Marketing Effectiveness Campaign:
Warren Law Firm
Client:
Warren Law Firm is a premier immigration law firm located in San Francisco, California, with over 20 years of experience helping thousands of individuals navigate US immigration issues.
Overview:
Warren Law Firm hired MarketCrest in December of 2021 with the goal of reaching $3 million in revenue within 3 years.
Immediately, MarketCrest implemented a comprehensive PPC Google Ad Pay Per Click (PPC) campaign based on our 7 years running $millions in immigration law ads. With best practice campaigns, ads, 1000+ negative keywords, call to actions, and website landing pages. the Pay Per Click ads produced new cases month 1 and have outperformed all previous ad managers often reaching up to 9X ROI on ad spend!
The PPC campaign alone drove a staggering 3X increase in revenue (from $650k to $1.9 million) in only 21 months – well ahead of target to hit $3 million in 36 months.
As a bonus, the agency set up an organic campaign that will pay dividends for the firm over the years while the PPC campaign funds law firm growth and other channels of marketing campaigns.
PPC campaigns can make a rapid and profound impact on revenues and profits when executed with exceptional ROI. By their nature though, ads are expensive, meaning only the great ones produce huge ROI. This high impact PPC Campaign contained two measurable objectives:
Campaign Performance:
January – August 2023
PPC Conversions:
1,730
Return on Investment:
Up to 9X ROI
SEO Keywords:
474% increase
Revenue
192% increase
($650k in 2021 to $1.9M in 2023)
Goals & Objectives:
1. Significantly Increase the Number of High Value Leads
- Designed custom product specific landing pages with results tracking
- Multiple ads, services, languages, and call to actions, including form fills or click-to-call
- Calculated an exact daily ad budget based on the number of leads the firm needed to convert consultations into new cases (their intake funnel). Knowing how effective the law team was at converting leads-consultations-cases allowed the agency to precisely manage ad budget and cost.
2. Maintain Low Cost per Conversion
Legal PPC ads are historically very expensive because of competition. To lower the cost per conversion (which improves ROI), MarketCrest:
- Conducted extensive market research to identify keywords that aligned with the profitable practice area of Warren Law Firm. From there, massive variations of negative keywords were assigned in an effort to reduce or eliminate less desirable leads.
- Matched the targeted audience with San Fransisco population demographics to produce the highest quantity & quality leads.
Campaign Performance:
January – August 2023
PPC Conversions:
1,730
Return on Investment:
Up to 9X ROI
SEO Keywords:
474% increase
Revenue
192% increase
