Running a small business keeps you busy – you’re working with customers and planning projects, ordering inventory and running everyday operations. There’s always something to do… but unfortunately, that means you might be overlooking a few important aspects of your company’s marketing.
And while it’s easy to forget, content marketing can be a tremendous benefit to your business. There are plenty of ways to lead productive marketing campaigns, even when you’re always on a time crunch.
These quick and easy content marketing ideas to help you keep your campaigns on-track are perfect for busy professionals like you.
8 Content Marketing Ideas for Busy Professionals
Coming up with content marketing ideas doesn’t have to be incredibly tough. In fact, if you’ve got a few ideas, you can spin them off into new ideas and reuse them month after month.
Still need a little help? Check out these eight content marketing ideas for busy professionals just like you to get started.
Content Marketing Idea #1: Official Months
Every month celebrates something, and if you can tie that month’s theme into what you’re writing about, you’ll be able to attract even more attention. For example, December is National Pear Month, National Drunk and Drugged Driving Prevention Month, National Human Rights Month, Spiritual Literacy Month and Worldwide Food Safety Month.
If you want to drill down further, every month has national weeks, too. In December, the 1st through the 7th is National Cookie Cutter Week, the 10th through the 17th is Human Rights Week, and Saturnalia is the 17th through the 23rd.
Further, the 1st is National Pie Day and National Eat a Red Apple Day, the 2nd is National Mutt Day, and the 5th is International Ninja Day.
Content Marketing Idea #2: Follow a Timeline
Create a timeline that shows the progression of events that led to big developments in your industry. If you’re in the heating and cooling industry, for example, you can show a brief history of how HVAC systems became widespread in American homes; if you’re in the organic farming industry, you can create an agriculture timeline.
Content Marketing Idea #3: Feature Good Deeds
Write a piece on good deeds your company has done or spotlight an employee who volunteers in the community. These types of human-interest pieces go a long way – and they’re often more likely to be shared on social media by the highlighted employee’s friends and family.
Content Marketing Idea #4: How-To Videos
Create a series of videos that show people how to use one of your products, and get written transcripts of each (might as well double-down on the SEO value!). If you’re in the clothing industry, for example, show people how to pair certain pieces; if you’re in the roofing industry, show people how to inspect their own roofs safely and effectively.
Content Marketing Idea #5: Turn Your Top Posts Into a Video or Slideshare
What are your top-performing blog posts or webpages? Combine them into a video that summarizes each, or create a slideshare that people can use to get the gist of what you’re saying. Don’t forget to include links to the original content, so those who want more information know where to find it.
Content Marketing Idea #6: Work on Listicles
Lists are incredibly popular – even lists of things not to do. Try something like “10 Reasons You MUST See XXX Before You Die” or “7 Things to Avoid When You Visit XXX.” Kick things off with a number so readers know what they’re getting into, and make sure you include plenty of visuals – that way, people will be more inclined to share.
Content Marketing Idea #7: Answer Your Customers’ Questions
Dig into your email and pull out a question one of your customers has sent to you. Answer it in a video or with text – and make sure you’re as helpful and informative as possible. If you choose to answer it in a video, offer a transcript beneath the video for those with impairments. Keep collecting questions from your users, and do one of these a week if you have enough questions – they’ll be some of your most popular pieces of content, and they’ll save you time in the future when people search for the same answers.
Content Marketing Idea #8: Interview Other Industry Experts
Talking to other industry experts – even if they’re not in your field – can be a great way to create content. Think about doing a few long interviews and breaking those up into different types of content; you can create video content, slideshares and even infographics, all of which should be accompanied by a text-based transcript.
How to Pull Off a Content Marketing Strategy
In order to successfully pull off a content marketing strategy, you’ll need to:
- Define your process
- Assign teammate roles
- Create an editorial calendar
- Use visuals
Define Your Process
Don’t approach marketing with a “wing it” attitude, but do leave plenty of room for creativity. Your process might look something like this:
- Generate ideas
- Assign a teammate to execute the idea
- Pass the editorial process
If you have specific team members, such as a social media guru, he or she should know how many posts per day to share across your social sites; your writers should have deadlines; your blog manager should know when to publish posts.
It’s easy to lose things in the shuffle, so staying organized is the best way to reach your goals when it comes to content marketing.
Assign Teammate Roles
Every team needs to have specific roles. (And don’t sweat it if you have a small team – there’s usually a lot of crossover.)
Your team should include:
- A social media manager who’s responsible for maintaining all social media channels, including sharing new posts and responding to comments and mentions.
- A blog manager who runs your editorial calendar, assigns articles to writers, performs edits, and formats your posts.
- Writers who are exceptionally skilled. You can hire freelancers if your team isn’t well-stocked, but make sure you’re hiring writers who are truly talented and have a thorough understanding of search engine optimization. The wrong writers can do more harm than good.
Create an Editorial Calendar
Putting together an editorial calendar can help ensure your content marketing strategy stays on track. Your blog manager can assign articles early based on what you’ve already planned, giving your writers – and you – more time to prep for upcoming events.
“We are incredible at remembering pictures,” writes Dr. John Medina. “Hear a piece of information, and three days later you’ll remember 10 percent of it. Add a picture and you’ll remember 65 percent.”
If you use visuals on your site, your viewers are more likely to remember what they have seen. Using charts and graphs, infographics and videos can also boost site conversion.
Now, on to the content marketing ideas.
Ready to Implement Your Content Marketing Ideas?
These are just a few content marketing ideas you can use, but you don’t have to do it alone. If you are struggling to establish yourself in the digital world, we would love to help you improve your marketing campaigns.
Hiring a digital marketing company can improve your conversion rates, increase your revenues, and allow you to spend more time on the pieces of your business you really care about.
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