The Best Digital Marketing Techniques: Free Tips From a Professional Consultant

marketing techniques

In today’s digital world, you have to keep on top of different digital marketing techniques to stay relevant and reach out to your target audience.

Experts project Google to have a 32.4% market share of the net digital ad revenue worldwide in 2018. It remains the biggest search engine in the industry. With the digital age, it’s important to switch your marketing strategy to fit the internet landscape.

Majority of consumers today spend a lot of time online. It’s important to use digital marketing techniques that drive more people to your business.

The best way to grow your business is to hire an SEO agency. They have the know-how when it comes to digital marketing techniques. There are some things you can do on your own, especially if you’re starting to apply digital marketing techniques to your strategies.

Here are some techniques you can use like a pro:

Keep Up With the Upcoming Digital Marketing Trends

Of all the techniques you can use for digital marketing, “trend hijacking” is one of the useful ones so far. It’s best if you put your brand out there, especially on the World Wide Web.

There are a lot of trends going on in the digital world related to your brand that can help you gain a massive number of online audiences.

The best marketing techniques you can use to capitalize on this is to use tools like Google Trends to help identify ongoing trends.

If you have the right set of tools and the passion to stay ahead, you can strive and gain knowledge. This can help you surpass your competitors and make your way to the top.

Use Automation Apps

The digital marketing world is fast-paced and ever-changing. If you want to stay on top of your competitors, one of the best marketing techniques is to get into marketing automation.

It’s the best method if your marketing strategy involves result-driven approaches.

Market automation apps can help fill up the knowledge gap your business might have. There are a lot of apps out there that automate the promotion of your business. Some of these apps can do:

  • Automated e-mail marketing
  • Automatic Twitter tweet posting
  • Automatic Facebook feed posting

To test its degree of success, you need to observe the engagement and responses from your target audience. Some people prefer “real people” engaging them in your social media channels.

There are chatbots out there that can simulate an almost human-like conversation, so you can look for that if you want to get the most out of automation.

Optimize Your Marketing Techniques for Mobile Devices

A mobile-optimized strategy delivers a lot of value for a lot of businesses, especially local ones. Some mobile strategies faced controversies in recent times.

One of the reasons is the fact that mobile-responsive websites convert more people on higher resolution screens compared to the lower ones.

Google still keeps its mobile-first stance on the situation, but it’s undeniable that a large chunk of people online use desktops, laptops, and tablets for their online business transactions.

If you want to optimize your marketing techniques for mobile, keep these factors in mind. Build mobile-responsive websites that have relevant and engaging content, Call-To-Actions, and faster load times.

Use Social Media Marketing More

This marketing strategy is one of the newest approaches you can use to gain a massive audience for your brand. With large subscriber bases, social media networks like Facebook serve as one of your primary channels for brand promotion.

Facebook, for example, influences 52% of consumers’ online and offline purchases.

You can use social media trends to place your brand out for all subscribers to see. Recent changes to social network policies now make them more viable advertising platforms. It comes with a price since you need to pay these platforms to advertise you more.

The price is worth paying since the reach of Social Media is wide. You can target your ads to specific audiences that are more likely to support your brand.

Optimize Your Conversion Rate Through Your Website

When talking about Conversion Rate Optimization, it involves steps that help make your brand more attractive to your audience. It’s a systematic way of expanding your customer base and let you get the best out of your brand in different ways.

There are a lot of ways you can increase your conversion rate and reduce the bounce rate of your website.

The simple things like filling out forms, subscribing to your blog, clicking on a call to action, and the like can help persuade your site visitors. It helps you steer them into performing an action that you want. Using CRO can help you get more understanding about your website visitors’ behaviors and how to best adapt to it.

Make Your Brand Appear in Search Engine Results with SEO

You can use some SEO marketing strategies to focus on expanding your brand’s visibility on the search engine results without paying for the ads. What you need to have an effective SEO strategy is a technical knowledge that helps boost your rankings, drive more website traffic, and increase the search engines’ recognition for your brand.

There are a lot of aspects you need to consider when it comes to SEO, from the optimal word count to how other websites link to you online.

The main objective of your SEO strategy is to make your site in a way that search engines prioritize it more than your competitors. That way, you can get more customers and let your business flourish in this digital landscape.

Don’t be Afraid to Use Paid Marketing and Campaigns

Despite having an attached price tag, paid marketing is one of the most effective means for you to use search engines for paid ads. When you pay Google or Yahoo for advertisements, your website becomes visible at the top of the search results with the “Ad” label.

There is a lot of research supporting the fact that a lot of people online click more on paid search results compared to other forms of online advertisements.

When looking for things online through search engines, people who click your ads find it more relevant to their search queries. It adds another layer of legitimacy to your website since people will acknowledge the money you shell out to advertise your brand.

It’s one of the better marketing techniques to partner with your SEO efforts.

Familiarize Yourself with Influencer Marketing for PR

Another marketing technique you should capitalize on is influencer marketing. It’s one of the most recent and distinct digital marketing strategies that has its own set of benefits for your brand. You can link it to your content strategy, SEO efforts, and social marketing techniques.

Influencer marketing means that you promote your brand through the use of experts, influencers, popular figures, and other celebrities.

These people have followers that can change what people consider for buying.

It’s categorized under word-of-mouth marketing, which has the potential to spread faster especially when your influencer has at least a million followers.

Reveal the Power of Partnership with Affiliate Marketing

This is another of the many great digital marketing techniques you can use to market your brand online.

This type of marketing has a lot of similarities with commission-based marketing, where you pay your affiliate based on how they perform. When you engage in affiliate marketing, you only pay your affiliate if they’re successful at selling your brand to people.

There are a lot of companies that use affiliate marketing today, like:

  • Banks
  • Finance Companies
  • Travel agencies

Most of these companies report a successful campaign through this strategy. You can try it out and see if it works out for you.

Identify Your Goals to Know the Tools You’ll Need

Your marketing techniques should always tie in with your business goals. No matter what kind of goal your company has, you need to know the methods necessary to measure it. The method you’ll use to measure success depends on the kind of business you have, as well as the goals you set for yourself.

The metrics that you use can help you adjust your strategy based on whether you’re meeting your goals. Knowing the areas where you need to improve can help ensure that your business strategy is sound and adaptable as the digital marketing landscape continues to change.

Get More Digital Marketing Techniques Today!

There are a lot of great marketing strategies out there that you can use depending on the kind of business you have. Knowing what works can take a lot of trial and error on your part, especially if you’re doing it on your own.

If you want a more efficient way to implement your digital marketing strategies, getting an SEO agency is the best way to go.

If you need assistance with your marketing strategy, we can help.

We have a lot of experience working with various brands.

We can determine the right techniques you can use to ensure that your business thrives in the digital landscape.

Do you have more questions? We offer free consultations and services that can boost your company to the top of the search engine results. Contact us today to get you started on your journey to success.

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The Ultimate Guide to the Best Website Marketing Strategies

website marketing strategies

Running a business has always required a solid marketing strategy, but this is the Information Age – and now, marketing takes place on more levels than ever before. If you want your business to succeed, you need a strong online presence that follows the most cutting-edge website marketing strategies.

The Ultimate Guide to the Best Website Marketing Strategies

Your digital marketing strategy starts with a highly engaging and functional website. You need to:

  • Get to know your ideal buyer persona
  • Develop your brand presentation
  • Provide a high-quality user experience online
  • Optimize your website
  • Strategically position your company on social media channels
  • Gather and maintain online reviews
  • Create and commit to an email marketing strategy
  • Track performance with powerful analytics

The following sections delves into each of these website marketing strategies, how you can implement them, and how they’ll help you.

Get to Know Your Ideal Buyer Persona

Before you start any website marketing strategy, get to know your ideal buyer persona. Identify the perfect customer for your product or service, and write down who he or she is – this information will inform every marketing decision you make, from content development to social media engagement.

Website Marketing Strategies - Develop Your BrandSample Buyer Persona #1

She’s between 25 and 40, and she knows exactly what she wants. She doesn’t spend a lot of time window-shopping – she goes directly to the department she needs and zeroes in on her favorite brands. Her salary as an emerging professional in her field ranges between $65,000 and $85,000 per year. She’s in command of her finances, her emotions and her decisions, but she always appreciates tongue-in-cheek humor and prides herself on her ability to choose quality home furnishings and décor.

Website Marketing Strategies - Developing a Buyer PersonaSample Buyer Persona #2

He’s a hard-working adventurer who’s always looking for an opportunity to escape to the lake, the woods or the mountains. Because he works so hard, he appreciates a great deal – but when he’s not working, you’ll catch him stepping into a canoe at 4 a.m. on a Saturday morning, packing his Jeep with gear for a weekend getaway or strapping on snowshoes and heading north. This all-around good guy earns between $45,000 and $75,000, and he’s always on the lookout for the latest outdoors gadgets.

Send out surveys and questionnaires to help zero in on your ideal buyer personas. You can use your existing opt-in email list or pose questions on social media. Don’t be afraid to ask your customers to inform your future marketing decisions.

Develop Your Brand Presentation

Website Marketing Strategies - Develop Your Brand

Once you identify your target market by creating buyer personas, figure out how to present your brand in the most effective ways.

Define your company’s values and mission, and translate them into language your ideal customer can understand and appreciate. How does your company meet your customers’ needs? How does your brand fit into and complement your customers’ lives?

Create a story around your brand. Follow it from its inception through today, focusing primarily on how you want your ideal customer to feel when he or she sees your logo, your company name or your products.

Pro tip: Use color psychology to match your brand to your buyer personas, and always keep your branding consistent across every channel.

Provide a High-Quality User Experience Online

Zero in on optimal website design so your users have the best possible experience when they find you online. You have to stand out with:

  • Fast, responsive design that renders exceptionally well on any device
  • Easy navigation between information and products or services
  • Great content that informs, inspires and encourages visitors to act

Good user experience, or UX, focuses on what users want – not on hard sales and self-promotion. For most business owners, consulting with a professional marketing agency to create a positive UX is absolutely essential.

Optimize Your Website

SEO as a Website Marketing StrategyYour website is the connection between your company and its potential customers – and the best way to attract them is through search engine optimization, or SEO.  

Sure, you can put up a dozen blog posts or promotional videos each day, but that’s not going to cut it. Your competitors are doing better, and you need to, too.

You need data-driven ideas that bring in search engine traffic and turn prospects into loyal customers.

Search engines crawl websites to rank and sort pages according to how useful they are to searchers. Search engine optimization allows your site to meet users’ needs so Google and other, less popular search engines can deliver it on the first page of results. For that reason, 61% of all marketers make SEO a top priority.

Strategically Position Your Company on Social Media Channels

Social media is your key to connecting with buyers where they’re most comfortable. Facebook dominates the U.S. market – 68 percent of adults in the U.S. actively use it. Here’s a quick run-down of other platforms:

  • 35% of American adults use Instagram
  • 29% are on Pinterest
  • 27% are on Snapchat
  • 25% are on LinkedIn
  • 24% are on Twitter

Drilling down more, Americans aged 18 to 24 are primarily on Snapchat – 78 percent of them, in fact. Further, 71 percent use Instagram and 45 percent use Twitter.

Pro tip: Take note of your buyer personas and zero in on the sites that dominate those age groups to inform your social media strategies.

Social media marketing is about more than creating a few posts. It’s about engaging your customers and sharing content they really find useful – and that they know their friends and colleagues will also find useful.

You can’t afford to drop the ball when all your potential customers are watching from the sidelines, so it may be worth outsourcing social media development and maintenance to the pros.

Gather and Maintain Online Reviews

Your website is the foundation of your digital marketing campaign, but social proof is the glue that holds everything together. Your reputation is on the line with every order, every purchase and every delivery – and because 84 percent of people trust online reviews as much as they trust a friend’s recommendation, it’s important that you’re proactive in managing yours.

Seek out favorable reviews, and when you get them, acknowledge and thank the people who leave them.

Pro tip: Promote favorable ratings by asking your webmaster to create code that incorporates Google’s star ratings in your search results. (Websites that feature Google’s aggregated star ratings get higher click-through rates than those without them.)

Create and Commit to an Email Marketing Strategy

Give your visitors an incentive to receive marketing emails from you. Maybe you’ll create an e-book packed with great tips, or perhaps you can send people exclusive access to members-only deals. You can use that valuable asset to encourage your customers to share their email address with you – and the best part is that they’re already interested in what you have to offer.

Creating an email marketing strategy helps you stay a step ahead of your competitors. Your customers are hearing from you, and you’re giving them something your competitors aren’t – your brand earns loyalty that way. Use your email campaigns to continue building that relationship with people who already trusted you enough to give you an email address.

Track Performance With Powerful Analytics

Google Analytics in a Website Marketing StrategyA professional gymnast watches his routine dozens of times to evaluate exactly where he slipped. An expert archer shoots thousands of arrows and scrutinizes each draw. A successful marketer does the same thing: carefully executes an informed, data-driven plan and watches its journey all the way back to the website.

Use powerful tools like Google Analytics, Moz, KISSmetrics or CrazyEgg – or another tool you’re comfortable with – to evaluate the life cycle of every piece of marketing material you use. You’ll be able to make more informed decisions and enjoy better results after every cycle.

Let’s Talk About Your Marketing Strategy

The internet isn’t going to stop evolving, and neither should your marketing strategy. Because you have other things to do – like run your business – it pays to learn from and work with the industry’s most trusted experts.

We invite you to read through our marketing blog for tips and tricks that help you stay on top.

When you’re ready, call us at 469-661-1040 or fill out the form below for a free, one-hour consultation with a marketing expert who can propel your company to the next level.

Tell Us About Your Company

 

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How to Get Started with Digital Marketing

How to Get Started with Digital Marketing 

What is Digital Marketing?

Digital marketing encompasses a broad range of marketing strategies associated with the internet that are designed to target and engage specific consumers. Attention-grabbing websites uncovered during Google searches, customized email programs, and social media are becoming universal elements designed to engage existing customers and attract new ones. Unlike traditional mass marketing strategies like TV, radio, and newspapers, digital marketing attempts to focus messages to a population that is most likely to require the company’s goods or services in the near future.

As the population continues to spend more time online, creating a presence to connect with them is critical.

Effective digital or online marketing is essential in today’s business environment. According to an Adweek.com, 81% of shoppers conduct an online search before making any important purchasing decision.

Digital marketing, much of which is also termed Inbound Marketing, is designed to attract viewers’ attention with an exciting and pertinent website or other marketing devices that may include such tools as:

  • infographics
  • interest-catching blogs
  • online brochures
  • ebooks
  • details such as newly imagined logos and other branding assets.

Also, useful interactive tools are designed to engage consumers to linger and take notice as they speed through their internet searches.

As another important element, online consumer feedback and commentary are driving many of today’s purchases. Consumers seeking products to provide pleasure or to solve a problem usually rely on experiential input from online posts to guide their decisions. Effective digital marketers capitalize on positive feedback while minimizing negative feedback in timely ways.

Important disciplines to enhance your presence are:

Experienced professionals like MarketCrest in McKinney TX provide creative support to companies throughout the United States and key international markets.

Establishing Your Starting Pointdigital marketing

MarketCrest offers a free one-hour consultation and discovery call for potential clients to discuss their current situation and identify strategies that may begin to build profitable new revenue and sustainable growth through digital marketing. Each professional at MarketCrest brings a unique set of skills and experience that will provide a holistic view of your brand and market building.

During the discovery phase of the free introductory consultation, the MarketCrest experts will address your current circumstances including:

  • How does your company work?
  • What are the ways you generate revenue?
  • What are your ongoing marketing initiatives?
  • What are your online marketing goals?

From the analysis of your current situation, the digital marketers can develop a customized strategy designed to drive the appropriate traffic that generates qualified leads and profitable revenue.

Once initial objectives are established, the process of further evaluation and strategy development begins. The three core categories for consideration are:

  • Website Design and Development: Evaluate the current design and adjust to meet the new objectives. Such issues as visual appeal, user experience, mobile readiness, and page load speed will be analyzed for acceptability. If tweaks or significant changes are needed, this will be the time to do so.
  • Content Optimization: Evaluation of success rate of your landing pages is essential. With ongoing, real-time analysis of your content, MarketCrest professionals can determine if you are developing trust, establishing credibility, and enhancing the image of your company.  Content should be engaging and include relevant keywords that increase search engine optimization. Other data tools can be added to track demographic and geographic interest.
  • Conversion Optimization: How many visits you successfully convert may depend on a variety of elements in your content. Continual monitoring and adjustment where needed can improve conversion rates.

MarketCrest’s Digital Marketing Process

The MarketCrest Process consists of four steps from the initial discussion to the goal of sustained revenue development.

  • Strategy Development is a result of website analysis, traffic analysis, keyword research, competitive analysis, campaign planning.
  • Traffic Creation will stem from initiatives that include organic and paid searches, display advertising, online directories, social media, public relations, and blogs.
  • Lead Generation is output resulting from improved landing pages, enhanced content, online calls to action, conversion forms, and email marketing, for example.
  • Sales Conversion strategies utilize ongoing analytics, A/B testing (comparing two web pages or other variables), CRM (customer relationship management) integration, lead scoring, and customer nurturing strategies.

 Managing the Strategic Campaign

Once the newly designed digital marketing campaign is in place, MarketCrest will monitor traffic and impact generated by strategies that include SEO activities, content, Pay-per-Click (PPC), web optimization, automation, social network interaction, and more. By monitoring and analyzing real-time data, the firm will actively manage your campaigns, deliver daily, monthly, quarterly, and annual summaries depending on your plan preference. From continuous data, the strategies can be reinforced and refined to ensure optimal results.

Sign Up for a Free Consultation with the MarketCrest Professionals

Situated in downtown McKinney, Texas, MarketCrest, LLC, is an award-winning digital marketing agency committed to helping companies generate more revenue through new business. The firm offers a team of experienced, talented people and proven technologies to attack your market, transform your business, and build market share.

MarketCrest believes that for each dollar spent on online or digital marketing, you should reap at least 2-3 times your investment in meaningful revenue. Contact the experts in driving online leads and successful conversions through well-designed digital marketing campaigns. The firm offers four different levels of ongoing digital marketing support or a specially customized program that meets your objectives.

Visit the MarketCrest website to learn more about our capability and sign up for a free one-hour discovery consultation to learn more about digital marketing strategies that can move your business to the next level.

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Free Tips From a Digital Marketing Consultant

Free Tips From a Digital Marketing Consultant

Best Digital Marketing Techniques: Free Tips From a Digital Marketing Consultant

Learning about the best online marketing techniques doesn’t have to be expensive. These free tips from a professional consultant can help you get started.

In today’s digital world, you have to keep on top of different digital marketing techniques to stay relevant and reach out to your target audience.

Expert digital marketing consultants project Google to have a 32.4% market share of the net digital ad revenue worldwide in 2018. It remains the biggest search engine in the industry. With the digital age, it’s important to always be refining your marketing strategy to fit the internet landscape.

The majority of consumers today spend a lot of time online. It’s important to use digital marketing techniques that drive more people to your website and convert this traffic into qualified leads. 

The best way to grow your business is to hire an SEO agency. These digital marketing consultants have the know-how when it comes to digital marketing techniques. There are some things you can do on your own, especially if you’re starting to apply digital marketing techniques to your strategies.

Here are some tips to get you operating like a professional digital marketing consultant:

Keep Up With the Upcoming Digital Marketing Trends

Of all the techniques you can use for digital marketing, “trend hijacking” is useful and proves successful when content marketing. It’s best if you put your brand out there, especially on the World Wide Web. There are likely a number of trends going on in the digital world related to your brand that can help you gain a massive number of online audiences.

The best marketing techniques you can use to capitalize on this is to use tools like Google Trends to help identify ongoing trends. If you have the right set of tools and the passion to stay ahead, you can strive and gain knowledge about your customer base. This can help you surpass your competitors and make your way to the top.

Use Marketing Automation

The digital marketing world is fast-paced and ever-changing. If you want to stay on top of your competitors, one of the best marketing techniques is to get into marketing automation. It’s the best method if your marketing strategy involves result-driven approaches.

Market automation apps can help fill up knowledge gaps your business might have. There are a lot of apps out there that automate the promotion of your business. Some of these apps can do:

  • Automated e-mail marketing
  • Automatic Twitter tweet posting
  • Automatic Facebook feed posting

To test its degree of success, you need to observe the engagement and responses from your target audience. Some people prefer “real people” engaging them in your social media channels. However, there are chatbots out there that can simulate an almost human-like conversation, so you can look for that if you want to get the very most out of automation.

Optimize Your Marketing Techniques for Mobile Devices

A mobile-optimized strategy delivers tons of value for businesses, especially local ones. This is because mobile-responsive websites convert more people on higher resolution screens compared to the lower ones.

Google still keeps its mobile-first stance on the situation, but it’s undeniable that a large chunk of people online use desktops, laptops, and tablets for their online business transactions. If you want to optimize your marketing strategy for mobile, keep these factors in mind. Build mobile-responsive websites that have relevant and engaging content, call-to-actions, and faster load times.

Use Social Media Marketing More

This marketing strategy is one of the newest approaches you can use to gain a massive audience for your brand. With large subscriber base, social media networks like Facebook serve as one of your primary channels for brand promotion. Facebook, for example, influences 52% of consumers’ online and offline purchases.

You can use social media trends to position your brand for all subscribers to see. Recent changes to social network policies now make them more viable advertising platforms. 

Social media marketing does come with a price, since you need to pay these platforms to advertise. The price is worth paying if your target audience is online. SImply target your ads to specific audiences that are more likely to support your brand.

Optimize Your Conversion Rate Through Your Website

When talking about Conversion Rate Optimization (CRO), it involves steps that help make your brand more attractive to your audience. It’s a systematic way of expanding your customer base, helps you get found online, increases your conversion rate and helps to reduce the bounce rate of your website pages.

The simple things like filling out forms, subscribing to your blog, clicking on a call to action, and other similar tactics can help convert your site visitors by steering them into performing a specific action. Testing CRO can help you get more understanding about your website visitors’ behaviors and how to best adapt to it.

Make Your Brand Appear in Search Engine Results with SEO

You can use SEO marketing services to focus on expanding your brand’s visibility on the search engine results without paying for the ads. This is called organic traffic.

You need to have an effective SEO strategy and take technical steps to help boost your rankings, drive more website traffic, and increase the search engines’ recognition for your brand. There are a lot of aspects you need to consider when it comes to SEO, from the optimal word count to how other websites link to you online.

The main objective of an SEO strategy is to make search engines prioritize your site over your competitors. That way, you can get more customers and let your business flourish in this digital landscape.

It is recommended to hire an expert digital marketing consultant to assist you with this, as SEO is complicated and needs to be managed correctly. 

Don’t be Afraid to Use Paid Marketing and Campaigns

Despite having an attached price tag, paid marketing (PPC) is one of the most effective means for you to use search engines for paid ads. When you pay for Google or Yahoo advertisements, your website becomes visible at the top of the search results with the “Ad” label. There is a lot of research supporting the fact that online users click more on paid search results than other forms of online advertisements.

Paid advertisements also add another layer of legitimacy to your website, since people will acknowledge the money you shell out to advertise your brand. It’s one of the better marketing techniques to partner with your SEO efforts.

Familiarize Yourself with Influencer Marketing for PR

Another marketing technique you should capitalize on is influencer marketing. It’s one of the most recent and distinct digital marketing strategies that has its own set of benefits for your brand. You can link it to your content strategy, SEO efforts, and social marketing techniques.

Influencer marketing means that you promote your brand with the use of experts, influencers, popular figures, and other celebrities. These people have followers that can change what people consider for buying. It’s categorized under word-of-mouth marketing, which has the potential to spread faster, especially when your influencer has at least a million followers.

Reveal the Power of Partnership with Affiliate Marketing

This is another of the many great digital marketing techniques you can use to market your brand online. This type of marketing has a lot of similarities with commission-based marketing, where you pay your affiliate based on how they perform. When you engage in affiliate marketing, you only pay your affiliate if they’re successful at selling your brand to people.

There are a lot of companies that use affiliate marketing today, like:

  • Banks
  • Finance Companies
  • Travel agencies

Most of these companies report a successful campaign through this strategy. You can try it out and see if it works out for you.

Identify Your Goals to Know the Tools You’ll Need

Your marketing strategy should always tie in with your business goals. No matter what kind of goal your company has, you need to know the methods necessary to measure it. The method you’ll use to measure success depends on the kind of business you have, as well as the goals you set for yourself.

The metrics that you use can help you adjust the strategy based on whether goals are being met. Knowing the areas where improvements are needed can help ensure that your business strategy is sound and adaptable as the digital marketing landscape continues to change.

Get More Digital Marketing Help Today

There are a ton of great marketing strategies out there that you can use depending on the type of business you have. Knowing what works can take a lot of trial and error on your part, especially if you’re doing it on your own. If you want a more efficient way to implement your online marketing strategy, hiring a digital marketing consultant is the best way to go.

If you need assistance with your marketing strategy, MarketCrest can help. We have years of experience working with various brands across many industries. We can determine the right tools to use to ensure that your business thrives in the digital landscape.

Do you have more questions? We offer free consultations and services that can boost your company to the top of the search engine results. Contact us today to get you started on your journey to success.

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Trademark Attorney: Four Trademark Questions for Growing Businesses

 

business trademarkBy Eric Perrott, Esq.

We have a special guest author today. MarketCrest has known Eric and his law firm for years. Actually, Eric was the attorney that secured both of the MarketCrest registered business trademarks.  

He is a business trademark attorney with Gerben Law Firm, PLLC. Eric counsels clients on trademark and copyright law issues and provides business trademark analysis, process and registration services at flat-fees.

 

Enjoy, and take good notes:

Your trademarks are more than just the name of your company or a sleek logo. A trademark represents not only your company’s product or service, but also the quality, the ethos, the mission statement, the customer service, and many other facets of your business that customers will identify with.

Are you an “Apple” person or a “Google” person?

Are you a “North Face” person or a “Lululemon” person?

Brand identity is important and developing a strong brand isn’t easy. Companies of all sizes spend tens of thousands of dollars on advertising and marketing campaigns to increase brand awareness and to drive new customers to their business.

While marketing and advertising is key for brand development, business owners from local mom-and-pop shops to Fortune 500 companies know that to build a strong, long-lasting brand, companies must protect their trademarks.

Below are four questions company owners should be able to answer about their business trademarks.

 

What are some of my business trademarks?

It might sound simple, but one of the hardest aspects of trademark protection is recognizing what a trademark actually is.

A trademark can be almost anything that represents the “good will” of a business. (Think of “good will” as all of those aspects-quality, customer service, style, etc.-mentioned above).

It can be a word or design, but it can also be a slogan (“I’m Lovin’ It”), unique store layout, or unique product packaging. It can even be a sound (the NBC chime), color (Tiffany blue), smell, or movement (like the unique way a Lamborghini’s doors open). The possibilities are endless.

However, every trademark must be “distinctive,” meaning that it must be something that consumers connect with one business, as opposed to a descriptive term or generic term that merely describes the products or services.

Descriptive words can still become trademarks, but a company must show that over time, those descriptive words are cemented in consumer’s minds as representing one company.

For example, American Airlines, National Rent-a-Car, Best Buy – all of these terms are, at their heart, descriptive. However, they are so engrained in consumers minds as trademarks that the companies enjoy trademark protection for those phrases.

 

Is someone else using a trademark similar to yours?

Once you’ve selected or identified a strong trademark that is not merely descriptive, the next step is to analyze whether another company in the industry has been using a similar trademark for longer than you have.

Under U.S. trademark law, trademark infringement occurs when a company uses a trademark that is confusingly similar to a pre-existing trademark for related goods and services. This is not just an analysis of whether someone else is using the exact same business trademark as you.

Trademarks can be confusingly similar is they are similar is sight, sound, meaning or overall commercial impression. Similarly, the goods and services do not need to be identical either, just similar, which is a legal analysis.

For example, hotels and restaurants are almost always considered “similar.” Wine and cheese have been considered similar because they are frequently used in conjunction with each other.

In order to gauge the potential risk of a trademark, a trademark attorney can perform a comprehensive search and analysis, wherein the attorney will look at registered and unregistered trademarks and provide a detailed analysis of the potential risks from a legal perspective.

Without a comprehensive search, it is extremely difficult to know about existing trademarks that could be confusingly similar to your own.

Once you have “cleared” the trademark, or generally accept and understand the risks of using (or expanding the use) of your trademarks in the marketplace, the next step towards protecting your trademark is registering with the United States Patent and Trademark Office.

 

Why should I register my Business trademark?

Trademark owners can register their trademarks with the United States Patent and Trademark Office (the “USPTO”). Trademark registration gives the trademark owner a number of significant advantages over those who do not register their trademarks. A few of those advantages are:

  • A government document stating that you are the owner of the trademark: When you apply for a trademark, a government attorney will review your trademark in the same way that we discussed earlier – the attorney will make sure it meets the standards of trademark protection and make sure no other registered trademarks are confusingly similar.

When a registration is issued, it is an official document from the U.S. government that gives you the legal presumption that you own the trademark. A prior user can attempt to cancel your registration, but until that happens, you are presumed to be the owner.

  • Trademark Registrations as an asset: Investors and other potential partners often look at intellectual property when looking at the health and long-term plans of a company. Trademark registrations are assets that can show you have a long-term plan for your brand. Trademarks can even be used as collateral for loans in some cases.
  • Deterrents to Competitors: A trademark registration acts a deterrent to competitors, who are likely searching the USPTO website (and other third-party aggregator websites) to gauge the risk of using certain trademarks. In fact, a registration acts as notice throughout the U.S. that you are the owner of the mark. No one can then say that they had never heard of you before selecting their mark – the law presumes that businesses will do their due diligence.
  • Online Marketplace Enforcement: An increasing number of online marketplaces are requiring trademark registrations to join special brand management programs.

For example, Amazon’s Brand Registry Program required a registered business trademark in order to join. The U.S. Customs department also requires a trademark registration to register with their counterfeit brand monitoring program.

From start to finish, registration will take at least nine months and sometimes more, as the government reviews the trademark and allows third-parties an opportunity to object to the registration.

However, your protection starts from the date you apply, so it is important to file as soon as possible.

 

How do I keep my trademarks protected?

You developed a strong trademark and registered it with the USPTO. Now what?

Now, you must police the marketplace and the USPTO to ensure that no competitors infringe on your trademark rights. A trademark is only as strong as its impact on consumers, so if someone else is using a similar trademark, then any experience not under your control can permanently damage your trademark.

Brands are often about first impressions. Customers also are human and don’t have perfect recall and often make impulsive decisions on whether to purchase something without thorough research.

If a customer has a bad experience with a brand that is close in sight, sound or meaning to yours, your brand is likely to suffer as well. Unless that client can recognize the differences at a fleeting glance, the negative feelings they have towards that brand are likely to transfer to you, losing you customers.

Whether its an innocent mistake by a competitor or a deliberate attempt to “cash in” on your brand’s recognition and good-will, you must be diligent about the protection of your trademark against infringers.

If not, you could lose the ability to protect your trademark in the future, as the scope of your trademark becomes smaller and smaller, until you barely have any rights left to protect.

 

Why is protecting trademarks Important? 

Trademark protection is important for a long-lasting and memorable brand. Businesses spend large portions of their budget creating brand awareness, but not nearly enough go through the steps to properly analyze and protect their trademarks.

Through effective trademark protection, business can secure help secure and grow their valuable brands.

Gerben Law Firm, PLLC is regularly a top-filer at the United States Patent & Trademark Office and its attorneys have been named “Top Practitioners” in the Washington, D.C. region by the World Trademark Review. Mr. Perrott provides free consultations on trademark and copyright issues and can be reached at eperrott@gerbenlawfirm.com.

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10 Social Media Marketing Tips For Small Business Owners

10 Social Media Marketing Tips For Small Business Owners

The transition from using social media as a hobby to a business platform was a difficult transition for professionals. It was like business owners woke up one day to find out they had another HUGE item on their to-do list.

But we as humans and entrepreneurs adapt. Unfortunately, so do the ways social networks work. If you looked at a list of social media marketing tips for small business from three years ago, you’d laugh out loud!

So how do you stay up to date when it seems next to impossible? We’ve got your guide.

Sit back, turn off your notifications for a few minutes and keep reading below.

1. Find Your Audience

There is a natural law of the universe that says people will always take the path of least resistance. In less scientific terms, that means no one wants to do extra work.

For this reason, we recommend that you go to where your online audience already is and post there, instead of begging people to come over to your platform.

If you’re marketing to young people, use Instagram. Ninety percent of Insta users are under the age of 35.

The same goes for Twitter. The age of the network provides a good guide to its age demographics. Generally, the newer the app, the longer it will take for older populations to catch on.

2. Don’t Overcommit

This is one of the social media marketing tips for small business we wish everyone knew. It’s better to do one thing well than to poorly manage multiple tasks at once.

By things, we mean social networks. Yes, it would be ideal to have a presence on every network your audience uses, but is that attainable? Probably not at first, especially if you are managing social media in-house. 

Concentrate on the network with the highest engagement and expand to others slowly. This will give you time to get into the swing of things and you’ll have more users to carry over to the other site with you.

Be Wary of Snapchat

Unless your demographic is very young (under 25), skip Snapchat. The content only lasts for 24 hours and it’s taboo to re-use Snapchat posts.

Unless you have someone who can commit to creating and posting new content every day, leave snapping to the kids.

3. Hire An Expert

Young adults entering the workforce get a bad rep, but they’re not as bad as the news says (although they have killed the napkin industry… look it up). Sure, they love avocados too much (look that up, too!) but they understand social media. They’re the first generation who grew up with it!social media marketing tips for small business

Since they’re on their networks 24/7, these kids can spot a marketing trend from a mile away. Between reading up on trends and personally living them, you’ll be all set when you outsource your marketing to a team with some fresh and young minds. 

If you have a small budget, you don’t have to find someone through LinkedIn. There may be a tech-savvy young family member who will gladly work for half of what a professional would make.

As far as social media marketing tips for small business go, its a win-win-win to hire a marketing firm that will handle your online presence for you. This allows you to really focus on the bulk of the business. 

4. Front Load

You’ve heard that content is king, right? Well, when it comes to social media marketing tips for small businesses, consistent content is king.

Before you make your page or profile public, be sure you have at least a week’s worth of content to post when needed.

You’ll likely run into a few hiccups in your first week and it’ll be nice to have a queue while you deal with growing pains.

For your first posts, think about how you want your company’s narrative to be introduced. Are you going to start with products or show off the humans behind the wheel? Whatever you do, be sure there is a strategy when posting. 

5. Keep a Queue 

If you’re ever in a place where you’re ahead on posts, that’s great. Now write more! Instead of taking a break, throw those extra posts in a folder in case of emergency (ICE).

That way, if you have something come up or have extreme writer’s block, you can reach into the ICE content file and still have fresh content to post.

Make sure these posts stand the test of time! You don’t want to post a review of the iPhone 6 if we’re using the iPhone 10.

Reviews, opinions, and general education about your business or products are great options. Social media marketing tips for small business that make your life easier? That’s what we’re all about!

6. Post on Time

Remember when we said posting consistent content was one of the key social media marketing tips for small business? That also applies to the time of day too.

When it comes to posts, there are two schools of thought. The first is, post during high volume views and interact with customers. The second is more subtle and simply requires maintaining an online presence. 

Let’s say you run a clothing store. While there may be some scientific data on times people like to shop, you’re more interested in getting your clothes exposure. It would make sense to post when traffic on your page is highest, or to boost your post so a larger audience sees it.

If you owned a restaurant, however, you’d want consumers to think of you at very specific times… like breakfast, lunch, or dinner. Or right before.

For example, a restaurant pushing a take-out special would do well to post around 4 o’clock.

Targeting consumers right before they have to go home to their families would remind them they could get something quick on the way home.

Try out each method or a mix of both, then stick to what works! 

Use Scheduling Tools

Now that you know what times work best for your consumers (and it can change!) make sure you never miss prime time.

Thankfully, you don’t have to release each post live at the exact time. Social networks and online tools have settings for automated posts and even automated emails. 

Simply upload the post however far in advance you want, then schedule it to release at the right time. Now you can go to dinner without keeping your phone face-up on the table.

7. Be Human

Now that you know the logistics of posting content, let’s talk about creating it.

Far too many businesses under post because they’re scared it won’t be perfect. However, with so many opinions online, no post is perfect for an entire audience or subject. 

When you’re creating posts, do your best and have a distinct brand voice. Don’t be scared to share a meme or two, so long as it’s targeted to your audience.

We’re not saying that you should forego editing altogether, that’d be crazy. Just don’t overdo it and post like a machine would. Install an editing app (like Grammarly) on your browser to catch mistakes, and keep a personable and honest voice.

Even when outsourcing social media posts to a content marketing firm, be sure to either post or relay information that the firm wouldn’t know. They can create engaging content all day long, but they’ll never be able to tell personal stories like your own staff or customers can. 

8. Engage, Engage, Engage

If location is the most important thing in real estate, engagement is the most important thing in social media marketing. Gone are the days where you could expect consumers to buy products just because you showed it to them. There’s too much market saturation for that!

Brands have to create a brand that makes customers feel like friends. Your brand needs to be something individuals can get to know, something more than a list of products or services.

Keep this in mind when you’re creating content for your website and social media. Is anyone going to engage with or learn something from your post? This is key. 

Reward Engagement

In this social media driven world, people get real validation from online attention. Even if you’re just starting out, there’s a thrill in getting attention from an “official” page.

So, when people engage with your content, give them a virtual pat on the back. Like their comment (etc) as fast as you can and do your best to create a personal reply.

They’ll remember your interaction and get a little taste of recognition from a brand, and you’ll be following social media marketing best practices while providing positive affirmations. 

Steal Engagement

Ok . . . Don’t actually steal it, but certainly, take ideas from other similar companies. Keeping your enemies close is a good tactic online too.

Follow your competition on your personal networks and pay attention to what’s working for them.

Are they having a sale you could match? Maybe they’re having a contest and it’s getting lots of attention. Now you know what your population likes without doing intense research!

9. Build Your Own Community

While we do recommend building your own brand and marketing strategy, there are bound to be other businesses in your community that go hand in hand with your own.

Are you a ski rental place that could pair up with a local charter bus in the area? Or a restaurant with a bookstore next door that could market together & encourage people to buy a book and have a literary lunch date?

There is power in numbers and networking, even online!

10. Blog Like Crazy

If blogging isn’t listed as one of the social media marketing tips for small business in a list you’re reading, disregard that source entirely. Blogs are entirely too important as content landing pages and for SEO purposes. They simply must be a part of your content strategy. 

If you’re working with anything other than LinkedIn or Reddit, you’re going to have restrictions on content size. On Facebook, for example, you can’t boost any image that is more than 20% text, which looks like next to nothing.

You need a place where people can go for more information. Think of your social media post as the preview to any branded original content. You need them to see the preview on your networks, then click to read the full content on your blog, ultimately increasing traffic to your website. 

Social Media Marketing Tips for Small Business: Tying Them Together

You can use all of these social media marketing tips for small business, but if you don’t stay true to your brand it’s no use. Before you start a business, let alone create a social media presence, take some time to figure out your brand and voice.

This can be a big task. It’s hard for someone so deep in the business details to see the bigger picture from an outsider’s perspective. That’s where you need professional help.

We can help you create your brand, your social media presence, and even coach you through building a website primed to generate leads. Check out the case studies on our site, then sign up for a free consultation. You have nothing to lose and followers to gain.

What are you waiting for? Call MarketCrest today. 

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How Small Businesses Benefit from Fractional Marketing

How Small Businesses Benefit from Fractional Marketing

Not every business can afford to hire a top-notch marketing exec, or even have enough work to keep them busy for the price. However, pretty much any company on the planet can benefit from getting a dose of expertise from a seasoned CMO.

Whether that’s big picture consulting stuff, or deep dives into a few select problem areas, fractional marketing is a compromise. You get the benefit of having an exec on staff at a lower price. Check out some of the benefits of fractional marketing services, here.

What, Exactly is Fractional Marketing?

A fractional CMO (chief marketing executive) is an outsourced marketing expert you can hire to help you with your marketing efforts. Small and medium-sized businesses may find that they need someone on staff that can hel

Fractional Marketing

p them tackle a specific project and that their needs vary throughout the year.

Working with an expert on a project basis means that smaller budgets can still benefit from working with someone with the skills and experience needed to help you grow your company.

That could take the form of hiring a content expert who helps you implement a strategy, then helps you find quality freelance writers or digital creators that can flesh out your website.

Or, you might need help getting into the nitty-gritty of web analytics and learning how to convert data into actionable to-do items.

Sounds good so far, right? Here is a look at some of the more specific benefits of fractional marketing

Save Major Cash

One of the main reasons you should invest in fractional marketing service is, it’s an affordable way to gain access to top talent in marketing.

Unfortunately, when many companies make budget cuts, they do so at the expense of marketing, despite its boundless potential to drive sales. With a fractional CMO on hand, you’ll be able to pick and choose where those marketing dollars go. Plus, you’ll have the benefit of getting an expert’s advice on how to spend said dollars.

Help Fill in the Blanks Where Marketers are Struggling

If you have a young marketing team without much experience or a single marketer, spread too thin? In both cases, bringing on an outside marketing expert can help ease the burden, and help coach those team members with much to learn.

In this case, you’ll want to bring on the fractional CMO in a consulting capacity. Ask them if they can help you strategize and help your team learn the ins and outs of developing and implementing a marketing plan.

Over time, your team should be able to take over, develop leadership skills, or become SEO experts. Figure out where you are lacking and talk to your consultant about how you can go about fixing it.

Ultimately, you’re bound to see promising results as far as conversions are concerned, and your team will benefit from the real world education they get just by coming in to work.

A Fresh Set of Eyes

A fractional CMO provides a newfound clarity to your workplace. It’s always a smart idea to get a fresh set of eyes on the case, as an outside perspective can help you break old habits that might be hurting your business, or give you some insight into what customers see when they look at your product.

Business owners sometimes assume that they’re explaining everything to consumers in a way that makes sense, but in reality are putting out unfocused or confusing messaging. Working with an outside source can illuminate these areas at a fraction of the price it costs to hire a dedicated marketing person.

A Network of Experts–At Your Fingertips

Hire one full-time person and you probably just have access to their individual pool of knowledge. And no matter how smart and savvy your new staff member, there’s still the issue that one employee can’t be an expert in everything.

With a fractional CMO, you’ll find that this person doesn’t work alone. They probably have a team back at their office that can help them with certain tasks. If they’re a content person, they’ll be able to get you in touch with a data expert.

Revamp An Underperforming Team

If your marketing team is underperforming, you might not have the know-how to diagnose the problem, much less find a solution.

Your outsourced expert will be able to identify problems with staff, as well as weaknesses in the leadership team causing some of the problems.

Help With Digital Analytics

An excellent fractional CMO will know the ins and outs of digital analytics. If you’re not of the data-driven mindset, it can be hard to make the most out of your digital analytics, even if you’re reading all the right reports.

The CMO will be able to help you find the right software solution for your company, as well as turn reports into a to-do list your employees can use. Additionally, the fractional marketing consultant should be able to train the appropriate staff on how to run reports. And–how to use those reports to make informed decisions.

Ready to Get Fractional? Give MarketCrest a Try!

MarketCrest offers a range of marketing services, including fractional marketing. We know your marketing dollars can sometimes be the hardest to part with.

Fractional marketing can help you make the most out of a smaller budget–we’ll help with the big picture stuff, and help you hit your revenue targets through email and content marketing, SEM, and a whole lot more.

Fill out the form here to sign up for a free one-hour consultation. We’re happy to walk you through the process and get you started on the path to success.

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10 Ways a Digital Marketing Company Benefits Your Business

digital marketing companyThe online market is saturated, and online advertising channels are overflowing with competition. This is why hiring a digital marketing company is in your best interest.

Better marketing helps you get more attention and more traffic, convert that traffic into leads and sales, and establish relations to keep people coming back for more of your service and products.

Specifically targeting and enticing your potential customers based on their preferences and readiness to do business with you is an amazingly effective tool for business growth, but hard to do without professional help.

Let’s take a closer look at the benefits.

1. Digital Marketing Lets You Tackle the Giants

Marketing is no longer only for the huge corporations with massive marketing funds. In fact, digital marketing helps level the playing field, letting smaller businesses more easily compete against bigger enterprises for their share of traffic.

You can acquire the marketing firepower and ability to make big sales which were until recently only available to big corporations.

You no longer need a call center or local branches and physical stores across the world to target different areas and niches.

2. Digital Marketing Company Cost Efficiency

Cost efficiency is the name of the game when you’re marketing a small business or startup. A digital marketing company provides better results at an affordable cost.

With so many channels and direct traffic driving, your cost-per-lead rate will stay low while sales increase.

3. Higher Conversion Rates

Online marketing success is typically measured by the percentage of incoming traffic that leads to sales, subscriptions, or service leads. Traffic that doesn’t convert to closed deals is worthless and a waste of marketing efforts.

This is why you must prioritize optimizing and streamlining your marketing campaigns to generate more conversions.

Establishing good traffic and communication via Search Engine Optimization, email marketing, and social media advertising for higher conversion rates can be very complicated without hiring a digital marketing company.

4. Increased Revenues

The increased traffic and conversion rate a digital marketing company can provide will grant you plenty of profitable benefits and growth potential, due to higher revenues.

According to this Google study, revenue growth predictions for companies with solid online marketing strategies is 2.8 times that of companies that don’t.

Google confirms this in a study with IPSOS Hong Kong, claiming 2.8 times better revenue growth expectancy for companies using digital marketing strategies to those which do not.

With a stronger profit growth potential from digital marketing, the chances of a smaller enterprise’s business expansion are 3.3 times better. This unlocks more opportunities for hiring and investing.

5. Reach Your Targeted Audience

Unlike traditional advertisement channels, internet marketing lets you target and reach out to specific audiences continually, and handle direct engagement to boost chances of success.

This channel of interaction also lets you know what your customers want, what they like about your business and what they don’t. You can develop a better relationship with your customers and gain their loyalty to your growing enterprise.

6. Digital Marketing is a Vast Platform

Not only is mobile web usage overtaking traditional web usage now that almost everyone has a smartphone, but the “Internet of Things” is also becoming a reality.

The Internet of things is a global network of integrated devices such as tablets, household appliances, gadgets, and much more – all interacting via the Internet. Not only is it high time to adapt to a primarily mobile web, but plan to ensure the future of your business by preparing the integration into this network and its potential to reach people everywhere.

A task like this is best left to a digital marketing company.

7. Solid Marketing Strategies Build Your Reputation

The generation of targeted traffic is the biggest source of digital marketing power because it lets you reach people who are already interested in your product or service and ready to look closer or even close a sale.

Maintaining a good relationship with them by delivering as promised and thus building trust will boost the conversion into regular paying customers who keep coming back for more.

Satisfied customers refer others to your business and increase your brand reputation if you do well you can even go viral and expand your reach at amazing speed.

8. Earning and Maintaining Trust

In today’s marketing world, focus has shifted toward social profiling and personalized interaction between business and customer.

People are more likely to trust information they get from someone they know. Organic testimonials from genuinely satisfied customers spread awareness and a good reputation for your brand.

By building trust with customers, the wider audience will grow to trust you more and draw more attention to your business.

9. Great CTA Design Means Higher Conversion Rates

A good digital marketing company will know the most efficient strategies to entice people and inspire desirable action to do business with you.

A good sales funnel, together with the trust you’ve built, will increase conversion rates.

The website visitor is still in control of conversion to sales or leads, not in any way compelled to initiate a transaction, but smart calls-to-action designed by digital marketing companies will make them more inclined to proceed.

A great call-to-action must deliver and entice visually and psychologically, and be efficient from a software perspective. This is what gets people excited to buy, like, download, or sign up to your business.

The innovative design of buttons and forms provided by a digital marketing company are optimized for this.

10. Let Your Business Continue to Thrive

The market is always growing and transforming, and marketing is required to be able to compete for survival.

If you don’t catch people’s eyes, you don’t get traffic, and your business will fail.

If your traffic doesn’t convert to profit, your business will fail.

If sales don’t convert to referrals and regular customers, your business can’t grow.

What you need is highly targeted traffic and a clever sales funnel that leads them to a purchase. This is what ensures survival for your business.

Do You Want a Digital Marketing Company?

If you’re looking for a digital marketing company to help grow your business, we offer a free consultation.

If you have further questions, contact us here.

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MarketCrest, LLC Helps Sponsor OSU’s Up ‘Til Dawn Event Benefiting St. Jude’s

MarketCrest Donation to St Jude's Up All Night Event

MarketCrest, LLC, a consulting, search engine optimization (SEO) and content marketing agency located in McKinney, Texas, was privileged to help sponsor the Oklahoma State Univesity Up ‘Till Dawn event to benefit St. Jude’s.

 

The event is a philanthropic student-lead and student-run fundraiser and competition, held at college campuses across the nation. The events raise money for St. Jude Children’s Research Hospital, ultimately benefiting children battling cancer.

 

MarketCrest has a long-standing relationship with Oklahoma State University in Stillwater, OK, and has hosted several workshops and offered paid internship positions to communications and marketing students.

 

St. Jude Children’s Research Hospital leads the conversation and lays down a course of action regarding how children with cancer and other life-threatening diseases should be approached and treated, medically.

 

The event at OSU raised in excess of $17,110 for the worthy cause.

 

“We agree with the sentiment that no family should have to worry about finances while helping their child battle cancer. For this reason, we were proud to participate” said MarketCrest President, Scott Berry. 

 

Thanks to committed donors, treatments have pushed “the overall childhood cancer survival rate from 20% to more than 80%,” without families in need ever receiving a bill from St. Jude for treatment, travel, housing or food.

 

About MarketCrest, LLC

MarketCrest, LLC is an award-winning, full-service digital marketing agency focused exclusively on Marketing, Consulting & Services that drive revenue growth. Simply, we exist to help our clients compete and grow, and we expect to be held accountable for their improved performance.

 

MarketCrest, LLC

105 S. Tennessee St. Suite 103

McKinney, TX 75069

 

 
 
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10 Reasons Your Business Needs a Content Marketing Strategist

content marketing strategist

 

Here are ten reasons to use a content strategist to take the reins of your online presence.

1. Tell Your Story

You may have the best coffee shop in town or the best-tasting protein shake in the fitness industry. But without a content marketing strategist, who’s going to know about it?

You can’t depend on word of mouth and billboard ads anymore. You have to meet consumers where they are, and most of them are online.

Creating strong web content means you can express more parts of your brand. Through optimized landing pages and engaging email chains, you can tell your whole story.

This builds brand awareness and loyalty because users will feel more connected to who you are.

2. Find Hidden Opportunities

Hiring a content marketing strategist to tell your story opens doors to opportunities you may not even know are out there.

This person is equal parts creative, innovative, and analytical. He or she starts with data and uses it to guide all your digital strategies.

They research competitors and take a close look at your target market. They also look for potential new markets (or new ways) to reach current consumers.

This person knows the ins and outs of successful digital marketing. No matter how much you know about URLs, keywords, and coding, you need them on your side.

3. Reach More Audience Members

After deep-diving into data and research, it’s time to get to work.

One of the main focuses for a content marketing strategist is to expand your audience reach.

The goal is to get in front of as many users as possible and to do so in a way that makes them want more. This is about more than online impression counts — it’s about building a community.

4. Generate Leads

The most effective way to know if your digital community is truly growing is by getting more leads.

Lead strategies are all about short-term tactics for long-term success. They don’t expect to create a sale right away. Instead, they focus on building interest through opt-ins rather than immediate purchases.

A lead generation strategy looks like an email newsletter on an eCommerce website. The product isn’t the information, but the information gets consumers one step closer to buying the product.

It walks users through the buying cycle and creates more opportunities to establish a strong brand presence.

5. Take Advantage of Social Media

Want a simple way to track your online community? Work on building your social media following.

Social media is one of the biggest focus areas for a content marketing strategist.

Beyond displaying your products, you can build partnerships and establish a positive reputation. You can also provide an inside look at what your brand is all about.

This is where users feel like more than just another consumer. Interactive Instagram stories and fun Facebook posts make people feel like they’re a valued friend in your network.

Plus, the more people that follow you, the more your exposure grows.

Committed followers will share your page with their friends. They’ll comment on your pictures and be first in line to participate in social media contests.

This creates organic excitement around your brand, which in turn leads to sales.

6. Better Utilize Your Keywords

The importance of keywords is common knowledge in the digital world. However, not every company is using them effectively.

Stop making key mistakes and start taking advantage of industry terms. Your content marketing strategist can be a big help in this process.

A strategist knows how to balance simple terms and specific long-tail keywords. They know the right density to aim for in blog posts and landing pages.

They can also optimize for local search as well as a wider audience.

7. Create Strong Relationships

You know your digital efforts are paying off when your competition wants in on the action.

Be open to engaging in things like link building and guest blogging.

Link Building

Link building is when you have a mix of internal and external links on your landing pages.

Some business owners worry an external link will steer a potential consumer away from their products. On the contrary, it shows you know what you’re talking about and you’re involved in your industry.

Your content marketing strategist can help you identify which external links have the most value and which might lead to a competitor.

Guest Blogging

Guest blogging is like the express lane of link building.

It’s when you purposely drop a link to another company on your blog, or when someone does this for you. This is a pre-agreed strategy between two parties that benefit both businesses.

One gets more exposure to build their digital strategy. The other has new content to work with in order to keep producing fresh, interesting information.

8. Establish Authority

As your industry relationships get stronger, so does your credibility.

Establishing authority is a valuable step to take to stand out. You can do this through blogging, vlogging, and ebooks.

Some people think this is too much free content to give away, but the payoff is priceless. Establishing yourself as an industry leader means more people will look to you as trends come and go.

It takes your brand presence one step further by building awareness and recognition.

9. Boost SEO Performance

A content marketing strategist works hard to implement strategies that have more than one positive outcome.

As great as getting more social followers or email leads is, it’s just one piece of the big picture. A major part of what the end-goal comes down to is SEO ranking.

Search engine optimization is not just about keywords and meta descriptions. It’s an overall look at the content on your landing pages and online interactions.

Google bots take anything from relevant hashtags and strong backlinks into consideration. Over time, everything comes together to move you further up the search engine results page.

10. Convert, Convert, Convert

Once a user finds you, what are you doing to make sure they choose you over the competition?

Conversion is another huge focus for a content marketing strategist. Without the sales to back up your presence, something is wrong.

Close the gaps between impression and conversion with the strongest digital marketing strategies possible. The more you trust in a trained professional to do this, the better your chances of improving sales performance.

Find Your Content Marketing Strategist

Ready to start your search for your content’s new best friend?

The right strategist might be closer than you think.

Contact us today to get your free one-hour consultation and discuss your content opportunities.

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