About Us

Simply, we help companies compete and grow. Our firm has been built to support your revenue goals. We bring the expertise, people and technology to fully attack your market and improve sales. Sales people and CEOs love the way we market because as B2B marketers, we are all about the revenue.

 
If you’re tired of missing your revenue targets, visit our Get Help Now page and tell us about your challenge or call (469) 661-1040. 

 

 

 

 

 

Scott Berry MarketCrest Profile Picture

 

 

SCOTT BERRY
PRESIDENT & FOUNDER OF MARKETCREST, LLC

Scott owns our consulting practice at MarketCrest and serves as interim/fractional CMO for several companies. In addition, he is a marketing mentor for startups and entrepreneurs at The Werx in McKinney. Prior to joining MarketCrest, Scott served as Chief Marketing & Sales Officer and a senior executive for several billion dollar corporations.

Prior to founding MarketCrest, LLC, Scott has been responsible for Corporate Marketing, Public Relations, Sales Management & Training, New Business Development, Telesales, Catalog/Web Sales, Cross Selling, Internal Design/Creative Agencies and CRM Implementation.

A partial client list includes Accenture, HP/EDS, GapGemini, Waste Management, Cooper Industries, American Airlines, The Hartford, Aetna, Novation, Premier, MGM Grand, Leo Burnett, TBWA\Chiat\Day, American Express and Bank of America. He has been published in multiple print and digital trade magazines, including a cover story in Print Professional Magazine.

He has been recognized as a World Class Sales Leader from Moore Wallace, an RRD company, and also as one of the 50 most influential leaders in the Ad Specialties industry by the Ad Specialties Institute.

LARA TRAIL
MANAGING DIRECTOR
Lara joins the MarketCrest team with over a decade of experience in multi-channel marketing strategy, brand management, public relations, social media management and content strategy in the retail, technology and entertainment industries. A graduate of Texas Christian University, she learned the ropes working in film publicity for major and independent film studios and has since accumulated a diverse portfolio of accomplishments for both business to business and business to consumer clients. 

She thrives on results-driven creative campaigns and taking a proactive approach to working with every client. She’s passionate about all things digital, innovative marketing strategies and going above and beyond to hit deadlines. As Managing Director, Lara nurtures client relationships and oversees the MarketCrest creative team to ensure clients have awesome campaigns and. 

Lara has represented brands such as Apple, Dell, HP, Adobe, JLM Couture, The Dessy Group, Allure Bridals, Mon Cheri Bridals, American IronHorse Motorcycles, 20th Century Fox Films, Fox Searchlight Pictures, Sony Pictures and Lionsgate Films.

 

Hayden Smith

HAYDEN M. SMITH
SEARCH ENGINE MARKETING MANAGER
Hayden M. Smith, an advertising graduate from Texas Tech University, is responsible for promoting our clients’ original marketing content utilizing both paid and unpaid campaign tactics. He manages social media, advertising and press releases for MarketCrest. He also uses his talents in graphic design to produce infographics, e-books, logos, animated and whiteboard videos.

Hayden has a Bachelors degree in Advertising with a specialty in graphic design. He is proficient in the Adobe Creative Suite and has earned multiple digital marketing certifications including HubSpot Inbound and Email Marketing.

 

Carl Profile

CARL LEFEVER
PRINCIPAL & FOUNDER OF IMPROVE & GROW, LLC
Carl owns our Pay Per Click Services and also consults with clients on market research and marketing ROI. He is a former corporate executive, and entrepreneur, who also happens to be a certified Lean Six Sigma Master Black Belt.

All of which serves him well in the complex and technical world of Search Engine Marketing. Carl is also an experienced facilitator of other disciplines including Project Management, Strategic Planning, Lean Enterprise and Business Process Management.

 

ELLEN VANDER HEYDEN
GROUP CREATIVE DIRECTOR

Ellen has designed creative marketing campaigns both online and offline for more than 20 years. She believes in taking a strategic approach to each project to help clients accomplish objectives, increase sales, and achieve corporate goals. Before joining the MarketCrest team, Ellen worked for advertising agencies and in corporate marketing gaining valuable experience from both perspectives.

Her industry experience is broad, including technology, financial services, automotive, healthcare, insurance, manufacturing, home improvement, retail, real estate and nonprofit. Her client list of businesses large and small is equally diverse: Bridgestone Firestone, US Bank, ETRADE, Manpower, Harley Davidson, RW Baird and Sherwin Williams.