McKinney, Texas January 10, 2017 – MarketCrest LLC recently hosted a Marketing Services Workshop that focuses on giving graduating college students the opportunity to expand their experience in digital marketing.
Scott Berry, the founder of MarketCrest and Rachel Thomas, the marketing coordinator, lead the workshop for select students from Oklahoma State University and Texas Tech University.
“We created an SEO and marketing services workshop for graduating college students to prepare them for winning top agency jobs,” Berry said. “Graduates today are incredibly talented, they just need a lift from executives already in the business. It’s exciting to see their classroom knowledge collide with real world applications and clients.”
Berry expands that a side benefit of the workshop is to give upperclassmen the opportunity to publish work for their portfolio. He finds this an important factor because many students graduate with no published work, and only have class assignments to demonstrate their skills.
The workshop’s structure varies depending on the participants’ needs, the fundamental curriculum includes designing and posting social media ads, writing press releases and using digital tools – like Trello, Buffer, Canva, etc.
The December participants were able to work individually, as well as a team. Katie Roberts, is a recent Texas Tech graduate; and Media Strategies major.
“It was very educational,” Roberts said. “I learned essential details regarding what skills and abilities SEO and online marketing agencies look for in candidates.”
The participants particularly enjoyed designing social media posts that promoted business, products and services.
Madison Schein, a junior at Oklahoma State, participated in the marketing services workshop to gain more experience related to her future career in public relations.
“My favorite part was practicing writing press releases, because it helped enhance my writing ability,” Schein said. “I learned about anchor texts, distributing factors and SEO (Search Engine Optimization).”
MarketCrest is dedicated to helping college students expand their experience by providing multiple internship opportunities.
MarketCrest has built a productive relationship with Oklahoma State, Texas Tech and University of North Texas communications students, who are excited to gain experience in their future careers. College students learn and experience marketing agency services through both marketing services workshops and internships.
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