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How the Coronavirus should alter your marketing strategy
Digital Marketing

How The Coronavirus Should Alter Your Marketing Strategy

COVID-19 is going to change how all of us live, work and run businesses for a while. In fact, most businesses will be impacted, and many businesses will suffer greatly. Almost immediately the stock market plummeted and record number of people applying for unemployment. Business owners are already cutting costs and, as usual, marketing is often the first to go.

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inbound marketing strategy
Content Marketing

Inbound Marketing Strategy for the Legal and Home Services Industries

If you have a legal or home services business, you want leads. Not just any leads, though — you need to reach the people who want to buy your products and services. You could spend lots of money on online or traditional media advertising… or, if you want to zero in on your target audience, you could develop an inbound

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annual marketing plan
Marketing Consulting

The Ultimate Guide to Creating Annual Marketing Plans for Your Business

Marketing is an important part of any business. Business owners that spend time investing in marketing should see everything they’re doing as an investment in overall business growth. Knowing that marketing is important is simple, but putting together a cohesive annual marketing plan is easier said than done. If you want to know how to start looking at marketing as

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marketing techniques
Digital Marketing

The Best Digital Marketing Techniques: Free Tips From a Professional Consultant

In today’s digital world, you have to keep on top of different digital marketing techniques to stay relevant and reach out to your target audience. Experts project Google to have a 32.4% market share of the net digital ad revenue worldwide in 2018. It remains the biggest search engine in the industry. With the digital age, it’s important to switch

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website marketing strategies
Marketing Strategy

The Ultimate Guide to the Best Website Marketing Strategies

Running a business has always required a solid marketing strategy, but this is the Information Age – and now, marketing takes place on more levels than ever before. If you want your business to succeed, you need a strong online presence that follows the most cutting-edge website marketing strategies. The Ultimate Guide to the Best Website Marketing Strategies Your digital

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How to Get Started with Digital Marketing
Content Marketing

How to Get Started with Digital Marketing

  What is Digital Marketing? Digital marketing encompasses a broad range of marketing strategies associated with the internet that are designed to target and engage specific consumers. Attention-grabbing websites uncovered during Google searches, customized email programs, and social media are becoming universal elements designed to engage existing customers and attract new ones. Unlike traditional mass marketing strategies like TV, radio,

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Free Tips From a Digital Marketing Consultant
Inbound Marketing

Free Tips From a Digital Marketing Consultant

Best Digital Marketing Techniques: Free Tips From a Digital Marketing Consultant Learning about the best online marketing techniques doesn’t have to be expensive. These free tips from a professional consultant can help you get started. In today’s digital world, you have to keep on top of different digital marketing techniques to stay relevant and reach out to your target audience.

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business trademark
Brand/Logo Design

Trademark Attorney: Four Trademark Questions for Growing Businesses

  By Eric Perrott, Esq. We have a special guest author today. MarketCrest has known Eric and his law firm for years. Actually, Eric was the attorney that secured both of the MarketCrest registered business trademarks.   He is a business trademark attorney with Gerben Law Firm, PLLC. Eric counsels clients on trademark and copyright law issues and provides business trademark

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10 Social Media Marketing Tips For Small Business Owners
Marketing Automation

10 Social Media Marketing Tips For Small Business Owners

The transition from using social media as a hobby to a business platform was a difficult transition for professionals. It was like business owners woke up one day to find out they had another HUGE item on their to-do list. But we as humans and entrepreneurs adapt. Unfortunately, so do the ways social networks work. If you looked at a

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How Small Businesses Benefit from Fractional Marketing
Fractional Marketing

How Small Businesses Benefit from Fractional Marketing

Not every business can afford to hire a top-notch marketing exec, or even have enough work to keep them busy for the price. However, pretty much any company on the planet can benefit from getting a dose of expertise from a seasoned CMO. Whether that’s big picture consulting stuff, or deep dives into a few select problem areas, fractional marketing

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