The Next-Step Blueprint: Data-Driven Decisions at Every Stage
Presented by MarketCrest
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Meet the Guest
Kelley Brubaker
- Founder, Profit Scale Thrive – St. Louis, MO
Fractional CFO & CPA for Law Firms
Kelley Brubaker is a nationally recognized fractional CFO who helps law firm owners move from gut-based decisions to data-driven growth. With over twenty years of experience running her own accounting firm, she specializes in translating complex financials into actionable insights for small and midsize practices. Through Profit Scale Thrive, Kelley teaches firm owners how to read their numbers, design smarter hiring strategies, and build systems that support sustainable profitability. Her practical, down-to-earth approach has made her a trusted advisor to immigration and family law firms working to scale with clarity and confidence.
In this episode, fractional CFO and CPA Kelley Brubaker (Profit Scale Thrive) sits down with Scott Berry live at Kaleidoscope 2025 in Austin to map out a practical, data-first path for immigration and family law firms.
You will hear why accurate inputs beat gut feelings, how to reconcile P&L vs cash in the bank, and the often-missed role of debt service and owner distributions. Kelley walks through a one-week time study to design your first or next hire, what to track at $250k vs $1M vs $10M, and how to simplify your tech stack so systems talk to each other. Whether you are solo or scaling, you will leave with a clear next step based on numbers, not noise.