Being a business owner requires wearing many hates. Some you can wear well, others you will need to pass on to someone more qualified. How your business is represented can make or break your brand. Branding is your calling card and is often equated to meeting someone in person and handing him your business card. The difference is, instead of
Even as digital marketing has taken over the marketing world, nearly a quarter of all businesses still aren’t using social media or SEO. Without an intelligently structured marketing strategy, companies could be wasting time or valuable advertising dollars. If you’re not actively optimizing your website for search engines (SEO = Search Engine Optimization), you may need to hire an SEO
Looking to bring in more visitors to your website? Then you probably know about Search Engine Optimization (SEO) and how its goal is to rank your site higher in major search engines like Google and Yahoo. But do you know the difference between on-site and off-site SEO? On-site SEO is the process of using mechanisms on your website to try
These days having an online presence is a necessity for businesses. Ninety-three percent 93% of online research begins with search engines, and 68 percent of potential customers research businesses using social media before making a purchasing decision. Content marketing is a critical part of this online presence, as 93 percent of B2B companies use it to build their brand and
