By 2026, most law firms have at least encountered the idea of practice area silos. Far fewer have implemented them in a way that consistently improves rankings or generates qualified leads. When silos are built well, they help search engines understand what a firm does, who it serves, and when its pages should appear. When they are built poorly, they
Executive Summary If Domain Authority and Domain Rating are no longer reliable predictors of organic success on their own, the obvious next question is what has taken their place. In practice, the answer for law firms is topical authority. In 2026, Google and AI assisted search systems increasingly reward websites that demonstrate deep, focused expertise around specific subjects, especially in
Over the past few years, law firm SEO has quietly but materially changed. Metrics that once explained growth now require context, tactics that once worked reliably no longer perform the same way, and AI‑influenced search has altered how expertise is evaluated and surfaced. This five‑part series was written to clarify what actually matters for law firms in 2026 and 2027,
By Scott Berry, CMO at MarketCrest, with guest Kelly Brubaker, Fractional CFO/CPA at Profit Scale Thrive Running a law firm shouldn’t feel like you’re coaching a championship team…alone. Yet most immigration and family law owners are calling every play with no trusted advisors in the room. This summary from one of our top episodes of The Law Firm Growth Lab
For immigration lawyers, the process of acquiring new clients is a vital aspect of expanding their legal practice and maintaining competitiveness. The abundance of marketing strategies and tactics available can, however, be overwhelming, making it challenging to determine the best starting point. In an effort to assist you in navigating the realm of legal marketing, we have compiled a list
MarketCrest, LLC, an international award-winning digital marketing firm specializing in revenue growth for law firms, is proud to announce the launch of its innovative Solopreneur Marketing Program tailored specifically for solo practice lawyers. Recognizing the unique challenges solo practice lawyers face, MarketCrest Owner Scott Berry developed this specialized program in collaboration with Lucine Aghajanyan from LT Global Practice Management. “We noticed that many solo
You always have options. Some ideas are easy to implement or test, others are hard. Some have a minimal impact, and others have a huge one. Some are virtually free of charge, and others are expensive. Find the right balance, but please avoid the “next shiny idea” syndrome. It’s better to be great at a few things than mediocre at
MarketCrest, LLC, an internationally acclaimed marketing agency based in Dallas, Texas, is proud to announce that Scott Berry, the company’s CMO and Founder, has been featured on the CMO Network Podcast to share some of his key marketing insights. Results-Oriented Marketing Leadership In a compelling session titled “Results-Oriented Marketing Leadership: A Proven Path for Growth”, Scott shares invaluable insights acquired
2023 was an amazing year for the MarketCrest team! We got new team members, new clients and new awards! With immense pride, we’re happy to announce that in 2023, we won four prestigious awards, two each from the Vega Digital Awards and Muse Creative Awards! A Quintessential Blend of Strategy and Creativity The awards we’ve received include: Muse Gold Best
In the dynamic and fiercely competitive business landscape, the significance of skilled marketing personnel cannot be overstated. Individuals who possess a unique blend of creativity, strategic thinking, and a deep understanding of consumer behavior are the need of the hour, and with companies such as MarketCrest, LLC, the presence of exceptional marketing personnel is vital to propel businesses forward. At
