Content marketing is vital for any brand that wants to promote itself online. You need a content marketing strategy if you want your efforts to be fruitful. However, even with a strategy in place, you might find that your content marketing isn’t seeing the success you want it to. Are you failing at content marketing?
If you think you MIGHT BE failing at content marketing, there could be multiple reasons for it.
People often approach their content strategy in a disorganized manner. They don’t think about it in-depth.
There are many techniques you should think about. They will ensure your content strategy involves high-quality content on a consistent basis.
Here’s why you’re failing at content marketing and how to fix it.
You Aren’t Publishing Consistently
If you want to create a successful content marketing campaign, you have to be consistent. This applies to the frequency of your publishing and the quality of your content. Are you currently publishing only sporadically, when you can find the time?
This isn’t the best approach to take if you want your content to take off. You need to have new content available on a regular basis if you want to attract attention. You’ll have more to share and more information that’s helpful to your customers.
By publishing regularly, you can keep your website up to date and search-engine friendly. Plus, your social media posts will be more diverse. You also need to maintain consistent high quality in all of your content.
Your Content Is Too Short
How long is long enough for the articles that you publish? Many people choose a short 500 words per post. Some even decide on even shorter posts and publish them frequently.
However, longer content is often the best choice for a winning content marketing strategy.
There are several reasons to publish long-form content instead of sticking to shorter pieces. To begin with, people like reading longer articles. You can get more in-depth on the topic you’re covering and provide more information.
Search engines also like longer content and view it favorably over shorter pieces. Articles of at least 1000 words are a better choice than those of 500 words or fewer.
Your Content Needs to Be More Unique
How do you come up with ideas for your content? If you search for the topics you cover, can you find hundreds of similar articles? Perhaps you even rewrite content to make it suitable for your brand.
If you want people to share your content, it needs to be unique. It’s boring if it’s just like all the other content on similar topics. You don’t have to avoid writing about anything in particular. There are many subjects people have written about before that you can give your own twist.
But your content shouldn’t look almost identical to other pieces. It’s better for search engines and for people if it’s fresh and presents a new angle.
Don’t pump out boring content if you don’t have anything to say.
You Are Not Repurposing Your Content
Do you repurpose your content? If you don’t, you should be.
You might begin by publishing your content on your own website. But you can use it in a number of ways to spread it far and wide. For example, you should consider publishing your content on LinkedIn. This will allow you to reach a professional audience of people from your industry.
You can also repurpose content by turning it into different forms. Some people prefer visual content. Your blog posts could contain information that would make a great infographic. You could also make your content downloadable by turning it into a PDF guide or even a course.
Repurposing your content helps you make the most of it across a range of channels.
You’re Not Using High-quality Copywriters
Writing your own content can be a good idea if you have the time and the skills. But there’s a lot more to writing quality content than many people think. You might have some good ideas, but it takes a lot of work to turn an idea into a great piece of content. Perhaps you can bang something out in half an hour, but will it really be as good as you need it to be?
If you run a business or a website, you have a lot of other things to do. Not everybody is able to produce the high-quality content they need on a regular basis.
If you want to ensure you can publish consistently, you should access quality copywriters. You can pass on the responsibility of writing your content to someone else. They have the skills and knowledge to help you.
You Aren’t Using Paid Social Media Promotion
You’ve published your content, and not you just have to sit back and wait for the clicks and shares, right?
If you’re wondering why not one is coming to look at your content, you need to get sharing it yourself.
Don’t rely on people discovering it on their own.
You should be using social media promotion especially. Make sure you’re using appropriate channels for your brand. It could be Facebook, Twitter, Instagram or Snapchat.
Sharing using free methods will help you reach your followers and their followers.
However, if you want to expand your reach you need to use paid promotion. You can do this on a range of platforms to reach out to people in the right demographic.
You Don’t Pay Attention to SEO
Remember that SEO is important for your content, even if you’re sharing via social media channels. You still want your content to be discoverable on search engines and for your website to have a good reputation.
If you’re not thinking about SEO when you choose topics and create your content, you’re missing out. It’s important to be up to date with the latest SEO content writing tactics. To make sure you’re following the rules, using copywriters to do all the hard work will help.
Don’t let your content marketing strategy be a failure. Publish high-quality content and promote it in the right places to make the most of your campaign.
MarketCrest is a Marketing & Consulting Services firm focused exclusively on strategies that drive revenue growth. Simply put, we exist to help you compete and grow and we expect to be held accountable for your improved performance. MarketCrest provides Content Marketing, Marketing Automation and CRM solutions, and services for clients. Learn more, and receive a free 1-hour consult with a marketing strategist.
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