There’s no point in having a gorgeous website design if nobody’s visiting.
Design is good, but it’s converting traffic that will bring the ROI you crave.
Creating a website that is elegant, user-friendly, full of great content, and converts leads into customers can be very difficult and expensive.
As a result, businesses will shy away from the right sized SEO program to save some money. “I mean, we built it and they will come right?”
Are investments to make your website search engine optimized (on-site SEO) really necessary? Shouldn’t a great looking and functioning website be enough to draw in potential clients?
The truth is, SEO packages are just as important for a website as the design itself. Read on to discover why SEO packages are so important and worth the investment.
What are SEO Packages & How do I Pick the Right One?
SEO stands for search engine optimization. It’s the process of bringing traffic to a website by increasing the site’s visibility in search engine results. Websites can improve SEO by maintaining high quality and unique content and by indexing pages correctly.
Search engines rank websites based on various criteria, such as blog article length, site reputation, page titles, keywords, and so forth. They catalog all of these details for every website.
There are also algorithms that take some of those criteria and rank various websites that both meet the search terms, as well as their algorithm for website quality.
SEO is a way to ensure that your website receives a high ranking from a search engine’s algorithm and is one of the top search results when a potential client searches for your products and/or services that your business offers.
To further complicate things, search engine companies like Google will change their algorithms often to ensure that websites aren’t cheating the system by catering their website specifically to the algorithm. Search engines want their users to find the content they’re looking for, not just websites that are good at SEO.
If your website isn’t good at SEO and doesn’t stay on top of it, then you will not receive the traffic you need to grow. Businesses, in order to be successful in this age of algorithms, must work hard to ensure that their websites are popping up in the search results.
If your content isn’t showing up organically in search results, you may have to rely on paid ads to drive traffic. Thats not a huge problem but most business owners prefer to have a large portion of their traffic being driven by non paid advertisement for obvious reasons.
Unless a potential client has a flyer, business card, or brochure with your web address listed on it, most people are going to find your website using a search engine. SEO will make sure your website shows up in those search engines.
Have a website and not sure if it is optimized for search engines? Consider an SEO Audit to ensure your website is fully optimized.
Why isn’t Great Website Design Enough?
Let’s say you’re an architect. You’ve built a beautiful house that is perfectly proportioned, has lots of natural light, flows well, and is comfortable.
Now you need to find a buyer for your home to get the return on your investment. The issue, however, is that you’ve placed your entire budget into materials and construction of the house and cannot afford a real estate agent. Despite the fact that you’ve placed a “For Sale” sign in the yard, you haven’t received any phone calls expressing interest…
See where this is going? A beautiful, well-designed website is great. But if your potential target lead is unable to find your website, or is even unaware that it exists, how will you be able to win that lead and convert them into a client?
Search engines are easy and reliable. All of us use them on a daily basis for most of our internet activity. There are so many websites that we would be lost without a guide. Only after your website is found can you impress them with the great design and content.
So a vibrant SEO package customized for the amount of traffic you need to reach revenue numbers is what your marketing plan needs.
SEO Packages: Transforming Your Site Content Into Growth
It is just as important to win over (convert) the client once they do visit your site.
Most SEO packages will include a full assessment of your website’s user-friendliness. If your website design is beautiful but impedes visitors from finding the content they’re seeking, then the design isn’t user-friendly.
The aim of an SEO on-site analysis is to ensure that your visitors are arriving at the content, and then being converted by your “call-to-action” to paying customers.
A great SEO company will know how to use the website design and content to your advantage.
There may be a few tweaks to the wording, page titles, or the internal and external links on your site. Ultimately, though, your company’s brand and message should stay the same.
Until organic search traffic from SEO efforts dominate the website’s search traffic, your marketing plan could also include PPC (or pay-per-click) consulting. That is, understanding your website’s potential for growth through the use of PPC advertising. Then, you could capture a dominant share of the online search traffic and transform your business rather than go for steady growth!
SEO is Just as Important as Website Design
While your website’s design may seem like the most important priority when turning your website into a lead generation monster, it’s just not the case.
Your company will benefit hugely from the proper sized SEO package, which will allow you to capture a larger share of the online search traffic.
About MarketCrest: We are a firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help you compete and grow and we expect to be held accountable for your improved performance. Learn more, and receive a free 1-hour consult and Get Content & SEO Help NOW!