What Are The Best SEO Services for Small Business Success?

Virtually every effective marketing strategy in 2017 includes having a proper internet presence. It’s just the way the world works. The problem is, there aren’t enough quality SEO services for small business proprietors out there.

There is a common misconception that SEO only serves large clients, at the expense of the small businesses that really need the help.

The marketplace is intensely competitive. In order to stand out and make waves, a small business needs to employ an expert SEO company. This way, they can use distinct marketing techniques to get ahead in ways that their competition may not be aware of.

Here is a comprehensive list of the most effective SEO services for small business owners:

Competitive Website Analysis

As stated before, the business world in the internet marketing age is extremely cutthroat and competitive. Small businesses without the necessary skillset can get lost in the fray.

There is no harm in assessing the SEO strength of your competitor’s website. They may be employing strategies that would be useful for your business.

You can also take advantage of weaknesses in your competitor’s SEO strategy. If they haven’t done adequate research, seize the opportunity to build a well-rounded strategy.

For example, a common weakness among businesses, especially small and locally owned businesses, is lackluster content. Many business owners assume that as long as their website adheres to commonly accepted SEO parameters, they will stand out.

But the reality is that good content trumps all. Creative, relevant content allows your website to soar high and above the competition. If your competitors do not have the strongest content, you can fill the void in your industry and become a resource for your consumers.

The more people that trust your website, the more that will visit, and the more concrete leads you will be able to generate. For small businesses, word-of-mouth marketing is a crucial asset, and it can sometimes be even more valuable than internet marketing.

But you have to build your marketing presence to get there. That’s where competitive analysis can be invaluable.

Keyword Research

Proper keyword research is the heart and soul of any SEO strategy. It’s probably the most important of the SEO services for small business owners. You should generate keywords based on your business and the services you provide.

For example, if you are a moving business, you want to be able to rank for a keyword like “moving company in (your city)”.

It’s important to rank for a diverse type and amount of keywords so that you aren’t following the exact same guidelines as your competition. Otherwise, it will be hard to stand out. You should try to rank for short keywords and long-tail keywords.

Longer keywords and phrases give you a better chance of ranking for the exact words that a potential customer would type into a search engine.

There are companies that can do keyword research for you. They will most likely use Google’s SEO analytics to determine what keyword list would suit your company.

It’s crucial that your keyword list covers those words that are common in your industry while also diving into a niche that may not be as widely utilized.

If you are marketing a product, you can use keywords to target a demographic that your competitors may not have tried to target. It’s all about doing your research and staying ahead of the curve.

Link Building

Having a number of high-quality links to other websites on your website can be a very quick and effective way to rise up the search engine ranks.

Within your content, link to credible sources or related websites that may be able to supplement information for your customers.

Do not link to competitors, rather, link to people, websites, and companies in charge of leading the conversation in your industry. The key is to build links to websites that will make your website look better.

You want to enhance your content with links, not steer your audience away from your product or service. You will be rewarded by Google’s search engine algorithm if you have employed high-quality links.

If you have a website that ranks highly while also providing your audience with good content, others in your industry may want to link to your websites.

The more of these relationships you have, the more visibility you will have and the better off you will be.

Optimization

Once you have the knowledge to build a great website in accordance with SEO standards, you have to be able to implement them.

For example, you cannot make the mistake of over-saturating your website with keywords. Not only will the quality of your website suffer, but you will likely not rank as high as you might think.

An optimized website features all the image tags, meta descriptions, and metadata that will take your website to the next level. There are set rules to optimization that can reap high rewards when followed.

But the important thing to remember is that if you have a good website with good content that follows SEO rules, you will have a leg up over many others in your field.

Optimization is key for long-term success in online marketing. But without good content, it doesn’t really matter how high you are ranked. If your website is poor, you will lose credibility. But an excellent website is only the first step.

SEO Services for Small Business Success Mean Little Without Accurate Reporting

For a small business, an effective website works like a sales pitch. It’s a chance to showcase your product or service in a tasteful way.

Because of this, you want to make sure that as many people can see your website as possible. Utilizing these SEO services for small business success listed above are key.

But once you have implemented them, you should have a system in place to track your progress. It’s important to periodically conduct an SEO audit, just to make sure that your website is performing correctly and steadily generating leads.

Click on our social sharing buttons to share this post and continue the conversation or get started! Request a free SEO audit or consultation.

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

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Here is How SEO Audits Can Jump Start Your Lead Generation

SEO Audits

SEO Audits can be more than technical– they can seriously improve the user experience, resulting in more conversions. Here’s the inside scoop on how:

Our SEO leader, Carl Lefever knows running a well-functioning website on your own (especially if you aren’t a web designer), is difficult

…period.

Sure the topic is a tough one but having a lead generating website to give your small business a leg up is also an necessity in this day and age.

It doesn’t have to be quite so difficult. There are a TON of resources out there to help optimize your business website and market your firm.

When it comes to online marketing, you can’t dismiss the SEO auditing process and expect to be successful.

A proper SEO auditing strategy could uncover the exact adjustments your site needs to improve functionality…and focusing on enhancing the user’s experience can seriously boost much-needed traffic.

Are you ready to learn more about SEO audits and your website? You’ll end up reaping the benefits of SEO audits before you know it!

SEO Audits and the User Experience

SEO audits the UX The process of a Search Engine Optimization (SEO) audit is sorta like having a really great proofreader go over your entire website. SEO audits are performed via marketing services or through SEO audit software.

Standard SEO audits are usually broken down into three groups.

  • Technical Audit

The technical aspect of SEO audit includes SEO tactics, caching, checking databases, hosting, and mobile compatibility.

  • Content Audit

Content checks for SEO audits include proper link use, meta data, customer engagement, website usability, and conversions.

  • Link Audit

Links are important within SEO auditing. Things like link analysis, history, click patterns, and internal navigation are often included in an SEO audit.

A very, very basic analysis will begin with a technical audit and only focus on factors like missing links or 404 error messages. A more extensive SEO audit will include improving the experience for the customer.

Customers are obviously living people with emotional responses to everything, including the purchase of a product or service. Performing a well-rounded SEO audit that concentrates on technical website function as well as emotional connections with consumers will benefit you greatly.

The Benefits of SEO Audits

There are a ton of benefits to SEO audits.

  • Your website will get a serious transformation.

An audit will evaluate the content and technical performance of your website. You’ll have an opportunity to see what needs improvement and what doesn’t, and improve the structure you already have.

  • Search Engine Optimization Will Improve

SEO is key when it comes to marketing. By going through an SEO audit, you’ll have the chance to check for missed opportunities and excesses of keyword stuffing or bad links.

  • Conversions Will Start Happening

One of the best benefits of SEO audits is increased conversion. You’re finally going to be able to evaluate how well your website performs when it comes to generating leads and you’ll also be able to spot weaknesses in your landing pages.

Conduct a Basic Assessment

Before diving into a full blown SEO audit, it helps to perform a content assessment. Don’t worry, you don’t have to be super tech savvy to perform this assessment. Let’s break it down into a couple questions you should ask yourself, shall we?

  • How good is My Website Content?

As a company owner, it helps to put yourself in your customers’ position. When you view your website, pretend you are an individual visiting for the very first time.

Were you satisfied with the information provided to you? Was the content easy to read? Did all of my questions about a product, hours of operation, etc. get answered by content on the site?

Website content should be entertaining, written well, and thorough. Don’t stuff fluff into your content. Consumers want their questions answered and their need for information satisfied, and that is your website’s job.

If you’re not the greatest writer on the planet, consider hiring a freelance writer or blogger to create readable and concise content for your website.

  • Is there some SEO action happening?

Search engine optimization is really important. Check your analytics to review how well keywords are generating traffic. Check to see if you have an adequate amount of keywords within URLs and page titles.

Decide if a website audit is right for you.

If you’re satisfied with the state of your website and the traffic you’re getting, you may not need an SEO audit. However, if you are desiring a greater amount of traffic, an SEO audit will provide you with the information you need to optimize your website to increase your organic search traffic.

Are you ready to get started? Request a free SEO audit or consultation.

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

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2017 Hermes Creative Awards – MarketCrest Team Wins

MARKETCREST, LLC IS ANNOUNCED AS A 2017 HERMES CREATIVE AWARDS GOLD WINNER IN THE BLOG (OVERALL) CATEGORY AND HONORABLE MENTION IN THE DIGITAL MARKETING CAMPAIGN CATEGORY

McKinney, TX, UNITED STATES, May 2,
2017 /EINPresswire.com/ Hermes Creative Awards recently
 announced winners in the 2017 
international awards competition for 
creative professionals involved in the 
concept, writing and design of traditional
 emerging media.

Hermes Creative
 Awards recognizes outstanding work in
the industry while promoting the 
philanthropic nature of marketing and communication professionals.

Hermes Creative Award MarketCrest

There are over 6,000 entries from throughout the United States, Canada and numerous other countries in the Hermes Creative Awards 2017 competition.

Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

“We see the results every day but its important to realize that you really aren’t ‘best in class’ until your clients or independent third parties say you are.”

MarketCrest President, Scott Berry

MarketCrest, LLC, a McKinney, TX marketing consulting and marketing services firm with clients across five states, and one in the UK, were eager to showcase some of the recent creative work being delivered to clients. The team, led by President Scott Berry, decided to submit one of their case studies as an entry in the 2017 competition.

“We’re proud of the creative content we produce for clients. We see the results every day but its important to realize that you really aren’t ‘best in class’ until your clients or independent third parties say you are. Congrats to our Marketing Coordinators Rachel Thomas and Hayden Smith along with our copywriting team. Our client is excited and reaping the rewards as well. Its an honor to be on the 2017 Winners List.” said Mr. Berry.

Hermes Gold Winner MarketCrest

MarketCrest’s award winning submission highlights the impact of a Re-Shoring campaign designed and managed for plastic injection molder, GreenLeaf Industries.

The case study can be found on the MarketCrest website at http://www.marketcrest.com/greenleaf-industries-case-study-award-winning- campaign/

Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals.

AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the profession.

As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations.

Hermes entrants are not charged entry fees to enter work they produced pro bono. In addition, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition.

AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

Winners are selected from 195 categories grouped under advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media and pro bono.

A list of winners can be found on the Hermes Creative Awards website.

Hermes Gold Statuette MarketCrest

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

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Marketing Consultant and Services Provider, MarketCrest Hires Graphic Design and Promotions Coordinator, Hayden Smith

Hayden Smith MarketCrest Graphic Design and PromotionsMarketCrest, LLC has accomplished a great deal already this year, including relocating the company to Downtown Historic McKinney and recently participating in the Chamber’s ribbon cutting and grand opening as an official McKinney, TX business.

The firm provides marketing consultation and services that include website, SEO, PPC and social media management to businesses across the U.S. The past few years have been fruitful and fun for the McKinney, TX Marketing Agency.

To support increased demand for content and web work, the firm hired a new Graphic Design and Promotions Coordinator.

Hayden Smith, the Coordinator, graduated from Texas Tech in December 2016 with a Bachelors of Arts in Advertising and has recently moved back to North Texas to start his career.

“I am excited for this opportunity and look forward to being an integral part of the MarketCrest team and delighting our clients,” said Smith.

His role includes copy and web design, email & social media marketing, advertising, graphic design and promotions.

“We’re excited to add Hayden to the team! He’s going to be an asset and our clients are going to love his work.,” said MarketCrest CEO, Scott Berry.

MarketCrest, LLC is an award winning, full-service marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

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Social Media Marketing firm in McKinney, TX MarketCrest, provides leader for Online Branding Event

social media marketing online branding event

On Tuesday, April 11, 2017 the McKinney, TX Chamber of Commerce is hosting an “Optimizing Your Online Brand” workshop for local business owners.

The goal of the online branding workshop is to “learn to make the most of your Online Brand.”

MarketCrest CEO, M. Scott Berry has been invited to be one of the three featured speakers at the event.

The topics of conversation for the panel discussion will be:
• Website Optimization by Kerry Cassuto with Pro Marketing Links
Social Media Marketing with Scott Berry of MarketCrest, LLC
• Claim & Customize your McKinneyOnline.com Business Profile with Maxx Henry-Frazer

MarketCrest, is full-service digital marketing firm located in Historic Downtown McKinney Square that focuses provides online marketing solutions including Marketing Consulting, Web, SEO, Content Marketing and of course, Social Media Marketing and online branding.

Before opening MarketCrest, CEO Scott Berry had been involved in the advertising and marketing industry for 25+ years and has been a featured speaker at many local and national events throughout his career.

This opportunity is especially exciting because it is Berry’s first scheduled speaking event since relocating MarketCrest to downtown McKinney and joining the McKinney Chamber of Commerce.

For those interested in attending the April 11th online branding event, it will be held from 8:30 a.m. to 11:00 a.m. at the Holiday Inn & Suites at 3220 Craig Drive, McKinney, TX.

Tickets for chamber members are $15 while tickets for non-members are $25.

McKinney, TX Chamber of Commerce online branding eventFor more information on the online branding seminar please visit McKinneyChamber.com

 

MarketCrest, LLC is an award winning, full-service digital marketing firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help clients compete and grow and we expect to be held accountable for their improved performance

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Online Marketing Firm, MarketCrest, Participates in Ribbon Cutting Event

MarketCrest Ribbon Cutting Event McKinney, TX

MarketCrest, LLC an online marketing firm located in the Historic Downtown McKinney Square participated in a ribbon cutting and grand opening event on March 9, 2017 to celebrate their new offices.

The event was hosted by the McKinney Chamber of Commerce of which MarketCrest is a member.

With several dozen Chamber members in attendance, as well as MarketCrest staff, family and friends, the 105 S. Tennessee St. event was full of energy and excitement.

“I’m glad that you were able to come and celebrate with us. It’s a big deal, to be joining the historic downtown community.” said MarketCrest CEO, Scott Berry.

The company’s expansion created a need for a new office space and MarketCrest was officially relocated to the Historic Downtown McKinney, TX Square in November of 2016.

The Ribbon Cutting event, hosted by the Chamber of Commerce, was simple and elegant, yet celebrated everything that MarketCrest has accomplished in its growth and new location.

A rooftop champagne toast and lunch finished out the celebratory day, but for now it’s back to business in the new MarketCrest office.

As an online marketing firm in McKinney, MarketCrest provides marketing consulting and services such as content creation, SEO, PPC, website and social media management. The firm works primarily in the small business and legal fields.

MarketCrest also provides marketing consultation for start-ups associated with The Werx in McKinney, TX.

In addition, on April 11th, Scott Berry will be part of the panel for a Competitive Edge Business Seminar “Optimizing Your Online Brand” which is hosted by the Chamber and located at the Holiday Inn & Suites in McKinney.

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Boost Pay Per Click Conversions By Avoiding These 4 PPC Mistakes

PPC Pay Per Click MistakesIf you ‘d like to get pay per click traffic, you need to know about the most common errors businesses make– and how to avoid them. Avoid PPC mistakes here!

Anyone with an online presence knows that traffic matters. We’re living in a world with 3.5 billion internet users. That’s a lot of eyes.

Internet advertisements expose your product to more people and generally create more sales. It’s a simple concept, but one that gets mishandled all the time.

When most people think of increasing traffic, they’re looking to build their organic traffic. And, rightly so. It’s a great strategy to attract potential leads, and SEO is too important to ignore.

We’re not talking about SEO though. Most web focused businesses already have a decent SEO strategy, even if there is always room for improvements.

Pay per click ad campaigns can drive high value visitors with the greatest likelihood to convert. Make the most of your pay per click ads by avoiding these common mistakes. 

Our focus is on how bungled most pay-per-click campaigns are.

In 2014, 10 percent of surveyed companies said they planned to increase their PPC budget for the upcoming year. The rest of those businesses misread the market.

Seventy percent of surveyed businesses ended up increasing their PPC budget in 2015.

We think this increase in spending is likely related to the growing number of mediums allowing businesses to get pay per click traffic. It’s a good thing for smart advertisers and a bad thing for naive ones.

Not only did most companies not see the PPC success coming last year, but now they have to catch up with new and ever evolving platforms. It’s not going to be a smooth few years for small businesses without the large budget to adapt.

So we’re stepping in, so we can champion for the little guy. We’ve broken down the two biggest mistakes we see that prevent people from getting pay per click traffic.

You Aren’t Using Mobile to Get Pay Per Click Traffic

Mobile traffic represents 51 percent of our digital media consumption daily, yet some people still choose to ignore it.

Don’t be one of those people.

In fact, in 2015 Google disclosed that mobile searches had outpaced desktop searches on its platform.

Another study showed mobile platforms make up an estimated 58 percent of U.S. online searches.

The shift in users device preference means businesses either adapt or suffer. The number of resources you’re putting into mobile ads per year needs to increase drastically.

We’re seeing more and more studies come up with numbers supporting mobile’s ability as an advertising platform. An astonishing 93 percent of people who use a mobile device for research go on to make a purchase.

That’s an unheard of percentage. Conversions are what make pay per click campaigns worth running, and with mobile, they’re easier than ever to come by.

The results of a Flordia law firm provide substantial proof to any doubters that these studies aren’t one-off anomalies.

When the law firm increased mobile ad bids by 25 percent their conversion rate tripled, their click through rate increased, and their cost per click decreased. New customers also increased by 149 percent.

That’s an increase in business and a lowering in cost across the board. You don’t even have to question why this works so well for small business, just understand the results and climb aboard.

Confusion About Keyword Targeting

Keywords are important. So important that we’re using them right now in this article.

Pay Per Click and Keyword mistakesPeople don’t realize that your keywords and how you apply them are the fundamental basis of your marketing. Everything goes through a search engine, and your ad success is going to depend greatly on what people are searching for.

You have two basic choices when choosing keywords, short-tail, and long-tail.

The highest Google AdWords bid on a keyword is for “best mesothelioma lawyer,” at $935.71 per click. That’s a short tail keyword and an unheard of price for a small business budget.

There’s just no way to compete with companies like Progressive or Geico, but you don’t have to.

Long-tail keywords cost significantly less than short-tail, and also help target customers likely to purchase your products.

That’s the easy part, though. Once you’ve established a keyword you must know how to use it.

We feel that half the battle to using keywords correctly has to do with budgeting.

Championing what’s called a “broad match.”

It’s a feature that displays ads based on keywords that are similar to your desired text string. If your keyword is “black sweatshirt,” and someone searches for “black sweatpants,” your ad could still appear.

Bing Ads has reported companies receiving as much as 57% of their total impressions and 43% of their clicks through broad match.

That’s a great statistic for those with money to burn on failed conversions. People will be less likely to purchase sweatpants if they were searching for a sweatshirt.

Instead, try out phrase match and negative match targeting.

Phrase match only shows your ads if the search incorporates your keyword. Our example “black sweatshirts” ad would appear in a search for” buy black sweatshirts,” but not “buy black sweatpants.”

Negative matching allows you to exclude keywords altogether. For example, when people searched “red sweatshirts,” you could exclude your ads from appearing.

In theory, these keyword options will make sure you only pay for ads that target your demographic.

Not targeting better ads  – Google allows businesses to use customer email addresses 

Create lists with the Google Display Network that tell the platform what ads to serve based on specified criteria. Customers who have added an item to their shopping cart in the past thirty days can be specifically targeted with unique ads.

Health food service, Julian Bakery, saw a 35 percent increase in conversions using Google Display Network.

Avoiding cross-matched target ad groups can further this success. Try to target the most specific demographics you can without overlap to save money and increase conversions.

Small business will never be able to go shot-for-shot with massive corporations. This doesn’t mean we’ll fail, only that our pay-per-click strategies need to stay savvy and mistake free. Keep in mind these two mistakes and take steps to avoid them to watch your traffic grow.

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Combine PPC and SEO for Your Best Results Yet

 

PPC and SEO

We’re taking a deep dive into why PPC and SEO are a match made in heaven. Read on for the search knowledge you need to jump start your marketing campaigns.

Okay. You have your website live, your products uploaded, and tons of blogs to make your website Google friendly. But nothing great has happened yet.

Sure, SEO is important and landing your site on Google’s first page results is essential if you want more sales, engagement, or any other call to action you are hoping for. But why not combine it with another, equally effective method? 

What is PPC?

Since we are sure you know what SEO is, let’s explain briefly what PPC marketing is. Long story short, PPC is an advertising model through which advertisers pay an online source to run their ads and direct traffic to their websites. The way advertisers pay for this service is actually in the name of this marketing model– yes, PPC stands for Pay Per Click.

When talking about PPC, many publishers automatically think Google Ads. However, since it’s 2016, every popular website or platform with millions of users (Facebook, Twitter, Instagram etc.) allows you to publish your online ads.

 

benefits of combining PPC and SEOThe Benefits of combining PPC and SEO:

  • PPC and SEO can exponentially boost your exposure and make your product or service popular to online users.
  • Your conversions will increase so much you will not even believe it.
  • You can lead searchers to the content that you choose and you will not just let them click on that bad Glassdoor review that shows up first on Google (everyone has them).
  • More visits lead to a more involved audience. How will someone like your Facebook Page or follow you on Twitter when they haven’t even gone to your website yet?
  • And, last but not least, investing money on advertising, makes a company feel more legitimate. sorry to say, but it does.

Yes, you’ve guessed it right. Both PPC and SEO help your website shine and gain more visitors. Additionally, it can help “webpreneurs” promote their products/services and achieve more sales. After all, it’s a material world we live in, right?

Now, that we’ve finished the theory class, let’s take a look at four different ways to combine PPC and SEO to make your life easier and your income bigger.

PPC and SEO Keywords Matter

And, maybe, they matter the absolute most. One way to monitor what people really need these days is by visiting the Google Trends website and take a look at “what is hot right now.”

However, since you are running a business there is another, quicker and more effective way to help you understand what your audience really needs from you. Your website’s search bar. Yes, if you don’t have one, you ‘d better add one right now. Right this second.

This way you will know what content would be wiser to promote the most on PPC marketing and what SEO modifications you have to make in order to ensure these products are found first on Google results.

In other words, this way you will allow your own visitors and the keywords they use to provide you with the focus keywords you’ll need to keep in mind.

Very clever, huh?

Your Website Also Matters

Having a website is not even enough when you are entering the world of digital entrepreneurship. You have to create a website that both looks amazing and is modified for PPC and SEO purposes as well.

For example, according to Google, an important factor that the most popular search engine is looking for when deciding where each page is going to show up on results, is the website’s loading speed.

Is your website fast enough? Do you need to make some small modifications to meet the standards that Google has set? In addition, and again, according to Google, PPC rates vary and among these parameters is your page’s load speed.

Why pay 5 cents per click when you can have the same results with just 2?

Extra tip: Please make sure your website looks beautiful and easy to navigate in. You’ve got your visitor’s attention. Now, all you have to do is to provide them with a reason to stick around.

Test Performance

We know, the word “performance” may sound intimidating to any Internet marketing newcomer. But, to be honest it’s much easier than it seems. Monitoring performance requires you keeping your eyes open and see what your audience is all about.

An easy way to monitor your website’s performance is by promoting via PPC marketing different products, product categories or services to different kinds of people. Targeting specific demographic profiles is one of the most important tricks a marketer has to keep in mind.

You might be promoting your products to 25-year-old women who live in Minnesota, but no matter how niche this audience might seem, it will help you get your products’ appeal on them. If it turns out to be a mistake and this audience is not that right for you, you can just keep experimenting.

Makes sense, right?

So, after promoting anything you want to promote to different kinds of consumers, you will understand what each audience needs or what audience your website speaks to the best.

This way you will have the ability to make some more modifications in order to make your page SEO friendly and reach the people who will engage the most.

Target Different Keywords

Yes, you guessed it right. You can (and you should) target different keywords for PPC campaigns and for SEO purposes.

In fact, since some keywords are more expensive than others, you can target the cheap ones via PPC and work your SEO magic on the costly ones. This will save you some money but still help you succeed.

After this primer, you’re ready to jump start your search marketing with some PPC and SEO action!

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Why Your Great Website Design is Not Paying Off

SEO packages and website design

There’s no point in having a gorgeous website design if nobody’s visiting.

Design is good, but it’s converting traffic that will bring the ROI you crave. 

Creating a website that is elegant, user-friendly, full of great content, and converts leads into customers can be very difficult and expensive.

As a result, businesses will shy away from the right sized SEO program to save some money. “I mean, we built it and they will come right?”

Um, no.

Are investments to make your website search engine optimized (on-site SEO) really necessary? Shouldn’t a great looking and functioning website be enough to draw in potential clients?

The truth is, SEO packages are just as important for a website as the design itself. Read on to discover why SEO packages are so important and worth the investment.

What are SEO Packages & How do I Pick the Right One?

SEO stands for search engine optimization. It’s the process of bringing traffic to a website by increasing the site’s visibility in search engine results. Websites can improve SEO by maintaining high quality and unique content and by indexing pages correctly.

Search engines rank websites based on various criteria, such as blog article length, site reputation, page titles, keywords, and so forth. They catalog all of these details for every website.

There are also algorithms that take some of those criteria and rank various websites that both meet the search terms, as well as their algorithm for website quality.

SEO is a way to ensure that your website receives a high ranking from a search engine’s algorithm and is one of the top search results when a potential client searches for your products and/or services that your business offers.

To further complicate things, search engine companies like Google will change their algorithms often to ensure that websites aren’t cheating the system by catering their website specifically to the algorithm. Search engines want their users to find the content they’re looking for, not just websites that are good at SEO.

If your website isn’t good at SEO and doesn’t stay on top of it, then you will not receive the traffic you need to grow. Businesses, in order to be successful in this age of algorithms, must work hard to ensure that their websites are popping up in the search results.

If your content isn’t showing up organically in search results, you may have to rely on paid ads to drive traffic. Thats not a huge problem but most business owners prefer to have a large portion of their traffic being driven by non paid advertisement for obvious reasons. 

Unless a potential client has a flyer, business card, or brochure with your web address listed on it, most people are going to find your website using a search engine.  SEO will make sure your website shows up in those search engines.

Have a website and not sure if it is optimized for search engines? Consider an SEO Audit to ensure your website is fully optimized.

Why isn’t Great Website Design Enough?

Let’s say you’re an architect. You’ve built a beautiful house that is perfectly proportioned, has lots of natural light, flows well, and is comfortable.

Now you need to find a buyer for your home to get the return on your investment. The issue, however, is that you’ve placed your entire budget into materials and construction of the house and cannot afford a real estate agent. Despite the fact that you’ve placed a “For Sale” sign in the yard, you haven’t received any phone calls expressing interest…

See where this is going? A beautiful, well-designed website is great. But if your potential target lead is unable to find your website, or is even unaware that it exists, how will you be able to win that lead and convert them into a client?

Search engines are easy and reliable. All of us use them on a daily basis for most of our internet activity. There are so many websites that we would be lost without a guide. Only after your website is found can you impress them with the great design and content.

So a vibrant SEO package customized for the amount of traffic you need to reach revenue numbers is what your marketing plan needs. 

SEO packagesSEO Packages: Transforming Your Site Content Into Growth

It is just as important to win over (convert) the client once they do visit your site.

Most SEO packages will include a full assessment of your website’s user-friendliness. If your website design is beautiful but impedes visitors from finding the content they’re seeking, then the design isn’t user-friendly.

The aim of an SEO on-site analysis is to ensure that your visitors are arriving at the content, and then being converted by your “call-to-action” to paying customers.

A great SEO company will know how to use the website design and content to your advantage.

There may be a few tweaks to the wording, page titles, or the internal and external links on your site. Ultimately, though, your company’s brand and message should stay the same.

Until organic search traffic from SEO efforts dominate the website’s search traffic, your marketing plan could also include PPC (or pay-per-click) consulting. That is, understanding your website’s potential for growth through the use of PPC advertising. Then, you could capture a dominant share of the online search traffic and transform your business rather than go for steady growth!

SEO is Just as Important as Website Design

While your website’s design may seem like the most important priority when turning your website into a lead generation monster, it’s just not the case. 

Your company will benefit hugely from the proper sized SEO package, which will allow you to capture a larger share of the online search traffic. 

About MarketCrest: We are a firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help you compete and grow and we expect to be held accountable for your improved performance. Learn more, and receive a free 1-hour consult and Get Content & SEO Help NOW! 

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MarketCrest Hosted a SEO and Marketing Services Workshop for Texas and Oklahoma College Seniors

McKinney, Texas January 10, 2017 –  MarketCrest LLC recently hosted a Marketing Services Workshop that focuses on giving graduating college students the opportunity to expand their experience in digital marketing.

Scott Berry, the founder of MarketCrest and Rachel Thomas, the marketing coordinator, lead the workshop for select students from Oklahoma State University and Texas Tech University.

marketing internship at MarketCrest McKinney TX“We created an SEO and marketing services workshop for graduating college students to prepare them for winning top agency jobs,” Berry said. “Graduates today are incredibly talented, they just need a lift from executives already in the business. It’s exciting to see their classroom knowledge collide with real world applications and clients.”

Berry expands that a side benefit of the workshop is to give upperclassmen the opportunity to publish work for their portfolio. He finds this an important factor because many students graduate with no published work, and only have class assignments to demonstrate their skills.

The workshop’s structure varies depending on the participants’ needs, the fundamental curriculum includes designing and posting social media ads, writing press releases and using digital tools – like Trello, Buffer, Canva, etc.

The December participants were able to work individually, as well as a team. Katie Roberts, is a recent Texas Tech graduate; and Media Strategies major.

“It was very educational,” Roberts said. “I learned essential details regarding what skills and abilities SEO and online marketing agencies look for in candidates.”

The participants particularly enjoyed designing social media posts that promoted business, products and services.

Madison Schein, a junior at Oklahoma State, participated in the marketing services workshop to gain more experience related to her future career in public relations.

“My favorite part was practicing writing press releases, because it helped enhance my writing ability,” Schein said. “I learned about anchor texts, distributing factors and SEO (Search Engine Optimization).”

MarketCrest is dedicated to helping college students expand their experience by providing multiple internship opportunities.

MarketCrest has built a productive relationship with Oklahoma State, Texas Tech and University of North Texas communications students, who are excited to gain experience in their future careers. College students learn and experience marketing agency services through both marketing services workshops and internships.

About MarketCrest: We are a firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help you compete and grow and we expect to be held accountable for your improved performance. Learn more, and receive a free 1-hour consult and Get Help NOW!

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