About us

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The Science of Scaling Law Firms

If you’ve ever felt stuck wondering why other firms keep growing while yours hits the same ceiling, you’re not alone. Maybe you’ve tried ads that didn’t deliver, or you’re unsure if your website and social media are even working. The Law Firm Growth Lab exists to give you real answers from people who have been there and figured it out.

This podcast is designed for immigration and family law firm founders who want to build stronger, smarter businesses. Every episode takes you inside the story of a law firm that found a way to scale: through tested marketing, better leadership decisions, and a willingness to try something new.

The idea came from MarketCrest, a marketing agency that has worked with immigration and family law firms across the country for more than a decade. We kept hearing the same frustrations from firm owners in different cities. They were working hard but not seeing consistent results. The Lab was created to share the lessons that came from solving those problems in real time.

Our goal is to help you grow using strategies that have been tested, repeated, and proven to work: not guesses or trends.

Inside the Lab

Each episode explores the science of law firm growth, focusing on how data-driven marketing, leadership, and technology intersect to drive performance. Topics include fractional C-suite roles, automation tools, intake optimization, branding, and digital marketing strategies.

Behind the scenes, the MarketCrest team continuously tests new marketing systems, platforms, and campaigns for real law firms. The Law Firm Growth Lab brings the most successful outcomes from those experiments directly to listeners. Every conversation is built around real-world results rather than theory.

As a guest, each attorney or consultant featured on the podcast receives professional-quality video, audio, and editing for their full interview, along with short clips to share on their own website and social media. Every episode becomes both a teaching tool and a piece of high-value marketing content for the firms who participate.

Meet Our Hosts

Scott Berry is the host and driving force behind the Law Firm Growth Lab. As an experienced fractional CMO and agency owner, Scott has spent years helping law firms scale through strategic marketing and operational improvements. He brings an analytical and conversational approach to every interview, asking questions that uncover the data, processes, and decisions behind each guest’s success. Scott’s background in digital marketing and his deep understanding of law firm business models make him the ideal guide for attorneys who want to learn not just what works, but why it works.
Scott Berry

Host | LFG Lab
Founder | MarketCrest

Kleine Powell is MarketCrest’s one-stop-shop for all things creative, from on-site production to post-editing and content strategy. With over seven years of experience in design, video, and multimedia, she brings every episode of the Law Firm Growth Lab to life with precision and creativity. A graduate of the University of Kentucky with a degree in Digital Media and Design and a minor in Japanese, Kleine combines artistic vision with technical expertise. Her attention to detail ensures that every episode, clip, and campaign not only looks professional but also tells a story worth watching.
Kleine Powell

Host & Creative Producer | LFG Lab
Digital Media Specialist
| MarketCrest

Join the Lab

Every episode of the Law Firm Growth Lab is a testimony repeatable and predictable law firm growth: revealing the systems, strategies, and insights that drive today’s most successful immigration and family law firms.

Listen now to discover your next breakthrough, or apply to be a guest and share your own success story.

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