MarketCrest Hosted a SEO and Marketing Services Workshop for Texas and Oklahoma College Seniors

McKinney, Texas January 10, 2017 –  MarketCrest LLC recently hosted a Marketing Services Workshop that focuses on giving graduating college students the opportunity to expand their experience in digital marketing.

Scott Berry, the founder of MarketCrest and Rachel Thomas, the marketing coordinator, lead the workshop for select students from Oklahoma State University and Texas Tech University.

marketing internship at MarketCrest McKinney TX“We created an SEO and marketing services workshop for graduating college students to prepare them for winning top agency jobs,” Berry said. “Graduates today are incredibly talented, they just need a lift from executives already in the business. It’s exciting to see their classroom knowledge collide with real world applications and clients.”

Berry expands that a side benefit of the workshop is to give upperclassmen the opportunity to publish work for their portfolio. He finds this an important factor because many students graduate with no published work, and only have class assignments to demonstrate their skills.

The workshop’s structure varies depending on the participants’ needs, the fundamental curriculum includes designing and posting social media ads, writing press releases and using digital tools – like Trello, Buffer, Canva, etc.

The December participants were able to work individually, as well as a team. Katie Roberts, is a recent Texas Tech graduate; and Media Strategies major.

“It was very educational,” Roberts said. “I learned essential details regarding what skills and abilities SEO and online marketing agencies look for in candidates.”

The participants particularly enjoyed designing social media posts that promoted business, products and services.

Madison Schein, a junior at Oklahoma State, participated in the marketing services workshop to gain more experience related to her future career in public relations.

“My favorite part was practicing writing press releases, because it helped enhance my writing ability,” Schein said. “I learned about anchor texts, distributing factors and SEO (Search Engine Optimization).”

MarketCrest is dedicated to helping college students expand their experience by providing multiple internship opportunities.

MarketCrest has built a productive relationship with Oklahoma State, Texas Tech and University of North Texas communications students, who are excited to gain experience in their future careers. College students learn and experience marketing agency services through both marketing services workshops and internships.

About MarketCrest: We are a firm focused exclusively on Marketing Consulting & Services that drive revenue growth. Simply, we exist to help you compete and grow and we expect to be held accountable for your improved performance. Learn more, and receive a free 1-hour consult and Get Help NOW!

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Career Opportunities – Marketing Internships

Market-Crest-375

 

 

marketcrest social

 

Paid Position McKinney, TX

Public Relations and Social Marketing Internship

MarketCrest specializes in web, search, brand, digital strategy, social engagement and content marketing. We deliver digital marketing solutions to clients and draw on expertise in B2C and B2b marketing, branding, creative services, digital and social media.

With an office in historic downtown McKinney square and close business partners in Lancaster, PA, MarketCrest is able to provide client specific marketing solutions to businesses in 5 states representing legal, entertainment, home service and manufacturing industries.

MarketCrest offers a competitive marketing internship program that is designed to give students and recent graduates well-rounded experience in online marketing, PR, SEO, and creative design related fields. Our interns are held to a high standard, but are appreciated and always paid for their time and effort.

Internship Position Overview and Responsibilities

All MarketCrest interns will work hands-on from our local office overlooking the square in downtown McKinney, TX to deliver PR and marketing content to 15-20 national clients across the United States.

The Public Relations and Social Marketing Internship focuses on social media management, content and design, conducting research and generating ideas, as well as managing the copywriting and editing of various project deliverables.

 Internship Responsibilities May Include (but are not limited to):

  • Critical Thinking and Internal/External Communication
  • Entrepreneur Networking
  • Group Brainstorming and Marketing Strategy
  • MarketCrest Internal Marketing
  • Social Media Management and Creative Content
  • Article/Release Copywriting and Editing
  • Website Copy and Design
  • Animated and/or Whiteboard Videos
  • SEO Initiative and Link Building
  • Guest Blogging and Blogger Outreach
  • Marketing Automation
  • Email Marketing
  • Managing Project Deliverables (EBook, Infographic, Blogs, etc.)

 Internship Qualifications

Qualified candidates must be enrolled in their senior year of college or recently graduated with a Bachelor’s degree in Journalism, Public Relations, Marketing, Communications or English. Ideal candidates will be available to work between 20 and 35 hours a week.

Candidates are required to deliver engaging, shareable content by deadlines, develop plans for community engagement, monitor and spot trends and translate information into branded content, and produce marketing deliverables including design and creative content.

Interested candidates must email a cover letter, resume and 2-3 work samples/assignments to Rachel@marketcrest.com for consideration.

 

marketcrest logo

 

 

marketcrest social

Paid Position McKinney, TX

Creative Content and Online Marketing Internship

MarketCrest specializes in web, search, brand, digital strategy, social engagement and content marketing. We deliver digital marketing solutions to clients and draw on expertise in B2C and B2b marketing, branding, creative services, digital and social media.

With an office in historic downtown McKinney square and close business partners in Lancaster, PA, MarketCrest is able to provide client specific marketing solutions to businesses in 5 states representing legal, entertainment, home service and manufacturing industries.

MarketCrest offers a competitive marketing internship program that is designed to give students and recent graduates well-rounded experience in online marketing, PR, SEO, and creative design related fields. Our interns are held to a high standard, but are appreciated and always paid for their time and effort.

Position Overview and Responsibilities

All MarketCrest interns will work hands-on from our local office overlooking the square in downtown McKinney, TX to deliver PR and marketing content to 15-20 national clients across the United States.

The Creative Content and Online Marketing Intern focuses on brand stories and promotion through social channels. Team members help communicate news, convey points, engage an audience, and simplify complex or dense concepts through animated, designed or visual marketing content.

Responsibilities May Include (but are not limited to):

  • Critical Thinking and Internal/External Communication
  • Entrepreneur Networking
  • Group Brainstorming and Marketing Strategy
  • MarketCrest Internal Marketing
  • Social Media Management and Creative Content
  • Website Copy and Design
  • Animated and/or Whiteboard Videos
  • SEO Initiative and Link Building
  • Guest Blogging and Blogger Outreach
  • Marketing Automation and Email Marketing
  • Managing Project Deliverables (EBook, Infographic, Blogs, etc.)

Qualifications

Qualified Candidates must be enrolled in their senior year of college or recently graduated with a Bachelor’s degree in Journalism, Public Relations, Marketing, Communications or Creative Writing. Ideal candidates will be available to work between 20 and 35 hours a week.

This position requires proficiency in Adobe Illustrator, InDesign and Photoshop; excellent verbal communication skills; attention to detail and organization; creative and collaborative, and finally, has the ability to work quickly.

Candidates are required to deliver engaging, shareable content by deadline, develop plans for community engagement, monitor and spot trends and translate information into branded content, produce marketing deliverables including copywriting and social media management.

Interested candidates must email a cover letter, resume and 2-3 work samples/assignments to Rachel@marketcrest.com for consideration.

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Scott Berry Named Online Marketing Mentor At The Werx

M. Scott Berry, Founder and President of MarketCrest LLC, a McKinney, TX based online marketing firm, has recently been named a Marketing Mentor at The Werx in McKinney, Texas. At McKinney Werx, mentors come and work directly alongside entrepreneurs during scheduled mentor hours and host lunch and learn sessions on relative topics to startups and small businesses.

Christine Smith of McKinney Werx says, “Scott has led several sessions on marketing for our participants and we decided it would be beneficial to have him and the MarketCrest team available on a regular basis.”

McKinney Werx Scott Berry Online Marketing Mentor Scott Berry Online Marketing Mentor at The Werx

Scott has already led sessions on “Social Media for Startups” and “How to Improve the Number of Touchpoints with Prospects and Clients”.

Scott Berry states, “The work environment at The Werx is infectious. It’s so exciting and inspirational that you want to be a part of it. You feel the need to contribute in some way. As an entrepreneur myself, I recall the early days of our startup and can only imagine how much easier it would have been to have access to the mentors at The Werx.”

Most recently, the online marketer hosted a lunch and learn on the topic of 10 marketing mistakes you can’t afford to make. Berry covered a number of topics including how businesses need to take the time to document a written sales strategy and a written marketing strategy in order to make their marketing efforts successful. “As business owners, sometimes we trip over the basics.

We have seen many profitable and respected companies make the mistake of not creating formal plans for growing sales, and supporting those goals with modern and proven marketing tactics.” Berry referenced these related statistics: “Only 48% of B2B marketers have a content marketing strategy, only 35% percent have gone so far as to document their strategy,” according to a 2015 article published by Content Marketing Institute. “For business owners and marketers, those stats are alarming. We then walked the entrepreneurs through 8-10 additional marketing mistakes they couldn’t afford to make.

It was eye-opening for participants and a highly interactive session.”

Those interested in learning more about either company or in seeing more about startup strategies can visit http://www.mckinneywerx.com/mentors/.

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Contact MarketCrest LLC
info@marketcrest.com
105 S. Tennessee St. Suite 103, McKinney TX 75069

 

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