The Growth Formula: Scaling a 55-Person Boutique Firm
Presented by MarketCrest
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Meet the Guest
Flavia Santos Lloyd
Founder, Santos Lloyd Law – Laguna Beach, CA
Focused on Business, Sports & Entertainment Immigration
Flavia built a nationally recognized boutique immigration firm by blending creativity, ethics, and strategic foresight. Drawing on experience in both humanitarian and business immigration, she carved out a thriving niche serving athletes, artists, and innovators seeking to work in the U.S. Her firm’s growth reflects the power of specialization, authentic branding, and thoughtful client strategy — proving that intentional positioning and integrity can build lasting success in today’s competitive legal landscape.
From receptionist to respected national speaker, Flavia Santos Lloyd has built one of the most recognized boutique immigration firms in the country. In this episode, she shares how intentional systems, quick client response times, and a niche focus in arts and entertainment turned her solo practice into a 55-person operation.
Flavia also opens up about leadership, motherhood, and mentoring the next generation of women in law. Her story is proof that the science of growth isn’t about luck: it’s about clarity, community, and consistent action.
Flavia also opens up about leadership, motherhood, and mentoring the next generation of women in law. Her story is proof that the science of growth isn’t about luck: it’s about clarity, community, and consistent action.