M. Scott Berry, Founder and President of MarketCrest LLC, a McKinney, TX based online marketing firm, has recently been named a Marketing Mentor at The Werx in McKinney, Texas. At McKinney Werx, mentors come and work directly alongside entrepreneurs during scheduled mentor hours and host lunch and learn sessions on relative topics to startups and small businesses. Christine Smith of
Many businesses find the concept of marketing automation appealing and want to jump right in with an improved strategy. However, a number of these companies don’t fully understand the financial implications — dedicating someone to the project full-time, or even just three-quarters of the time, is a big investment, not even considering the expenses for paying for software and
B2B Marketing Techniques: Yes, investing time in persona development and list segmentation is worth it. Two of the most influential ways to market your business include implementing the techniques of persona development and list segmentation. Not only do these practices help to efficiently identify your target market, but they help business owners and CEOs determine the most effective strategies for
Managing the process of implementing a periodic price increase can be “harrowing”, but it should be a normal part business life. All too often though, we see increases deployed with mixed results. The good news is there are steps you can take to ensure your price increase “sticks” and so do your customers. During the series, we will answer some of
Welcome to our Marketing Blog! Here you can explore marketing articles that are relative to driving revenue. We will share strategy, tactics, case studies and marketing research to help you gain insight to compete and grow within your own market. You may read more about our firm and even contact us through our website link below. MarketCrest, LLC is a firm focused exclusively
As a recognized leader in their industry, our client, FCL, specializes in developing fully automated personalized data-driven campaigns. Over the course of their 40 year history, their service offerings had outpaced the competition, but their personal brand and marketing had not. FCL leadership sought to reposition their brand with a portfolio of current, relevant communication. We worked closely with FCL
