Being a business owner requires wearing many hates. Some you can wear well, others you will need to pass on to someone more qualified.
How your business is represented can make or break your brand. Branding is your calling card and is often equated to meeting someone in person and handing him your business card.
The difference is, instead of meeting one person, you are meeting hundreds, thousands or many more. This is why your SEO strategy is best left to an SEO agency.
If you are tired of winging it and want to have your SEO done right, continue reading for reasons why you need to hire a professional.
You’re at the Bottom of SERPs Rankings
SERP stands for search engine result pages. A business with an online presence needs to be concerned about their ranking.
In the digital age, when consumers are in search of a particular service or product, they generally do an online search. The goal is to have your business appear on page one of the search results page.
Unfortunately, many business owners do not understand the importance of having a high ranking.
Studies show that 75% of users limit their search to the first page of the search results. An SEO agency will be able to implement a plan to get your business website to page one on Google and other search engines.
You Did Not Know Your Business Needs a Google My Business Page
If you asked, “What is that?” you need an SEO agency working for you.
An SEO service that is provided to businesses is Knowledge Graph Optimization (KGO).
KGO is how the SEO industry labels Google My Business Page (GMBP). Your business contact information, social media links, images and more, appear in the right side column of Google SERPs, when someone enters your business name.
Your GMBP can also include a Google Map, reviews and more. The process of setting up the feature begins by submitting a request to Google and going through a verification process.
A trained SEO strategist can get this done for you in no time. Now, when someone searches for your business, they will have all of your pertinent information at their fingertips.
Your Business Does Not Have a Google Virtual Tour
A business that provides a service needs a Google Virtual Tour. An SEO agency will be able to get this done and connect it to your GMBP.
A Google Virtual Tour is a 360-degree tour of your business or service? It gives the potential customer a 3D view of what your business offers before they step in the door.
If you have ever visited a hotel website, chances are there was a 360 tour option to explore guest rooms, site amenities and more. Realtors are also taking advantage of this feature.
Outsourcing SEO services can take the legwork out of this and other strategies by connecting you with professional photographers and videographers.
Your video can also be used on your website, social media and at trade shows.
An SEO Agency Can Link Your Social Media Accounts to Your Website
Today, social media is a very important aspect of brand awareness and marketing. Social media platforms such as Facebook, Twitter, Instagram, and Pinterest are SEO must-haves.
Social media helps extend your marketing reach. When used correctly it extends the reach of your website content.
Another portion of your SEO strategy will be to post links from your website to your social media pages. This will place content in front of an audience that may not know about your product, services or website.
By optimizing your blog pages and more, via social media, you increase traffic to your website when people click on the links. The more your website links are clicked, the higher the website goes in SERPs.
SEO services can direct you to which content will do best on each social media platform. Example, professional images loaded to your website can be used on Instagram and Pinterest to promote your brand.
Links on your website for sales and promotions can be promoted via Facebook and Twitter by purchasing ADs on those platforms.
Create a Link Building Strategy
Agencies offering SEO services should also provide link building strategies to help improve your rankings. They also guide you in how to place links in the content on your websites.
There is more to link building than simply linking to outside sources within your website blog and other content blocks. You will need to understand the rankings and usefulness of the sites being linked to.
Linking also includes incorporating links from your website into new content you are producing.
Although link building is only one of many SEO tactics to improve your SERPs, the use of backlinks has been tested and proven to be an important part of your SEO strategy.
You Need Regularly Scheduled Website SEO Audits
Once you have your website optimized for SEO juice, you will need to have regularly scheduled audits performed. The purpose of SEO audits is to ensure your current strategy is still netting the best results.
Some things your SEO agency will check for in the audit are your current SERPs ranking and ways to improve it.
They will also check to ensure you are not using broken links to other websites. In addition, your page links will be checked for optimization. Also, a test can be run to see what websites may be using your webpage links.
Other tools will include keyword usage and the usefulness of your social media strategy.
Are You Ready to Get the SEO Help You Need?
We have pointed out reasons why your business may need to hire an SEO agency to improve your SERPs ranking. Finding the right service provider is like finding the right accountant.
There are plenty of companies on the market, but which one is right for you.
MarketCrest is a full-service marketing and consulting firm that offers SEO services. If you are ready to take your brand to the next level, click here to schedule your free one-hour consultation today.