Meet the Team That Grows Law Firms
We aren’t your average marketing agency. We build strategies with intent, offer full transparency of the work we do and their results, and adjust tactics based on ROI and evolving best practices.
In short, we help law firms compete and grow.
Tired of Missing Your Sales Goal? We Can Help.
International Award-Winning Law Firm Growth Agency
Our Leadership Team
Scott Berry
Founder and President | Law Firm Growth Strategist | Fractional CMO
Scott Berry is the Founder and President of MarketCrest, a law firm growth company that helps immigration and family law firms achieve predictable growth through high-performance client acquisition systems.
For more than two decades, Scott has helped business owners and law firm leaders improve the systems that drive revenue growth. His current work is built around a core MarketCrest belief: law firm growth is won or lost between first impression and signed retainer.
Through MarketCrest, Scott helps law firms move beyond disconnected marketing tactics and build complete client acquisition systems that generate more qualified opportunities and convert more of those opportunities into signed retainers. His work spans law firm growth strategy, marketing performance, SEO, paid advertising, intake improvement, consultation performance, conversion strategy, follow-up, revenue planning, and ROI analysis.
Scott is the host of the Law Firm Growth Lab Podcast, author of The Law Firm Intake Playbook, a #1 Best Seller on Amazon, and is developing Hired Today, a late 2026 book focused on helping attorneys improve consultation performance and turn more consultations into signed retainers.
As a Fractional CMO, podcast host, speaker, author, and trusted advisor to law firm owners, Scott teaches immigration and family law firms how to identify hidden revenue leaks, improve the full client acquisition journey, and create more predictable growth.
Gloria Dewar
Content Director | Managing Director, MarketCrest Australia
Gloria Dewar leads MarketCrest’s organic search and content strategy, helping immigration and family law firms create more qualified opportunities through high-performance SEO and content systems.
She oversees keyword strategy, content architecture, and organic growth initiatives designed to increase visibility, attract qualified prospects, and support long-term revenue growth. From service pages and city pages to articles, press releases, media placements, and email campaigns, Gloria and her team build content ecosystems that help law firms strengthen their presence at the critical first-impression stage of the client acquisition journey.
As search continues to evolve, Gloria has helped lead MarketCrest’s response to major industry changes, including AI-driven search experiences, local search evolution, and content quality standards. Her focus is turning market shifts into practical strategies that produce measurable business outcomes.
Gloria is also the founder of MarketCrest Australia, where she serves as Managing Director and advises business owners on data-driven lead generation and growth strategies.
She holds a Bachelor of Science in Strategic Communications with a minor in Marketing from Oklahoma State University and maintains certifications from Google, HubSpot, and Moz. With more than seven years of experience in digital marketing and content strategy, Gloria plays a key role in helping law firms strengthen their Opportunity Creation systems and generate sustainable growth.
Desiree Thompson
Account Director
Desiree Thompson helps ensure MarketCrest clients receive the strategic leadership, communication, and accountability necessary to achieve predictable growth.
As Account Director, she oversees MarketCrest’s account management team and helps guide the execution of marketing and client acquisition initiatives across the firm’s portfolio of immigration and family law clients. Her role focuses on aligning strategy, communication, and performance so clients remain focused on the business outcomes that matter most.
Before joining MarketCrest, Desiree led a global digital communications team, managing social media strategy, content development, and brand positioning initiatives across multiple markets.
Her background in digital communications, client engagement, and brand strategy allows her to bridge the gap between marketing execution and client objectives. She is passionate about helping law firms understand the relationship between Opportunity Creation, Opportunity Capture, and long-term growth.
Desiree earned a Bachelor of Science in Entertainment Business from Full Sail University and an Associate of Arts in Organizational Communications.
Cameron Mutchler
Account Manager
Cameron Mutchler works closely with law firm owners to ensure their marketing and client acquisition systems stay aligned with growth goals.
Drawing from his background in sales, client success, and relationship management, Cameron helps clients navigate complex marketing initiatives while maintaining clear communication and accountability throughout the process. His focus is helping firms understand what is working, what needs improvement, and where opportunities exist to drive stronger results.
At MarketCrest, Cameron serves as a trusted partner to clients, helping coordinate strategy, execution, and performance across multiple channels. His ability to simplify complex concepts and maintain strong client relationships makes him a valuable resource for firms seeking predictable growth.
Cameron earned a Bachelor of Science in Kinesiology from Texas Christian University and later completed his master’s degree at the University of North Texas.
Outside of work, he enjoys spending time outdoors, whether hiking new trails, enjoying time on the water, or unplugging from technology whenever possible.
Auburn Wassberg
Account Manager
Auburn Wassberg helps law firms stay focused on the activities that drive growth by ensuring strategy, execution, and performance remain aligned.
As an Account Manager at MarketCrest, she oversees a portfolio of law firm clients and serves as a primary point of contact throughout the client relationship. She coordinates communication between clients and delivery teams, manages project execution, and helps ensure every initiative supports measurable business objectives.
Auburn leads monthly strategy and performance reviews, monitors key marketing metrics, evaluates user experience opportunities, and helps identify areas where firms can improve lead generation and client acquisition performance. Her proactive approach allows clients to stay informed, make educated decisions, and maintain momentum toward their growth goals.
She graduated from the University of Arkansas, where she held leadership positions on multiple committees within the Kappa Kappa Gamma sorority.
Auburn’s commitment to client service, organization, and accountability supports MarketCrest’s mission of helping law firms create and capture more opportunities for growth.
Marcela Gonzalez Saldaña
Account Manager Support
Marcela Gonzalez Saldaña is a bilingual marketing professional with experience in customer success, client relationship management, digital marketing, and operational support. She brings strong communication, organization, and a results-oriented approach to supporting clients and internal teams.
As Account Manager Support at MarketCrest, Marcela supports client relationships and marketing initiatives, helping keep projects organized and ensuring clients receive consistent, responsive, and high-quality support throughout the process. Her experience with CRM platforms, digital content, social media, email marketing, and data analysis allows her to bring both creativity and structure to day-to-day execution.
With a background spanning marketing, customer service, and logistics, Marcela has developed a strong customer-focused mindset and an appreciation for operational efficiency. She works closely with teams to help maintain clear communication, organized workflows, and a positive client experience.
Marcela holds a degree in Marketing from Universidad EAN and a diploma in E-Commerce from Universidad Javeriana. She is bilingual in English and Spanish and studied English in England.
Outside of work, Marcela enjoys hiking, spending time in nature, and being around dogs.
Juan Nunez
Growth Advisor
Juan Nunez helps businesses identify opportunities for growth by connecting strategy and operational excellence.
As a Growth Advisor, Juan brings experience across business development, project management, and operations. His experience includes developing strategies, improving business processes, implementing CRM systems, and using performance data to identify opportunities for increased efficiency, customer retention, and revenue growth.
Juan works closely with businesses to understand their goals, evaluate existing processes, and identify areas where strategy, technology, and execution can be improved.
His background also includes marketing and business development initiatives involving email campaigns, social media, website management, SEO, lead generation research, competitor analysis, and performance tracking. He has worked with teams to develop strategies, improve conversion opportunities, and strengthen the systems used to manage prospects and clients.
His expertise includes CRM management, business development, sales strategy, client relationship management, analytics, process improvement, marketing, and workflow automation. Through a combination of strategic thinking and hands-on experience, he helps businesses identify opportunities, improve performance, and build processes that support sustainable growth.
Juan holds an Associate degree in Human Resources. Outside of his professional work, he enjoys reading and exploring new ideas through books.
Hayden Smith
Search Engine Optimization Manager
Hayden Smith helps law firms strengthen their online visibility by building the technical and authority-based foundations that support long-term organic growth.
A graduate of Texas Tech University with a degree in Advertising, Hayden oversees a wide range of search engine optimization initiatives, including technical SEO, website optimization, business listings management, content support, and authority-building outreach. His work helps ensure law firms are visible when prospective clients begin searching for legal solutions.
Known for his ability to solve complex technical challenges, Hayden plays an important role in improving website performance, search visibility, and overall digital presence. He is cross-trained across multiple areas of MarketCrest’s service delivery and is also an award-winning animated video producer.
Hayden maintains certifications in SEO, inbound marketing, and Google-related disciplines. His expertise spans website design, WordPress, Adobe Creative Suite applications, PPC, Canva, and a variety of digital marketing technologies.
A continuous learner and innovator, Hayden is committed to staying ahead of industry trends and implementing technical strategies that help clients create more qualified opportunities through organic search.
Nicolas Guerra
Growth Advisor
Nicolas Guerra helps law firms improve client acquisition performance by strengthening lead management, consultation readiness, and opportunity conversion processes.
As a Growth Advisor at MarketCrest, he works closely with law firm owners and legal teams to help maximize opportunities throughout the client acquisition journey. His focus is ensuring prospective clients receive a seamless experience through effective follow-up, strategic communication, and performance-driven growth strategies.
Drawing from his background in consultative sales, business development, and legal intake, Nicolas brings experience helping organizations improve conversion performance, strengthen client relationships, and create systems that support sustainable growth. His expertise includes lead qualification, CRM management, sales strategy, and relationship-based communication across U.S. and international markets.
Nicolas is passionate about helping businesses grow while exploring innovative ways to improve efficiency, communication, and client experience.
Outside of work, Nicolas enjoys traveling, meeting new people, and spending time with family. He loves Christmas and is especially passionate about discovering destinations that combine nature, adventure, and personal growth.
Clayton Taylor
Digital Media Specialist
Clayton Taylor helps transform strategy into engaging visual content that strengthens brand visibility, audience engagement, and lead generation.
As Digital Media Specialist, Clayton leads video production, photography, graphic design, and social media content execution for MarketCrest clients. His work helps law firms communicate more effectively with prospective clients while creating stronger first impressions across digital channels.
Clayton also manages Google Business Profile initiatives, including optimization, posting strategies, review generation support, and local visibility improvements that contribute to stronger Opportunity Creation performance.
Since entering the digital marketing industry in 2017, he has developed broad experience across social media marketing, paid advertising, creative development, and campaign execution. Prior to joining MarketCrest, he worked with Ainsoma, contributing to social media strategy, advertising initiatives, and creative projects, including participation in a commercial production featuring Shaquille O’Neal.
Combining creativity with performance-focused thinking, Clayton creates content designed to not only look exceptional but also support measurable business growth for clients. Originally from Cleveland, he enjoys running and reading in his spare time.
Luc Powell
Systems Integration Manager
Luc Powell helps power the systems behind MarketCrest’s client acquisition and operational excellence initiatives.
As Systems Integration Manager, he leads the development, optimization, and automation of the platforms that support outreach campaigns, client communication, reporting, and internal processes. His work helps ensure that both MarketCrest and its clients benefit from scalable systems designed for efficiency, consistency, and growth.
Luc oversees CRM strategy, business automation initiatives, and outreach infrastructure supporting webinars, podcasts, and other audience engagement programs. He also contributes to website development, graphic design, data management, and workflow optimization projects.
A graduate of Transylvania University, Luc earned a degree in Health and Exercise Science while balancing the demands of collegiate athletics as a soccer player. The discipline and problem-solving mindset developed during that experience continue to influence his approach to systems and operations today.
His expertise includes CRM management, automation, email marketing, SQL, data analysis, digital design, and process improvement. Through continuous optimization and innovation, Luc helps strengthen the systems that support opportunity creation, opportunity capture, and long-term client success.
