Best Digital Marketing Techniques: Free Tips From a Digital Marketing Consultant
Learning about the best online marketing techniques doesn’t have to be expensive. These free tips from a professional consultant can help you get started.
In today’s digital world, you have to keep on top of different digital marketing techniques to stay relevant and reach out to your target audience.
Expert digital marketing consultants project Google to have a 32.4% market share of the net digital ad revenue worldwide in 2018. It remains the biggest search engine in the industry. With the digital age, it’s important to always be refining your marketing strategy to fit the internet landscape.
The majority of consumers today spend a lot of time online. It’s important to use digital marketing techniques that drive more people to your website and convert this traffic into qualified leads.
The best way to grow your business is to hire an SEO agency. These digital marketing consultants have the know-how when it comes to digital marketing techniques. There are some things you can do on your own, especially if you’re starting to apply digital marketing techniques to your strategies.
Here are some tips to get you operating like a professional digital marketing consultant:
Keep Up With the Upcoming Digital Marketing Trends
Of all the techniques you can use for digital marketing, “trend hijacking” is useful and proves successful when content marketing. It’s best if you put your brand out there, especially on the World Wide Web. There are likely a number of trends going on in the digital world related to your brand that can help you gain a massive number of online audiences.
The best marketing techniques you can use to capitalize on this is to use tools like Google Trends to help identify ongoing trends. If you have the right set of tools and the passion to stay ahead, you can strive and gain knowledge about your customer base. This can help you surpass your competitors and make your way to the top.
Use Marketing Automation
The digital marketing world is fast-paced and ever-changing. If you want to stay on top of your competitors, one of the best marketing techniques is to get into marketing automation. It’s the best method if your marketing strategy involves result-driven approaches.
Market automation apps can help fill up knowledge gaps your business might have. There are a lot of apps out there that automate the promotion of your business. Some of these apps can do:
- Automated e-mail marketing
- Automatic Twitter tweet posting
- Automatic Facebook feed posting
To test its degree of success, you need to observe the engagement and responses from your target audience. Some people prefer “real people” engaging them in your social media channels. However, there are chatbots out there that can simulate an almost human-like conversation, so you can look for that if you want to get the very most out of automation.
Optimize Your Marketing Techniques for Mobile Devices
A mobile-optimized strategy delivers tons of value for businesses, especially local ones. This is because mobile-responsive websites convert more people on higher resolution screens compared to the lower ones.
Google still keeps its mobile-first stance on the situation, but it’s undeniable that a large chunk of people online use desktops, laptops, and tablets for their online business transactions. If you want to optimize your marketing strategy for mobile, keep these factors in mind. Build mobile-responsive websites that have relevant and engaging content, call-to-actions, and faster load times.
Use Social Media Marketing More
This marketing strategy is one of the newest approaches you can use to gain a massive audience for your brand. With a large subscriber base, social media networks like Facebook serve as one of your primary channels for brand promotion. Facebook, for example, influences 52% of consumers’ online and offline purchases.
You can use social media trends to position your brand for all subscribers to see. Recent changes to social network policies now make them more viable advertising platforms.
Social media marketing does come with a price since you need to pay these platforms to advertise. The price is worth paying if your target audience is online. Simply target your ads to specific audiences that are more likely to support your brand.
Optimize Your Conversion Rate Through Your Website
When talking about Conversion Rate Optimization (CRO), involves steps that help make your brand more attractive to your audience. It’s a systematic way of expanding your customer base, helps you get found online, increases your conversion rate and helps to reduce the bounce rate of your website pages.
Simple things like filling out forms, subscribing to your blog, clicking on a call to action, and other similar tactics can help convert your site visitors by steering them into performing a specific action. Testing CRO can help you get more understanding about your website visitors’ behaviors and how to best adapt to it.
Make Your Brand Appear in Search Engine Results with SEO
You can use SEO marketing services to focus on expanding your brand’s visibility on the search engine results without paying for the ads. This is called organic traffic.
You need to have an effective SEO strategy and take technical steps to help boost your rankings, drive more website traffic, and increase the search engines’ recognition for your brand. There are a lot of aspects you need to consider when it comes to SEO, from the optimal word count to how other websites link to you online.
The main objective of an SEO strategy is to make search engines prioritize your site over your competitors. That way, you can get more customers and let your business flourish in this digital landscape.
It is recommended to hire an expert digital marketing consultant to assist you with this, as SEO is complicated and needs to be managed correctly.
Don’t Be Afraid to Use Paid Marketing and Campaigns
Despite having an attached price tag, paid marketing (PPC) is one of the most effective means for you to use search engines for paid ads. When you pay for Google or Yahoo advertisements, your website becomes visible at the top of the search results with the “Ad” label. There is a lot of research supporting the fact that online users click more on paid search results than other forms of online advertisements.
Paid advertisements also add another layer of legitimacy to your website, since people will acknowledge the money you shell out to advertise your brand. It’s one of the better marketing techniques to partner with your SEO efforts.
Familiarize Yourself with Influencer Marketing for PR
Another marketing technique you should capitalize on is influencer marketing. It’s one of the most recent and distinct digital marketing strategies that has its own set of benefits for your brand. You can link it to your content strategy, SEO efforts, and social marketing techniques.
Influencer marketing means that you promote your brand with the use of experts, influencers, popular figures, and other celebrities. These people have followers that can change what people consider buying. It’s categorized under word-of-mouth marketing, which has the potential to spread faster, especially when your influencer has at least a million followers.
Reveal the Power of Partnership with Affiliate Marketing
This is another of the many great digital marketing techniques you can use to market your brand online. This type of marketing has a lot of similarities with commission-based marketing, where you pay your affiliate based on how they perform. When you engage in affiliate marketing, you only pay your affiliate if they’re successful at selling your brand to people.
There are a lot of companies that use affiliate marketing today, like:
- Finance Companies
- Travel agencies
Most of these companies report a successful campaign through this strategy. You can try it out and see if it works out for you.
Identify Your Goals to Know the Tools You’ll Need
Your marketing strategy should always tie in with your business goals. No matter what kind of goal your company has, you need to know the methods necessary to measure it. The method you’ll use to measure success depends on the kind of business you have, as well as the goals you set for yourself.
The metrics that you use can help you adjust the strategy based on whether goals are being met. Knowing the areas where improvements are needed can help ensure that your business strategy is sound and adaptable as the digital marketing landscape continues to change.
Get More Digital Marketing Help Today
There are a ton of great marketing strategies out there that you can use depending on the type of business you have. Knowing what works can take a lot of trial and error on your part, especially if you’re doing it on your own. If you want a more efficient way to implement your online marketing strategy, hiring a digital marketing consultant is the best way to go.
If you need assistance with your marketing strategy, MarketCrest can help. We have years of experience working with various brands across many industries. We can determine the right tools to use to ensure that your business thrives in the digital landscape.
Do you have more questions? We offer free consultations and services that can boost your company to the top of the search engine results. Contact us today to get you started on your journey to success.