8 Powerful Content Marketing Ideas for Busy Professionals

Content Marketing Ideas - MarketCrest

Running a small business keeps you busy – you’re working with customers and planning projects, ordering inventory and running everyday operations. There’s always something to do… but unfortunately, that means you might be overlooking a few important aspects of your company’s marketing.  

And while it’s easy to forget, content marketing can be a tremendous benefit to your business. There are plenty of ways to lead productive marketing campaigns, even when you’re always on a time crunch.

These quick and easy content marketing ideas to help you keep your campaigns on-track are perfect for busy professionals like you.

8 Content Marketing Ideas for Busy Professionals

Coming up with content marketing ideas doesn’t have to be incredibly tough. In fact, if you’ve got a few ideas, you can spin them off into new ideas and reuse them month after month. 

Still need a little help? Check out these eight content marketing ideas for busy professionals just like you to get started.

Content Marketing IdeaContent Marketing Idea #1: Official Months

Every month celebrates something, and if you can tie that month’s theme into what you’re writing about, you’ll be able to attract even more attention. For example, December is National Pear Month, National Drunk and Drugged Driving Prevention Month, National Human Rights Month, Spiritual Literacy Month and Worldwide Food Safety Month.

If you want to drill down further, every month has national weeks, too. In December, the 1st through the 7th is National Cookie Cutter Week, the 10th through the 17th is Human Rights Week, and Saturnalia is the 17th through the 23rd.

Further, the 1st is National Pie Day and National Eat a Red Apple Day, the 2nd is National Mutt Day, and the 5th is International Ninja Day.

Content Marketing Idea #2: Follow a Timeline

Create a timeline that shows the progression of events that led to big developments in your industry. If you’re in the heating and cooling industry, for example, you can show a brief history of how HVAC systems became widespread in American homes; if you’re in the organic farming industry, you can create an agriculture timeline.

Content Marketing Idea #3: Feature Good Deeds

Write a piece on good deeds your company has done or spotlight an employee who volunteers in the community. These types of human-interest pieces go a long way – and they’re often more likely to be shared on social media by the highlighted employee’s friends and family.

Content Marketing Ideas - Video MarketingContent Marketing Idea #4: How-To Videos

Create a series of videos that show people how to use one of your products, and get written transcripts of each (might as well double-down on the SEO value!). If you’re in the clothing industry, for example, show people how to pair certain pieces; if you’re in the roofing industry, show people how to inspect their own roofs safely and effectively.

Content Marketing Idea #5: Turn Your Top Posts Into a Video or Slideshare

What are your top-performing blog posts or webpages? Combine them into a video that summarizes each, or create a slideshare that people can use to get the gist of what you’re saying. Don’t forget to include links to the original content, so those who want more information know where to find it.

Content Marketing Idea #6: Work on Listicles

Lists are incredibly popular – even lists of things not to do. Try something like “10 Reasons You MUST See XXX Before You Die” or “7 Things to Avoid When You Visit XXX.” Kick things off with a number so readers know what they’re getting into, and make sure you include plenty of visuals – that way, people will be more inclined to share.

Content Marketing Idea 7 - Answer Your Customers’ QuestionsContent Marketing Idea #7: Answer Your Customers’ Questions

Dig into your email and pull out a question one of your customers has sent to you. Answer it in a video or with text – and make sure you’re as helpful and informative as possible. If you choose to answer it in a video, offer a transcript beneath the video for those with impairments. Keep collecting questions from your users, and do one of these a week if you have enough questions – they’ll be some of your most popular pieces of content, and they’ll save you time in the future when people search for the same answers.

Content Marketing Idea #8: Interview Other Industry Experts

Talking to other industry experts – even if they’re not in your field – can be a great way to create content. Think about doing a few long interviews and breaking those up into different types of content; you can create video content, slideshares and even infographics, all of which should be accompanied by a text-based transcript.

How to Pull Off a Content Marketing Strategy

In order to successfully pull off a content marketing strategy, you’ll need to:

  • Define your process
  • Assign teammate roles
  • Create an editorial calendar
  • Use visuals

Define Your Process

Don’t approach marketing with a “wing it” attitude, but do leave plenty of room for creativity. Your process might look something like this:

  • Generate ideas
  • Assign a teammate to execute the idea
  • Pass the editorial process
  • Publish
  • Syndicate

If you have specific team members, such as a social media guru, he or she should know how many posts per day to share across your social sites; your writers should have deadlines; your blog manager should know when to publish posts.

It’s easy to lose things in the shuffle, so staying organized is the best way to reach your goals when it comes to content marketing.

Assign Teammate Roles

Every team needs to have specific roles. (And don’t sweat it if you have a small team – there’s usually a lot of crossover.)

Your team should include:

  • A social media manager who’s responsible for maintaining all social media channels, including sharing new posts and responding to comments and mentions.
  • A blog manager who runs your editorial calendar, assigns articles to writers, performs edits, and formats your posts.
  • Writers who are exceptionally skilled. You can hire freelancers if your team isn’t well-stocked, but make sure you’re hiring writers who are truly talented and have a thorough understanding of search engine optimization. The wrong writers can do more harm than good.

Create an Editorial Calendar

Putting together an editorial calendar can help ensure your content marketing strategy stays on track. Your blog manager can assign articles early based on what you’ve already planned, giving your writers – and you – more time to prep for upcoming events.

Use Visuals

“We are incredible at remembering pictures,” writes Dr. John Medina. “Hear a piece of information, and three days later you’ll remember 10 percent of it. Add a picture and you’ll remember 65 percent.”

If you use visuals on your site, your viewers are more likely to remember what they have seen. Using charts and graphs, infographics and videos can also boost site conversion.

Now, on to the content marketing ideas.

Ready to Implement Your Content Marketing Ideas?

These are just a few content marketing ideas you can use, but you don’t have to do it alone. If you are struggling to establish yourself in the digital world, we would love to help you improve your marketing campaigns.

Hiring a digital marketing company can improve your conversion rates, increase your revenues, and allow you to spend more time on the pieces of your business you really care about.

Feel free to reach out to us for a free consultation or you can contact us directly to get additional information.

 

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What’s The Buzz About Content Marketing?

Content Marketing Buzz MarketCrest

Content marketing is a hot buzzword these days – and perhaps it should be. It has become one of the most effective ways for brands to connect and build credibility with prospects and customers. There’s no debating the fact that content is becoming an essential online marketing strategies… and there’s no end in sight to that trend.

Research is clear that:

Nine in 10 organizations report that they are currently marketing with content

 Source: Content Marketing Institute

B2B buyers say that 70% of the content they read and study before making a purchase decision… is found on their own.

Source: Forrester

So 90% of organizations surveyed, are marketing with content and the vast majority of customers making purchasing decisions are using that content to make informed buying decisions! These statistics should be are a bit of a wake up call for business owners who don’t have Content Marketing at the top of their Online Marketing and Sales priorities.

What is Content Marketing and it’s purpose?

So, What Exactly Is Content Marketing?

The Content Marketing Institute defines it as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience…and ultimately, to drive profitable customers.

In other words… communicating with potential customers to have an influence on their buying behavior.  Sounds easy, but proper execution can be harder than companies think… and it does take time.

The concept behind content marketing is fairly simple — consistently create helpful, interesting and relevant content and make it available to your target audience. Digital content can come in the form of:

  • webpages
  • articles
  • ebooks,
  • check lists
  • case studies
  • infographics
  • podcasts
  • webinars
  • slideshows
  • videos
  • images

On a similar note, offline content tends to come in the form of printed books, brochures, samples, sell sheets, proposals, presentations, papers, manuals or “how to” guides. With digital content being less expensive to create and easier to distribute and update, the use of offline content is still important… but less so than ever before.

Currently, when it comes to sharing content, in most cases online marketers share it for free. Other times they “gate” content, which is to share it in exchange for something of non monetary value, such as contact information. This allows the marketer to play the long game of capturing a lead that can be nurtured.

The nurturing of the relationship continues via email marketing and often marketing automation, until the lead becomes an opportunity that can be closed during the customer’s buying cycle. Understanding the buyer’s cycle is another article entirely, but it suffice to say it is perhaps the most critical time for content and digital marketers.

42% of B2B content marketers report that they segment content by stage in the buying cycle

Source: Top Rank Blog

Content marketing is often used to:                

Achieve website traffic goals

60% of B2B marketers use content marketing to achieve website traffic goals.

Source: Marketing Profs

Generate additional sales

 43% of B2B marketers use content marketing to achieve sales goals.

 Source: Content Marketing Institute

Get a greater return on marketing dollars spent (ROI)

Per dollar spent, content marketing generates 3 times as many leads as traditional marketing.

 Source: Leaders West

The ultimate goal for a content marketer is to become better than their competition at solving people’s problems. Once a company is considered a source for valuable information, and a thought leader… brand trust and sales are next to arrive.

“Content builds relationships. Relationships are built on trust.

Trust drives revenue.” – Andrew Davis

Content marketers remember to treat their communication with customers like they would any relationship… they nurture the relationship. The relationship was built on sharing quality content, which is why they take the content their business is putting out there, very seriously.

Statistics tell us that even small companies have turned to content marketing.

Companies with fewer than 10 employees typically allocate

42% of their marketing budget to content.

 Source: Marketing Profs

Remember that content marketing is used to build significance and impact over time. Marketers are building relationships and trust by becoming someone that people turn to for quality information and assistance.

What fueled the rise in content marketing?

The Decline in Traditional Content Marketing

Robert Rose explains content marketing this way:

“If traditional marketing and advertising is telling the world you’re a rock star.

Content marketing is showing the world that you are one.”

It is no secret that traditional advertising effectiveness is on the decline. It is a trend fueled by a myriad of factors ranging from consumers having more control than ever before (and a subsequent unwillingness to be interrupted) and consumers having TIVO, email spam folders, caller ID, national do not call lists, ad blocking software, satellite radio and other technology to lesson the likelihood they will be bombarded with advertising and interrupted.

They are canceling print newspapers and magazine subscriptions. Traditional advertising, and outbound selling, is working less and less… so marketers have been forced to identify new ways to connect with customers.

70% of consumers say they prefer getting to know a company via articles rather than ads

 Source: News Cred

Content marketing is becoming a great equalizer. It evens the playing field against a myriad of claims and interruptions. It’s no longer enough for business to say they’re the best… they have to show it through the quality of the content they’re sharing.

As it is, content marketing is still advertising, just… modernized to convert casual readers, into paying customers, create fans, followers and loyalty. In this way, content marketing is demonstrating the ability to be more powerful than traditional advertising, and provide a greater return on marketing dollars invested.

Is Content Marketing right for you and your business?

If you are a company that relies on the arrival of new leads to maintain and grow your business, Content Marketing may be for you.

Content must be relevant, valuable and of high quality if you want to impact buyer’s behavior in your favor. Buyers have access to the widest range of information and services ever collected thanks to the internet. Google and search has changed how buyers shop and how companies market.

The entire Search Engine Marketing (think SEO and PPC) industry exists because buyers relentlessly search for quality content on the internet. Buyers will complete a great portion of the buying cycle long before actually contacting a company. As a result, having your content and company “found” on the internet, has quickly become a necessity to many businesses.

So you know what the buzz is all about and that content has quickly become one of the most effective ways for brands to connect and build credibility with prospects and customers. Content and online search go hand in hand.

You see that statistics of the large number of brands using content marketing to drive website traffic, leads and new sales. …and there’s no end in sight.

If you want to explore how content marketing would do the same for your company…contact us for a free, 1 hour strategy session to outline your plan.

About MarketCrest:

MarketCrest is a Marketing & Consulting Services firm focused exclusively on strategies that drive revenue growth. Simply put, we exist to help you compete and grow and we expect to be held accountable for your improved performance.

MarketCrest also provides Marketing Automation and CRM solutions, and services for clients. Learn more, and receive a free 1-hour consult with a marketing strategist.

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