CallRail recently published a case study highlighting MarketCrest LLC, a law firm growth agency known for helping firms scale through data-driven marketing decisions. The study showcases how MarketCrest uses CallRail’s call tracking and conversation intelligence tools to provide clear, measurable proof of marketing performance for its law firm clients.
At the core of MarketCrest’s approach is eliminating guesswork. For many law firms, advertising spend can feel like a gamble—especially when results from channels like billboards, radio, or digital ads aren’t clearly attributable. By using CallRail as a single source of truth, MarketCrest is able to connect marketing spend directly to phone calls, qualified leads, and ultimately revenue.
“CallRail allows us to provide the client with undeniable proof of the leads that they’re getting for their advertising dollars,” said Scott Berry, President of MarketCrest. “There’s no reason to roll the dice. We know for sure what you’re getting.”
The case study highlights several outcomes achieved through this approach, including helping an immigration law firm grow from $800,000 to $5 million in annual revenue, demonstrating how a $30,000 paid ad budget could outperform a billboard by nearly $1 million in potential revenue, and uncovering missed call opportunities that were costing firms tens of thousands of dollars each month.
MarketCrest also uses CallRail’s Conversation Intelligence® and AI Voice Assist to improve intake performance, capture after-hours leads, and identify operational gaps that would otherwise go unnoticed. These insights allow firms to optimize staffing, improve responsiveness, and increase conversion rates without increasing ad spend.
The feature reinforces MarketCrest’s philosophy that effective legal marketing must be measurable, transparent, and rooted in real data. By proving ROI with certainty, MarketCrest helps law firms make confident decisions and achieve sustainable growth.
Read the full CallRail case study:
👉 CallRail Case Study: MarketCrest Law Firm Growth Agency
