8 Powerful Content Marketing Strategy Ideas for People in a Hurry

8 Powerful Content Marketing Strategy Ideas for People in a Hurry

Content Marketing Strategy Ideas for People in a Hurry

If you think you don’t have time for inbound marketing, think again. These quick and easy content marketing strategy ideas are perfect for people in a hurry.

Running a small business tends to keep the owner and its employees pretty busy. From working with customers to planning projects, there is always a task list to be completed. This daily hustle can often lead to essential content marketing strategy and production getting pushed aside. 

While it may seem like a daunting task, content marketing strategy isn’t something that needs to be seen as difficult or overly time-consuming. There are plenty of ways to lead productive marketing campaigns, even with limited amounts of time.

If you think you don’t have time for inbound marketing, think again. These quick and easy content marketing ideas are perfect for people in a hurry.

1. Assign Teammate Roles

To ensure your team is running at its peak performance, you will need to clearly define each individual’s roles and responsibilities. Regardless of how many employees you have, this will be essential to maintaining organization and keeping on track with your decided content marketing strategy. Oftentimes, smaller teams will have multiple roles per person.

As long as everyone knows the responsibilities that have been delegated, processes can be tracked more easily.

When breaking down the workload, it will also be important to define each role with more than just a title. For example, each job title should have a description listing the duties associated with it:

  • Social Media Manager – Responsible for maintaining all social media channels, including scheduled posts, promoting content, and sharing additional business information.
  • Content Coordinator – Decides what topics should be written about, assists with keyword ideas, and decides when to post.
  • Writers – This includes staff writers and guest contributors. If you don’t have enough writers on your team, you can always seek outside assistance to reach your content goals.
  • Editor – Although many writers are adept at the basics of grammar, they are still prone to mistakes. The copy editor will review all of the content submitted by the writers to confirm spelling, punctuation, and other grammar techniques are on track.

These are just a few ideas of roles you can fill for your content marketing team. These people should all participate in contributing to your business’s content marketing strategy. 

2. Define a Set Process

Although you and your team are likely staying busy on a day-to-day basis, you should all have clearly defined processes to follow within your respective roles. Marketing should never have a “wing it” mindset that allows each team member to do whatever they want, whenever they want.

While there should always be room for creativity, every individual listed above should also have a schedule guiding their overall progress for each day of the week.

Social media managers should know how many posts they need to share per day on each social network. Writers should have a number of articles to write each week with deadlines for each one. The content manager will need to know when they should schedule each new blog post.

These mindsets will assist in maintaining a high level of organization and help your team’s content marketing ideas be more effective.

3. Create an Editorial Calendar

Having an editorial calendar for your entire marketing staff is crucial to keeping everyone on the same track. As content marketing ideas arise and are added to the editorial calendar, each team member will be able to sustain a consistent theme within the business.

The content manager may set a topic to be posted about a new product, which would then be seen by the social media manager. They can, in turn, share a social network post on the same product to prove the reliability and consistency of your business to potential customers. They also can send visits back to your website by linking to product pages or blog articles. 

This calendar should be constantly updated to guarantee everyone on the team is aware of the plan and can perform their responsibilities more fully. It may be a good idea to assign updating the calendar as a role itself.

4. Utilize SEO Strategies

While some instantly cringe at the thought of doing search engine optimization (SEO), it doesn’t have to be difficult or take loads of time. But, it is certainly a major piece of any successful content marketing campaign and it should be managed correctly.

To earn conversions, you first need to attract people to your site who are interested in what you’re offering. Writing SEO friendly content is vital to helping those individuals find your site when searching online.

One of the first steps is to optimize your site with keywords. Choose words that best relate to your blog and business model and include them on the site in page titles, descriptions, and in the blog content.

Adding links to other pages on your site will also help with your page views and prove your knowledge expands beyond the single article the reader is currently visiting. Another option is to link to other sites with relevant content, as long as they aren’t a competitor in your industry.

It is also important to keep your site up-to-date with accurate information. Out of date information causes visitors and search engines to think the site isn’t active. This can lead to missed opportunities as they will likely decide to search for a more reliable source.

These quick content marketing strategy ideas will have a strong impact on your site’s engagement and conversions.

5. Hire Freelance Writers

As mentioned above, a great time-saving process is to hire guest contributors. If you and your team are drowning in work, a freelance writer can bring a fresh perspective and save time.

Multiple resources are available online where you can find an affordable freelancer. These freelancers will have sample portfolios and profiles you can review before hiring them to ensure their writing style will fit your needs.

Freelancers also can bring new content marketing ideas to the table for new articles or other forms of content. Other freelancers can offer services like graphic design which can be used to get visuals for your site.

6. Share Photos, Graphics, and Other Visuals

When brainstorming during a content marketing strategy session, consider where you can add visual aid to content. A quick way to get a boost toward your engagement and conversion goals is to share visuals.

If you use visuals on your site, search engines are more likely to recommend your content. Also, your viewers are more likely to remember what they have seen.

If you hire a freelancer and have branded graphics made specifically for your site, it shows people your content is unique and exclusive. 

Using charts and graphs, infographics, screenshots of other pages, and even videos can also boost site conversion. These visual aids are usually more engaging than words and provide a nice break in between your articles and other posts.

7. Post on Social Media

One of the quickest ways to get some content into the world every day is by sharing updates on social media. In the span of a few minutes, you can share a post which can instantly be made available to millions.

A short status update can link followers and others to previous blog posts and sales pages straight to your site’s homepage. If there are ever days where you or your team are struggling with time to devote to marketing, a quick post to Facebook, Twitter, or Instagram may be exactly what you need.

There are plenty of tactics you will need to utilize to see solid engagement, but as long as you are using social media as a tool in your content marketing strategy, you have tremendous growth potential.

8. Ask Customers for Content and Engagement

Customers want to be heard by their service providers and other merchants. Asking them for reviews, engagement on social media, or even for guest posts on your blog is a great way to get some quality content.

Having good feedback on your site and on your social media profiles instills further trust in your brand from potential customers.

Content marketing ideas such as contests, discounts, or rewards programs can be used to strengthen the engagement on your sites.

You can also do research to find what potential online customers are searching most for online. This is a great strategy to use when planning content that you want to be found online. 

Ready to Improve Your Content Marketing Strategy?

These are just a few content marketing strategy ideas you can use, but you don’t have to do it alone. If you are struggling to establish yourself in the digital world, we would love to help you improve your marketing campaigns.

Hiring a digital marketing company can improve your conversion rates, increase your revenues, and allow you to spend more time on the pieces of your business you really care about.

Feel free to reach out to us for a free consultation or you can contact us directly to get additional information.

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What’s The Buzz About Content Marketing?

Content Marketing Buzz MarketCrest

Content marketing is a hot buzzword these days – and perhaps it should be. It has become one of the most effective ways for brands to connect and build credibility with prospects and customers. There’s no debating the fact that content is becoming an essential online marketing strategies… and there’s no end in sight to that trend.

Research is clear that:

Nine in 10 organizations report that they are currently marketing with content

 Source: Content Marketing Institute

B2B buyers say that 70% of the content they read and study before making a purchase decision… is found on their own.

Source: Forrester

So 90% of organizations surveyed, are marketing with content and the vast majority of customers making purchasing decisions are using that content to make informed buying decisions! These statistics should be are a bit of a wake up call for business owners who don’t have Content Marketing at the top of their Online Marketing and Sales priorities.

What is Content Marketing and it’s purpose?

So, What Exactly Is Content Marketing?

The Content Marketing Institute defines it as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience…and ultimately, to drive profitable customers.

In other words… communicating with potential customers to have an influence on their buying behavior.  Sounds easy, but proper execution can be harder than companies think… and it does take time.

The concept behind content marketing is fairly simple — consistently create helpful, interesting and relevant content and make it available to your target audience. Digital content can come in the form of:

  • webpages
  • articles
  • ebooks,
  • check lists
  • case studies
  • infographics
  • podcasts
  • webinars
  • slideshows
  • videos
  • images

On a similar note, offline content tends to come in the form of printed books, brochures, samples, sell sheets, proposals, presentations, papers, manuals or “how to” guides. With digital content being less expensive to create and easier to distribute and update, the use of offline content is still important… but less so than ever before.

Currently, when it comes to sharing content, in most cases online marketers share it for free. Other times they “gate” content, which is to share it in exchange for something of non monetary value, such as contact information. This allows the marketer to play the long game of capturing a lead that can be nurtured.

The nurturing of the relationship continues via email marketing and often marketing automation, until the lead becomes an opportunity that can be closed during the customer’s buying cycle. Understanding the buyer’s cycle is another article entirely, but it suffice to say it is perhaps the most critical time for content and digital marketers.

42% of B2B content marketers report that they segment content by stage in the buying cycle

Source: Top Rank Blog

Content marketing is often used to:                

Achieve website traffic goals

60% of B2B marketers use content marketing to achieve website traffic goals.

Source: Marketing Profs

Generate additional sales

 43% of B2B marketers use content marketing to achieve sales goals.

 Source: Content Marketing Institute

Get a greater return on marketing dollars spent (ROI)

Per dollar spent, content marketing generates 3 times as many leads as traditional marketing.

 Source: Leaders West

The ultimate goal for a content marketer is to become better than their competition at solving people’s problems. Once a company is considered a source for valuable information, and a thought leader… brand trust and sales are next to arrive.

“Content builds relationships. Relationships are built on trust.

Trust drives revenue.” – Andrew Davis

Content marketers remember to treat their communication with customers like they would any relationship… they nurture the relationship. The relationship was built on sharing quality content, which is why they take the content their business is putting out there, very seriously.

Statistics tell us that even small companies have turned to content marketing.

Companies with fewer than 10 employees typically allocate

42% of their marketing budget to content.

 Source: Marketing Profs

Remember that content marketing is used to build significance and impact over time. Marketers are building relationships and trust by becoming someone that people turn to for quality information and assistance.

What fueled the rise in content marketing?

The Decline in Traditional Content Marketing

Robert Rose explains content marketing this way:

“If traditional marketing and advertising is telling the world you’re a rock star.

Content marketing is showing the world that you are one.”

It is no secret that traditional advertising effectiveness is on the decline. It is a trend fueled by a myriad of factors ranging from consumers having more control than ever before (and a subsequent unwillingness to be interrupted) and consumers having TIVO, email spam folders, caller ID, national do not call lists, ad blocking software, satellite radio and other technology to lesson the likelihood they will be bombarded with advertising and interrupted.

They are canceling print newspapers and magazine subscriptions. Traditional advertising, and outbound selling, is working less and less… so marketers have been forced to identify new ways to connect with customers.

70% of consumers say they prefer getting to know a company via articles rather than ads

 Source: News Cred

Content marketing is becoming a great equalizer. It evens the playing field against a myriad of claims and interruptions. It’s no longer enough for business to say they’re the best… they have to show it through the quality of the content they’re sharing.

As it is, content marketing is still advertising, just… modernized to convert casual readers, into paying customers, create fans, followers and loyalty. In this way, content marketing is demonstrating the ability to be more powerful than traditional advertising, and provide a greater return on marketing dollars invested.

Is Content Marketing right for you and your business?

If you are a company that relies on the arrival of new leads to maintain and grow your business, Content Marketing may be for you.

Content must be relevant, valuable and of high quality if you want to impact buyer’s behavior in your favor. Buyers have access to the widest range of information and services ever collected thanks to the internet. Google and search has changed how buyers shop and how companies market.

The entire Search Engine Marketing (think SEO and PPC) industry exists because buyers relentlessly search for quality content on the internet. Buyers will complete a great portion of the buying cycle long before actually contacting a company. As a result, having your content and company “found” on the internet, has quickly become a necessity to many businesses.

So you know what the buzz is all about and that content has quickly become one of the most effective ways for brands to connect and build credibility with prospects and customers. Content and online search go hand in hand.

You see that statistics of the large number of brands using content marketing to drive website traffic, leads and new sales. …and there’s no end in sight.

If you want to explore how content marketing would do the same for your company…contact us for a free, 1 hour strategy session to outline your plan.

About MarketCrest:

MarketCrest is a Marketing & Consulting Services firm focused exclusively on strategies that drive revenue growth. Simply put, we exist to help you compete and grow and we expect to be held accountable for your improved performance.

MarketCrest also provides Marketing Automation and CRM solutions, and services for clients. Learn more, and receive a free 1-hour consult with a marketing strategist.

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