PPC marketing involves paying for advertising that shows up on the top or the side (and sometimes the bottom) of the Search Engine Results Page (SERP).
This type of search marketing is also called Pay per Click (PPC) because the advertiser pays the search engine every time someone clicks on an advertisement.
Think Google Adwords…
Digital marketing agencies help clients design and build a Search Engine Optimized (SEO) website or convert existing websites to one that organically attracts visitors and converts.
While we build your organic results and site authority, Pay Per Click ad campaigns can drive high-value visitors with the greatest likelihood to convert.
We use our PPC experts to propel your firm to the top of Google, Yahoo, or Bing instantly.
Our advertising campaigns are built on both long-term and immediate results that come from real-world search engine advertising experience. Well-crafted search engine marketing (SEM) campaigns allow you to specifically target the clients you want for maximum return on investment.
Our PPC experts create unique ads that appear whenever someone types in the searches that we track in your campaign. These ads lead back to your website, which will be designed to convert visitors into customers.
One of the strongest features of search engine marketing is how clients are billed—advertisers are only charged when their ads are clicked.
This is why SEM is referred to as “pay-per-click” advertising. Using pre-set budgets, you only pay for the ads that create leads, making SEM, on average, over 50 times more effective than any television commercial or billboard.
Organic search is complex and it takes a few months for it to take hold.
PPC will help your business target highly relevant consumers, grab their attention and convince them to visit your website.
Get their attention.
Consumers conduct millions of internet searches every month. Is your website getting noticed? Our pay-per-click experts can help get you in front of ideal customers quickly.
Attract more clients
Whether you’re looking to expand services, grow your client roster or simply get the phones ringing, PPC can help.
Advertise locally or globally
Target your ads to customers in certain countries, regions or cities – or within a set distance from your business.
Reach the right people at the right time
Consumers on search engines find your business when they’re searching for the things that you offer.
Ongoing campaign management you can trust
Rest assured that you’re relying on experts who fully understand PPC and the needs of businesses.
Be seen where it matters
Not only is organic search a constantly moving target, changes to search engine results pages have moved many listings down the screen and out of sight.
Stay visible and competitive
The vast majority of search results now include at least one Pay Per Click ad above organic listings, and millions of consumers click these ads every month. If you don’t capture these clicks, your competitors will.
We recommend that you mix PPC in with your organic search marketing for the best results. Many businesses have mistaken that they should choose only one of these two tactics.
In reality, studies have proven that when your digital marketing strategy includes both organic SEO and paid advertising, your total performance is likely to be better than investing in either approach alone.
What Can Search Engine Marketing Offer?
SEM offers unprecedented control and flexibility over your business’ marketing.
Want to target users in a specific part of town? Want to create more revenue for a particular service that you offer? We can do that too! Our SEM managers work with you to help you meet your goals and transform the way you do business.
More than that, Search Engine Marketing offers a return on your investment that is traceable and measurable. Every single lead you receive is tracked by our system, allowing us to learn what works best for your business.
Our SEM managers work around the clock to monitor your campaign, constantly honing it to make sure your investment brings back a maximum return. For example, if one keyword seems to perform stronger than another, we make sure your budget prioritizes the higher-performing keyword.
Our digital marketing managers are doing the work for you while you devote your time to other tasks.
The future of advertising belongs to PPC. The top of the Search Engine Results Page is occupied by advertising—in fact, the first page of results on mobile search is entirely devoted to paid ads.
Stop having average revenues. Ask us about how our Pay Per Click Services or our Marketing Strategies could massively grow your business. Contact MarketCrest today at (469) 661-1040.