The Ultimate Guide to Online Reputation Management

The Ultimate Guide to Online Reputation Management

Welcome to the world of online reputation management, where one ill-timed tweet or potentially offense comment back to a reviewer can easily cost you your entire business.

In today’s world especially, it can be tough to know the best way to manage your brand’s reputation online. How can you ensure that you defend yourself and your business practices, while also making sure consumers know you value their opinion?

That’s what online reputation management is all about.

Read on to access our ultimate guide to getting it right.

Step One: Find Out What They’re Saying

We get it: it can be incredibly stressful to think about Googling yourself or your business to know what people really think of you.

However, if you don’t face the music, you have no chance of improving — and you’re telling your customers that their opinion doesn’t really matter to you.

The first step of good reputation management is to do a quick search on yourself and your brand.

Read your reviews, make sure you’re aware of any online complaints, and even search your business’s name on social media marketing platforms like Instagram and Twitter. We also suggest setting up a Google Alert for your brand’s name.

This way, anytime someone posts something online related to your company, you know about it as soon as it happens. This allows you to respond to the comment, and control the situation before it gets away from you.

Don’t like what you see?

If unflattering or inappropriate pictures of you or your employees pop up, do what you can about getting them deleted. Also wipe your old Twitter page if needed, and close any college-era social media personal platforms.

Step Two: Control Your Narrative

So, you did a little bit of searching about yourself and your brand.

Unfortunately, you didn’t like what you learned. Before you start panicking that it’s too late, focus on what you can do to salvage the situation.

The first thing?

Build or completely revamp your personal website. This way, when people Google your name, that will be the first thing that comes up about you — and you can present yourself as a professional.

Next, start doing what you can to push those negative reviews, old photos, and social media missteps off the first page of search engine results.

Submit articles to industry journals. Start a blog. Create new social media accounts for both yourself and your business.

Step Three: Respond To The Negative

How you respond to a crisis or a mistake says a lot about your personal character — and your ability to maintain a level head.

Of course, we know that usually, keeping your cool when someone has insulted you or your business is easier said than done.

The number-one rule of responding to negative comments and reviews? Give yourself a few minutes — or hours — to calm down first. Don’t respond or act on defensiveness or raw emotion.

Instead, step away and get control over yourself. Then, really think about what the person was saying. Chances are that, even if they didn’t say it in the best way, they still provided some constructive thought or criticism about your business.

Even better?

Their review gives you the chance to prove to both current and potential customers that you want to listen to feedback and keep your customers satisfied.

Start by thanking the person for their review. Then, assure them that you’re going to follow up on the situation, both with the reviewer and the responsible staff/team member.

Next, ask them what you could do to make their experience better. Finally, offer them either a free or discounted service/product if they’re willing to give you another chance to make it right.

Step Four: Consider A Professional

Let’s face it — whether because of your age, your nationality, or even the amount of time you spend online, you won’t always know what’s appropriate and what’s not.

Further, you may not have the time or even the writing ability to craft an apology in the right way or to correctly respond to a review.

Sometimes, hiring professional marketers or an online reputation management expert is the best course of action.

First of all, they have the time to do the research into what’s being said about you online. Additionally, they have the marketing experience needed to prevent you from making major mistakes in the first place.

And finally, they have the resources to actually address and fix the situation — instead of just ignoring it.

Need More Help With Online Reputation Management?

Remember — managing your reputation online isn’t always about avoiding mistakes. Instead, it’s about knowing the proper way to own up to them.

Looking for a reputation management professional with the skill set you need?

We can make it happen. In addition to managing your brand’s online reputation, we also offer Search Engine Optimization (SEO), PPC, website design, and several other online digital marketing services to take your brand to the next level.

Don’t wait until it’s too late to start thinking about your online reputation management strategy.

Instead, spend some time on our website to learn more about how we can help you avoid making costly mistakes that severely damage — or even outright destroy — your brand’s reputation.

When you’re ready to take control of your narrative, reach out to us to get started with a free marketing quote.

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

How Small Businesses Benefit from Fractional Marketing

How Small Businesses Benefit from Fractional Marketing

Not every business can afford to hire a top-notch marketing exec, or even have enough work to keep them busy for the price. However, pretty much any company on the planet can benefit from getting a dose of expertise from a seasoned CMO.

Whether that’s big picture consulting stuff, or deep dives into a few select problem areas, fractional marketing is a compromise. You get the benefit of having an exec on staff at a lower price. Check out some of the benefits of fractional marketing services, here.

What, Exactly is Fractional Marketing?

A fractional CMO (chief marketing executive) is an outsourced marketing expert you can hire to help you with your marketing efforts. Small and medium-sized businesses may find that they need someone on staff that can hel

Fractional Marketing

p them tackle a specific project and that their needs vary throughout the year.

Working with an expert on a project basis means that smaller budgets can still benefit from working with someone with the skills and experience needed to help you grow your company.

That could take the form of hiring a content expert who helps you implement a strategy, then helps you find quality freelance writers or digital creators that can flesh out your website.

Or, you might need help getting into the nitty-gritty of web analytics and learning how to convert data into actionable to-do items.

Sounds good so far, right? Here is a look at some of the more specific benefits of fractional marketing

Save Major Cash

One of the main reasons you should invest in fractional marketing service is, it’s an affordable way to gain access to top talent in marketing.

Unfortunately, when many companies make budget cuts, they do so at the expense of marketing, despite its boundless potential to drive sales. With a fractional CMO on hand, you’ll be able to pick and choose where those marketing dollars go. Plus, you’ll have the benefit of getting an expert’s advice on how to spend said dollars.

Help Fill in the Blanks Where Marketers are Struggling

If you have a young marketing team without much experience or a single marketer, spread too thin? In both cases, bringing on an outside marketing expert can help ease the burden, and help coach those team members with much to learn.

In this case, you’ll want to bring on the fractional CMO in a consulting capacity. Ask them if they can help you strategize and help your team learn the ins and outs of developing and implementing a marketing plan.

Over time, your team should be able to take over, develop leadership skills, or become SEO experts. Figure out where you are lacking and talk to your consultant about how you can go about fixing it.

Ultimately, you’re bound to see promising results as far as conversions are concerned, and your team will benefit from the real world education they get just by coming in to work.

A Fresh Set of Eyes

A fractional CMO provides a newfound clarity to your workplace. It’s always a smart idea to get a fresh set of eyes on the case, as an outside perspective can help you break old habits that might be hurting your business, or give you some insight into what customers see when they look at your product.

Business owners sometimes assume that they’re explaining everything to consumers in a way that makes sense, but in reality are putting out unfocused or confusing messaging. Working with an outside source can illuminate these areas at a fraction of the price it costs to hire a dedicated marketing person.

A Network of Experts–At Your Fingertips

Hire one full-time person and you probably just have access to their individual pool of knowledge. And no matter how smart and savvy your new staff member, there’s still the issue that one employee can’t be an expert in everything.

With a fractional CMO, you’ll find that this person doesn’t work alone. They probably have a team back at their office that can help them with certain tasks. If they’re a content person, they’ll be able to get you in touch with a data expert.

Revamp An Underperforming Team

If your marketing team is underperforming, you might not have the know-how to diagnose the problem, much less find a solution.

Your outsourced expert will be able to identify problems with staff, as well as weaknesses in the leadership team causing some of the problems.

Help With Digital Analytics

An excellent fractional CMO will know the ins and outs of digital analytics. If you’re not of the data-driven mindset, it can be hard to make the most out of your digital analytics, even if you’re reading all the right reports.

The CMO will be able to help you find the right software solution for your company, as well as turn reports into a to-do list your employees can use. Additionally, the fractional marketing consultant should be able to train the appropriate staff on how to run reports. And–how to use those reports to make informed decisions.

Ready to Get Fractional? Give MarketCrest a Try!

MarketCrest offers a range of marketing services, including fractional marketing. We know your marketing dollars can sometimes be the hardest to part with.

Fractional marketing can help you make the most out of a smaller budget–we’ll help with the big picture stuff, and help you hit your revenue targets through email and content marketing, SEM, and a whole lot more.

Fill out the form here to sign up for a free one-hour consultation. We’re happy to walk you through the process and get you started on the path to success.

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail

FCL Graphics Marketing Case Study

As a recognized leader in their industry, our client, FCL, specializes in developing fully automated personalized data-driven campaigns. Over the course of their 40 year history, their service offerings had outpaced the competition, but their personal brand and marketing had not. FCL leadership sought to reposition their brand with a portfolio of current, relevant communication. We worked closely with FCL to define their needs; develop a comprehensive market solution and expand their reach leveraging ROI driven solutions. Our solution included corporate branding, content creation, website development, multi-channel direct marketing, variable data print communications, public relations and social media marketing. We continue to work with them on revenue generation and other key initiatives. Read more

Share this article: Facebooktwittergoogle_plusredditpinterestlinkedinmail