Content Marketing Services

What is Content Marketing?

Great content is absolutely essential. Consumers love it – and because they love it, search engines love it, too. That means websites with great content show up higher in the search engines than sites with poor-quality content do… and great content is one of the keys to getting your law firm on the first page of Google’s search engine results pages. 

Content Marketing: A New Twist on an Old Tactic 

The art of content marketing involves informing and educating consumers to generate interest in your brand, products and services. It’s evolved quite a bit with the internet, and now, no website can survive without it.  

So how do you inform and educate consumers to get them interested in what you have to offer? 

It’s simple: You let our team create relevant, timely and important content that searchers want to see, read, listen to and share. We use cutting-edge content marketing strategies to establish your expertise, promote brand awareness and ensure that people can find your website on Google when they need what you’re offering. They’re looking at your expertise, reputation, and personal qualities – all things that are best conveyed through online content marketing solutions. 

How Smart Firms Leverage Content Marketing 

Savvy law firm owners, founders and partners promote their firm with content marketing strategies that really work. That may include using website marketing, email marketing, and social media marketing – and it always includes search engine optimization (SEO). 

Why You Can’t Afford to Ignore SEO in Content Marketing 

The days of creating a website just to show off your sales pitch are long gone. Today, internet searchers want information, instruction, and a good look at your company’s values, expertise and reputation. 

Search engine companies, such as Google, constantly work to determine how valuable your website is to searchers. After all, they’re in the business of delivering what their customers (people searching the internet) really want. If search engines fail to provide searchers with high-quality content, they won’t be in business for very long. 

Likewise, if websites can’t provide the information that internet searchers want, they are relegated to Google’s back pages – the ones that nobody ever sees because all the worthwhile results are on pages one and two. 

But getting into those coveted first- and second-page spots on Google (and other search engines) comes down to what people are really searching for online. Google alone processes more than 5.6 billion daily searches, ranging from queries like “Find me the best content marketing agency” to “Is a zebra black with white stripes?”  

When your content marketing agency knows what your customers are looking for, you get great content that really resonates with them. Our team aims to answer searchers’ questions, positioning you as the subject-matter expert and promoting brand awareness across the web.  

What’s On Your Website? 

High-quality content is crucial to scoring the top spots on Google. Consumers and businesses alike use search engines like Google to find the internet’s top content.  

And when your website has the content that searchers are looking for, your company gets noticed. 

Are You On Google? 

Google holds 92 percent of the global search engine market, while Bing has 2.5 percent of the market share, and Yahoo has just 1.5 percent. Other, smaller search engines make up the remainder. (You can see why Google has become a verb – everyone understands what you mean when you say, “I’ll just Google it.”) 

The best content marketing agencies provide website optimization services to help search engines (particularly Google) index your original website content. But if your website doesn’t have good content, your firm remains invisible. 

Examples of Content Marketing Solutions

Good content marketing agencies come up with a wide range of personalized strategies for their clients, depending on their industries, client personas, locations and more. For some businesses, a mix of white papers, case studies and blog articles are the best solution; for others, photography, videos and webinars are the way to go. But for all businesses, the foundation for showing up on Google and other search engines is a spectacular array of website content. 

Check out some marketing strategies your consultant may share with you during your free consultation with MarketCrest: 

Give Your Audience The Content They Crave 

Today’s consumer wants information, not a sales pitch. A solid content strategy can help your business:   

  • Build authority. Original content helps your firm demonstrate expertise within your industry and specialty. Answering internet searchers’ questions shows that you’re the only professional that your customers will ever need to work with. 
  • Increase search engine visibility. Quality content on your website helps your web pages rank higher in search engine results. Most internet searchers never click past the first page of Google’s search results, so that’s where you need to be. 
  • Be helpful. Your content can influence potential clients researching your firm. Clients trust the people who can answer their questions and concerns from the get-go. 
  • Win more clients and earn more business. Content marketing is a form of advertising; it’s just more subtle than it used to be thanks to the internet’s evolution. Today, content marketing has been modernized to convert casual readers into paying customers, as well as create fans, increase followers and build brand loyalty. 


High-quality content is more powerful than traditional advertising, and it provides a greater return on marketing dollars invested. The content on your website works for you 24 hours a day, 7 days a week – even when your business is closed. The best part is that once you have winning content on your site, it’s like the gift that keeps on giving; it never stops promoting your products or services. 

If you run a company that relies on new leads to maintain and grow your business, content marketing is the right choice for you. An experienced content marketing agency that knows your industry can design a personalized content strategy that increases your website traffic and conversions. 

Have questions about our content marketing services or content strategies? Contact MarketCrest at (469) 661-1040 or +61 (0)423 644 917


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