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Email Best Practices
Email Marketing

Email Best Practices for Small Businesses

Does email marketing seem too complicated and overwhelming? Don’t worry, we’ve got your back. Below, you’ll find all you need to know to make your email marketing campaign easy and effective. Keep reading to learn the marketing email best practices to use in your email marketing strategy. Benefits of Email Marketing So what’s in it for you? Here are the

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email metrics
Email Marketing

How to Use Email Marketing Metrics to Maximize Your Campaign ROI

Email marketing campaigns are a handy way of reaching out to potential clients.  Actually, even saying that is a bit of an understatement. Using email, businesses around the world reach out to hundreds of thousands of clients every year.  That’s a lot of potential for marketing. Still, a boxer’s punch is only as good as the length of their arm. Great

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5 Signs Your Business Is Ready For Marketing Automation

  Many businesses find the concept of marketing automation appealing and want to jump right in with an improved strategy. However, a number of these companies don’t fully understand the financial implications — dedicating someone to the project full-time, or even just three-quarters of the time, is a big investment, not even considering the expenses for paying for software and

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An Introduction To Marketing Automation

When looking for ways to improve marketing in your business, you may come across the phrase “marketing automation.” This term encompasses all types of software and techniques that enable you to automate your marketing tasks while personalizing efforts toward different groups of prospects to increase your chances of gaining conversions. As a manager of a small business or startup, you

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The Value of Persona Development & List Segmentation

B2B Marketing Techniques: Yes, investing time in persona development and list segmentation is worth it. Two of the most influential ways to market your business include implementing the techniques of persona development and list segmentation. Not only do these practices help to efficiently identify your target market, but they help business owners and CEOs determine the most effective strategies for

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