Building
  • Guest Blogging and Blogger Outreach
  • Marketing Automation and Email Marketing
  • Managing Project Deliverables (EBook, Infographic, Blogs, etc.)

Qualifications

Qualified Candidates must be enrolled in their senior year of college or recently graduated with a Bachelor’s degree in Journalism, Public Relations, Marketing, Communications or Creative Writing. Ideal candidates will be available to work between 20 and 35 hours a week.

This position requires: proficiency in Adobe Illustrator, InDesign and Photoshop; excellent verbal communication skills; attention to detail and organization; creative and collaborative, and finally, has the ability to work quickly.

Candidates are required to deliver engaging, sharable content by deadline, develop plans for community engagement, monitor and spot trends and translate information into branded content, produce marketing deliverables including copywriting and social media management.

Interested candidates must email a cover letter, resume and 2-3 work samples/assignments to Rachel@marketcrest.com by Dec. 10th

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14 Questions You Might Be Afraid to Ask About Social Media Advertising

Questions about Social Media by MarketCrest

Social media advertising is an essential strategy to use if you want to promote your website. Millions of people use social networking sites every day, including Facebook, Twitter, and several others. It’s one of the best ways to reach people when they are online. However, using social media advertising can be confusing.

If you have never used it before, it can be hard to get to grips with it.

You might have a lot of questions, but perhaps you’re unsure about asking them. There’s no need to be hesitant about asking what you need to know. Many people have questions when they start out with advertising on Facebook and other platforms.

Here are just a few you might want answers to.

Which Social Media Platforms Should I Use?

The first question many people have is which social media platforms they should be using. You can advertise on a range of platforms, and they all have different purposes. Facebook and Twitter are two of the most popular options. Facebook is usually the place to start if you’re just beginning to advertise on social media.

What Are Facebook Ads?

You might want to start by advertising on Facebook. Perhaps you already have a business page, and you’re collecting likes. Facebook’s advertising options allow you to reach people beyond those who like your page and their friends.

You can use them to advertise in a number of places on the site. Ads can go in a person’s timeline or in the right column of the page. You can choose to advertise on mobile timelines or on desktops.

What Is the Difference Between a Facebook Ad and Promoted Post?

Some people are confused by the difference between a Facebook advert and a promoted post. When you make a post on Facebook, you have the option to boost or promote the post to reach more people.

Boosting a post is now more targeted than it once was so you might consider using it. However, promoted posts are more limited than separate ads.

Do I Need a Facebook Page to Advertise on Facebook?

You don’t have to have a Facebook page if you want to use Facebook’s advertising options. You can run an ad that goes straight to your website instead of linking to your Facebook page.

However, even though you don’t have to have one, it is better to create a page for your brand. If you also have a page, you could see an increase in likes for your page, as well as visits to your website.

Which Facebook Ads Perform Better?

When you’ve had a look at the different types of Facebook ads, you naturally want to know which ones you should choose. Where is the best place to position your ads? Should you include photos or videos and a call to action?

The best type of ad to use depends on what you want your outcome to be. You can use Facebook’s ad guide to learn about designing an ad for different purposes, from building brand awareness to video views.

 

What Other Platforms Should I Use?

Facebook is a good place to start but doesn’t have to be your only social media channel. Consider which ones are a good fit for your brand. For example, visual platforms like Pinterest or Instagram are great for retail brands.

What Is Remarketing?

Remarketing is when you market to people who have already visited your website. You can do this using Facebook ads with their Custom Audiences feature. It’s simple to set this up or to get your advertising agency to do it for you.

How Much Does Social Media Advertising Cost?

Social media marketing can cost as much or as little as you want. However, you need to set a sensible budget to get the results you want. You can work out a good budget for your brand by testing some ads. It will help you to see how you can reach your audience.

Do I Really Need to Pay for Social Media Promotion?

You can post on social media for free, so do you really need paid advertising? If you want to reach more people, paid methods are essential. Otherwise, you rely on organic sharing, which might not get you far.

Can I Use My Credit Card to Pay?

Some people might worry about paying for their social media advertising campaigns. Fortunately, you can use your credit card to pay for the advertising by linking it to your account. You can also allow your advertising agency to hook up their card.

Can My Marketing Agency Manage My Ads?

You don’t have to manage your social media ads on your own. You can give someone else authority to manage them so you don’t have to. You can still have control and check up on import metrics if you want to.

How Do I Work Out the ROI on My Ads?

Working out the ROI of your social media advertising might seem complicated. However, it doesn’t have to be. There are ways you can measure the value of your ads both on and off the platforms. Facebook provides Page Insights and Adverts Reporting to help you track your success.

How Do I Make Sure I’m Reaching the Right People?

Platforms like Facebook have huge numbers of users. You don’t want to aimlessly show your ads to just anyone. Fortunately, you can use targeting tools to reach the right people. For example, you can use Custom Audiences on Facebook.

When Will I See Results from Social Media Marketing?

A lot of people want to know how quickly they can expect to see positive results from their social media marketing. Of course, it won’t happen straight away. But you don’t want to feel like nothing is happening for a long time either.

How long you will have to wait will depend on a few factors. For example, what you expect from your campaign and how much you spend on it will influence the speed of results.

If you have any questions about social media advertising, don’t be afraid to ask them. It’s better to understand what you’re doing and be successful than stumble about in the dark.

About MarketCrest:

MarketCrest is a Marketing & Consulting Services firm focused exclusively on strategies that drive revenue growth. Simply put, we exist to help you compete and grow and we expect to be held accountable for your improved performance. MarketCrest provides Social Media Marketing, Content Marketing, Marketing Automation and CRM solutions, and services for clients. Learn more, and receive a free 1-hour consult with a marketing strategist.

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Why You’re Failing at Content Marketing

failing at content marketing

Content marketing is vital for any brand that wants to promote itself online. You need a content marketing strategy if you want your efforts to be fruitful. However, even with a strategy in place, you might find that your content marketing isn’t seeing the success you want it to. Are you failing at content marketing?

If you think you MIGHT BE failing at content marketing, there could be multiple reasons for it.

People often approach their content strategy in a disorganized manner. They don’t think about it in-depth.

There are many techniques you should think about. They will ensure your content strategy involves high-quality content on a consistent basis.

Here’s why you’re failing at content marketing and how to fix it.

You Aren’t Publishing Consistently

If you want to create a successful content marketing campaign, you have to be consistent. This applies to the frequency of your publishing and the quality of your content. Are you currently publishing only sporadically, when you can find the time?

This isn’t the best approach to take if you want your content to take off. You need to have new content available on a regular basis if you want to attract attention. You’ll have more to share and more information that’s helpful to your customers.

By publishing regularly, you can keep your website up to date and search-engine friendly. Plus, your social media posts will be more diverse. You also need to maintain consistent high quality in all of your content.

Your Content Is Too Short

How long is long enough for the articles that you publish? Many people choose a short 500 words per post. Some even decide on even shorter posts and publish them frequently.

However, longer content is often the best choice for a winning content marketing strategy.

There are several reasons to publish long-form content instead of sticking to shorter pieces. To begin with, people like reading longer articles. You can get more in-depth on the topic you’re covering and provide more information.

Search engines also like longer content and view it favorably over shorter pieces. Articles of at least 1000 words are a better choice than those of 500 words or fewer.

Your Content Needs to Be More Unique

How do you come up with ideas for your content? If you search for the topics you cover, can you find hundreds of similar articles? Perhaps you even rewrite content to make it suitable for your brand.

If you want people to share your content, it needs to be unique. It’s boring if it’s just like all the other content on similar topics. You don’t have to avoid writing about anything in particular. There are many subjects people have written about before that you can give your own twist.

But your content shouldn’t look almost identical to other pieces. It’s better for search engines and for people if it’s fresh and presents a new angle.

Don’t pump out boring content if you don’t have anything to say.

You Are Not Repurposing Your Content

Do you repurpose your content? If you don’t, you should be.

You might begin by publishing your content on your own website. But you can use it in a number of ways to spread it far and wide. For example, you should consider publishing your content on LinkedIn. This will allow you to reach a professional audience of people from your industry.

You can also repurpose content by turning it into different forms. Some people prefer visual content. Your blog posts could contain information that would make a great infographic. You could also make your content downloadable by turning it into a PDF guide or even a course.

Repurposing your content helps you make the most of it across a range of channels.

You’re Not Using High-quality Copywriters

Writing your own content can be a good idea if you have the time and the skills. But there’s a lot more to writing quality content than many people think. You might have some good ideas, but it takes a lot of work to turn an idea into a great piece of content. Perhaps you can bang something out in half an hour, but will it really be as good as you need it to be?

If you run a business or a website, you have a lot of other things to do. Not everybody is able to produce the high-quality content they need on a regular basis.

If you want to ensure you can publish consistently, you should access quality copywriters. You can pass on the responsibility of writing your content to someone else. They have the skills and knowledge to help you.

 

promote the best content marketingYou Aren’t Using Paid Social Media Promotion

You’ve published your content, and not you just have to sit back and wait for the clicks and shares, right?

If you’re wondering why not one is coming to look at your content, you need to get sharing it yourself.

Don’t rely on people discovering it on their own.

You should be using social media promotion especially. Make sure you’re using appropriate channels for your brand. It could be Facebook, Twitter, Instagram or Snapchat.

Sharing using free methods will help you reach your followers and their followers.

However, if you want to expand your reach you need to use paid promotion. You can do this on a range of platforms to reach out to people in the right demographic.

You Don’t Pay Attention to SEO

Remember that SEO is important for your content, even if you’re sharing via social media channels. You still want your content to be discoverable on search engines and for your website to have a good reputation.

If you’re not thinking about SEO when you choose topics and create your content, you’re missing out. It’s important to be up to date with the latest SEO content writing tactics. To make sure you’re following the rules, using copywriters to do all the hard work will help.

Don’t let your content marketing strategy be a failure. Publish high-quality content and promote it in the right places to make the most of your campaign.

About MarketCrest:

MarketCrest is a Marketing & Consulting Services firm focused exclusively on strategies that drive revenue growth. Simply put, we exist to help you compete and grow and we expect to be held accountable for your improved performance. MarketCrest provides Content Marketing, Marketing Automation and CRM solutions, and services for clients. Learn more, and receive a free 1-hour consult with a marketing strategist.

 

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SEO-Social Media-Lead Nurturing: Voice of clarity from Spokal Founder

Spokal

Sharing a great article sent from Chris Mack the Spokal CEO and Founder. Enjoy SEOSocial MediaLead Nurturing.

“Are you reading blog post after blog post on online marketing? Watching webinars put out by every guru trying to figure out the ‘trick’ to online marketing?

You can stop right now. There are some shortcuts. There are some hacks. But the gurus aren’t sharing them until they’re already used up. You see, all those ‘secret tricks’ – they have a limited lifespan. And while they’re hot, they’re being used by people who spend their entire days, their livelihood, working at it. As a small business owner with more things to worry about – you’re not going to get access to the information in time, or be able to compete because unlike them – internet marketing is not your business.

Focus on the fundamentals. The building blocks.

Build a solid foundation with proven strategies that work and have lasted the test of time. Once you’re seeing results with that and understand the basics – then you can branch out into ‘new tactics’ if you want to experiment. You’ll also be in a better position to tell which ones might work from all the noise out there.

The good news is that there are only 3 fundamentals.

1. SEO

2. Social Media

3. Lead Nurturing

Today I’m going to talk about the first.

SEO

SEO is about getting found in search engines. It stands for Search Engine Optimization. Search engines are a fantastic source of traffic to your site, because people find you when they’re actively researching or buying.

Getting ranked in Google is IMPORTANT. But it’s also slow.

If you’re currently getting 20 visitors a month to your site (and 10 of those are your friends and family), then expecting to get thousands in the next 30 days is not going to happen. Well it could. But then, you could win the lottery too. The odds are about the same.

It IS possible to do that in 6-9 months. If that sounds too long, don’t worry, search engines aren’t the only source of traffic to your site. We’ll show you how to get traffic faster, WHILE still pursuing the long-term advantage of being highly ranked in Google in an upcoming email (hint: that Twitter guide we already sent you – that’s a FANTASTIC way to speed things up)

Optimizing for SEO *IS* a long-term strategy. It probably won’t make much difference to your business in the first month. Or the second. Or maybe even the third. But things will start to roll, and then it becomes an unstoppable train.

Like rolling a snowball – the longer you roll it, the bigger it gets. Eventually, it’s no longer a snowball, but the base of snowman. It compounds over time.

You can also look at it like going to the gym. If you go to the gym once and expect to have that perfect beach-ready body, well, you’re probably going to be disappointed. But if you keep going to the gym, it’s pretty much inevitable. And if, once you’ve reached a physical state of perfection you stop going to the gym, you don’t automatically gain 20 lbs. You still enjoy the benefits of all the hard work you put in. Sure, slowly it will deteriorate, but you’ll still be looking good for quite some time. SEO is exactly the same.

So what do you have to do?

WRITE! (or create videos or other content).

You have to put something out there for people to find. A 5 page website doesn’t cut it anymore. You need to create content regularly – at least one blog post a week. While this might sound like just more work on top of an already busy schedule – it’s a great opportunity to not only increase leads to your business, but build trust with them before you even speak to them.

It’s an opportunity to tell the world what you do, how you do it, and what you think. It’s how you differentiate yourself in an increasingly competitive world. It’s an opportunity to reach people you could never have otherwise reached.

It’s a small business owner’s dream come true. Never before in the history of the world has it been possible for small businesses to compete for eyeballs with larger ones. They could always out-bid, out-budget, out-spend their way in every marketing channel. But the internet isn’t like that (as much). People find you.

The second requirement is doing some analysis on what to focus on. If you focus on things that noone is searching about in Google – well, it won’t be as effective as if you focus on things with lots of searches. On the flip side, if what you write about is highly competitive on Google – then your odds of ranking highly for it are very low. You’ll pretty much be invisible. It’s important to go after the right terms.

Third is optimizing your posts for search engines and social media sharing.

Spokal has all these tools built in, but you can do this using free keyword research tools, and a free plugin on your WordPress site called Yoast.

Write what you wish you could tell everybody. What to look for when evaluating service providers in your industry, or the type of product you sell.

If you’re short of ideas – open up your inbox. Find questions your customers and leads have asked you – take the answers you gave them, and write them up in a bigger blog post. Then send that customer a link to it – they’ll love it!)”

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We have no affiliation with Spokal, just respect for Chris and his team’s knowledge. Visit the Spokal home page and their other blog articles by clicking the link below:

http://www.getspokal.com/blog/

MarketCrest is a firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help you compete and grow and we expect to be held accountable for your improved performance. Learn more, and receive a free 1-hour consult.

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FCL Graphics Marketing Case Study

As a recognized leader in their industry, our client, FCL, specializes in developing fully automated personalized data driven campaigns. Over the course of their 40 year history, their service offerings had outpaced the competition, but their personal brand and marketing had not. FCL leadership sought to reposition their brand with a portfolio of current, relevant communication. We worked closely with FCL to define their needs; develop a comprehensive market solution and expand their reach leveraging ROI driven solutions. Our solution included corporate branding, content creation, website development, multi channel direct marketing, variable data print communications, public relations and social media marketing. We continue to work with them on revenue generation, marketing and other key initiatives. Read more

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