Why Hiring an SEO Agency is the Secret to Growing your Business

SEO agency

Being a business owner requires wearing many hates. Some you can wear well, others you will need to pass on to someone more qualified.

How your business is represented can make or break your brand. Branding is your calling card and is often equated to meeting someone in person and handing him your business card.

The difference is, instead of meeting one person, you are meeting hundreds, thousands or many more. This is why your SEO strategy is best left to an SEO agency.

If you are tired of winging it and want to have your SEO done right, continue reading for reasons why you need to hire a professional.

You’re at the Bottom of SERPs Rankings

SERP stands for search engine result pages. A business with an online presence needs to be concerned about their ranking.

In the digital age, when consumers are in search of a particular service or product, they generally do an online search. The goal is to have your business appear on page one of the search results page.

Unfortunately, many business owners do not understand the importance of having a high ranking.

Studies show that 75% of users limit their search to the first page of the search results. An SEO agency will be able to implement a plan to get your business website to page one on Google and other search engines.

You Did Not Know Your Business Needs a Google My Business Page

If you asked, “What is that?” you need an SEO agency working for you.

An SEO service that is provided to businesses is Knowledge Graph Optimization (KGO).

KGO is how the SEO industry labels Google My Business Page (GMBP). Your business contact information, social media links, images and more, appear in the right side column of Google SERPs, when someone enters your business name.

Your GMBP can also include a Google Map, reviews and more. The process of setting up the feature begins by submitting a request to Google and going through a verification process.

A trained SEO strategist can get this done for you in no time. Now, when someone searches for your business, they will have all of your pertinent information at their fingertips.

Your Business Does Not Have a Google Virtual Tour

A business that provides a service needs a Google Virtual Tour. An SEO agency will be able to get this done and connect it to your GMBP.

A Google Virtual Tour is a 360-degree tour of your business or service? It gives the potential customer a 3D view of what your business offers before they step in the door.

If you have ever visited a hotel website, chances are there was a 360 tour option to explore guest rooms, site amenities and more. Realtors are also taking advantage of this feature.

Outsourcing SEO services can take the legwork out of this and other strategies by connecting you with professional photographers and videographers.

Your video can also be used on your website, social media and at trade shows.

An SEO Agency Can Link Your Social Media Accounts to Your Website

Today, social media is a very important aspect of brand awareness and marketing. Social media platforms such as Facebook, Twitter, Instagram, and Pinterest are SEO must-haves.

Social media helps extend your marketing reach. When used correctly it extends the reach of your website content.

Another portion of your SEO strategy will be to post links from your website to your social media pages. This will place content in front of an audience that may not know about your product, services or website.

Optimization

By optimizing your blog pages and more, via social media, you increase traffic to your website when people click on the links. The more your website links are clicked, the higher the website goes in SERPs.

SEO services can direct you to which content will do best on each social media platform. Example, professional images loaded to your website can be used on Instagram and Pinterest to promote your brand.

Links on your website for sales and promotions can be promoted via Facebook and Twitter by purchasing ADs on those platforms.

Create a Link Building Strategy

Agencies offering SEO services should also provide link building strategies to help improve your rankings. They also guide you in how to place links in the content on your websites.

There is more to link building than simply linking to outside sources within your website blog and other content blocks. You will need to understand the rankings and usefulness of the sites being linked to.

Linking also includes incorporating links from your website into new content you are producing.

Although link building is only one of many SEO tactics to improve your SERPs, the use of backlinks has been tested and proven to be an important part of your SEO strategy.

You Need Regularly Scheduled Website SEO Audits

Once you have your website optimized for SEO juice, you will need to have regularly scheduled audits performed. The purpose of SEO audits is to ensure your current strategy is still netting the best results.

Some things your SEO agency will check for in the audit are your current SERPs ranking and ways to improve it.

They will also check to ensure you are not using broken links to other websites. In addition, your page links will be checked for optimization. Also, a test can be run to see what websites may be using your webpage links.

Other tools will include keyword usage and the usefulness of your social media strategy.

Are You Ready to Get the SEO Help You Need?

We have pointed out reasons why your business may need to hire an SEO agency to improve your SERPs ranking. Finding the right service provider is like finding the right accountant.

There are plenty of companies on the market, but which one is right for you.

MarketCrest is a full-service marketing and consulting firm that offers SEO services. If you are ready to take your brand to the next level, click here to schedule your free one-hour consultation today.

SaveSave

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

10 Signs It’s Time to Hire An SEO Agency

SEO agency

Even as digital marketing has taken over the marketing world, nearly a quarter of all businesses still aren’t using social media or SEO. Without an intelligently structured marketing strategy, companies could be wasting time or valuable advertising dollars.

If you’re not actively optimizing your website for search engines (SEO = Search Engine Optimization), you may need to hire an SEO agency to help ensure you get a return on your website and marketing investment.

Search engine results are becoming the primary way consumers find out about businesses. Even a longstanding business with talented staff and good customer service can’t hope to compete with peer companies that are investing properly in SEO. 

If you’re not appearing at the top of the search engine result pages (SERP) or if you are not seeing your digital marketing dollars convert to sales, your online strategy might be trashed. 

Here are 10 signs that it’s time to call an SEO agency to solve your problems.

1. You Aren’t Consistent With Both On-Site And Off-Site SEO

Your SEO strategy is more than just installing a plugin to your website.

SEO is technical and should include optimization of your website pages (“on” your website) and your backlink profile (which is “off-site”).

To make matters worse SEO is ever-changing so you HAVE to stay on top of it. 

“The most attractive website in the world won’t provide a return on your investment if it can’t be found.”

Sadly SEO isn’t something you can learn, or perform on the weekend between yard work and the football game.

Your work must be accurate, consistent and plentiful.

It will involve knowledge of WordPress or HTML programming, SEO best practices, apps to support your work and analytics, fresh website content, social media promotion, a network of local and relative directories plus blogger outreach. If you can’t dedicate regular time each month to perform these task properly, hire someone to help before you lose too much business.

And you will miss business if your website is the industry’s best-kept secret.

2. You Got An SEO Penalty!

Search engine optimization has rules. Google will punish companies that break the rules in an attempt to fluff their rankings… even if it was unintentional.

Penalties will mean that Google will artificially lower your rankings until you fix the issue.

Learn from your mistakes and avoid incurring Google penalties for duplicate content, keyword stuffing and “black hat SEO”. Black hat is the industry term for cheating and Google will make you pay dearly if you try a tactic that you heard was the “key to great SEO”. 

Don’t worry. If you get penalized, you will get an email in your Google Search Console inbox. if you don’t know how to find your inbox, you’re already toast 😉

3. You’re Only Focused On Content

So we are on the same page… hiring an SEO agency will help you improve your content marketing strategy and results greatly. But pumping our content does not equal good SEO or increased website traffic.

Your content must be informational and helpful to your target audience. Topics must be created with great care to ensure you will be viewed as a trusted source and that your content will be consumed (read, watched, heard etc.).

SEO agencies have software that can blow your mind. They can provide you with topics people are searching for, how often the topic is searched and the details about those searching. Their software can show you the most read and most shared articles.

Want to know which of your competitors have the best online profiles and what type of audience they are targeting?

Trust us, this is only the beginning. It gets borderline creepy, but information is power. If you want your website to attract the most traffic in your space… create the best content; produce it in the form your audience likes to consume (copy, audio, video, ebook, on and on) and promote it properly. 

4. You Don’t Have Time Or Skills For SEO

Not every talented business owner has the technical skills for SEO or the time to develop them. You’ll need to know basic elements of web design, development, mobile optimization, backlinking, conversion rate optimization, copy readability, metadata and more.

You can do it…it just takes time.

While juggling the rest of your business affairs, be careful not to invest too much time and effort on something that you could outsource to a professional.

There is only one You.

If you want to improve your search engine results without having to take a basic web design class in your copious free time, it might be worthwhile to call in the pros.

5. You Can’t Prioritize SEO

A major factor in inbound and content marketing is SEO. It’s become a priority for almost every company and in order to remain competitive, you must have content creation and distribution prioritized.

Be honest. This might not be possible with your workload.

Your marketing department might already have their hands full.

If this is the case, it’s time to call an SEO professional and let them take the wheel.

6. You’re Not Getting Results

Even a business that has taken the time and effort to follow all of the so-called “experts” regarding optimizing their web presence can fail to produce results.

Sometimes it’s important to know when to stop wasting valuable resources. If your marketing investment is not providing a measurable and definitive ROI (return on your investment). Get help now.  

7. SEO is Changing Too Fast For You

Perhaps your budget only allows you to spend one week a year looking at your SEO status. Meanwhile, Google is changing their algorithm every 12 hours.

That means you could have missed out on 600 change cycles since the last time you restructured your own SEO.

If you don’t have the time to devote to this, you shouldn’t give in and let your rankings suffer. Hiring someone who is an expert in SEO can check in with you on a monthly basis or more often if you think that would help.

8. You Know That You Might Be Subject To Problems

If you run the kind of site that has had problems with spammers attacking your message boards and comments, you know you need SEO help.

Companies that allow customers to post content can be abused to improve spammers’ own results. That duplicated content or spammy posting can damage your search rankings.

Having an SEO expert to consult can help you avoid these issues. They can help to spam-proof your site and ensure that posters aren’t leaving duplicate content behind.

9. You’ve Skimped On Local SEO

Every local business has to know something about local SEO. Your SEO rankings shouldn’t be compared to huge international firms or companies located 10,000 miles away. Google knows this too.

In order to meet your customers where they are and end up in local search results, you need to be targeting locally. If you’ve been spending your time trying to market against the biggest companies in the world, you’re wasting advertising dollars.

Hiring an SEO agency can help you get think globally and act locally.

10. Your Keywords Aren’t Working

Depending on the field you’re working in, your keywords might be too general or not giving you the results you want. Banging your head against the wall won’t get you there. Calling an SEO agency will.

SEO experts know the way to help improve your keywords to get you the search results you want.

Hire An SEO Agency And Focus On Your Business

Calling an SEO expert isn’t an act of throwing in the towel.

It’s the exact opposite.

Your priority needs to be delighting your customers.

If you’re still trying to figure out what type of agency to hire, contact us for a free, no sales pitch consultation and tips for finding the right one.

 
 

SaveSave

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

How to Use On Site and Off Site SEO for Lead Generation

off site seoLooking to bring in more visitors to your website?

Then you probably know about Search Engine Optimization (SEO) and how its goal is to rank your site higher in major search engines like Google and Yahoo.

But do you know the difference between on-site and off-site SEO?

On-site SEO is the process of using mechanisms on your website to try to bring in more internet users. Off-site, on the other hand, is attempting to do the same through tools not found right on your site.

Using both can lead to better SEO results and lead generation than you’ve ever experienced. Avoiding one or using them together poorly can derail your SEO efforts.

Here’s how to use both for lead generation.

Content is Key On-Site

When people talk about SEO, the conversation often centers on how to get people to your website. Sometimes, it’s easy to forget the importance of what’s already there.

If you have perfect SEO strategies without the content to back it up, people will leave your website as soon as they arrived. The truth is, it’s impossible to have perfect SEO without engaging and meaningful content on your website.

Think about someone coming to your website and enjoying what they see. They might come back or pass along the page that interests them–that’s potentially ten more page views from one person alone.

Plus, you need to shape your content around any SEO efforts you make. That starts with keywords.

For Keywords, Think like the Searcher

The concept of a keyword is simple: using words that are being searched for all over the internet. The internet user plugs in a term that’s heavily featured on your website, and voila! Your website pops up.

The truth is a bit stickier. Let’s say you run a fictional smoothie shop where the specialty is fresh-blueberry smoothies. You have a gut instinct that those smoothies will draw in more clients, so they should be a focus of your website.

So, you create content focused on “fresh-blueberry smoothies.” What are your prospects of drawing in a big audience of people searching that term?

Not great. It’s not that people don’t want fresh fruit smoothies. The issue is that you need to put yourself in the shoes of the searcher.

When we search term on Google, for example, we try to be as efficient as possible. “Fresh” in this example is a detail that’s great for your product, but not necessarily in the mind of someone who hasn’t yet tried your delicacy. It’s more likely someone might search “blueberry smoothie.”

Centering your SEO content around that term will likely bring better results. That’s why, when picking keywords, it’s important to meet your next customer somewhere between the most descriptive term possible and its most searched version.

Tag it Up

Tags are the goofy cousins of keywords, made famous by the hashtags of twitter. But despite how funny twitter can be, tags have an important and real impact on your on-site SEO.

Tags work in a way that’s similar to the function of keywords. By tagging a post with certain terms and phrases, you can cast a net on the internet fishing for searches interest in your content.

But there are a few caveats. Like keywords, you should try to think about what internet users are really interested in. If you can match your tag with a future client’s interests, you’ll start generating more leads in no time.

Be wary, though: if you start to add a huge number of tags to any post on your website, it’ll start to dominate your headspace and seem obnoxious to a reader. So, #trytobeefficient with your tags.

Now let’s move off-site.

For Off-Site SEO, Social Media is Key

There are well over a billion users on Facebook. When you take Instagram, Snapchat and Twitter into consideration, it’s pretty simple to assume that your page visitors are all over social media.

That’s why it’s important for you to have a presence on some of the various platforms. People will look to your page for general information and updates. Through your social media presence, you can constantly direct people back to your website.

That doesn’t mean you need to dedicate your whole work day to scrolling through boring Facebook posts. You just need to establish a presence for yourself to gain a bit more exposure.

Enter the World of Advertisement

Organic page visits are an important part of your off-site SEO. You want people to naturally end up coming across your website.

But lead generation through SEO can also happen in a more controlled way through online advertising. Pay per click advertising is one route that’s often beneficial for websites like yours.

In that context, your ads go up on another website, often in the sidebar. You’re not charged until someone clicks on that ad, which directs them to your website.

In that way, it’s a cost-effective twist in your off-site SEO strategy. It’s another muscle you can flex to help boost the number of eyeballs on your content.

Make Human Connections

Forget the numbers and tags and keywords for a second–you need to be a person. Even in the world of SEO, it’s important you know friends and peers.

Those contacts can be organic and powerful off-site leads back to your website. It’s like advertising, but better.

When respected people in your field write blog posts and link to your website, their audience will be drawn to your website. That means you are getting interested and informed people coming to your website–a more valuable client than just any other page view.

It’s the best kind of connection you can have.

It’s Time to Generate Leads

With this knowledge, you’re prepared to make a positive dent in the world of lead generation. If you dedicate real time and effort to on and off-site SEO, you’ll start to see the results, quickly. Plus, you’ll have time left to focus on your product or service or content.

There’s no reason to feel left out of the party now, even in a world of over a billion websites. Your website deserves a spot.

Looking for more ways to improve your rank? Reach out to our team for a free consultation.

What are you waiting for? Go for it!

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

How to Increase Traffic Leads And Sales Using Keyword Optimization

More inbound traffic means more leads – and this means more conversions. Here’s a step-by-step guide on why and how optimizing for keywords will increase sales.

Who wants more inbound traffic, more leads, and more sales?

If you raised your hand, then you’ll definitely want to read on and learn how to use keyword optimization to get more business.

You may have heard rumors from internet marketing circles and forums that keywords are dead. Fortunately, this isn’t the case. And even better, we’re going to tell you which type of phrases and queries to target, and how to properly optimize your website and pages for these keywords.

Don’t worry if this sounds Greek to you. All will be revealed if you keep reading.

Keywords Still Matter!

When Google released the Hummingbird update in 2013, many optimization practices were rendered obsolete (like keyword stuffing and measuring keyword density). This update changed the way Google ranks websites, shifting from away from keywords in favor of the quality and relevance of the content provided.

BUT – the update didn’t render keywords obsolete. Matter of fact, they’re still part of Google’s over 200 ranking factors.

Sure, keyword density doesn’t count for anything anymore. And keyword stuffing can get your site penalized. But, the placement of keywords is still important.

We’re going to look at how to optimize a page using proper keyword placement and best practices. But, before diving into that, a brief discussion about the different types of search queries is a must if you want to gain more business through keyword optimization.

Types Of Search Queries: What Are They? And, Why Are They Important?

Entrepreneurs and small business owners new to search engine marketing often focus too much on search volume when researching and targeting keywords.

Make no mistake: search volume is important. And, if you can find a keyword with high search volume and low competition, you’re off to a hot start! Should your website rank for it, an upswing in traffic is almost guaranteed.

But, will the traffic convert into sales?

The answer depends on the content of the ranking page and the search query. If the two don’t match, converting visitors into subscribers or customers may prove difficult.

Now, there are three types of search queries:

  • Navigational: Searches performed to find a website. Example: “Pennsylvania official website”
  • Informational: Searches performed to research info. Example: “how to research keywords”
  • Transactional: Searches performed to buy something. Example: “best smartphone $500”

If the goal is to increase qualified leads and boost sales, keyword optimization with transactional intent should be the target.

Let’s say you are a computer and hardware reseller, and you want to get more gaming graphics cards out of the shelf.

A transactional phrase with high commercial intent like “best gaming graphics card” is a good target. Whoever is searching for the phrase is more likely to buy than a user searching for an informational phrase like “what is a GPU.”

Other potential targets include:

  • Buy gaming graphics card
  • Gaming graphics card reviews
  • Gaming graphics card deals
  • Gaming graphics card discounts
  • Gaming graphics card under $200

So, pay attention to search volume but don’t neglect the type of search query and commercial intent of a keyword.

Start With On-Page SEO

We now have a clearer idea of which type of keywords to target if you want to get more high-quality traffic and generate sales.

Let’s get to the optimization part!

On-page SEO is always the starting point when you want to rank for a keyword. And, unlike external elements like backlinks (more on this later), on-page optimization relies on elements that you can control.

Here are some keyword placement and keyword optimization best practices to always keep in mind:

  • Page URL: Yes, having keywords in the URL is still a good thing. And not just for keyword optimization purposes. Microsoft’s research showed that URLs are one of the elements a searcher considers when deciding which website to click.
  • Page Title: Include the target keyword or a slightly tweaked variation to maintain a natural flow. Make it compelling to catch the attention of users, and keep the title under 55 characters so Google displays it in full.
  • Page Description: The description should accurately describe the content of the page and have the target phrase and other closely related terms. About 155 characters is a good benchmark for length. And of course, you want a clear and convincing description so users are persuaded to click.
  • Content: The content should be logical (what the user expects) and comprehensive while using the main phrase and related terms in a natural way. Don’t sacrifice grammar and readability just so you can include an exact keyword. And lastly, no keyword stuffing!

Now, there’s more to on-page SEO than placing the right words at the right places. If you want to learn more about other on-page SEO strategies you can employ today, check out this infographic which shows the 16 factors that Google and users love… and read the full Keyword Optimization article from our partner Carl Lefever here.

 

 

SaveSave

SaveSave

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail