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annual marketing plan
Marketing Consulting

The Ultimate Guide to Creating Annual Marketing Plans for Your Business

Marketing is an important part of any business. Business owners that spend time investing in marketing should see everything they’re doing as an investment in overall business growth. Knowing that marketing is important is simple, but putting together a cohesive annual marketing plan is easier said than done. If you want to know how to start looking at marketing as

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marketing techniques
Digital Marketing

The Best Digital Marketing Techniques: Free Tips From a Professional Consultant

In today’s digital world, you have to keep on top of different digital marketing techniques to stay relevant and reach out to your target audience. Experts project Google to have a 32.4% market share of the net digital ad revenue worldwide in 2018. It remains the biggest search engine in the industry. With the digital age, it’s important to switch

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The Ultimate Guide to Online Reputation Management

Welcome to the world of online reputation management, where one ill-timed tweet or potentially offense comment back to a reviewer can easily cost you your entire business. In today’s world especially, it can be tough to know the best way to manage your brand’s reputation online. How can you ensure that you defend yourself and your business practices, while also making

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How Small Businesses Benefit from Fractional Marketing
Fractional Marketing

How Small Businesses Benefit from Fractional Marketing

Not every business can afford to hire a top-notch marketing exec, or even have enough work to keep them busy for the price. However, pretty much any company on the planet can benefit from getting a dose of expertise from a seasoned CMO. Whether that’s big picture consulting stuff, or deep dives into a few select problem areas, fractional marketing

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FCL Graphics Marketing Case Study

As a recognized leader in their industry, our client, FCL, specializes in developing fully automated personalized data-driven campaigns. Over the course of their 40 year history, their service offerings had outpaced the competition, but their personal brand and marketing had not. FCL leadership sought to reposition their brand with a portfolio of current, relevant communication. We worked closely with FCL

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