Search Engine Marketing Campaign - Warren Law Firm

Client:

Warren Law Firm is a premier immigration law firm located in San Francisco, California, with over 20 years of experience helping thousands of individuals navigate US immigration issues.

Overview:​

Warren Law Firm hired MarketCrest in December of 2021 with the goal of reaching $3 million in revenue within 3 years. 

Immediately, MarketCrest implemented a comprehensive Search Engine Marketing (SEM) campaign which focused on Search Engine Marketing (SEO) and Search Engine Paid Advertising (aka Google PPC) to rapidly increase leads and new cases (revenue). 

The SEM campaign drove a staggering 3X increase in revenue (from $650k to $1.9 million) in only 21 months – well ahead of target to hit $3 million in 36 months. 

The holistic approach to search engine marketing demonstrates the financial impact of a well-planned, comprehensive digital marketing strategy on law firm growth.

Campaign Performance:

PPC Google Ads:

Up to 9X ROI

SEO Keywords:

474% increase

Monthly Organic Traffic:

5,987% increase 

(69 to 4,200 monthly visitors)

Revenue (2021-2023):

192% increase

($650k in 2021 to $1.9M in 2023)

Goals & Objectives:

1. A Search Engine Optimization Campaign​


To increase organic inquiries/leads (SEO):

  • Obtained high-quality backlinks, directories, and social bookmarks to build website authority
  • Conducted research & analyzed data to strategically identify target keywords used by potential new clients using Google
  • Optimized existing & new website content to attract potential new clients who were searching for what the law firm wanted to emphasize 

2. A Google PPC Ad Campaign for Immediate Impact​

To improve the Google PPC Ads performance, all new ads were created and directed to custom landing pages on the new website.

The agency:

  • Created a portfolio of best practice ads directing users to practice specific, custom landing pages with tracking phone numbers
  • Identified ad specific negative keywords used to protect poor fit users from ever seeing the ads in the first place (save ad $)
  • Formulated an exact advertising budget based on how well the law firm converted leads to booked consults; to consults people actually showed up for; to cases that were a goof fit for the firm; and finally out of the good fit cases; how many times they got hired. Knowing how the intake team performed along each stage allowed them to reach new levels of performance. 

Campaign Performance:

PPC Google Ads:

Up to 9X ROI

SEO Keywords:

474% increase

Monthly Organic Traffic:

5,987% increase 

(69 to 4,200 monthly visitors)

Revenue (2021-2023):

192% increase

($650k in 2021 to $1.9M in 2023)
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