What is Content Marketing?
Great content is loved by consumers and search engines alike.
Yes, consumers are searching for your business online, but in reality, consumers are evaluating their options and educating themselves.
They’re looking at your expertise, reputation, and personal qualities – all things that are best conveyed through online content marketing solutions.
Savy businesses promote their companies with content marketing using website marketing, email marketing, social media marketing and then use SEO (search engine optimization) basics to be “found” online.
Search engines are constantly trying to determine the relative value of your website and online presence, therefore sound content strategy is paramount.
Presenting quality content has always been the goal of search engines, but lately, they have placed more emphasis on informational or instructional content and less on the seller’s sales pitch.
What’s on your website?
High-quality content is crucial to your website’s ability to be found. Consumers and businesses alike use search engines like Google, Bing, and Yahoo to find the Internet’s top content.
And when your website has the content they’re looking for, your company gets noticed.
A content marketing agency provides website optimization services to help search engines index your original website content. But when your website doesn’t have good content, your business remains invisible.
Examples of Content Marketing Solutions
- Website Copy
- Blog Articles
- White Papers
- Case Studies
- Press Releases
- Social Media Posts
- Emails and Newsletters
- Brochures and Catalogs
- Instructional Guides
Today’s consumer wants information, not a sales pitch.
A solid content strategy can accomplish the following for your business:
Build Authority – Original content helps your firm demonstrate expertise within your industry and specialty.
Increase Visibility – Quality content on your website helps your web pages rank higher in search engine results.
Be Helpful – Your content can influence potential clients researching your firm. Clients trust the people who can answer their questions and concerns from the get-go.
Win More Clients – As it is, content marketing is still advertising; just modernized to convert casual readers into paying customers and create fans, followers, and loyalty.
In this way, content is demonstrating the ability to be more powerful than traditional advertising and provides a greater return on marketing dollars invested.
If you are a company that relies on the arrival of new leads to maintain and grow your business, content marketing may be for you. An experienced content marketing agency that knows your industry can design a content strategy that can increase your website traffic and conversions.
Have questions about our content marketing services or content strategies? Contact MarketCrest at (469) 661-1040.