From Panic to Profit: The 6 Numbers Every Law Firm Owner Must Know w/ Brooke Lively
Presented by MarketCrest
Law Firm Growth Lab
From Panic to Profit: The 6 Numbers Every Law Firm Owner Must Know w/ Brooke Lively
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Meet the Guest
Brooke Lively
- Author, From Panic to Profit
Founder, Cathedral Capital,
Fort Worth, TX
Brooke Lively is a fractional CFO who helps law firm owners move from financial stress to predictable profit. After successfully growing her family’s law firm to seven figures in under 18 months, she launched Cathedral Capital to help attorneys understand the numbers that truly drive sustainable growth.
Through her work with firms nationwide and her book From Panic to Profit, Brooke teaches law firm owners how to replace guesswork with data-driven decision making and build firms that generate real owner compensation.
Most attorneys were never taught how to run a business. They were taught the law.
In this episode of the Law Firm Growth Lab, Scott sits down with Brooke Lively, fractional CFO and author of From Panic to Profit, to break down the six foundational numbers every law firm owner must understand to scale with confidence.
If you have ever felt financial stress, uncertainty about cash flow, or that constant feeling that you are missing something inside your firm, this conversation will give you clarity.
These are forward-looking numbers that create options, prevent cash crunches, and help owners finally get paid what they deserve.
In this episode of the Law Firm Growth Lab, Scott sits down with Brooke Lively, fractional CFO and author of From Panic to Profit, to break down the six foundational numbers every law firm owner must understand to scale with confidence.
If you have ever felt financial stress, uncertainty about cash flow, or that constant feeling that you are missing something inside your firm, this conversation will give you clarity.
Brooke explains:
- Why cash flow forecasting matters more than revenue
- The real challenge firms face between $1M and $5M
- How to identify your firm’s monthly “Black Friday”
- The intake and conversion metrics that predict future cash
- Why many compensation plans quietly eliminate profit
- The rule of thirds and what healthy margins actually look like
These are forward-looking numbers that create options, prevent cash crunches, and help owners finally get paid what they deserve.