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marketing techniques
Digital Marketing

The Best Digital Marketing Techniques: Free Tips From a Professional Consultant

In today’s digital world, you have to keep on top of different digital marketing techniques to stay relevant and reach out to your target audience. Experts project Google to have a 32.4% market share of the net digital ad revenue worldwide in 2018. It remains the biggest search engine in the industry. With the digital age, it’s important to switch

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website strategies
Email Marketing

5 Website Strategies for Better Results

Your customers are online – and it’s your job to reach them, capture their attention and cultivate a relationship. In this post, our resident marketing experts explain how you can do exactly that by employing these five website strategies: Making your website mobile Harnessing the power of content Using smart calls-to-action Being social media-savvy Keeping tabs on your competitors Each

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seo basics
Search Engine Marketing (SEM)

Your Guide to SEO Basics for Small Business Owners

Search engine optimization, or SEO, is part art and part science. It involves creating content for your website that’s optimized for search engines – but part of good SEO is optimizing your content for readers, too. Learning SEO basics isn’t terribly difficult, and it definitely pays off. So where do you start? SEO Basics: What You Need to Know About

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Dallas Marketing Agency Experiencing Record Setting Start to 2018 copy
Award

Dallas Marketing Agency, MarketCrest, Experiencing Record Setting Start to 2018

2018 has been packed with excitement for the MarketCrest, LLC team. So far this year, the Dallas Marketing Agency has added valuable staff to the team, onboarded several new clients, won a number of awards, and had its President, Scott Berry, named as a grand jury panel member for The International Muse Creative Awards (MCA).   MarketCrest is a multi-award-winning,

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How to Get Started with Digital Marketing
Content Marketing

How to Get Started with Digital Marketing

What is Digital Marketing? Digital marketing encompasses a broad range of marketing strategies associated with the internet that are designed to target and engage specific consumers. Attention-grabbing websites uncovered during Google searches, customized email programs, and social media are becoming universal elements designed to engage existing customers and attract new ones. Unlike traditional mass marketing strategies like TV, radio, and

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Free Tips From a Digital Marketing Consultant
Inbound Marketing

Free Tips From a Digital Marketing Consultant

Best Digital Marketing Techniques: Free Tips From a Digital Marketing Consultant Learning about the best online marketing techniques doesn’t have to be expensive. These free tips from a professional consultant can help you get started. In today’s digital world, you have to keep on top of different digital marketing techniques to stay relevant and reach out to your target audience.

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business trademark
Brand/Logo Design

Trademark Attorney: Four Trademark Questions for Growing Businesses

  By Eric Perrott, Esq. We have a special guest author today. MarketCrest has known Eric and his law firm for years. Actually, Eric was the attorney that secured both of the MarketCrest registered business trademarks.   He is a business trademark attorney with Gerben Law Firm, PLLC. Eric counsels clients on trademark and copyright law issues and provides business trademark

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The Ultimate Guide to Online Reputation Management

Welcome to the world of online reputation management, where one ill-timed tweet or potentially offense comment back to a reviewer can easily cost you your entire business. In today’s world especially, it can be tough to know the best way to manage your brand’s reputation online. How can you ensure that you defend yourself and your business practices, while also making

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10 Reputation Management Tips From An SEO Expert
Email Marketing

10 Reputation Management Tips From Seasoned Veterans

  Ninety-seven percent of consumers in North America read online reviews to learn more about a business. If you are not taking an active role in how your business is being perceived online then it’s time to start. Our clients agree that Reputation Management is vital to succeed online today. In this article, we have compiled helpful tips to help

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Lead Conversion
Website Design & Development

How to Reduce Your Bounce Rate and Improve Your Lead Conversion

Do you want to reduce your website’s bounce rate and improve your lead conversion? If so, you aren’t alone. Bounce rates measure the number of users leaving your website after viewing only one page. According to ConversionVoodoo, the average bounce rate in the e-commerce industry is 33.9 percent. Even if you are on par with your competition, you will still

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