What is Content Marketing?
Great content is loved by consumers and search engines alike.
Yes, consumers are searching for your business online, but in reality, consumers are evaluating their options and educating themselves.
They’re looking at your expertise, reputation and personal qualities – all things that are best conveyed through content.
Content in the form of website copy, blog articles and much more!
Search engines are constantly trying to determine the relative value of your website.
Presenting quality content has always been their goal, but lately, search engines are placing more emphasis on informational or instructional content and less on the seller’s sales pitch.
What’s on your website?
High quality content is crucial to your website’s ability to be found. People use search engines like Google, Bing and Yahoo to find the Internet’s top content.
And when your website has the content they’re looking for, your company gets noticed.
When your website doesn’t have it, your business remains invisible.
Examples of Content Marketing
- Website Copy
- Blog Articles
- White Papers
- Case Studies
- Press Releases
- Social Media Posts
- Emails and Newsletters
- Brochures and Catalogs
- Instructional Guides
Today’s consumer wants information, not just a sales pitch.
Content Marketing can accomplish the following for your business:
Build Authority – Original content helps your firm demonstrate expertise within your industry and specialty.
Increase Visibility – Quality content on your website helps your webpages rank higher in search engine results.
Be Helpful – Your content can influence potential clients researching your firm. Clients trust the people who can answer their questions and concerns from the get-go.
Win More Clients – As it is, content marketing is still advertising; just modernized to convert casual readers into paying customers and create fans, followers and loyalty.
In this way, content marketing is demonstrating the ability to be more powerful than traditional advertising and provide a greater return on marketing dollars invested.
If you are a company that relies on the arrival of new leads to maintain and grow your business, Content Marketing may be for you.
Have questions about our content marketing services or our marketing strategies? Contact MarketCrest at (469) 661-1040.