Search Engine Optimization (SEO) Services
If you own a business, you need to carve out a place where customers can find you. For many people, that’s a brick-and-mortar store – but increasingly, it’s an online space where people from all over the world can connect with you to buy your products or hire you to perform services. Unlike a brick-and-mortar location, though, your online space needs to show up where your customers are: on the search engine results pages.
And it’s up to you to put yourself there through search engine optimization, or SEO.
What is Search Engine Optimization?
Search engine optimization – commonly called SEO – is the act of creating an online presence that search engines (like Google, Yahoo and Bing) can find and deliver to their customers. Search engines are in the business of delivering high-quality results; if they didn’t do that, they wouldn’t be in business for very long. Because every search engine’s goal is to deliver useful results, they’ve created algorithms that “crawl” every page they can find on the internet; when they find one that appears to be useful, they add it to their index.
The good news: You don’t have to be an SEO expert to earn those coveted top spots on Google. MarketCrest can help you get there.
Making it to Google’s “Top Ten” List
Google is the largest, most widely used search engine in the world. Think of it as a giant library that contains all the information consumers need. Using it is easy, and it works just about every time. For example, when you type in “Tex-Mex restaurants,” you’ll get a comprehensive list of every Tex-Mex dining establishment within several miles. You’ll see menus, photos of food, and even reservation options.
But those restaurants didn’t accidentally appear in Google’s search results. In fact, there are restaurants near you right now that you’re unlikely to see in those listings – and that’s because they’re not Tex-Mex, Google doesn’t even know they’re there, or Google’s algorithm believes that those restaurants’ websites won’t be useful to you.
Search engine optimization is a collection of activities and concepts that aim to maximize your firm’s visibility so that it shows up in search engine results.
Ultimately, search engine optimization is about showing the search engines that you have a fast, easy to use website that’s filled with useful content. When a search engine learns these things about your site, it moves your site to higher, better positions on its results pages.
How to Attract Leads With Search Engine Optimization
Google uses more than 200 factors to determine whether a page is worth displaying in its results pages. Webpages that check all the blocks (including speed, usability and great content) earn higher spots on the results pages than weaker pages do. For many website owners, that means working with a top marketing firm.
The first step is creating a super-fast, super-usable site – one that encourages search engines to include it in the results pages. Then, it’s all about content; you need a perfect balance of useful, informative content and a variety of calls-to-action that help you generate leads.
The whole purpose of SEO is to establish you as an accessible, easy-to-work-with subject-matter expert in your field. That’s who you’d contact if you needed something – and that’s who searchers are looking for.
What MarketCrest’s SEO Services Will Do for You
We’re responsible for making sure your website ranks high on all major search engines (especially Google, because it’s the most widely used search engine in the world). Higher visibility means a higher volume of visits, ant that translates in higher revenue for you.
The bottom line is this: You’re competing with thousands of companies in millions of searches for a tiny bit of real estate: the top spot of the search engine results page. Here’s how the clicks break down based on a website’s position on the first page of Google’s results:
- 46.9 percent of all users click on the top result
- 14 percent of users click the second result
- 5.6 percent of users click on the third result
- 4.3 percent of users click on the fourth result
It’s our job to get you on the first page of the results because most users never bother to click through to the second page. In fact, your web pages being on the first page of the search engine results pages rather than on the second or subsequent pages may mean the difference between thriving and barely surviving.
Reaching Users Where They Are Through SEO
Part of our job is also to ensure that users find exactly what they’re looking for on your website. We do that by conducting intensive research. Our team determines exactly what searchers are hoping to find by triangulating our research; we look at trends, at actual search terms that people type into Google, and at your competitors’ sites. Then, we do what it takes to reach everyone who’s looking for what you have to offer.
That’s where our search engine optimization leaders come in. We speak the same language as the major search engines like Google. Our SEO experts know what search engines value, and we make sure your site has everything that both users and search engine algorithms are looking for.
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What is Organic Search in SEO?
Organic search results are those that you see on Google’s search engine results pages – the ones that aren’t advertisements. (Google marks its ads and features them at the top of the pages.) The process of appearing in organic search results – those that aren’t ads – is at the core of search engine optimization. That’s because many people try to avoid clicking on ads; they’re often less relevant to real searches than the organic search results are. Studies have indicated that more than 70 percent of Google searches result in an organic click on the first page of results; pages two and three get a little over 5 percent of clicks after a search. The remaining clicks go to ads, which means people find organic results more useful when they’re searching online.
Evolving SEO Services That Keep Your Site Performing Well
The SEO process is complex – and as Google’s algorithm evolves, so does search engine optimization. SEO marketing involves an understanding of search algorithms, keywords, site authority and what it takes to create high-quality website content; it also involves staying on top of trends in the field, monitoring clients’ website rankings and being ready to upgrade and update content and other website elements as necessary.
When your site and pages are properly optimized, you have the ability to bring in a significant volume of consumers on a wide range of search terms at a highly effective cost per visit.
Combining All the Ingredients for a SEO Page That Users Can’t Resist
A strong SEO company helps make sure search engines rank your business higher by:
- Writing professional, easy to read and useful content
- Properly coding websites to be search-engine friendly
- Naturally gaining valuable backlinks on a monthly basis
- Making frequent and valuable updates to a website
- Promoting your business on social media channels
- Cleaning up and maintaining your online presence
- Taking a proper and “white hat” approach to SEO
In order to grow revenue, your business must be found – and MarketCrest’s SEO services can help.
To maximize the number of searchers coming to your site, you must take specific actions to attract visitors, otherwise, risk invisibility. SEO is about overcoming invisibility.
Get started now with a free SEO assessment from one of our search engine optimization experts.
We’re Not Asking for Blind Faith in Our SEO Services
Many companies say, “Trust us – we’ve got this.” But unfortunately, they don’t – they simply don’t have the resources or the team necessary to get your company where it needs to be on Google and other search engines.
MarketCrest wants you to rank for the searches that actually matter. We don’t waste time optimizing your website and reporting on keywords that sound good (commonly called vanity keywords) but don’t drive the right kind of traffic.
We are marketing consultants and CMOs. That means we take the time to understand your business and its targeted personas as they relate to the search engine landscape. We then make recommendations on topics, keywords and content that will get you in front of the right people, at the right time in their searching and buying cycles.
From there, our SEO experts create a well-honed and effective campaign consisting of dozens of targeted ads designed to go after highly aligned and end-of-buying-cycle keywords.
What Makes the Best SEO Website?
What makes the #1 SEO website isn’t just speed. It’s not just content, either. It’s a combination of more than 200 factors, including social shares, the amount of time each searcher spends on your pages (and what they do while they’re there), each page’s usability and accessibility, and so much more. And that’s where MarketCrest comes in. Our SEO team includes on-site and off-site SEO experts, content marketing experts, social media pros, Google Ads experts and more, and we dedicate all our resources to each of our clients. We have the tech and knowledge necessary to help your business grow.
When you work with us, we’ll create:
- Authoritative, quality online content. Your website will earn its rankings on the search engine results pages because we’ll publish content that shows your expertise in your field.
- Local SEO presence. Consistent, optimized listings show search engines that you’re the right result for your area.
- Credible links. Online citations and references from legitimate sources boost your website’s credibility – both with Google’s algorithm and with the users who visit your site.
- Quality website design and development. Properly optimized websites implement tags and code elements clearly and effectively, and they run fast – and fast, useful and effective sites are the only kinds we create.
Ready to Talk About Getting the Best SEO Services?
When you’re ready to learn more about how MarketCrest can bring traffic to your website – and then convert that traffic to revenue – let’s talk. Call our office for a free consultation with a leading SEO expert now. We’ll be happy to answer your questions, give you advice and help your bottom line start moving in the right direction.
Have questions about our SEO services or our marketing strategies? Contact MarketCrest at (469) 661-1040 or +61 (0) 423 644 917