AP News recently published an announcement highlighting MarketCrest and the release of The Law Firm Intake Playbook, written by MarketCrest founder and CEO Scott Berry and SEO Content Director Gloria B. Dewar.
The book has reached Amazon No. 1 Best Seller status in three legal categories and focuses on a part of law firm growth that can easily get overlooked: what happens after a lead comes in.
Instead of simply generating more calls and consultation requests, The Law Firm Intake Playbook shows firms how to improve the path from that first contact to a signed retainer. It covers response times, call handling, consultations, common objections, follow-up and the numbers firms should track to see where potential clients are being lost.
A big part of the book is making intake measurable. Scott and Gloria walk firms through important metrics like answer rates, response times, consultation show-up rates and the percentage of qualified prospects who ultimately hire the firm.
The book also comes with an Intake System Installation Kit, including a Lead-to-Revenue Calculator, workflow templates, scripting guides, objection-handling frameworks and a 90-day rollout plan.
The idea behind it is pretty simple: law firms don’t always need more leads. Sometimes, they need a better system for converting the opportunities they’re already paying to generate.
Read the full announcement on AP News:
MarketCrest Publishes Amazon No. 1 Best Seller “The Law Firm Intake Playbook” to Help Firms Convert Leads Into Revenue
