This is another one of our all-time favorite posts. Neil is a beast and we had to share it with you:
Why SEO Is Actually All About Content Marketing
There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together?
Now, I want to share exactly why that is — why SEO is actually all about content marketing, and vice versa.
Before I share the why of this article, let me be clear about the what — the problem I’m addressing.
The Problem: SEO and content marketing are not integrated.
The crux of the problem is that SEO and content marketing are separated, as if they were two very different things. The truth is, however, that they go together, overlap, cohere, blend.
Some people think that content marketing eliminates the need for SEO.
How can “content marketing overtake SEO completely” when the only way to successful content marketing is to have SEO? How can you tear the two apart like that?
Thankfully, there are voices of reason in the cacophony of confusion (e.g., the smallbusiness.yahoo article above). Careful marketers have observed the disconnect, and are trying to point out that SEO and content marketing go together.
Yet the mistake persists. One of the popular articles that makes this mistake comes from an article in The Guardian, which states: “It looks like Google has tired of its old friend SEO and is instead cosying-up to the new kid on the block, content marketing” [sic].
It’s a cute analogy, but it’s simply not accurate. It’s not as if SEO and content marketing are two different people. To borrow the same metaphor, SEO and content marketing are actually two personalities of the same person.
The problem, then, lies in the disconnect between SEO and content marketing.
It’s time to bring the two back together. This is the only way you’ll be successful in both your SEO and your content marketing.”
KISSmetrics and blogs at Quick Sprout.
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