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Email marketing campaigns are a handy way of reaching out to potential clients. Actually, even saying that is a bit of an understatement. Using email, businesses around the world reach out to hundreds of thousands of clients every year. That’s a lot of potential for marketing. Still, a boxer’s punch is only as good as the length of their arm. Great
Many businesses find the concept of marketing automation appealing and want to jump right in with an improved strategy. However, a number of these companies don’t fully understand the financial implications — dedicating someone to the project full-time, or even just three-quarters of the time, is a big investment, not even considering the expenses for paying for software and
When looking for ways to improve marketing in your business, you may come across the phrase “marketing automation.” This term encompasses all types of software and techniques that enable you to automate your marketing tasks while personalizing efforts toward different groups of prospects to increase your chances of gaining conversions. As a manager of a small business or startup, you
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