Social media advertising is an essential strategy to use if you want to promote your website. Millions of people use social networking sites every day, including Facebook, Twitter, and several others. It’s one of the best ways to reach people when they are online. However, using social media advertising can be confusing.
If you have never used it before, it can be hard to get to grips with it.
You might have a lot of questions, but perhaps you’re unsure about asking them. There’s no need to be hesitant about asking what you need to know. Many people have questions when they start out with advertising on Facebook and other platforms.
Here are just a few you might want answers to.
Which Social Media Platforms Should I Use?
The first question many people have is which social media platforms they should be using. You can advertise on a range of platforms, and they all have different purposes. Facebook and Twitter are two of the most popular options. Facebook is usually the place to start if you’re just beginning to advertise on social media.
What Are Facebook Ads?
You might want to start by advertising on Facebook. Perhaps you already have a business page, and you’re collecting likes. Facebook’s advertising options allow you to reach people beyond those who like your page and their friends.
You can use them to advertise in a number of places on the site. Ads can go in a person’s timeline or in the right column of the page. You can choose to advertise on mobile timelines or on desktops.
What Is the Difference Between a Facebook Ad and Promoted Post?
Some people are confused by the difference between a Facebook advert and a promoted post. When you make a post on Facebook, you have the option to boost or promote the post to reach more people.
Boosting a post is now more targeted than it once was so you might consider using it. However, promoted posts are more limited than separate ads.
Do I Need a Facebook Page to Advertise on Facebook?
You don’t have to have a Facebook page if you want to use Facebook’s advertising options. You can run an ad that goes straight to your website instead of linking to your Facebook page.
However, even though you don’t have to have one, it is better to create a page for your brand. If you also have a page, you could see an increase in likes for your page, as well as visits to your website.
Which Facebook Ads Perform Better?
When you’ve had a look at the different types of Facebook ads, you naturally want to know which ones you should choose. Where is the best place to position your ads? Should you include photos or videos and a call to action?
The best type of ad to use depends on what you want your outcome to be. You can use Facebook’s ad guide to learn about designing an ad for different purposes, from building brand awareness to video views.
What Other Platforms Should I Use?
Facebook is a good place to start but doesn’t have to be your only social media channel. Consider which ones are a good fit for your brand. For example, visual platforms like Pinterest or Instagram are great for retail brands.
What Is Remarketing?
Remarketing is when you market to people who have already visited your website. You can do this using Facebook ads with their Custom Audiences feature. It’s simple to set this up or to get your advertising agency to do it for you.
How Much Does Social Media Advertising Cost?
Social media marketing can cost as much or as little as you want. However, you need to set a sensible budget to get the results you want. You can work out a good budget for your brand by testing some ads. It will help you to see how you can reach your audience.
Do I Really Need to Pay for Social Media Promotion?
You can post on social media for free, so do you really need paid advertising? If you want to reach more people, paid methods are essential. Otherwise, you rely on organic sharing, which might not get you far.
Can I Use My Credit Card to Pay?
Some people might worry about paying for their social media advertising campaigns. Fortunately, you can use your credit card to pay for the advertising by linking it to your account. You can also allow your advertising agency to hook up their card.
Can My Marketing Agency Manage My Ads?
You don’t have to manage your social media ads on your own. You can give someone else authority to manage them so you don’t have to. You can still have control and check up on import metrics if you want to.
How Do I Work Out the ROI on My Ads?
Working out the ROI of your social media advertising might seem complicated. However, it doesn’t have to be. There are ways you can measure the value of your ads both on and off the platforms. Facebook provides Page Insights and Adverts Reporting to help you track your success.
How Do I Make Sure I’m Reaching the Right People?
Platforms like Facebook have huge numbers of users. You don’t want to aimlessly show your ads to just anyone. Fortunately, you can use targeting tools to reach the right people. For example, you can use Custom Audiences on Facebook.
When Will I See Results from Social Media Marketing?
A lot of people want to know how quickly they can expect to see positive results from their social media marketing. Of course, it won’t happen straight away. But you don’t want to feel like nothing is happening for a long time either.
How long you will have to wait will depend on a few factors. For example, what you expect from your campaign and how much you spend on it will influence the speed of results.
If you have any questions about social media advertising, don’t be afraid to ask them. It’s better to understand what you’re doing and be successful than stumble about in the dark.
MarketCrest is a Marketing & Consulting Services firm focused exclusively on strategies that drive revenue growth. Simply put, we exist to help you compete and grow and we expect to be held accountable for your improved performance. MarketCrest provides Social Media Marketing, Content Marketing, Marketing Automation and CRM solutions, and services for clients. Learn more, and receive a free 1-hour consult with a marketing strategist.