By Eric Perrott, Esq. We have a special guest author today. MarketCrest has known Eric and his law firm for years. Actually, Eric was the attorney that secured both of the MarketCrest registered business trademarks. He is a business trademark attorney with Gerben Law Firm, PLLC. Eric counsels clients on trademark and copyright law issues and provides business trademark
Welcome to the world of online reputation management, where one ill-timed tweet or potentially offense comment back to a reviewer can easily cost you your entire business. In today’s world especially, it can be tough to know the best way to manage your brand’s reputation online. How can you ensure that you defend yourself and your business practices, while also making
Ninety-seven percent of consumers in North America read online reviews to learn more about a business. If you are not taking an active role in how your business is being perceived online then it’s time to start. Our clients agree that Reputation Management is vital to succeed online today. In this article, we have compiled helpful tips to help
Do you want to reduce your website’s bounce rate and improve your lead conversion? If so, you aren’t alone. Bounce rates measure the number of users leaving your website after viewing only one page. According to ConversionVoodoo, the average bounce rate in the e-commerce industry is 33.9 percent. Even if you are on par with your competition, you will still
Website optimization is a necessity for businesses, organizations and every other entity with a web presence. Proper optimization and maintenance will guarantee your website functions as a meaningful marketing tool. Below, we delve into the basics of website optimization that will keep your website in tip-top shape. A website provides a positive impression that your business needs to make connections
There are more than 2.56 billion social media users in the world today. Each day, another million people join a social media platform. If your business isn’t utilizing social marketing campaigns, you’re missing engagement with a huge percentage of your potential customer base. Social media marketing is a great way to boost your overall number of conversions. It puts your
MarketCrest, LLC, a consulting, search engine optimization (SEO), and content marketing agency located in McKinney, Texas, was privileged to help sponsor the Oklahoma State Univesity Up ‘Till Dawn event to benefit St. Jude’s. The event is a philanthropic student-led and student-run fundraiser and competition, held at college campuses across the nation. The events raise money for St. Jude Children’s
Here are ten reasons to use a content strategist to take the reins of your online presence. 1. Tell Your Story You may have the best coffee shop in town or the best-tasting protein shake in the fitness industry. But without a content marketing strategist, who’s going to know about it? You can’t depend on word of mouth and
Recently, MarketCrest, LLC received results from both the Vega Digital Awards and MarCom Awards and is proud to announce that the McKinney,TX based marketing agency scored wins on both submissions. MarketCrest is a boutique digital marketing agency in the Dallas area that manages marketing strategy and delivers campaigns for companies across 5 states and internationally. Previously this year, MarketCrest
Email marketing campaigns are a handy way of reaching out to potential clients. Actually, even saying that is a bit of an understatement. Using email, businesses around the world reach out to hundreds of thousands of clients every year. That’s a lot of potential for marketing. Still, a boxer’s punch is only as good as the length of their arm. Great
