Do you want to reduce your website’s bounce rate and improve your lead conversion?
If so, you aren’t alone.
Bounce rates measure the number of users leaving your website after viewing only one page.
According to ConversionVoodoo, the average bounce rate in the e-commerce industry is 33.9 percent. Even if you are on par with your competition, you will still lose nearly 3 out of every 10 visitors that land on one of your web pages.
But we can help.
Read on to learn more about how you can lower your bounce rate and produce a higher lead conversion on your website.
Improve Your Written Content
You can improve your lead conversion by improving the quality of your written content.
Enhance the readability of what you write. Consider who your target audience is and what they want to read.
Are your products and services geared toward a more sophisticated consumer? If that’s the case, you can write at a higher level. If your audience is new to the industry, you may want to consider a simpler approach.
Your web content should be easy for visitors to read and understand.
Create a Smooth Browsing Experience
To maximize the value of your website to your business, you must create a smooth browsing experience for visitors.
If you don’t, you risk losing potential clients, often in the blink of an eye.
According to Amazon, a delay of just one second would cost them $1.6 billion of sales revenue each year.
Although Amazon is a reputable leader in e-commerce, this statistic shows the tremendous impact slow load times can have on any business.
You can create a positive user experience for website visitors by spending time on web design and testing the front end. This way, by the time your website reaches the public, it has few glitches.
Users will want to browse other web pages if you make it easy for them to do it. Cut down your load times and watch your bounce rate go down with it.
Add Blog Content to Your Website
Blogs allow you to increase lead conversion while also improving search engine optimization (SEO).
By writing regular blog content, you generate interest in your website while also showing your reader you are an authority in your field.
To do this, spend time researching hot topics and other trends in your industry. What are some emerging areas in your field? Are there any unique issues posed by changes in the technology your clients use each day?
Your blog content should be relevant to your audience and provide them value. If you create well-written blog content that continually interests your readers, you can create a following over time.
Blog content also has a positive impact on your website’s SEO.
According to Axonn Media, a company with blog content has 434 percent more indexed pages–pages included in search engine results–than one that doesn’t.
Open External Links in New Windows
The external links on your website should be set to open in a new window.
If they open in the existing web browser window, your visitor is immediately taken to a new website. In short, they have “bounced” from your site and may not return.
However, when external links are set to open in a new window, you eliminate that risk. Your website remains open in its existing window and you avoid a user having to use the back button to return to your content.
Multiple back button clicks for a user can result in “back button fatigue”, according to UX Movement.
For example, if your user opens an external link that doesn’t open in a new window, they’re taken directly to the external website. Then, they may click one or more links on the external site.
If they decide they want to go back to your website, they may not be able to find it easily. Clicking the back button multiple times is tedious and load times on the external site may be slower than yours.
Mobile Optimization Matters
Your website should operate seamlessly across desktop and mobile platforms. From a user’s standpoint, it matters now more than ever before.
According to StatCounter, mobile web browsing surpassed the desktop for the first time in October 2016 when 51.3 percent of users accessed the internet through a mobile device, like a smartphone or tablet.
Mobile web browsing has been trending upward since 2009 when the study began. And with the continued advances in mobile web technology, it’s showing no sign of slowing down in the future.
As a business, focus on ensuring that users have the same experience on your website, whether they access it from their smartphone or laptop computer. Website optimization for mobile has never been more timely.
Wrapping Up: Improve Lead Conversion on Your Website
In today’s digital age, your website can be a potential client’s first (and only) impression of your business.
You need to make the most of this opportunity and send a positive message to that would-be client.
How can you do that?
Have a professional web design and fast load times.
But drawing a visitor to your website is only part of the process.
You need to decrease bounce rates and improve lead conversion to generate more interest in your business. More interest then creates higher revenues.
At MarketCrest, we have an award-winning team built to support your revenue goals. We’ll help your company grow and stand out from the competition. We’ll work with you to identify marketing opportunities and increase revenue.
Contact us today to learn how we can help your business develop a stronger web presence.
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