If you have a legal or home services business, you want leads. Not just any leads, though — you need to reach the people who want to buy your products and services. You could spend lots of money on online or traditional media advertising… or, if you want to zero in on your target audience, you could develop an inbound
Best Digital Marketing Techniques: Free Tips From a Digital Marketing Consultant Learning about the best online marketing techniques doesn’t have to be expensive. These free tips from a professional consultant can help you get started. In today’s digital world, you have to keep on top of different digital marketing techniques to stay relevant and reach out to your target audience.
Content marketing is a hot buzzword these days – and perhaps it should be. It has become one of the most effective ways for brands to connect and build credibility with prospects and customers. There’s no debating the fact that content is becoming an essential online marketing strategies… and there’s no end in sight to that trend. Research is clear
Many businesses find the concept of marketing automation appealing and want to jump right in with an improved strategy. However, a number of these companies don’t fully understand the financial implications — dedicating someone to the project full-time, or even just three-quarters of the time, is a big investment, not even considering the expenses for paying for software and
We think it is time to dedicate a few posts to Inbound and Marketing Automation as MarketCrest is involved in an increasingly large amount of conversations about the purpose and value of modern marketing. For many companies, Inbound/Content Marketing and tools like HubSpot, Pardot, Marketo and SharpSpring are becoming the Go To Marketing strategy for B2B marketers. In this post,
