5 Website Strategies for Better Results

website strategies

Your customers are online – and it’s your job to reach them, capture their attention and cultivate a relationship. In this post, our resident marketing experts explain how you can do exactly that by employing these five website strategies:

  • Making your website mobile
  • Harnessing the power of content
  • Using smart calls-to-action
  • Being social media-savvy
  • Keeping tabs on your competitors

Each of these website strategies is connected, and when they’re used properly, they’ll strengthen your brand and empower you to grow your business.

Here’s how.

5 Website Strategies for Better Results

Where’s the first place you look when you need information? You whip out your phone, open your laptop or start scrolling on your tablet.

That’s what your prospective customers do, too.

You need to position your company as the only company your prospects need. To do that, you have to:

  • Show search engines why your site is valuable to these searchers
  • Draw in potential customers on their own terms
  • Provide a useful, pleasant experience

What is Website Traffic, Anyway?

The term website traffic refers to the number of people who visit your site. It’s just one metric of your success, though – you need to attract your ideal customer and provide the user experience, or U/X, that he or she expects.

Organic Traffic

Organic traffic refers to visitors who come to your site because they found you in the search engine results pages, or SERPs.

Paid Traffic

Paid traffic refers to visitors who clicked an ad on Google or one of your social media platforms.

An efficient and effective website brings in organic traffic. You can boost your site’s traffic by employing these five tried-and-true website strategies.

1. Go Mobile

Even in this wildly connected era, nearly 50% of all businesses still don’t have websites. If your site is up and running, you’re ahead of at least half of your competitors – and if it’s good, you’re ahead of even more.

Smart Website Strategies You Can Use Today

The majority of online searches take place on smartphones and tablets, so Google uses a mobile-first index to evaluate whether a site is worth delivering to people searching on mobile devices. If a site isn’t responsive, or if it doesn’t work properly on a phone or tablet, Google (and other search engines) are far less likely to deliver it to searchers using one of those devices. 

When a new visitor comes to your site, you have a window that’s only open for 3 to 5 seconds. Your site has to load and look appealing enough for users to stick around within that window – otherwise, that user will click the “Back” button and return to the search results.

When a visitor quickly leaves, Google determines that your site didn’t fulfill that user’s needs. With a high enough bounce rate (which is a topic for another day!), your rankings will drop… and Google will become less likely to deliver your website to searchers.

Your next steps:

  • Ensure your website is mobile-friendly. (Test its mobile-friendliness here.)
  • Make sure your website is fast. (Test its speed here.)

Getting users to your site is hard enough. Letting them leave because you weren’t prepared is like flushing your marketing funds down the drain.

Pro tip: Older sites can be tough to optimize for mobile, so sometimes it’s best (read: easiest and most cost-effective) to start from scratch.

2. Harness the Power of Content

Strong content is the cornerstone of every successful digital marketing strategy. Good content that people can “Like” and share on Facebook, Twitter, Pinterest and other social media platforms will bring more traffic to your site.

Content - Website StrategiesWhen people search the internet for something, they’re ready to learn. It’s your job to give them the information and experience they want.

They have a problem. You have the solution.

Your content is the medium that connects you. It’s what search engine crawlers “read” to determine what each page on your website is about, and it’s what search engine algorithms use to rank your site among other, similar sites for usefulness. 

The content on your website can inform. It can inspire. It can sell. 

Quality content establishes trust, builds rapport and sets the tone with prospective customers.

Your next steps:

  • Make a list of the most frequently asked questions about your products and services.
  • Turn everything on your list into a blog post. Link to reputable sites (those ending in .gov, .edu or .mil, or large publications such as the New York Times) to help build trust.
  • Publish informative, useful content on a regular schedule, whether it’s every Monday at 10 a.m. or every Thursday at 1 p.m. The point is to create a schedule and stick to it so search engine crawlers and regular readers know what to expect.

Pro tip: Don’t write for length. Write for quality. Get to the point quickly and succinctly. Avoid using “fluff” that doesn’t help visitors. Remember, Google is watching how long people stay on your pages and where they go next – and they’re using that information to determine how valuable your site is.

What About Video Content?

Video will comprise 80% of all internet traffic by 2019. Check out these video marketing stats:

  • Marketers who use video grow revenue 49% faster than those who don’t use it
  • 92% of mobile video consumers share videos with others
  • 90% of users say videos are helpful in the decision-making process

Your next steps:

  • Create videos that answer your customers’ questions and post them on your website. You can live-stream, create slideshows or show off product features.
  • Share your videos on all your social media channels, and include transcripts when there’s space to do so (such as on YouTube). Always include links back to your site where viewers can learn more on the topic or about your company.

Pro tip: Use subtitles on your videos, because 80 percent of people watch them with the sound off.

3. Use Calls-to-Action Wisely

Most of the pages on your website need a call-to-action, or CTA. A call-to-action is a piece of content that compels readers to take a very specific action, like buying your product, signing up for updates or clicking through to another page.

Website Strategies - Call to ActionYou’ve put a tremendous amount of effort into bringing visitors to your site and keeping them engaged, so you need a great CTA that seals the deal.

Calls-to-action need to tell the reader exactly what you want them to do and provide them with an opportunity to do it. You can use inline text or a button – whatever fits best with your brand’s tone and your website’s design.

Examples for inline text CTAs:

  • Click here to get your free one-hour consultation!
  • Get exclusive access to MarketCrest’s expert advice now by filling out the form below.
  • Find out how affordable our services are right now!
  • Get your free copy of our award-winning e-Book by clicking here.
  • Increase your leads by 1500% in one week – click here to learn our secret formula!

Examples for button CTAs:

  • Get a free e-Book now.
  • Let me in!
  • Sign me up!
  • Tell me the secret!
  • I want great deals!

Your next steps:

  • Identify pages on your website that need CTAs. Any page that offers a product, information or help can benefit from a call-to-action.
  • Come up with exciting text or great verbiage for a button.

Pro tip: Put a different CTA on every page and track its success. If some types, such as buttons, get more action than inline text CTAs do, make a few tweaks to perfect your strategy until your conversions increase.

What About Email Lists?

Opt-in email lists are extremely powerful tools in any marketing strategy.

But you can’t get something for nothing.

Offering your website visitors something they need – say, an e-book that gives people inside information from an industry expert (you!) or exclusive access to hot real estate listings – is the first step in cultivating your email list.

For example, if you know users look to you for how-to guides or for tips on working in your industry, you already know what types of deliverables to produce.

Pro tip: If you collect phone numbers when you make a sale, offer an option for people to opt into text marketing. Legally, you must ensure that people understand what they’re signing up for (this goes for email marketing, too) – and you must also provide an opportunity for people to opt out if they no longer wish to receive marketing messages from you.

4. Be Social

Social Media Website StrategiesSocial media posts drive targeted traffic right to your website. The user knows exactly what he or she is going to get after a click, and you’re uniquely positioned to deliver a great experience.

The key is to meet your customers where they are and make it easy for them to engage your brand. The more frequently you share useful content, the more visible your brand becomes across these mediums.

Check out these social media statistics to inform your next steps:

  • 73% of American adults use YouTube
  • 68% use Facebook
  • 35% use Instagram
  • 29% use Pinterest
  • 27% use Snapchat
  • 25% use LinkedIn
  • 24% use Twitter

Visibility on social media sites can boost your site’s visibility in search engines, and it helps build consumer trust. Even better, some of your competitors aren’t using social media – and that makes you far more visible.

Your next steps:

  • Create profiles on every social media site your clients are using. Be consistent with your branding on each.
  • Create or claim any listings on reputable websites, like Google My Business and Yelp, but avoid spammy business directories.
  • Use promotions through these websites to get people to visit your site, such as discounts and promotions available only to first-time customers.
  • Follow strong businesses in your community. Reach out and see if anyone wants to cross promote with you. If you run a yoga studio, start offering products with a local beauty supply or organic lotion company along with packages of classes.

Pro tip: Commit to a minimum number of social media posts each week, and make sure you stick to it. When someone interacts with your company by leaving a comment, reply! Share a mix of images, videos and text – and promote other businesses as well as your own.

5. Pay Attention to Your Competitors

Website Strategy - Keep Tabs on Your CompetitionSearch for your business on Google by typing in a key phrase an ordinary person would use. If you run a roofing company in Dallas, for example, type in things like roof replacement in Dallas or Dallas roof repair.

What companies come up in the organic search results? Which companies are paying for ads related to your business? Make note of who’s ranking naturally and who’s paying for ad space.

Visit your competitors’ websites. Look for:

  • Calls-to-action on each page. See how they’re wording CTAs and what they’re offering in return for a customer’s email address and other contact information.
  • Blog posts. Check to see how frequently they’re posting on their blog and see what they’re writing about.
  • Content. Find out what type of information they’re offering readers and compare it to the information you’re sharing. Evaluate it objectively, and if theirs is more useful, step up your game.
  • Social media buttons. Follow the icons to your competitors’ Facebook, Twitter and other social media pages to see how often they post, how much they interact with customers, and what they’re sharing.

Once you’ve done a little recon, it’s time to copy what the competition is doing – and put your own twist on it to make it even better.

Your next steps:

Pro tip: If you see something your competitors are doing that you think would work well for your own business, do it! Just make sure you track the results so you know where to focus more of your efforts.

Implementing Winning Website Strategies

You’re busy, but you know you need to keep growing your business and helping it thrive.

We get that – and we’re here to help.

Check out our powerful content marketing ideas for busy business owners or skip ahead and call us for a completely free marketing consultation. We’ll walk through what you’re already doing right and show you how you can save time and money while increasing your bottom line.

One simple phone call can help you get more from your marketing budget than you ever thought was possible.

Call us at 469-661-1040 or fill out the form below to get the help you need today.

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Dallas Marketing Agency, MarketCrest, Experiencing Record Setting Start to 2018

Dallas Marketing Agency Experiencing Record Setting Start to 2018 copy

2018 has been packed with excitement for the MarketCrest, LLC team. So far this year, the Dallas Marketing Agency has added valuable staff to the team, onboarded several new clients, won a number of awards, and had its President, Scott Berry, named as a grand jury panel member for The International Muse Creative Awards (MCA).

 

MarketCrest is a multi award winning, Dallas Marketing Agency (Consulting, Website, SEO, PPC & Social) located in the Historic Downtown McKinney Square in North Texas.

 

Since moving into the McKinney, Texas office in 2016, MarketCrest has experienced exponential growth. In January of 2018, MarketCrest received its first award for the year, a Gold Ava Digital Award for a Business to Consumer (B2C) website created for a Dallas roofing contractor.

 

Soon after, MarketCrest’s President, Scott Berry, was chosen for the Grand Jury Panel to judge the Muse Creative Awards. The competition seeks to recognize International talent and creativity in advertising, design & digital marketing.

 

With other judges scoring MarketCrest’s own submission, the agency was able to compete for a Muse Creative Award and was named a Rose Gold Winner for Website Home Pages and Landing Pages.

 

Finally, MarketCrest was recently awarded a Hermes Creative Award as a Gold Winner. The Hermes award was for Website Optimization and Conversion Results based on documented performance with a client in the legal industry.

 

There is still a lot to accomplish for this Dallas Marketing Agency in the second half of 2018!

 

To keep updated on MarketCrest happenings or get in contact with the firm, visit the website at https://marketcrest.com/ or call (469) 661-1040.

 

For a greater understanding of digital marketing and SEO, visit the MarketCrest blog: https://marketcrest.com/blog/

 

To get a first-hand look at MarketCrest’s award-winning work head to: https://marketcrest.com/about-us/award-winning-case-studies/

 

About MarketCrest,

 

MarketCrest, LLC is an award winning, Digital Marketing Consulting & Services firm specializing in client revenue growth. Simply, we exist to help our clients compete and grow… and we expect to be held accountable for their improved performance.

 

MarketCrest, LLC

105 S. Tennessee St. Suite 103

McKinney, TX 75069

https://marketcrest.com

 

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How to Reduce Your Bounce Rate and Improve Your Lead Conversion

Lead Conversion

Do you want to reduce your website’s bounce rate and improve your lead conversion?

If so, you aren’t alone.

Bounce rates measure the number of users leaving your website after viewing only one page.

According to ConversionVoodoo, the average bounce rate in the e-commerce industry is 33.9 percent. Even if you are on par with your competition, you will still lose nearly 3 out of every 10 visitors that land on one of your web pages.

But we can help.

Read on to learn more about how you can lower your bounce rate and produce a higher lead conversion on your website.

Improve Your Written Content

You can improve your lead conversion by improving the quality of your written content.

How?

Enhance the readability of what you write. Consider who your target audience is and what they want to read.

Are your products and services geared toward a more sophisticated consumer? If that’s the case, you can write at a higher level. If your audience is new to the industry, you may want to consider a simpler approach.

Your web content should be easy for visitors to read and understand.

Create a Smooth Browsing Experience

To maximize the value of your website to your business, you must create a smooth browsing experience for visitors.

If you don’t, you risk losing potential clients, often in the blink of an eye.

According to Amazon, a delay of just one second would cost them $1.6 billion of sales revenue each year.

Although Amazon is a reputable leader in e-commerce, this statistic shows the tremendous impact slow load times can have on any business.

You can create a positive user experience for website visitors by spending time on web design and testing the front end. This way, by the time your website reaches the public, it has few glitches.

Users will want to browse other web pages if you make it easy for them to do it. Cut down your load times and watch your bounce rate go down with it.

Add Blog Content to Your Website

Blogs allow you to increase lead conversion while also improving search engine optimization (SEO).

By writing regular blog content, you generate interest in your website while also showing your reader you are an authority in your field.

To do this, spend time researching hot topics and other trends in your industry. What are some emerging areas in your field? Are there any unique issues posed by changes in the technology your clients use each day?

Your blog content should be relevant to your audience and provide them value. If you create well-written blog content that continually interests your readers, you can create a following over time.

Blog content also has a positive impact on your website’s SEO.

According to Axonn Media, a company with blog content has 434 percent more indexed pages–pages included in search engine results–than one that doesn’t.

Open External Links in New Windows

The external links on your website should be set to open in a new window.

If they open in the existing web browser window, your visitor is immediately taken to a new website. In short, they have “bounced” from your site and may not return.

However, when external links are set to open in a new window, you eliminate that risk. Your website remains open in its existing window and you avoid a user having to use the back button to return to your content.

Multiple back button clicks for a user can result in “back button fatigue”, according to UX Movement.

For example, if your user opens an external link that doesn’t open in a new window, they’re taken directly to the external website. Then, they may click one or more links on the external site.

If they decide they want to go back to your website, they may not be able to find it easily. Clicking the back button multiple times is tedious and load times on the external site may be slower than yours.

Mobile Optimization Matters

Your website should operate seamlessly across desktop and mobile platforms. From a user’s standpoint, it matters now more than ever before.

According to StatCounter, mobile web browsing surpassed the desktop for the first time in October 2016 when 51.3 percent of users accessed the internet through a mobile device, like a smartphone or tablet.

Mobile web browsing has been trending upward since 2009 when the study began. And with the continued advances in mobile web technology, it’s showing no sign of slowing down in the future.

As a business, focus on ensuring that users have the same experience on your website, whether they access it from their smartphone or laptop computer. Website optimization for mobile has never been more timely.

Wrapping Up: Improve Lead Conversion on Your Website

In today’s digital age, your website can be a potential client’s first (and only) impression of your business.

You need to make the most of this opportunity and send a positive message to that would-be client.

How can you do that?

Have a professional web design and fast load times.

But drawing a visitor to your website is only part of the process.

You need to decrease bounce rates and improve lead conversion to generate more interest in your business. More interest then creates higher revenues.

At MarketCrest, we have an award-winning team built to support your revenue goals. We’ll help your company grow and stand out from the competition. We’ll work with you to identify marketing opportunities and increase revenue.

Contact us today to learn how we can help your business develop a stronger web presence.

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